Analytics V4 Metrics

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DIMENSIONS: 146 | METRICS: 62

Group Field ID Has Conversion Is Formula Type Description
Time Date date True False Dimension The date of the session formatted as YYYYMMDD.
Time Year year False False Dimension The year of the session, a four-digit year from 2005 to the current year.
Time Month month False False Dimension Month of the session, a two digit integer from 01 to 12.
Time Week (Starting on Sunday) week False False Dimension The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Time Day of the month day False False Dimension The day of the month, a two-digit number from 01 to 31.
Time Hour hour True False Dimension A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
Time Minute minute False False Dimension Returns the minutes, between 00 and 59, in the hour.
Time Nth year nthYear False False Dimension The number of years since the start of the date range. The starting year is 0000.
Time Month Index nthMonth False False Dimension The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
Time Week Index nthWeek False False Dimension The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
Time Day Index nthDay False False Dimension The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
Time Minute Index nthMinute False False Dimension The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
Time Hour Index nthHour False False Dimension The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
Time Day of Week dayOfWeek False False Dimension Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
Time Date-Hour dateHour True False Dimension Combined values of ga:date and ga:hour formated as YYYYMMDDHH.
Time Date-Hour-Minute dateHourMinute True False Dimension Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
Time Year-Month yearMonth True False Dimension Combined values of ga:year and ga:month.
Time Year-Week (Starting on Sunday) yearWeek True False Dimension Combined values of ga:year and ga:week.
Time Week (Starting on Monday) isoWeek True False Dimension ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
Time Year-Week (Starting on Monday) isoYearIsoWeek True False Dimension Combined values of ga:isoYear and ga:isoWeek.
Traffic Sources Campaign ID campaignId False False Dimension The identifier of the marketing campaign. Present only for conversion events.
Traffic Sources Campaign campaignName False False Dimension The name of the marketing campaign. Present only for conversion events.
Traffic Sources Default channel grouping defaultChannelGrouping False False Dimension The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic Sources Medium medium False False Dimension The medium attributed to the conversion event.
Traffic Sources Search term searchTerm False False Dimension The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
Traffic Sources Session default channel grouping sessionDefaultChannelGrouping False False Dimension The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic Sources Session manual term sessionManualTerm False False Dimension The term that led to a session. Populated by the utm_term parameter.
Traffic Sources Session medium sessionMedium False False Dimension The medium that initiated a session on your website or app.
Traffic Sources Session source sessionSource False False Dimension The source that initiated a session on your website or app.
Traffic Sources Session source / medium sessionSourceMedium False False Dimension The combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Traffic Sources Session source platform sessionSourcePlatform False False Dimension The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic Sources Session campaign ID sessionCampaignId False False Dimension The marketing campaign id for a session. Includes Google Ads Campaigns.
Traffic Sources Session campaign sessionCampaignName False False Dimension The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
Traffic Sources Source source False False Dimension The source attributed to the conversion event.
Traffic Sources Source / medium sourceMedium False False Dimension The combined values of the dimensions 'source' and 'medium'.
Traffic Sources Source platform sourcePlatform False False Dimension The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Location City city False False Dimension The city from which the user activity originated.
Location City ID cityId False False Dimension The geographic ID of the city from which the user activity originated, derived from their IP address.
Location Country country False False Dimension The country from which the user activity originated.
Location Country Code countryId False False Dimension The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
Location Language language False False Dimension The language setting of the user's browser or device. e.g. English
Location Language code languageCode False False Dimension The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
Location Region region False False Dimension The geographic region from which the user activity originated, derived from their IP address.
Ecommerce Item affiliation itemAffiliation False False Dimension The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
Ecommerce Item brand itemBrand False False Dimension Brand name of the item.
Ecommerce Item category itemCategory False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Ecommerce Item category 2 itemCategory2 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
Ecommerce Item category 3 itemCategory3 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
Ecommerce Item category 4 itemCategory4 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
Ecommerce Item category 5 itemCategory5 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
Ecommerce Item ID itemId False False Dimension The ID of the item.
Ecommerce Item list ID itemListId False False Dimension The ID of the item list.
Ecommerce Item list name itemListName False False Dimension The name of the item list.
Ecommerce Item name itemName False False Dimension The name of the item.
Ecommerce Item promotion creative name itemPromotionCreativeName False False Dimension The name of the item-promotion creative.
Ecommerce Item promotion ID itemPromotionId False False Dimension The ID of the item promotion.
Ecommerce Item promotion name itemPromotionName False False Dimension The name of the promotion for the item.
Ecommerce Item variant itemVariant False False Dimension The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
Ecommerce Order coupon orderCoupon False False Dimension Code for the order-level coupon.
Ecommerce Transaction ID transactionId False False Dimension The ID of the ecommerce transaction.
Content Content group contentGroup False False Dimension A category that applies to items of published content. Populated by the event parameter 'content_group'.
Content Content ID contentId False False Dimension The identifier of the selected content. Populated by the event parameter 'content_id'.
Content Content type contentType False False Dimension The category of the selected content. Populated by the event parameter 'content_type'.
Content Landing page landingPage False False Dimension The page path + query string associated with the first pageview in a session.
Content Page location pageLocation False False Dimension The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
Content Page path pagePath False False Dimension The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
Content Page path + query string pagePathPlusQueryString False False Dimension The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
Content Page referrer pageReferrer False False Dimension The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
Content Page title pageTitle False False Dimension The web page titles used on your site.
Content Percent scrolled percentScrolled False False Dimension The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
Google Ads Ad format adFormat False False Dimension Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Google Ads Ad source adSourceName False False Dimension The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
Google Ads Ad unit adUnitName False False Dimension The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Google Ads Google Ads account name googleAdsAccountName False False Dimension The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads Google Ads ad group ID googleAdsAdGroupId False False Dimension The ad group id attributed to the conversion event.
Google Ads Google Ads ad group name googleAdsAdGroupName False False Dimension The ad group name attributed to the conversion event.
Google Ads Google Ads ad network type googleAdsAdNetworkType False False Dimension The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google Ads Google Ads campaign type googleAdsCampaignType False False Dimension The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google Ads Google Ads creative ID googleAdsCreativeId False False Dimension The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Google Ads Google Ads customer ID googleAdsCustomerId False False Dimension The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads Google Ads keyword text googleAdsKeyword False False Dimension The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google Ads Google Ads query googleAdsQuery False False Dimension The search query that led to the conversion event.
Google Ads Session Google Ads account name sessionGoogleAdsAccountName False False Dimension The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads Session Google Ads ad group ID sessionGoogleAdsAdGroupId False False Dimension The Ad Group Id in Google Ads for a session.
Google Ads Session Google Ads ad group name sessionGoogleAdsAdGroupName False False Dimension The Ad Group Name in Google Ads for a session.
Google Ads Session Google Ads ad network type sessionGoogleAdsAdNetworkType False False Dimension The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google Ads Session Google Ads campaign ID sessionGoogleAdsCampaignId False False Dimension The Campaign ID for the Google Ads Campaign that led to this session
Google Ads Session Google Ads campaign Name sessionGoogleAdsCampaignName False False Dimension The Campaign Name for the Google Ads Campaign that led to this session
Google Ads Session Google Ads campaign type sessionGoogleAdsCampaignType False False Dimension The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google Ads Session Google Ads creative ID sessionGoogleAdsCreativeId False False Dimension The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Google Ads Session Google Ads customer ID sessionGoogleAdsCustomerId False False Dimension The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads Session Google Ads keyword text sessionGoogleAdsKeyword False False Dimension The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google Ads Session Google Ads query sessionGoogleAdsQuery False False Dimension The search query that led to the session.
Google Ads Session manual ad content sessionManualAdContent False False Dimension The ad content that led to a session. Populated by the utm_content parameter.
Browser and Network Browser browser False False Dimension The browsers used to view your website.
Browser and Network Hostname hostName False False Dimension Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Browser and Network Device brand mobileDeviceBranding False False Dimension Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Browser and Network Device mobileDeviceMarketingName False False Dimension The branded device name (examples: Galaxy S10 or P30 Pro).
Browser and Network Mobile model mobileDeviceModel False False Dimension The mobile device model name (examples: iPhone X or SM-G950F).
Browser and Network Operating system operatingSystem False False Dimension The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
Browser and Network OS version operatingSystemVersion False False Dimension The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Browser and Network Operating system with version operatingSystemWithVersion False False Dimension The operating system and version. For example, Android 10 or Windows 7.
Browser and Network Platform platform False False Dimension The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Browser and Network Platform / device category platformDeviceCategory False False Dimension The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Browser and Network Screen resolution screenResolution False False Dimension The screen resolution of the user's monitor. For example, 1920x1080.
Device Device category deviceCategory False False Dimension The type of device: Desktop, Tablet, or Mobile.
Device Device model deviceModel False False Dimension The mobile device model (example: iPhone 10,6).
Events Event name eventName False False Dimension The name of the event.
Events Is conversion event isConversionEvent False False Dimension The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
User/Session Audience ID audienceId False False Dimension The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/Session Audience name audienceName False False Dimension The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/Session Interests brandingInterest False False Dimension Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
User/Session Signed in with user ID signedInWithUserId False False Dimension The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
User/Session Age userAgeBracket False False Dimension User age brackets.
User/Session Gender userGender False False Dimension User gender.
App Tracking App version appVersion False False Dimension The app's versionName (Android) or short bundle version (iOS).
App Tracking Page path and screen class unifiedPagePathScreen False False Dimension The page path (web) or screen class (app) on which the event was logged.
App Tracking Page path + query string and screen class unifiedPageScreen False False Dimension The page path and query string (web) or screen class (app) on which the event was logged.
App Tracking Page title and screen class unifiedScreenClass False False Dimension The page title (web) or screen class (app) on which the event was logged.
App Tracking Page title and screen name unifiedScreenName False False Dimension The page title (web) or screen name (app) on which the event was logged.
Property Property name property_name False False Dimension
Property Property id property_id False False Dimension
Property Stream ID streamId False False Dimension The numeric data stream identifier for your app or website.
Property Stream name streamName False False Dimension The data stream name for your app or website.
Lifetime Value and Cohorts Cohort Nth Day cohortNthDay True False Dimension Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Lifetime Value and Cohorts Cohort Nth Week cohortNthWeek True False Dimension Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Lifetime Value and Cohorts Cohort Nth Month cohortNthMonth True False Dimension Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Lifetime Value and Cohorts First session date firstSessionDate False False Dimension The date the user's first session occurred, formatted as YYYYMMDD.
Lifetime Value and Cohorts First user campaign ID firstUserCampaignId False False Dimension Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
Lifetime Value and Cohorts First user campaign firstUserCampaignName False False Dimension Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
Lifetime Value and Cohorts First user default channel grouping firstUserDefaultChannelGrouping False False Dimension The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Lifetime Value and Cohorts First user Google Ads account name firstUserGoogleAdsAccountName False False Dimension The Account name from Google Ads that first acquired the user.
Lifetime Value and Cohorts First user Google Ads ad group ID firstUserGoogleAdsAdGroupId False False Dimension The Ad Group Id in Google Ads that first acquired the user.
Lifetime Value and Cohorts First user Google Ads ad group name firstUserGoogleAdsAdGroupName False False Dimension The Ad Group Name in Google Ads that first acquired the user.
Lifetime Value and Cohorts First user Google Ads ad network type firstUserGoogleAdsAdNetworkType False False Dimension The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Lifetime Value and Cohorts First user Google Ads campaign type firstUserGoogleAdsCampaignType False False Dimension The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Lifetime Value and Cohorts First user Google Ads creative ID firstUserGoogleAdsCreativeId False False Dimension The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Lifetime Value and Cohorts First user Google Ads customer ID firstUserGoogleAdsCustomerId False False Dimension The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Lifetime Value and Cohorts First user Google Ads keyword text firstUserGoogleAdsKeyword False False Dimension The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Lifetime Value and Cohorts First user Google Ads query firstUserGoogleAdsQuery False False Dimension The search query that first acquired the user.
Lifetime Value and Cohorts First user manual ad content firstUserManualAdContent False False Dimension The ad content that first acquired the user. Populated by the utm_content parameter.
Lifetime Value and Cohorts First user manual term firstUserManualTerm False False Dimension The term that first acquired the user. Populated by the utm_term parameter.
Lifetime Value and Cohorts First user medium firstUserMedium False False Dimension The medium that first acquired the user to your website or app.
Lifetime Value and Cohorts First user source firstUserSource False False Dimension The source that first acquired the user to your website or app.
Lifetime Value and Cohorts First user source / medium firstUserSourceMedium False False Dimension The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Lifetime Value and Cohorts First user source platform firstUserSourcePlatform False False Dimension The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
User/Session 1-day active users active1DayUsers False False Metric The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
User/Session 28-day active users active28DayUsers False False Metric The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
User/Session 7-day active users active7DayUsers False False Metric The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
User/Session Active users activeUsers False False Metric The number of distinct users who visited your site or app.
User/Session Bounce rate bounceRate True True Metric The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
User/Session DAU / MAU dauPerMau False False Metric The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
User/Session DAU / WAU dauPerWau False False Metric The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
User/Session Engaged sessions engagedSessions False False Metric The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
User/Session Engagement rate engagementRate False True Metric The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
User/Session New users newUsers False False Metric The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
User/Session Views screenPageViews False False Metric The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User/Session Views per session screenPageViewsPerSession False False Metric The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User/Session Sessions sessions False False Metric The number of sessions that began on your site or app (event triggered: session_start).
User/Session Sessions per user sessionsPerUser False True Metric The average number of sessions per user (Sessions divided by Active Users).
User/Session Session Conversion Rate sessionConversionRate False False Metric The percentage of sessions in which any conversion event was triggered.
User/Session Total users totalUsers False False Metric The percentage of users who triggered any conversion event.
User/Session User Conversion Rate userConversionRate False False Metric The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
User/Session User engagement userEngagementDuration False False Metric The total amount of time (in seconds) your website or app was in the foreground of users devices.
User/Session WAU / MAU wauPerMau False False Metric The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
Ecommerce Add-to-carts addToCarts False False Metric The number of times users added items to their shopping carts.
Ecommerce Cart-to-view rate cartToViewRate False False Metric The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
Ecommerce Checkouts checkouts False False Metric The number of times users started the checkout process.
Ecommerce Ecommerce purchases ecommercePurchases False False Metric The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
Ecommerce First-time purchaser conversion firstTimePurchaserConversionRate False False Metric The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
Ecommerce First time purchasers firstTimePurchasers False False Metric The number of users that completed their first purchase event.
Ecommerce First-time purchasers per new user firstTimePurchasersPerNewUser False True Metric The average number of first time purchasers per new user.
Ecommerce Item list click through rate itemListClickThroughRate False False Metric The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
Ecommerce Item list clicks itemListClicks False False Metric The number of times users clicked an item when it appeared in a list.
Ecommerce Item list views itemListViews False False Metric The number of times the item list was viewed.
Ecommerce Item promotion click through rate itemPromotionClickThroughRate False False Metric The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
Ecommerce Item promotion clicks itemPromotionClicks False False Metric The number of times an item promotion was clicked.
Ecommerce Item promotion views itemPromotionViews False False Metric The number of times an item promotion was viewed.
Ecommerce Item purchase quantity itemPurchaseQuantity False False Metric The number of units for a single item included in purchase events.
Ecommerce Item revenue itemRevenue False False Metric The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
Ecommerce Item views itemViews False False Metric The number of times the item details were viewed.
Ecommerce Total purchasers totalPurchasers False False Metric The number of users that logged purchase events for the time period selected.
Events Average purchase revenue averagePurchaseRevenue False False Metric The average purchase revenue in the transaction group of events.
Events ARPPU averagePurchaseRevenuePerPayingUser False False Metric Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
Events Average purchase revenue per user averagePurchaseRevenuePerUser False False Metric The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
Events ARPU averageRevenuePerUser False False Metric Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
Events Average session duration averageSessionDuration False False Metric The average duration (in seconds) of users sessions.
Events Conversions conversions False False Metric The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
Events Crash-affected users crashAffectedUsers False False Metric The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'.
Events Crash-free users rate crashFreeUsersRate False False Metric The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
Events Event count eventCount False False Metric The count of events.
Events Event count per user eventCountPerUser False True Metric The average number of events per user (Event count divided by Active users).
Events Event value eventValue False False Metric The sum of the event parameter named 'value'.
Events Events per session eventsPerSession False True Metric The average number of events per session (Event count divided by Sessions).
Events Purchase revenue purchaseRevenue False False Metric The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
Events Purchase-to-view rate purchaseToViewRate False False Metric The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
Events Purchaser conversion purchaserConversionRate False False Metric The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
Events Shipping amount shippingAmount False False Metric Shipping amount associated with a transaction. Populated by the 'shipping' event parameter.
Events Tax amount taxAmount False False Metric Tax amount associated with a transaction. Populated by the 'tax' event parameter.
Events Total ad revenue totalAdRevenue False False Metric The total advertising revenue from both Admob and third-party sources.
Events Total revenue totalRevenue False False Metric The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
Events Transactions transactions False False Metric The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
Events Transactions per purchaser transactionsPerPurchaser False True Metric The average numer of transactions per purchaser.
Ads Ad unit exposure adUnitExposure False False Metric The time that an ad unit was exposed to a user, in milliseconds.
Ads Publisher ad clicks publisherAdClicks False False Metric The number of ad_click events.
Ads Publisher ad impressions publisherAdImpressions False False Metric The number of ad_impression events.
Lifetime Value and Cohorts Cohort active users cohortActiveUsers False False Metric The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Lifetime Value and Cohorts Cohort total users cohortTotalUsers False False Metric The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
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