Analytics V4 Metrics

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DIMENSIONS: 378 | METRICS: 86

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Date date True False Dimension The date of the session formatted as YYYYMMDD.
Time Year year False False Dimension The year of the session, a four-digit year from 2005 to the current year.
Time Month month False False Dimension Month of the session, a two digit integer from 01 to 12.
Time Week (Starting on Sunday) week False False Dimension The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Time Day of the month day False False Dimension The day of the month, a two-digit number from 01 to 31.
Time Hour hour True False Dimension A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
Time Minute minute False False Dimension Returns the minutes, between 00 and 59, in the hour.
Time Nth year nthYear False False Dimension The number of years since the start of the date range. The starting year is 0000.
Time Month Index nthMonth False False Dimension The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
Time Week Index nthWeek False False Dimension The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
Time Day Index nthDay False False Dimension The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
Time Minute Index nthMinute False False Dimension The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
Time Hour Index nthHour False False Dimension The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
Time Day of Week dayOfWeek False False Dimension Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
Time Date-Hour dateHour True False Dimension Combined values of ga:date and ga:hour formated as YYYYMMDDHH.
Time Date-Hour-Minute dateHourMinute True False Dimension Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
Time Year-Month yearMonth True False Dimension Combined values of ga:year and ga:month.
Time Year-Week (Starting on Sunday) yearWeek True False Dimension Combined values of ga:year and ga:week.
Time Week (Starting on Monday) isoWeek False False Dimension ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
Time Year-Week (Starting on Monday) isoYearIsoWeek True False Dimension Combined values of ga:isoYear and ga:isoWeek.
Time Day of week name dayOfWeekName False False Dimension The day of the week in English. This dimension has values such as Sunday or Monday.
Time ISO year isoYear False False Dimension The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
Property Property name property_name False False Dimension
Property Property id property_id False False Dimension
Property Stream ID streamId False False Dimension The numeric data stream identifier for your app or website.
Property Stream name streamName False False Dimension The data stream name for your app or website.
Traffic Sources Campaign ID campaignId False False Dimension The identifier of the marketing campaign. Present only for conversion events.
Traffic Sources Campaign campaignName False False Dimension The name of the marketing campaign. Present only for conversion events.
Traffic Sources Default channel grouping defaultChannelGrouping False False Dimension The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic Sources Medium medium False False Dimension The medium attributed to the conversion event.
Traffic Sources Search term searchTerm False False Dimension The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
Traffic Sources Session default channel grouping sessionDefaultChannelGrouping False False Dimension The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic Sources Session manual term sessionManualTerm False False Dimension The term that led to a session. Populated by the utm_term parameter.
Traffic Sources Session medium sessionMedium False False Dimension The medium that initiated a session on your website or app.
Traffic Sources Session source sessionSource False False Dimension The source that initiated a session on your website or app.
Traffic Sources Session source / medium sessionSourceMedium False False Dimension The combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Traffic Sources Session source platform sessionSourcePlatform False False Dimension The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic Sources Session campaign ID sessionCampaignId False False Dimension The marketing campaign id for a session. Includes Google Ads Campaigns.
Traffic Sources Session campaign sessionCampaignName False False Dimension The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
Traffic Sources Source source False False Dimension The source attributed to the conversion event.
Traffic Sources Source / medium sourceMedium False False Dimension The combined values of the dimensions 'source' and 'medium'.
Traffic Sources Source platform sourcePlatform False False Dimension The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic Sources First user CM360 account ID firstUserCm360AccountId False False Dimension The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
Traffic Sources First user CM360 account name firstUserCm360AccountName False False Dimension The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic Sources First user CM360 advertiser ID firstUserCm360AdvertiserId False False Dimension The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
Traffic Sources First user CM360 advertiser name firstUserCm360AdvertiserName False False Dimension The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic Sources First user CM360 campaign ID firstUserCm360CampaignId False False Dimension The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
Traffic Sources First user CM360 campaign name firstUserCm360CampaignName False False Dimension The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic Sources First user CM360 creative format firstUserCm360CreativeFormat False False Dimension The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
Traffic Sources First user CM360 creative ID firstUserCm360CreativeId False False Dimension The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
Traffic Sources First user CM360 creative name firstUserCm360CreativeName False False Dimension The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
Traffic Sources First user CM360 creative type firstUserCm360CreativeType False False Dimension The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic Sources First user CM360 creative type ID firstUserCm360CreativeTypeId False False Dimension The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
Traffic Sources First user CM360 creative version firstUserCm360CreativeVersion False False Dimension The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic Sources First user CM360 medium firstUserCm360Medium False False Dimension The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
Traffic Sources First user CM360 placement cost structure firstUserCm360PlacementCostStructure False False Dimension The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic Sources First user CM360 placement ID firstUserCm360PlacementId False False Dimension The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources First user CM360 placement name firstUserCm360PlacementName False False Dimension The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources First user CM360 rendering ID firstUserCm360RenderingId False False Dimension The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
Traffic Sources First user CM360 site ID firstUserCm360SiteId False False Dimension The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
Traffic Sources First user CM360 site name firstUserCm360SiteName False False Dimension The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
Traffic Sources First user CM360 source firstUserCm360Source False False Dimension The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
Traffic Sources First user CM360 source / medium firstUserCm360SourceMedium False False Dimension The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources First user default channel group firstUserDefaultChannelGroup False False Dimension The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic Sources First user DV360 advertiser ID firstUserDv360AdvertiserId False False Dimension The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
Traffic Sources First user DV360 advertiser name firstUserDv360AdvertiserName False False Dimension The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic Sources First user DV360 campaign ID firstUserDv360CampaignId False False Dimension The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
Traffic Sources First user DV360 campaign name firstUserDv360CampaignName False False Dimension The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.
Traffic Sources First user DV360 creative format firstUserDv360CreativeFormat False False Dimension The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.
Traffic Sources First user DV360 creative ID firstUserDv360CreativeId False False Dimension The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
Traffic Sources First user DV360 creative name firstUserDv360CreativeName False False Dimension The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
Traffic Sources First user DV360 exchange ID firstUserDv360ExchangeId False False Dimension The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
Traffic Sources First user DV360 exchange name firstUserDv360ExchangeName False False Dimension The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic Sources First user DV360 insertion order ID firstUserDv360InsertionOrderId False False Dimension The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
Traffic Sources First user DV360 insertion order name firstUserDv360InsertionOrderName False False Dimension The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic Sources First user DV360 line item ID firstUserDv360LineItemId False False Dimension The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
Traffic Sources First user DV360 line item name firstUserDv360LinteItemName False False Dimension The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.
Traffic Sources First user DV360 medium firstUserDv360Medium False False Dimension The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
Traffic Sources First user DV360 partner ID firstUserDv360PartnerId False False Dimension The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
Traffic Sources First user DV360 partner name firstUserDv360PartnerName False False Dimension The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic Sources First user DV360 source firstUserDv360Source False False Dimension The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
Traffic Sources First user DV360 source / medium firstUserDv360SourceMedium False False Dimension The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources First user Google Ads campaign ID firstUserGoogleAdsCampaignId False False Dimension Identifier of the Google Ads marketing campaign that first acquired the user.
Traffic Sources First user Google Ads campaign firstUserGoogleAdsCampaignName False False Dimension Name of the Google Ads marketing campaign that first acquired the user.
Traffic Sources First user manual campaign ID firstUserManualCampaignId False False Dimension The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic Sources First user manual campaign name firstUserManualCampaignName False False Dimension The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic Sources First user manual creative format firstUserManualCreativeFormat False False Dimension The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic Sources First user manual marketing tactic firstUserManualMarketingTactic False False Dimension The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic Sources First user manual medium firstUserManualMedium False False Dimension The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic Sources First user manual source firstUserManualSource False False Dimension The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
Traffic Sources First user manual source / medium firstUserManualSourceMedium False False Dimension The manual Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources First user manual source platform firstUserManualSourcePlatform False False Dimension The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic Sources First user primary channel group firstUserPrimaryChannelGroup False False Dimension The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic Sources First user SA360 ad group ID firstUserSa360AdGroupId False False Dimension The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
Traffic Sources First user SA360 ad group name firstUserSa360AdGroupName False False Dimension The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic Sources First user SA360 campaign ID firstUserSa360CampaignId False False Dimension The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
Traffic Sources First user SA360 campaign firstUserSa360CampaignName False False Dimension The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic Sources First user SA360 creative format firstUserSa360CreativeFormat False False Dimension The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic Sources First user SA360 engine account ID firstUserSa360EngineAccountId False False Dimension The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
Traffic Sources First user SA360 engine account name firstUserSa360EngineAccountName False False Dimension The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic Sources First user SA360 engine account type firstUserSa360EngineAccountType False False Dimension The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
Traffic Sources First user SA360 keyword text firstUserSa360KeywordText False False Dimension The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
Traffic Sources First user SA360 manager account ID firstUserSa360ManagerAccountId False False Dimension The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
Traffic Sources First user SA360 manager account name firstUserSa360ManagerAccountName False False Dimension The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic Sources First user SA360 medium firstUserSa360Medium False False Dimension The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
Traffic Sources First user SA360 query firstUserSa360Query False False Dimension The SA360 Query that originally acquired the user. The search query typed by the user.
Traffic Sources First user SA360 source firstUserSa360Source False False Dimension The SA360 Source that originally acquired the user. The search query happened on this site.
Traffic Sources First user SA360 source / medium firstUserSa360SourceMedium False False Dimension The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources Session CM360 account ID sessionCm360AccountId False False Dimension The CM360 Account ID that led to the session. Identifies the CM360 account.
Traffic Sources Session CM360 account name sessionCm360AccountName False False Dimension The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic Sources Session CM360 advertiser ID sessionCm360AdvertiserId False False Dimension The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
Traffic Sources Session CM360 advertiser name sessionCm360AdvertiserName False False Dimension The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic Sources Session CM360 campaign ID sessionCm360CampaignId False False Dimension The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
Traffic Sources Session CM360 campaign name sessionCm360CampaignName False False Dimension The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic Sources Session CM360 creative format sessionCm360CreativeFormat False False Dimension The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
Traffic Sources Session CM360 creative ID sessionCm360CreativeId False False Dimension The CM360 Creative ID that led to the session. Identifies a CM360 creative.
Traffic Sources Session CM360 creative name sessionCm360CreativeName False False Dimension The CM360 Creative Name that led to the session. The name given to a CM360 creative.
Traffic Sources Session CM360 creative type sessionCm360CreativeType False False Dimension The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic Sources Session CM360 creative type ID sessionCm360CreativeTypeId False False Dimension The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
Traffic Sources Session CM360 creative version sessionCm360CreativeVersion False False Dimension The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic Sources Session CM360 medium sessionCm360Medium False False Dimension The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
Traffic Sources Session CM360 placement cost structure sessionCm360PlacementCostStructure False False Dimension The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic Sources Session CM360 placement ID sessionCm360PlacementId False False Dimension The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources Session CM360 placement name sessionCm360PlacementName False False Dimension The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources Session CM360 rendering ID sessionCm360RenderingId False False Dimension The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
Traffic Sources Session CM360 site ID sessionCm360SiteId False False Dimension The CM360 Site ID that led to the session. Identifies a CM360 site.
Traffic Sources Session CM360 site name sessionCm360SiteName False False Dimension The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
Traffic Sources Session CM360 source sessionCm360Source False False Dimension The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
Traffic Sources Session CM360 source / medium sessionCm360SourceMedium False False Dimension The CM360 Source Medium that led to the session. A combination of the source and medium.
Traffic Sources Session default channel group sessionDefaultChannelGroup False False Dimension The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic Sources Session DV360 advertiser ID sessionDv360AdvertiserId False False Dimension The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
Traffic Sources Session DV360 advertiser name sessionDv360AdvertiserName False False Dimension The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic Sources Session DV360 campaign ID sessionDv360CampaignId False False Dimension The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
Traffic Sources Session DV360 campaign name sessionDv360CampaignName False False Dimension The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.
Traffic Sources Session DV360 creative format sessionDv360CreativeFormat False False Dimension The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.
Traffic Sources Session DV360 creative ID sessionDv360CreativeId False False Dimension The DV360 Creative ID that led to the session. Identifies the DV360 creative.
Traffic Sources Session DV360 creative name sessionDv360CreativeName False False Dimension The DV360 Creative Name that led to the session. The name given to a DV360 creative.
Traffic Sources Session DV360 exchange ID sessionDv360ExchangeId False False Dimension The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
Traffic Sources Session DV360 exchange name sessionDv360ExchangeName False False Dimension The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic Sources Session DV360 insertion order ID sessionDv360InsertionOrderId False False Dimension The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
Traffic Sources Session DV360 insertion order name sessionDv360InsertionOrderName False False Dimension The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic Sources Session DV360 line item ID sessionDv360LineItemId False False Dimension The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
Traffic Sources Session DV360 line item name sessionDv360LineItemName False False Dimension The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.
Traffic Sources Session DV360 medium sessionDv360Medium False False Dimension The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
Traffic Sources Session DV360 partner ID sessionDv360PartnerId False False Dimension The DV360 Partner ID that led to the session. Identifies the DV360 partner.
Traffic Sources Session DV360 partner name sessionDv360PartnerName False False Dimension The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic Sources Session DV360 source sessionDv360Source False False Dimension The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
Traffic Sources Session DV360 source / medium sessionDv360SourceMedium False False Dimension The DV360 Source Medium that led to the session. A combination of the source and medium.
Traffic Sources Session manual campaign ID sessionManualCampaignId False False Dimension The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic Sources Session manual campaign name sessionManualCampaignName False False Dimension The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic Sources Session manual creative format sessionManualCreativeFormat False False Dimension The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic Sources Session manual marketing tactic sessionManualMarketingTactic False False Dimension The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic Sources Session manual medium sessionManualMedium False False Dimension The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic Sources Session manual source sessionManualSource False False Dimension The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
Traffic Sources Session manual source / medium sessionManualSourceMedium False False Dimension The manual Source Medium that led to the session. A combination of the source and medium.
Traffic Sources Session manual source platform sessionManualSourcePlatform False False Dimension The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic Sources Session primary channel group sessionPrimaryChannelGroup False False Dimension The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic Sources Session SA360 ad group ID sessionSa360AdGroupId False False Dimension The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
Traffic Sources Session SA360 ad group name sessionSa360AdGroupName False False Dimension The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic Sources Session SA360 campaign ID sessionSa360CampaignId False False Dimension The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
Traffic Sources Session SA360 campaign sessionSa360CampaignName False False Dimension The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic Sources Session SA360 creative format sessionSa360CreativeFormat False False Dimension The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic Sources Session SA360 engine account ID sessionSa360EngineAccountId False False Dimension The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
Traffic Sources Session SA360 engine account name sessionSa360EngineAccountName False False Dimension The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic Sources Session SA360 engine account type sessionSa360EngineAccountType False False Dimension The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.
Traffic Sources Session SA360 keyword text sessionSa360Keyword False False Dimension The SA360 Keyword Text that led to the session. The keywords that matched the search query.
Traffic Sources Session SA360 manager account ID sessionSa360ManagerAccountId False False Dimension The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
Traffic Sources Session SA360 manager account name sessionSa360ManagerAccountName False False Dimension The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic Sources Session SA360 medium sessionSa360Medium False False Dimension The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
Traffic Sources Session SA360 query sessionSa360Query False False Dimension The SA360 Query that led to the session. The search query typed by the user.
Traffic Sources Session SA360 source sessionSa360Source False False Dimension The SA360 Source that led to the session. The search query happened on this site.
Traffic Sources Session SA360 source / medium sessionSa360SourceMedium False False Dimension The SA360 Source Medium that led to the session. A combination of the source and medium.
Location City city False False Dimension The city from which the user activity originated.
Location City ID cityId False False Dimension The geographic ID of the city from which the user activity originated, derived from their IP address.
Location Country country False False Dimension The country from which the user activity originated.
Location Country Code countryId False False Dimension The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
Location Language language False False Dimension The language setting of the user's browser or device. e.g. English
Location Language code languageCode False False Dimension The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
Location Region region False False Dimension The geographic region from which the user activity originated, derived from their IP address.
Ecommerce Item affiliation itemAffiliation False False Dimension The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
Ecommerce Item brand itemBrand False False Dimension Brand name of the item.
Ecommerce Item category itemCategory False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Ecommerce Item category 2 itemCategory2 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
Ecommerce Item category 3 itemCategory3 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
Ecommerce Item category 4 itemCategory4 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
Ecommerce Item category 5 itemCategory5 False False Dimension The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
Ecommerce Item ID itemId False False Dimension The ID of the item.
Ecommerce Item list ID itemListId False False Dimension The ID of the item list.
Ecommerce Item list name itemListName False False Dimension The name of the item list.
Ecommerce Item name itemName False False Dimension The name of the item.
Ecommerce Item promotion creative name itemPromotionCreativeName False False Dimension The name of the item-promotion creative.
Ecommerce Item promotion creative slot itemPromotionCreativeSlot False False Dimension The slot of the item-promotion creative.
Ecommerce Item promotion ID itemPromotionId False False Dimension The ID of the item promotion.
Ecommerce Item promotion name itemPromotionName False False Dimension The name of the promotion for the item.
Ecommerce Item variant itemVariant False False Dimension The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
Ecommerce Order coupon orderCoupon False False Dimension Code for the order-level coupon.
Ecommerce Transaction ID transactionId False False Dimension The ID of the ecommerce transaction.
Ecommerce Currency currencyCode False False Dimension The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).
Ecommerce Item list position itemListPosition False False Dimension The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.
Ecommerce Item location ID itemLocationID False False Dimension The physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.
Link Info Link classes linkClasses False False Dimension The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
Link Info Link domain linkDomain False False Dimension The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
Link Info Link ID linkId False False Dimension The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
Link Info Link text linkText False False Dimension The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
Link Info Link URL linkUrl False False Dimension The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.
Content Content group contentGroup False False Dimension A category that applies to items of published content. Populated by the event parameter 'content_group'.
Content Content ID contentId False False Dimension The identifier of the selected content. Populated by the event parameter 'content_id'.
Content Content type contentType False False Dimension The category of the selected content. Populated by the event parameter 'content_type'.
Content Landing page landingPage False False Dimension The page path associated with the first pageview in a session.
Content Landing page + query string landingPagePlusQueryString False False Dimension The page path + query string associated with the first pageview in a session.
Content Page location pageLocation False False Dimension The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
Content Page path pagePath False False Dimension The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
Content Page path + query string pagePathPlusQueryString False False Dimension The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
Content Page referrer pageReferrer False False Dimension The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
Content Page title pageTitle False False Dimension The web page titles used on your site.
Content Percent scrolled percentScrolled False False Dimension The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
Google Ads Ad format adFormat False False Dimension Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Google Ads Ad source adSourceName False False Dimension The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
Google Ads Ad unit adUnitName False False Dimension The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Google Ads Google Ads account name googleAdsAccountName False False Dimension The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads Google Ads ad group ID googleAdsAdGroupId False False Dimension The ad group id attributed to the conversion event.
Google Ads Google Ads ad group name googleAdsAdGroupName False False Dimension The ad group name attributed to the conversion event.
Google Ads Google Ads ad network type googleAdsAdNetworkType False False Dimension The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google Ads Google Ads campaign type googleAdsCampaignType False False Dimension The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google Ads Google Ads creative ID googleAdsCreativeId False False Dimension The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Google Ads Google Ads customer ID googleAdsCustomerId False False Dimension The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads Google Ads keyword text googleAdsKeyword False False Dimension The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google Ads Google Ads query googleAdsQuery False False Dimension The search query that led to the conversion event.
Google Ads Session Google Ads account name sessionGoogleAdsAccountName False False Dimension The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads Session Google Ads ad group ID sessionGoogleAdsAdGroupId False False Dimension The Ad Group Id in Google Ads for a session.
Google Ads Session Google Ads ad group name sessionGoogleAdsAdGroupName False False Dimension The Ad Group Name in Google Ads for a session.
Google Ads Session Google Ads ad network type sessionGoogleAdsAdNetworkType False False Dimension The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google Ads Session Google Ads campaign ID sessionGoogleAdsCampaignId False False Dimension The Campaign ID for the Google Ads Campaign that led to this session
Google Ads Session Google Ads campaign Name sessionGoogleAdsCampaignName False False Dimension The Campaign Name for the Google Ads Campaign that led to this session
Google Ads Session Google Ads campaign type sessionGoogleAdsCampaignType False False Dimension The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google Ads Session Google Ads creative ID sessionGoogleAdsCreativeId False False Dimension The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Google Ads Session Google Ads customer ID sessionGoogleAdsCustomerId False False Dimension The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads Session Google Ads keyword text sessionGoogleAdsKeyword False False Dimension The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google Ads Session Google Ads query sessionGoogleAdsQuery False False Dimension The search query that led to the session.
Google Ads Session manual ad content sessionManualAdContent False False Dimension The ad content that led to a session. Populated by the utm_content parameter.
Browser and Network Browser browser False False Dimension The browsers used to view your website.
Browser and Network Hostname hostName False False Dimension Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Browser and Network Device brand mobileDeviceBranding False False Dimension Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Browser and Network Device mobileDeviceMarketingName False False Dimension The branded device name (examples: Galaxy S10 or P30 Pro).
Browser and Network Mobile model mobileDeviceModel False False Dimension The mobile device model name (examples: iPhone X or SM-G950F).
Browser and Network Operating system operatingSystem False False Dimension The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
Browser and Network OS version operatingSystemVersion False False Dimension The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Browser and Network Operating system with version operatingSystemWithVersion False False Dimension The operating system and version. For example, Android 10 or Windows 7.
Browser and Network Platform platform False False Dimension The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Browser and Network Platform / device category platformDeviceCategory False False Dimension The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Browser and Network Screen resolution screenResolution False False Dimension The screen resolution of the user's monitor. For example, 1920x1080.
Device Device category deviceCategory False False Dimension The type of device: Desktop, Tablet, or Mobile.
Device Device model deviceModel False False Dimension The mobile device model (example: iPhone 10,6).
Events Event name eventName False False Dimension The name of the event.
Events Is conversion event isConversionEvent False False Dimension The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
User/Session New / returning newVsReturning False False Dimension New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
User/Session Audience ID audienceId False False Dimension The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/Session Audience name audienceName False False Dimension The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/Session Interests brandingInterest False False Dimension Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
User/Session Signed in with user ID signedInWithUserId False False Dimension The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
User/Session Age userAgeBracket False False Dimension User age brackets.
User/Session Gender userGender False False Dimension User gender.
User/Session Audience resource name audienceResourceName False False Dimension The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).
App Tracking App version appVersion False False Dimension The app's versionName (Android) or short bundle version (iOS).
App Tracking Page path and screen class unifiedPagePathScreen False False Dimension The page path (web) or screen class (app) on which the event was logged.
App Tracking Page path + query string and screen class unifiedPageScreen False False Dimension The page path and query string (web) or screen class (app) on which the event was logged.
App Tracking Page title and screen class unifiedScreenClass False False Dimension The page title (web) or screen class (app) on which the event was logged.
App Tracking Page title and screen name unifiedScreenName False False Dimension The page title (web) or screen name (app) on which the event was logged.
Lifetime Value and Cohorts Cohort Nth Day cohortNthDay True False Dimension Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Lifetime Value and Cohorts Cohort Nth Week cohortNthWeek True False Dimension Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Lifetime Value and Cohorts Cohort Nth Month cohortNthMonth True False Dimension Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Lifetime Value and Cohorts First session date firstSessionDate False False Dimension The date the user's first session occurred, formatted as YYYYMMDD.
Lifetime Value and Cohorts First user campaign ID firstUserCampaignId False False Dimension Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
Lifetime Value and Cohorts First user campaign firstUserCampaignName False False Dimension Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
Lifetime Value and Cohorts First user default channel grouping firstUserDefaultChannelGrouping False False Dimension The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Lifetime Value and Cohorts First user Google Ads account name firstUserGoogleAdsAccountName False False Dimension The Account name from Google Ads that first acquired the user.
Lifetime Value and Cohorts First user Google Ads ad group ID firstUserGoogleAdsAdGroupId False False Dimension The Ad Group Id in Google Ads that first acquired the user.
Lifetime Value and Cohorts First user Google Ads ad group name firstUserGoogleAdsAdGroupName False False Dimension The Ad Group Name in Google Ads that first acquired the user.
Lifetime Value and Cohorts First user Google Ads ad network type firstUserGoogleAdsAdNetworkType False False Dimension The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Lifetime Value and Cohorts First user Google Ads campaign type firstUserGoogleAdsCampaignType False False Dimension The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Lifetime Value and Cohorts First user Google Ads creative ID firstUserGoogleAdsCreativeId False False Dimension The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Lifetime Value and Cohorts First user Google Ads customer ID firstUserGoogleAdsCustomerId False False Dimension The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Lifetime Value and Cohorts First user Google Ads keyword text firstUserGoogleAdsKeyword False False Dimension The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Lifetime Value and Cohorts First user Google Ads query firstUserGoogleAdsQuery False False Dimension The search query that first acquired the user.
Lifetime Value and Cohorts First user manual ad content firstUserManualAdContent False False Dimension The ad content that first acquired the user. Populated by the utm_content parameter.
Lifetime Value and Cohorts First user manual term firstUserManualTerm False False Dimension The term that first acquired the user. Populated by the utm_term parameter.
Lifetime Value and Cohorts First user medium firstUserMedium False False Dimension The medium that first acquired the user to your website or app.
Lifetime Value and Cohorts First user source firstUserSource False False Dimension The source that first acquired the user to your website or app.
Lifetime Value and Cohorts First user source / medium firstUserSourceMedium False False Dimension The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Lifetime Value and Cohorts First user source platform firstUserSourcePlatform False False Dimension The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Lifetime Value and Cohorts Manual ad content manualAdContent False False Dimension The ad content attributed to the conversion event. Populated by the utm_content parameter.
Lifetime Value and Cohorts Manual term manualTerm False False Dimension The term attributed to the conversion event. Populated by the utm_term parameter.
Video Video provider videoProvider False False Dimension The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.
Video Video title videoTitle False False Dimension The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
Video Video URL videoUrl False False Dimension The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
Attribution CM360 account ID cm360AccountId False False Dimension The CM360 Account ID that led to the conversion event. Identifies the CM360 Account.
Attribution CM360 account name cm360AccountName False False Dimension The CM360 Account Name that led to the conversion event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Attribution CM360 advertiser ID cm360AdvertiserId False False Dimension The CM360 Advertiser ID that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Attribution CM360 advertiser name cm360AdvertiserName False False Dimension The CM360 Advertiser Name that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Attribution CM360 campaign ID cm360CampaignId False False Dimension The CM360 Campaign ID that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Attribution CM360 campaign name cm360CampaignName False False Dimension The CM360 Campaign Name that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Attribution CM360 creative format cm360CreativeFormat False False Dimension The CM360 Creative Format that led to the conversion event. CM360 creative formats are also referred to as creative types.
Attribution CM360 creative ID cm360CreativeId False False Dimension The CM360 Creative ID that led to the conversion event. Identifies a CM360 creative.
Attribution CM360 creative name cm360CreativeName False False Dimension The CM360 Creative Name that led to the conversion event. The name given to a CM360 creative.
Attribution CM360 creative type cm360CreativeType False False Dimension The CM360 Creative Type that led to the conversion event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Attribution CM360 creative type ID cm360CreativeTypeId False False Dimension The CM360 Creative Type ID that led to the conversion event. Identifies a CM360 creative type.
Attribution CM360 creative version cm360CreativeVersion False False Dimension The CM360 Creative Version that led to the conversion event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Attribution CM360 medium cm360Medium False False Dimension The CM360 Medium that led to the conversion event. The CM360 medium is also referred to as the placement cost structure.
Attribution CM360 placement cost structure cm360PlacementCostStructure False False Dimension The CM360 Placement Cost Structure that led to the conversion event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Attribution CM360 placement ID cm360PlacementId False False Dimension The CM360 Placement ID that led to the conversion event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Attribution CM360 placement name cm360PlacementName False False Dimension The CM360 Placement Name that led to the conversion event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Attribution CM360 rendering ID cm360RenderingId False False Dimension The CM360 Rendering ID that led to the conversion event. Identifies a CM360 creative.
Attribution CM360 site ID cm360SiteId False False Dimension The CM360 Site ID that led to the conversion event. Identifies a CM360 site.
Attribution CM360 site name cm360SiteName False False Dimension The CM360 Site Name that led to the conversion event. The CM360 Site name from which the ad space was purchased.
Attribution CM360 source cm360Source False False Dimension The CM360 Source that led to the conversion event. The CM360 source is also referred to as the site name.
Attribution CM360 source / medium cm360SourceMedium False False Dimension The CM360 Source Medium that led to the conversion event. A combination of the source and medium.
Attribution Default channel group defaultChannelGroup False False Dimension The conversion's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Attribution DV360 advertiser ID dv360AdvertiserId False False Dimension The DV360 Advertiser ID that led to the conversion event. Identifies the DV360 advertiser.
Attribution DV360 advertiser name dv360AdvertiserName False False Dimension The DV360 Advertiser Name that led to the conversion event. DV360 advertisers represent real-life businesses that run advertising campaigns.
Attribution DV360 campaign ID dv360CampaignId False False Dimension The DV360 Campaign ID that led to the conversion event. Identifies the DV360 campaign.
Attribution DV360 campaign name dv360CampaignName False False Dimension The DV360 Campaign Name that led to the conversion event. DV360 campaigns group together related insertion orders with a common business goal.
Attribution DV360 creative format dv360CreativeFormat False False Dimension The DV360 Creative Format that led to the conversion event. Also referred to as the creative type. For example, expandable, video, or native.
Attribution DV360 creative ID dv360CreativeId False False Dimension The DV360 Creative ID that led to the conversion event. Identifies the DV360 creative.
Attribution DV360 creative name dv360CreativeName False False Dimension The DV360 Creative Name that led to the conversion event. The name given to a DV360 creative.
Attribution DV360 exchange ID dv360ExchangeId False False Dimension The DV360 Exchange ID that led to the conversion event. Identifies the DV360 exchange.
Attribution DV360 exchange name dv360ExchangeName False False Dimension The DV360 Exchange Name that led to the conversion event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Attribution DV360 insertion order ID dv360InsertionOrderId False False Dimension The DV360 Insertion Order ID that led to the conversion event. Identifies the DV360 insertion order.
Attribution DV360 insertion order name dv360InsertionOrderName False False Dimension The DV360 Insertion Order Name that led to the conversion event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Attribution DV360 line item ID dv360LineItemId False False Dimension The DV360 Line Item ID that led to the conversion event. Identifies the DV360 line item.
Attribution DV360 line item name dv360LineItemName False False Dimension The DV360 Line Item Name that led to the conversion event. A DV360 line item bids on impressions and serves creatives to inventory sources.
Attribution DV360 medium dv360Medium False False Dimension The DV360 Medium that led to the conversion event. The billable outcome of the insertion order. For example, `cpm`.
Attribution DV360 partner ID dv360PartnerId False False Dimension The DV360 Partner ID that led to the conversion event. Identifies the DV360 partner.
Attribution DV360 partner name dv360PartnerName False False Dimension The DV360 Partner Name that led to the conversion event. DV360 partners represent agencies, trading desks, or large individual advertisers.
Attribution DV360 source dv360Source False False Dimension The DV360 Source that led to the conversion event. The DV360 site name where your ad was displayed.
Attribution DV360 source / medium dv360SourceMedium False False Dimension The DV360 Source Medium that led to the conversion event. A combination of the source and medium.
Attribution Google Ads campaign ID googleAdsCampaignId False False Dimension The campaign ID for the Google Ads campaign attributed to the conversion event.
Attribution Google Ads campaign googleAdsCampaignName False False Dimension The campaign name for the Google Ads campaign attributed to the conversion event.
Attribution Manual campaign ID manualCampaignId False False Dimension The manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Attribution Manual campaign name manualCampaignName False False Dimension The manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Attribution Manual creative format manualCreativeFormat False False Dimension The manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Attribution Manual marketing tactic manualMarketingTactic False False Dimension The manual Marketing Tactic that led to the conversion event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Attribution Manual medium manualMedium False False Dimension The manual Medium that led to the conversion event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Attribution Manual source manualSource False False Dimension The manual Source that led to the conversion event. The referrer. Populated by `utm_source` URL parameter.
Attribution Manual source / medium manualSourceMedium False False Dimension The manual Source Medium that led to the conversion event. A combination of the source and medium.
Attribution Manual source platform manualSourcePlatform False False Dimension The manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Attribution Primary channel group primaryChannelGroup False False Dimension The primary channel group attributed to the conversion event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Attribution SA360 ad group ID sa360AdGroupId False False Dimension The SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.
Attribution SA360 ad group name sa360AdGroupName False False Dimension The SA360 Ad Group Name that led to the conversion event. SA360 Ad groups contain ads and keywords that relate to each other.
Attribution SA360 campaign ID sa360CampaignId False False Dimension The SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.
Attribution SA360 campaign sa360CampaignName False False Dimension The SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Attribution SA360 creative format sa360CreativeFormat False False Dimension The SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.
Attribution SA360 engine account ID sa360EngineAccountId False False Dimension The SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.
Attribution SA360 engine account name sa360EngineAccountName False False Dimension The SA360 Engine Account Name that led to the conversion event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Attribution SA360 engine account type sa360EngineAccountType False False Dimension The SA360 Engine Account Type that led to the conversion event. The type of engine used by the search engine account.
Attribution SA360 keyword text sa360KeywordText False False Dimension The SA360 Keyword Text that led to the conversion event. The keywords that matched the search query.
Attribution SA360 manager account ID sa360ManagerAccountId False False Dimension The SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.
Attribution SA360 manager account name sa360ManagerAccountName False False Dimension The SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Attribution SA360 medium sa360Medium False False Dimension The SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, `cpc`.
Attribution SA360 query sa360Query False False Dimension The SA360 Query that led to the conversion event. The search query typed by the user.
Attribution SA360 source sa360Source False False Dimension The SA360 Source that led to the conversion event. The search query happened on this site.
Attribution SA360 source / medium sa360SourceMedium False False Dimension The SA360 Source Medium that led to the conversion event. A combination of the source and medium.
Geography Continent continent False False Dimension The continent from which the user activity originated. For example, `Americas` or `Asia`.
Geography Continent ID continentId False False Dimension The geographic ID of the continent from which the user activity originated, derived from their IP address.
Other Achievement ID achievementId False False Dimension The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.
Other Character character False False Dimension The player character in a game for an event. Populated by the event parameter 'character'.
Other File extension fileExtension False False Dimension The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
Other File name fileName False False Dimension The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.
Other Group ID groupId False False Dimension The player group ID in a game for an event. Populated by the event parameter 'group_id'.
Other Level level False False Dimension The player's level in a game. Populated by the event parameter 'level'.
Other Method method False False Dimension The method by which an event was triggered. Populated by the event parameter 'method'.
Other Outbound outbound False False Dimension Returns 'true' if the link lead to a site is not a part of the property\u2019s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
Other Shipping tier shippingTier False False Dimension The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.
Other Test data filter name testDataFilterName False False Dimension The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.
Other Virtual currency name virtualCurrencyName False False Dimension The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.
Other Visible visible False False Dimension Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
Other Test data filter ID testDataFilterId False False Dimension The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
User/Session 1-day active users active1DayUsers False False Metric The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
User/Session 28-day active users active28DayUsers False False Metric The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
User/Session 7-day active users active7DayUsers False False Metric The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
User/Session Active users activeUsers False False Metric The number of distinct users who visited your site or app.
User/Session Bounce rate bounceRate True True Metric The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
User/Session DAU / MAU dauPerMau False False Metric The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
User/Session DAU / WAU dauPerWau False False Metric The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
User/Session Engaged sessions engagedSessions False False Metric The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
User/Session Engagement rate engagementRate False True Metric The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
User/Session New users newUsers False False Metric The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
User/Session Views screenPageViews False False Metric The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User/Session Views per session screenPageViewsPerSession False False Metric The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User/Session Sessions sessions False False Metric The number of sessions that began on your site or app (event triggered: session_start).
User/Session Sessions per user sessionsPerUser False True Metric The average number of sessions per user (Sessions divided by Active Users).
User/Session Conversion Rate sessionConversionRate False True Metric The percentage of sessions in which any conversion event was triggered.
User/Session Session Conversion Rate conversionRate False False Metric The percentage of sessions in which any conversion event was triggered.
User/Session Total users totalUsers False False Metric The percentage of users who triggered any conversion event.
User/Session User Conversion Rate userConversionRate False False Metric The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
User/Session User engagement duration (seconds) userEngagementDuration False False Metric The total amount of time (in seconds) your website or app was in the foreground of users devices.
User/Session Average user engagement duration (seconds) userEngagementDurationperSession False True Metric The total amount of time (in seconds) your website or app was in the foreground of users devices per session.
User/Session WAU / MAU wauPerMau False False Metric The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
User/Session User conversion rate for purchase userConversionRate:purchase False False Metric The percentage of users who triggered a specific conversion event.
Ecommerce Add-to-carts addToCarts False False Metric The number of times users added items to their shopping carts.
Ecommerce Cart-to-view rate cartToViewRate False False Metric The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
Ecommerce Checkouts checkouts False False Metric The number of times users started the checkout process.
Ecommerce Gross Purchase Revenue grossPurchaseRevenue False False Metric The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging
Ecommerce Ecommerce purchases ecommercePurchases False False Metric The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
Ecommerce First-time purchaser conversion firstTimePurchaserConversionRate False False Metric The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
Ecommerce First time purchasers firstTimePurchasers False False Metric The number of users that completed their first purchase event.
Ecommerce First-time purchasers per new user firstTimePurchasersPerNewUser False True Metric The average number of first time purchasers per new user.
Ecommerce Item list click through rate itemListClickThroughRate False False Metric The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
Ecommerce Item promotion click through rate itemPromotionClickThroughRate False False Metric The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
Ecommerce Item view events itemViewEvents False False Metric The number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event.
Ecommerce Item revenue itemRevenue False False Metric The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
Ecommerce Items added to cart itemsAddedToCart False False Metric The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events.
Ecommerce Items viewed itemsViewed False False Metric The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.
Ecommerce Items checked out itemsCheckedOut False False Metric The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events.
Ecommerce Items clicked in list itemsClickedInList False False Metric The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events.
Ecommerce Items clicked in promotion itemsClickedInPromotion False False Metric The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events.
Ecommerce Items purchased itemsPurchased False False Metric The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
Ecommerce Items viewed in list itemsViewedInList False False Metric The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events.
Ecommerce Items viewed in promotion itemsViewedInPromotion False False Metric The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events.
Ecommerce Total purchasers totalPurchasers False False Metric The number of users that logged purchase events for the time period selected.
Ecommerce Gross item revenue grossItemRevenue False False Metric The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
Ecommerce Item discount amount itemDiscountAmount False False Metric The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.
Ecommerce Item-list click events itemListClickEvents False False Metric The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.
Ecommerce Item-list view events itemListViewEvents False False Metric The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
Ecommerce Item refund amount itemRefundAmount False False Metric Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.
Ecommerce Promotion clicks promotionClicks False False Metric The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
Ecommerce Promotion views promotionViews False False Metric The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
Ecommerce Refund amount refundAmount False False Metric The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.
Events Average purchase revenue averagePurchaseRevenue False False Metric The average purchase revenue in the transaction group of events.
Events ARPPU averagePurchaseRevenuePerPayingUser False False Metric Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
Events Average purchase revenue per user averagePurchaseRevenuePerUser False False Metric The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
Events ARPU averageRevenuePerUser False False Metric Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
Events Average session duration averageSessionDuration False False Metric The average duration (in seconds) of users sessions.
Events Conversions conversions False False Metric The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
Events Crash-affected users crashAffectedUsers False False Metric The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'.
Events Crash-free users rate crashFreeUsersRate False False Metric The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
Events Event count eventCount False False Metric The count of events.
Events Event count per user eventCountPerUser False True Metric The average number of events per user (Event count divided by Active users).
Events Event value eventValue False False Metric The sum of the event parameter named 'value'.
Events Events per session eventsPerSession False True Metric The average number of events per session (Event count divided by Sessions).
Events Purchase revenue purchaseRevenue False False Metric The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
Events Purchase-to-view rate purchaseToViewRate False False Metric The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
Events Purchaser conversion purchaserConversionRate False False Metric The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
Events Return on ad spend returnOnAdSpend False False Metric Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
Events Shipping amount shippingAmount False False Metric Shipping amount associated with a transaction. Populated by the 'shipping' event parameter.
Events Tax amount taxAmount False False Metric Tax amount associated with a transaction. Populated by the 'tax' event parameter.
Events Total ad revenue totalAdRevenue False False Metric The total advertising revenue from both Admob and third-party sources.
Events Total revenue totalRevenue False False Metric The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
Events Transactions transactions False False Metric The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
Events Transactions per purchaser transactionsPerPurchaser False True Metric The average numer of transactions per purchaser.
Ads Ad unit exposure adUnitExposure False False Metric The time that an ad unit was exposed to a user, in milliseconds.
Ads Publisher ad clicks publisherAdClicks False False Metric The number of ad_click events.
Ads Publisher ad impressions publisherAdImpressions False False Metric The number of ad_impression events.
Ads Advertiser ad cost advertiserAdCost False False Metric The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts.
Ads Advertiser ad clicks advertiserAdClicks False False Metric Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers.
Ads Ads cost per click advertiserAdCostPerClick False True Metric Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
Ads Ads Cost per conversion advertiserAdCostPerConversion False True Metric Cost per conversion is ad cost divided by conversions.
Lifetime Value and Cohorts Cohort active users cohortActiveUsers False False Metric The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Lifetime Value and Cohorts Cohort total users cohortTotalUsers False False Metric The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
Page / Screen Views per user screenPageViewsPerUser False False Metric The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
Event Conversions count for purchase conversions:purchase False False Metric The count of a specific conversion event.
Other Ads impressions advertiserAdImpressions False False Metric The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
Other Scrolled users scrolledUsers False False Metric The number of unique users who scrolled down at least 90% of the page.
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