Dbm Metrics

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DIMENSIONS: 149 | METRICS: 260

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Week (Starting on Sunday) FILTER_WEEK True False Dimension
Time Week Daterange FILTER_WEEK_DATERANGE False False Dimension
Time Week (Starting on Monday) FILTER_ISO_WEEK True False Dimension
Time Date FILTER_DATE True False Dimension
Time Day of Week FILTER_DAY_OF_WEEK False False Dimension
Time Year FILTER_YEAR False False Dimension
Time Month FILTER_MONTH_without_year True False Dimension
Time Year-Week (Starting on Sunday) FILTER_YEAR_WEEK True False Dimension
Time Year-Week (Starting on Monday) FILTER_YEAR_WEEK_ISO True False Dimension
Time Year-Month FILTER_MONTH True False Dimension
Time Quarter FILTER_QUARTER False False Dimension
Time Hour FILTER_TIME_OF_DAY True False Dimension
Location City ID FILTER_CITY False False Dimension
Location City Name FILTER_CITY_NAME False False Dimension
Location Country ID FILTER_COUNTRY False False Dimension
Location Country Name FILTER_COUNTRY_NAME True False Dimension
Location DMA FILTER_DMA_NAME False False Dimension
Location DMA Code FILTER_DMA False False Dimension
Location Region Code FILTER_REGION False False Dimension
Location Region Name FILTER_REGION_NAME False False Dimension
Partner Partner ID FILTER_PARTNER False False Dimension
Partner Partner FILTER_PARTNER_NAME False False Dimension
Partner Partner Status FILTER_PARTNER_STATUS False False Dimension
Partner Partner currency FILTER_PARTNER_CURRENCY False False Dimension
Advertiser Advertiser ID FILTER_ADVERTISER False False Dimension
Advertiser Advertiser Name FILTER_ADVERTISER_NAME False False Dimension
Advertiser Advertiser Currency FILTER_ADVERTISER_CURRENCY False False Dimension
Advertiser Advertiser Status FILTER_ADVERTISER_INTEGRATION_STATUS False False Dimension
Advertiser Advertiser Time Zone FILTER_ADVERTISER_TIMEZONE False False Dimension
Line Item Ad Position FILTER_AD_POSITION False False Dimension
Line Item Line item ID FILTER_LINE_ITEM False False Dimension
Line Item Line item Name FILTER_LINE_ITEM_NAME False False Dimension
Line Item Line Item Budget FILTER_LINE_ITEM_BUDGET False False Dimension
Line Item Line item status FILTER_LINE_ITEM_STATUS False False Dimension
Line Item Line item daily frequency FILTER_LINE_ITEM_DAILY_FREQUENCY False False Dimension
Line Item Line item lifetime frequency FILTER_LINE_ITEM_LIFETIME_FREQUENCY False False Dimension
Line Item Line item type FILTER_LINE_ITEM_TYPE False False Dimension
Line Item Line item start date FILTER_LINE_ITEM_START_DATE False False Dimension
Line Item Line item end date FILTER_LINE_ITEM_END_DATE False False Dimension
Campaign Campaign ID FILTER_MEDIA_PLAN False False Dimension
Campaign Campaign Name FILTER_MEDIA_PLAN_NAME False False Dimension
Campaign Insertion Order Daily Frequency FILTER_CAMPAIGN_DAILY_FREQUENCY False False Dimension
Creative Companion creative ID FILTER_COMPANION_CREATIVE_ID False False Dimension
Creative Creative attribute FILTER_CREATIVE_ATTRIBUTE False False Dimension
Creative Creative status FILTER_CREATIVE_STATUS False False Dimension
Creative Creative height FILTER_CREATIVE_HEIGHT False False Dimension
Creative Creative ID FILTER_CREATIVE_ID False False Dimension
Creative Creative Name FILTER_CREATIVE False False Dimension
Creative Creative size FILTER_CREATIVE_SIZE False False Dimension
Creative Creative source FILTER_CREATIVE_SOURCE False False Dimension
Creative Creative type FILTER_CREATIVE_TYPE False False Dimension
Creative Creative width FILTER_CREATIVE_WIDTH False False Dimension
Device Browser FILTER_BROWSER False False Dimension
Device Carrier FILTER_CARRIER False False Dimension
Device Device make FILTER_DEVICE_MAKE False False Dimension
Device Device model FILTER_DEVICE_MODEL False False Dimension
Device Device type FILTER_DEVICE_TYPE False False Dimension
Device Business Chain FILTER_MOBILE_GEO False False Dimension
Device Os FILTER_OS False False Dimension
Site App/url FILTER_APP_URL False False Dimension
Site App/url extended FILTER_APP_URL_EXCLUDED False False Dimension
Site App/url ID FILTER_SITE_ID False False Dimension
Site Site language FILTER_SITE_LANGUAGE False False Dimension
Site Audience list FILTER_AUDIENCE_LIST False False Dimension
Site Audience list type FILTER_AUDIENCE_LIST_TYPE False False Dimension
User Lists Attributed Userlist FILTER_ATTRIBUTED_USERLIST False False Dimension
User Lists Targeted user list FILTER_TARGETED_USER_LIST False False Dimension
Activity Floodlight activity FILTER_FLOODLIGHT_ACTIVITY False False Dimension
Activity Floodlight activity ID FILTER_FLOODLIGHT_ACTIVITY_ID False False Dimension
Video Video ad position in stream FILTER_VIDEO_AD_POSITION_IN_STREAM False False Dimension
Video Video creative duration FILTER_VIDEO_CREATIVE_DURATION False False Dimension
Video Video creative duration skippable FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE False False Dimension
Video Video duration seconds FILTER_VIDEO_DURATION_SECONDS False False Dimension
Video Video format support FILTER_VIDEO_FORMAT_SUPPORT False False Dimension
Video Video player size FILTER_VIDEO_PLAYER_SIZE False False Dimension
Video Video rating tier FILTER_VIDEO_RATING_TIER False False Dimension
Video Video skippable support FILTER_VIDEO_SKIPPABLE_SUPPORT False False Dimension
Inventory Inventory commitment type FILTER_INVENTORY_COMMITMENT_TYPE False False Dimension
Inventory Inventory delivery method FILTER_INVENTORY_DELIVERY_METHOD False False Dimension
Inventory Inventory format FILTER_INVENTORY_FORMAT False False Dimension
Inventory Inventory rate type FILTER_INVENTORY_RATE_TYPE False False Dimension
Inventory Inventory source ID FILTER_INVENTORY_SOURCE_ID False False Dimension
Inventory Inventory source FILTER_INVENTORY_SOURCE False False Dimension
Inventory Inventory source type FILTER_INVENTORY_SOURCE_TYPE False False Dimension
Inventory Inventory source group FILTER_INVENTORY_SOURCE_GROUP False False Dimension
Inventory Inventory source group ID FILTER_INVENTORY_SOURCE_GROUP_ID False False Dimension
Inventory Public inventory FILTER_PUBLIC_INVENTORY False False Dimension
Insertion Insertion order ID FILTER_INSERTION_ORDER False False Dimension
Insertion Insertion order name FILTER_INSERTION_ORDER_NAME False False Dimension
Insertion Insertion order status FILTER_INSERTION_ORDER_STATUS False False Dimension
Insertion Insertion order goal type FILTER_INSERTION_ORDER_GOAL_TYPE False False Dimension
Insertion Insertion order goal value FILTER_INSERTION_ORDER_GOAL_VALUE False False Dimension
True View Youtube Ad FILTER_TRUEVIEW_AD False False Dimension
True View Youtube Ad ID FILTER_TRUEVIEW_AD_GROUP_AD_ID False False Dimension
True View Youtube Ad Group ID FILTER_TRUEVIEW_AD_GROUP_ID False False Dimension
True View Youtube Ad Group FILTER_TRUEVIEW_AD_GROUP False False Dimension
True View Trueview age FILTER_TRUEVIEW_AGE False False Dimension
True View Trueview category FILTER_TRUEVIEW_CATEGORY False False Dimension
True View Trueview city FILTER_TRUEVIEW_CITY False False Dimension
True View Trueview conversion type FILTER_TRUEVIEW_CONVERSION_TYPE False False Dimension
True View Trueview country FILTER_TRUEVIEW_COUNTRY False False Dimension
True View Trueview custom affinity FILTER_TRUEVIEW_CUSTOM_AFFINITY False False Dimension
True View Trueview dma FILTER_TRUEVIEW_DMA False False Dimension
True View Trueview gender FILTER_TRUEVIEW_GENDER False False Dimension
True View Trueview iar age FILTER_TRUEVIEW_IAR_AGE False False Dimension
True View Trueview iar category FILTER_TRUEVIEW_IAR_CATEGORY False False Dimension
True View Trueview iar city FILTER_TRUEVIEW_IAR_CITY False False Dimension
True View Trueview iar country FILTER_TRUEVIEW_IAR_COUNTRY False False Dimension
True View Trueview iar gender FILTER_TRUEVIEW_IAR_GENDER False False Dimension
True View Trueview iar interest FILTER_TRUEVIEW_IAR_INTEREST False False Dimension
True View Trueview iar language FILTER_TRUEVIEW_IAR_LANGUAGE False False Dimension
True View Trueview iar parental status FILTER_TRUEVIEW_IAR_PARENTAL_STATUS False False Dimension
True View Trueview iar remarketing list FILTER_TRUEVIEW_IAR_REMARKETING_LIST False False Dimension
True View Trueview iar time of day FILTER_TRUEVIEW_IAR_TIME_OF_DAY False False Dimension
True View Trueview iar youtube channel FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL False False Dimension
True View Trueview iar youtube video FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO False False Dimension
True View Trueview iar zipcode FILTER_TRUEVIEW_IAR_ZIPCODE False False Dimension
True View Trueview keyword FILTER_TRUEVIEW_KEYWORD False False Dimension
True View Trueview parental status FILTER_TRUEVIEW_PARENTAL_STATUS False False Dimension
True View Trueview placement FILTER_TRUEVIEW_PLACEMENT False False Dimension
True View Trueview region FILTER_TRUEVIEW_REGION False False Dimension
True View Trueview remarketing list FILTER_TRUEVIEW_REMARKETING_LIST False False Dimension
True View Trueview url FILTER_TRUEVIEW_URL False False Dimension
True View Trueview zipcode FILTER_TRUEVIEW_ZIPCODE False False Dimension
Budget CM placement ID FILTER_CM_PLACEMENT_ID False False Dimension
Active View Active view expected viewability FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY False False Dimension
Other Dimensions Budget Segment Budget FILTER_BUDGET_SEGMENT_BUDGET True False Dimension
Other Dimensions Budget Segment Budget (Micro Currency) FILTER_BUDGET_SEGMENT_BUDGET_MICRO_CURRENCY True False Dimension
Other Dimensions Budget segment Name (description) FILTER_BUDGET_SEGMENT_DESCRIPTION False False Dimension
Other Dimensions Budget Segment End Date FILTER_BUDGET_SEGMENT_END_DATE False False Dimension
Other Dimensions Budget Segment Pacing Percentage FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE False False Dimension
Other Dimensions Budget Segment Start Date FILTER_BUDGET_SEGMENT_START_DATE False False Dimension
Other Dimensions Budget Type (Segment) FILTER_BUDGET_SEGMENT_TYPE False False Dimension
Other Dimensions Channel ID FILTER_CHANNEL_ID False False Dimension
Other Dimensions Conversion delay FILTER_CONVERSION_DELAY False False Dimension
Other Dimensions Data provider FILTER_DATA_PROVIDER False False Dimension
Other Dimensions Dfp order ID FILTER_DFP_ORDER_ID False False Dimension
Other Dimensions Exchange FILTER_EXCHANGE False False Dimension
Other Dimensions Exchange ID FILTER_EXCHANGE_ID False False Dimension
Other Dimensions Keyword FILTER_KEYWORD False False Dimension
Other Dimensions Mraid support FILTER_MRAID_SUPPORT False False Dimension
Other Dimensions Order ID FILTER_ORDER_ID False False Dimension
Other Dimensions Page category FILTER_PAGE_CATEGORY False False Dimension
Other Dimensions Page layout FILTER_PAGE_LAYOUT False False Dimension
Other Dimensions Skippable support FILTER_SKIPPABLE_SUPPORT False False Dimension
Other Dimensions Trueview True View FILTER_TRUEVIEW_INTEREST False False Dimension
Other Dimensions Zip code FILTER_ZIP_CODE False False Dimension
Delivery Impressions METRIC_IMPRESSIONS False False Metric
Interactions Clicks METRIC_CLICKS False False Metric The number of times a person has clicked on an ad.
Interactions Total Conversions METRIC_TOTAL_CONVERSIONS False False Metric The aggregate total of all Post-View Conversions and Post-Click Conversions.
Interactions Bid Requests METRIC_BID_REQUESTS False False Metric Potential Impressions
Interactions Post-Click Conversions METRIC_LAST_CLICKS False False Metric The number of times a person has landed on a success page, after clicking on an ad.
Interactions Post-View Conversions METRIC_LAST_IMPRESSIONS False False Metric The number of times a person has landed on a success page, after viewing an ad.
Budget Revenue METRIC_REVENUE_PARTNER False False Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget Media Cost METRIC_MEDIA_COST_PARTNER False False Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget Total Media Cost METRIC_TOTAL_MEDIA_COST_PARTNER False False Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget Billable Cost METRIC_BILLABLE_COST_PARTNER False False Metric Amount of money invoiced to partners for using Display & Video 360.
Budget Profit METRIC_PROFIT_PARTNER False False Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget Profit Margin METRIC_PROFIT_MARGIN False True Metric Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability.
Budget (Usd) Revenue (Usd) METRIC_REVENUE_USD False False Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Usd) Media Cost (Usd) METRIC_MEDIA_COST_USD False False Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Usd) Total Media Cost (Usd) METRIC_TOTAL_MEDIA_COST_USD False False Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Usd) Billable Cost (Usd) METRIC_BILLABLE_COST_USD False False Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Usd) Profit (Usd) METRIC_PROFIT_USD False False Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Advertiser) Revenue (Advertiser) METRIC_REVENUE_ADVERTISER False False Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Advertiser) Media Cost (Advertiser) METRIC_MEDIA_COST_ADVERTISER False False Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Advertiser) Total Media Cost (Advertiser) METRIC_TOTAL_MEDIA_COST_ADVERTISER False False Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Advertiser) Billable Cost (Advertiser) METRIC_BILLABLE_COST_ADVERTISER False False Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Advertiser) Profit (Advertiser) METRIC_PROFIT_ADVERTISER False False Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Custom) Revenue (EUR) METRIC_REVENUE_EUR False True Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Custom) Media Cost (EUR) METRIC_MEDIA_COST_EUR False True Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Custom) Total Media Cost (EUR) METRIC_TOTAL_MEDIA_COST_EUR False True Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Custom) Billable Cost (EUR) METRIC_BILLABLE_COST_EUR False True Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Custom) Profit (EUR) METRIC_PROFIT_EUR False True Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Custom) Revenue (GBP) METRIC_REVENUE_GBP False True Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Custom) Media Cost (GBP) METRIC_MEDIA_COST_GBP False True Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Custom) Total Media Cost (GBP) METRIC_TOTAL_MEDIA_COST_GBP False True Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Custom) Billable Cost (GBP) METRIC_BILLABLE_COST_GBP False True Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Custom) Profit (GBP) METRIC_PROFIT_GBP False True Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Custom) Revenue (COP) METRIC_REVENUE_COP False True Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Custom) Media Cost (COP) METRIC_MEDIA_COST_COP False True Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Custom) Total Media Cost (COP) METRIC_TOTAL_MEDIA_COST_COP False True Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Custom) Billable Cost (COP) METRIC_BILLABLE_COST_COP False True Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Custom) Profit (COP) METRIC_PROFIT_COP False True Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Custom) Revenue (MXN) METRIC_REVENUE_MXN False True Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Custom) Media Cost (MXN) METRIC_MEDIA_COST_MXN False True Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Custom) Total Media Cost (MXN) METRIC_TOTAL_MEDIA_COST_MXN False True Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Custom) Billable Cost (MXN) METRIC_BILLABLE_COST_MXN False True Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Custom) Profit (MXN) METRIC_PROFIT_MXN False True Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Custom) Revenue (JPY) METRIC_REVENUE_JPY False True Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Custom) Media Cost (JPY) METRIC_MEDIA_COST_JPY False True Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Custom) Total Media Cost (JPY) METRIC_TOTAL_MEDIA_COST_JPY False True Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Custom) Billable Cost (JPY) METRIC_BILLABLE_COST_JPY False True Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Custom) Profit (JPY) METRIC_PROFIT_JPY False True Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Performance CTR METRIC_CTR False True Metric The percentage of time people clicked on an ad.
Performance Revenue eCPC METRIC_REVENUE_ECPC_PARTNER False True Metric The average CPC you paid, based on Revenue.
Performance Revenue eCPM METRIC_REVENUE_ECPM_PARTNER False True Metric The average CPM you paid for impressions, based on Revenue.
Performance Media Cost eCPC METRIC_MEDIA_COST_ECPC_PARTNER False True Metric The average CPC you paid, based on the Media Cost spent.
Performance Media Cost eCPM METRIC_MEDIA_COST_ECPM_PARTNER False True Metric The average CPM you paid for impressions, based on the Media Cost spent.
Performance Profit eCPC METRIC_PROFIT_ECPC_PARTNER False True Metric The average CPC you paid, based on the Profit earned.
Performance Profit eCPM METRIC_PROFIT_ECPM_PARTNER False True Metric The average CPM you paid for impressions, based on the Profit earned.
Performance Billable Impressions METRIC_BILLABLE_IMPRESSIONS False False Metric The number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable.
Performance (Usd) Revenue eCPC (Usd) METRIC_REVENUE_ECPC_USD False True Metric The average CPC you paid, based on Revenue.
Performance (Usd) Revenue eCPM (Usd) METRIC_REVENUE_ECPM_USD False True Metric The average CPM you paid for impressions, based on Revenue.
Performance (Usd) Media Cost eCPC (Usd) METRIC_MEDIA_COST_ECPC_USD False True Metric The average CPC you paid, based on the Media Cost spent.
Performance (Usd) Media Cost eCPM (Usd) METRIC_MEDIA_COST_ECPM_USD False True Metric The average CPM you paid for impressions, based on the Media Cost spent.
Performance (Usd) Profit eCPC (Usd) METRIC_PROFIT_ECPC_USD False True Metric The average CPC you paid, based on the Profit earned.
Performance (Usd) Profit eCPM (Usd) METRIC_PROFIT_ECPM_USD False True Metric The average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser) Revenue eCPC (Advertiser) METRIC_REVENUE_ECPC_ADVERTISER False True Metric The average CPC you paid, based on Revenue.
Performance (Advertiser) Revenue eCPM (Advertiser) METRIC_REVENUE_ECPM_ADVERTISER False True Metric The average CPM you paid for impressions, based on Revenue.
Performance (Advertiser) Media Cost eCPC (Advertiser) METRIC_MEDIA_COST_ECPC_ADVERTISER False True Metric The average CPC you paid, based on the Media Cost spent.
Performance (Advertiser) Media Cost eCPM (Advertiser) METRIC_MEDIA_COST_ECPM_ADVERTISER False True Metric The average CPM you paid for impressions, based on the Media Cost spent.
Performance (Advertiser) Profit eCPC (Advertiser) METRIC_PROFIT_ECPC_ADVERTISER False True Metric The average CPC you paid, based on the Profit earned.
Performance (Advertiser) Profit eCPM (Advertiser) METRIC_PROFIT_ECPM_ADVERTISER False True Metric The average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser) Media eCPA (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER False True Metric The average cost of each conversion, based on the Total Media Cost paid.
Performance (Advertiser) Media eCPA (PC) (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER False True Metric The average cost of each post-click conversion, based on the Total Media Cost spent.
Performance (Advertiser) Media eCPA (PV) (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER False True Metric The average cost of each post-view conversion, based on the Total Media Cost spent.
Conversion Performance Revenue eCPA METRIC_REVENUE_ECPA_PARTNER False True Metric The average cost of each conversion, based on the Revenue spent.
Conversion Performance Revenue eCPA (PC) METRIC_REVENUE_ECPAPC_PARTNER False True Metric The average cost of each post-click conversion.
Conversion Performance Revenue eCPA (PV) METRIC_REVENUE_ECPAPV_PARTNER False True Metric The average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance Media Cost eCPA METRIC_MEDIA_COST_ECPA_PARTNER False True Metric The average cost of each conversion, based on the Media Cost paid.
Conversion Performance Media Cost eCPA (PC) METRIC_MEDIA_COST_ECPAPC_PARTNER False True Metric The average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance Media Cost eCPA (PV) METRIC_MEDIA_COST_ECPAPV_PARTNER False True Metric The average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance Profit eCPA METRIC_PROFIT_ECPA_PARTNER False True Metric The average cost of each conversion, based on the Profit earned.
Conversion Performance Profit eCPA (PC) METRIC_PROFIT_ECPAPC_PARTNER False True Metric The average cost of each post-click conversion, based on the Profit earned.
Conversion Performance Profit eCPA (PV) METRIC_PROFIT_ECPAPV_PARTNER False True Metric The average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Usd) Revenue eCPA (Usd) METRIC_REVENUE_ECPA_USD False True Metric The average cost of each conversion, based on the Revenue spent.
Conversion Performance (Usd) Revenue eCPA (PC) (Usd) METRIC_REVENUE_ECPAPC_USD False True Metric The average cost of each post-click conversion.
Conversion Performance (Usd) Revenue eCPA (PV) (Usd) METRIC_REVENUE_ECPAPV_USD False True Metric The average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Usd) Media Cost eCPA (Usd) METRIC_MEDIA_COST_ECPA_USD False True Metric The average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Usd) Media Cost eCPA (PC) (Usd) METRIC_MEDIA_COST_ECPAPC_USD False True Metric The average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Usd) Media Cost eCPA (PV) (Usd) METRIC_MEDIA_COST_ECPAPV_USD False True Metric The average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Usd) Profit eCPA (Usd) METRIC_PROFIT_ECPA_USD False True Metric The average cost of each conversion, based on the Profit earned.
Conversion Performance (Usd) Profit eCPA (PC) (Usd) METRIC_PROFIT_ECPAPC_USD False True Metric The average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Usd) Profit eCPA (PV) (Usd) METRIC_PROFIT_ECPAPV_USD False True Metric The average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Advertiser) Revenue eCPA (Advertiser) METRIC_REVENUE_ECPA_ADVERTISER False True Metric The average cost of each conversion, based on the Revenue spent.
Conversion Performance (Advertiser) Revenue eCPA (PC) (Advertiser) METRIC_REVENUE_ECPAPC_ADVERTISER False True Metric The average cost of each post-click conversion.
Conversion Performance (Advertiser) Revenue eCPA (PV) (Advertiser) METRIC_REVENUE_ECPAPV_ADVERTISER False True Metric The average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Advertiser) Media Cost eCPA (Advertiser) METRIC_MEDIA_COST_ECPA_ADVERTISER False True Metric The average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Advertiser) Media Cost eCPA (PC) (Advertiser) METRIC_MEDIA_COST_ECPAPC_ADVERTISER False True Metric The average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Advertiser) Media Cost eCPA (PV) (Advertiser) METRIC_MEDIA_COST_ECPAPV_ADVERTISER False True Metric The average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Advertiser) Profit eCPA (Advertiser) METRIC_PROFIT_ECPA_ADVERTISER False True Metric The average cost of each conversion, based on the Profit earned.
Conversion Performance (Advertiser) Profit eCPA (PC) (Advertiser) METRIC_PROFIT_ECPAPC_ADVERTISER False True Metric The average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Advertiser) Profit eCPA (PV) (Advertiser) METRIC_PROFIT_ECPAPV_ADVERTISER False True Metric The average cost of each post-view conversion, based on the Profit earned.
Fees Data Fees METRIC_DATA_COST_PARTNER False False Metric The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees CPM fee (1) METRIC_CPM_FEE1_PARTNER False False Metric
Fees CPM fee (2) METRIC_CPM_FEE2_PARTNER False False Metric
Fees CPM fee (3) METRIC_CPM_FEE3_PARTNER False False Metric
Fees CPM fee (4) METRIC_CPM_FEE4_PARTNER False False Metric
Fees CPM fee (5) METRIC_CPM_FEE5_PARTNER False False Metric
Fees Media Fee (1) METRIC_MEDIA_FEE1_PARTNER False False Metric
Fees Media Fee (2) METRIC_MEDIA_FEE2_PARTNER False False Metric
Fees Media Fee (3) METRIC_MEDIA_FEE3_PARTNER False False Metric
Fees Media Fee (4) METRIC_MEDIA_FEE4_PARTNER False False Metric
Fees Media Fee (5) METRIC_MEDIA_FEE5_PARTNER False False Metric
Fees Platform Fee METRIC_PLATFORM_FEE_PARTNER False False Metric The fee for using Display & Video 360.
Fees Platform Fee Rate METRIC_PLATFORM_FEE_RATE False False Metric Platform fee rate
Additional Fees Third-Party Ad Server Fee METRIC_FEE2_PARTNER False False Metric
Additional Fees DoubleVerify Fee METRIC_FEE3_PARTNER False False Metric
Additional Fees Adsafe Fee METRIC_FEE4_PARTNER False False Metric
Additional Fees AdXpose Fee METRIC_FEE5_PARTNER False False Metric
Additional Fees Vizu Fee METRIC_FEE6_PARTNER False False Metric
Additional Fees Aggregate Knowledge Fee METRIC_FEE7_PARTNER False False Metric
Additional Fees Teracent Fee METRIC_FEE8_PARTNER False False Metric
Additional Fees Evidon Fee METRIC_FEE9_PARTNER False False Metric
Additional Fees Agency Trading Desk Fee METRIC_FEE10_PARTNER False False Metric
Additional Fees Data Management Platform Fee METRIC_FEE11_PARTNER False False Metric
Additional Fees Integral Ad Science Pre-Bid Fee METRIC_FEE12_PARTNER False False Metric
Additional Fees DoubleVerify Pre-Bid Fee METRIC_FEE13_PARTNER False False Metric
Additional Fees ShopLocal Fee METRIC_FEE14_PARTNER False False Metric
Additional Fees TrustMetrics Fee METRIC_FEE15_PARTNER False False Metric
Additional Fees MediaCost Data Fee METRIC_FEE16_PARTNER False False Metric
Additional Fees Integral Ad Science Video Fee METRIC_FEE17_PARTNER False False Metric
Additional Fees MOAT Video Fee METRIC_FEE18_PARTNER False False Metric
Additional Fees Nielsen Digital Ad Ratings Fee METRIC_FEE19_PARTNER False False Metric
Additional Fees comScore vCE in DoubleClick Fee METRIC_FEE20_PARTNER False False Metric
Additional Fees Adloox Fee METRIC_FEE21_PARTNER False False Metric
Additional Fees Adloox Pre-Bid Fee METRIC_FEE22_PARTNER False False Metric
Fees (Usd) Data Fees (Usd) METRIC_DATA_COST_USD False False Metric The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Usd) CPM fee (1) (Usd) METRIC_CPM_FEE1_USD False False Metric
Fees (Usd) CPM fee (2) (Usd) METRIC_CPM_FEE2_USD False False Metric
Fees (Usd) CPM fee (3) (Usd) METRIC_CPM_FEE3_USD False False Metric
Fees (Usd) CPM fee (4) (Usd) METRIC_CPM_FEE4_USD False False Metric
Fees (Usd) CPM fee (5) (Usd) METRIC_CPM_FEE5_USD False False Metric
Fees (Usd) Media Fee (1) (Usd) METRIC_MEDIA_FEE1_USD False False Metric
Fees (Usd) Media Fee (2) (Usd) METRIC_MEDIA_FEE2_USD False False Metric
Fees (Usd) Media Fee (3) (Usd) METRIC_MEDIA_FEE3_USD False False Metric
Fees (Usd) Media Fee (4) (Usd) METRIC_MEDIA_FEE4_USD False False Metric
Fees (Usd) Media Fee (5) (Usd) METRIC_MEDIA_FEE5_USD False False Metric
Fees (Usd) Platform Fee (Usd) METRIC_PLATFORM_FEE_USD False False Metric The fee for using Display & Video 360.
Additional Fees (Usd) Third-Party Ad Server Fee (Usd) METRIC_FEE2_USD False False Metric
Additional Fees (Usd) DoubleVerify Fee (Usd) METRIC_FEE3_USD False False Metric
Additional Fees (Usd) Adsafe Fee (Usd) METRIC_FEE4_USD False False Metric
Additional Fees (Usd) AdXpose Fee (Usd) METRIC_FEE5_USD False False Metric
Additional Fees (Usd) Vizu Fee (Usd) METRIC_FEE6_USD False False Metric
Additional Fees (Usd) Aggregate Knowledge Fee (Usd) METRIC_FEE7_USD False False Metric
Additional Fees (Usd) Teracent Fee (Usd) METRIC_FEE8_USD False False Metric
Additional Fees (Usd) Evidon Fee (Usd) METRIC_FEE9_USD False False Metric
Additional Fees (Usd) Agency Trading Desk Fee (Usd) METRIC_FEE10_USD False False Metric
Additional Fees (Usd) Data Management Platform Fee (Usd) METRIC_FEE11_USD False False Metric
Additional Fees (Usd) Integral Ad Science Pre-Bid Fee (Usd) METRIC_FEE12_USD False False Metric
Additional Fees (Usd) DoubleVerify Pre-Bid Fee (Usd) METRIC_FEE13_USD False False Metric
Additional Fees (Usd) ShopLocal Fee (Usd) METRIC_FEE14_USD False False Metric
Additional Fees (Usd) TrustMetrics Fee (Usd) METRIC_FEE15_USD False False Metric
Additional Fees (Usd) MediaCost Data Fee (Usd) METRIC_FEE16_USD False False Metric
Additional Fees (Usd) Integral Ad Science Video Fee (Usd) METRIC_FEE17_USD False False Metric
Additional Fees (Usd) MOAT Video Fee (Usd) METRIC_FEE18_USD False False Metric
Additional Fees (Usd) Nielsen Digital Ad Ratings Fee (Usd) METRIC_FEE19_USD False False Metric
Additional Fees (Usd) comScore vCE in DoubleClick Fee (Usd) METRIC_FEE20_USD False False Metric
Additional Fees (Usd) Adloox Fee (Usd) METRIC_FEE21_USD False False Metric
Additional Fees (Usd) Adloox Pre-Bid Fee (Usd) METRIC_FEE22_USD False False Metric
Fees (Advertiser) Data Fees (Advertiser) METRIC_DATA_COST_ADVERTISER False False Metric The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Advertiser) CPM fee (1) (Advertiser) METRIC_CPM_FEE1_ADVERTISER False False Metric
Fees (Advertiser) CPM fee (2) (Advertiser) METRIC_CPM_FEE2_ADVERTISER False False Metric
Fees (Advertiser) CPM fee (3) (Advertiser) METRIC_CPM_FEE3_ADVERTISER False False Metric
Fees (Advertiser) CPM fee (4) (Advertiser) METRIC_CPM_FEE4_ADVERTISER False False Metric
Fees (Advertiser) CPM fee (5) (Advertiser) METRIC_CPM_FEE5_ADVERTISER False False Metric
Fees (Advertiser) Media Fee (1) (Advertiser) METRIC_MEDIA_FEE1_ADVERTISER False False Metric
Fees (Advertiser) Media Fee (2) (Advertiser) METRIC_MEDIA_FEE2_ADVERTISER False False Metric
Fees (Advertiser) Media Fee (3) (Advertiser) METRIC_MEDIA_FEE3_ADVERTISER False False Metric
Fees (Advertiser) Media Fee (4) (Advertiser) METRIC_MEDIA_FEE4_ADVERTISER False False Metric
Fees (Advertiser) Media Fee (5) (Advertiser) METRIC_MEDIA_FEE5_ADVERTISER False False Metric
Fees (Advertiser) Platform Fee(Advertiser) METRIC_PLATFORM_FEE_ADVERTISER False False Metric The fee for using Display & Video 360.
Additional Fees (Advertiser) Third-Party Ad Server Fee (Advertiser) METRIC_FEE2_ADVERTISER False False Metric
Additional Fees (Advertiser) DoubleVerify Fee (Advertiser) METRIC_FEE3_ADVERTISER False False Metric
Additional Fees (Advertiser) Adsafe Fee (Advertiser) METRIC_FEE4_ADVERTISER False False Metric
Additional Fees (Advertiser) AdXpose Fee (Advertiser) METRIC_FEE5_ADVERTISER False False Metric
Additional Fees (Advertiser) Vizu Fee (Advertiser) METRIC_FEE6_ADVERTISER False False Metric
Additional Fees (Advertiser) Aggregate Knowledge Fee (Advertiser) METRIC_FEE7_ADVERTISER False False Metric
Additional Fees (Advertiser) Teracent Fee (Advertiser) METRIC_FEE8_ADVERTISER False False Metric
Additional Fees (Advertiser) Evidon Fee (Advertiser) METRIC_FEE9_ADVERTISER False False Metric
Additional Fees (Advertiser) Agency Trading Desk Fee (Advertiser) METRIC_FEE10_ADVERTISER False False Metric
Additional Fees (Advertiser) Data Management Platform Fee (Advertiser) METRIC_FEE11_ADVERTISER False False Metric
Additional Fees (Advertiser) Integral Ad Science Pre-Bid Fee (Advertiser) METRIC_FEE12_ADVERTISER False False Metric
Additional Fees (Advertiser) DoubleVerify Pre-Bid Fee (Advertiser) METRIC_FEE13_ADVERTISER False False Metric
Additional Fees (Advertiser) ShopLocal Fee (Advertiser) METRIC_FEE14_ADVERTISER False False Metric
Additional Fees (Advertiser) TrustMetrics Fee (Advertiser) METRIC_FEE15_ADVERTISER False False Metric
Additional Fees (Advertiser) MediaCost Data Fee (Advertiser) METRIC_FEE16_ADVERTISER False False Metric
Additional Fees (Advertiser) Integral Ad Science Video Fee (Advertiser) METRIC_FEE17_ADVERTISER False False Metric
Additional Fees (Advertiser) MOAT Video Fee (Advertiser) METRIC_FEE18_ADVERTISER False False Metric
Additional Fees (Advertiser) Nielsen Digital Ad Ratings Fee (Advertiser) METRIC_FEE19_ADVERTISER False False Metric
Additional Fees (Advertiser) comScore vCE in DoubleClick Fee (Advertiser) METRIC_FEE20_ADVERTISER False False Metric
Additional Fees (Advertiser) Adloox Fee (Advertiser) METRIC_FEE21_ADVERTISER False False Metric
Additional Fees (Advertiser) Adloox Pre-Bid Fee (Advertiser) METRIC_FEE22_ADVERTISER False False Metric
Video Video Watch Time METRIC_WATCH_TIME False False Metric Time watching a video (in seconds)
Video Video completions METRIC_RICH_MEDIA_VIDEO_COMPLETIONS False False Metric The number of times a video has been played to its end.
Video Video 1st quartile completes METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES False False Metric The number of times a video has been played to 25% of its entire length.
Video Video full screens METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS False False Metric The number of times a video has been viewed in full screen mode.
Video Video mid points METRIC_RICH_MEDIA_VIDEO_MIDPOINTS False False Metric The number of times a video has been played to 50% of its entire length.
Video Video mutes METRIC_RICH_MEDIA_VIDEO_MUTES False False Metric The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted.
Video Video pauses METRIC_RICH_MEDIA_VIDEO_PAUSES False False Metric The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted.
Video Video plays METRIC_RICH_MEDIA_VIDEO_PLAYS False False Metric The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted.
Video Video 3rd quartile completes METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES False False Metric The number of times a video has been played to 75% of its entire length.
Video Video completion rate METRIC_VIDEO_COMPLETION_RATE False True Metric The percentage of video impressions that played to completion.
Audio Audio Client Cost eCPCL (Adv Currency) METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY False False Metric
Audio Audio Media Cost eCPCL (Adv Currency) METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY False False Metric
Audio Audio Mutes (Audio) METRIC_AUDIO_MUTES_AUDIO False False Metric
Audio Audio Revenue eCPCL (Adv Currency) METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY False False Metric
Audio Audio Unmutes (Audio) METRIC_AUDIO_UNMUTES_AUDIO False False Metric
Audio Companion Clicks (Audio) METRIC_COMPANION_CLICKS_AUDIO False False Metric
Audio Companion Impressions (Audio) METRIC_COMPANION_IMPRESSIONS_AUDIO False False Metric
Audio Audio Completions METRIC_COMPLETE_LISTENS_AUDIO False False Metric
Audio Completion Rate (Audio) METRIC_COMPLETION_RATE_AUDIO False True Metric
Audio First-Quartile (Audio) METRIC_FIRST_QUARTILE_AUDIO False False Metric
Audio Midpoint (Audio) METRIC_MIDPOINT_AUDIO False False Metric
Audio Pauses (Audio) METRIC_PAUSES_AUDIO False False Metric
Audio Starts (Audio) METRIC_STARTS_AUDIO False False Metric
Audio Stops (Audio) METRIC_STOPS_AUDIO False False Metric
Audio Third-Quartile (Audio) METRIC_THIRD_QUARTILE_AUDIO False False Metric
Audio Total Audio Media Cost eCPCL (Adv Currency) METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY False False Metric
Active View Viewable impressions (ActiveView) METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS False False Metric The number of impressions on the site that were viewable out of all measurable impressions.
Active View Measurable impressions (ActiveView) METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS False False Metric The total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers.
Active View Distribution viewable % (ActiveView) METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE False True Metric Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable.
Active View Eligible impressions (ActiveView) METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS False False Metric
Active View Measurable impressions % (ActiveView) METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS False True Metric The percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.
Active View Viewable impressions % (ActiveView) METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS False True Metric The percentage of viewable impressions out of all measurable impressions.
Active View Unviewable impressions (ActiveView) METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS False False Metric Total number of impressions that were measured, but deemed not viewable.
Active View Unmeasurable impressions (ActiveView) METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS False False Metric The total number of impressions that were not measurable with Active View.
Active View Distribution unviewable % (ActiveView) METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE False True Metric Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable.
Active View Distribution unmeasurable % (ActiveView) METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE False True Metric Percentage of eligible impressions where measurement was attempted, but failed.
Active View Active View: Average Viewable Time (seconds) METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME False False Metric
True View Earned likes METRIC_TRUEVIEW_EARNED_LIKES False False Metric The number of users who have liked the video in your TrueView ad.
True View Earned views METRIC_TRUEVIEW_EARNED_VIEWS False False Metric The number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads.
True View Views METRIC_TRUEVIEW_VIEWS False False Metric The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first.
True View View rate METRIC_TRUEVIEW_VIEW_RATE False True Metric The percentage of time your ad is viewed, relative to the total number of times your ad is shown
True View View through conversions METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION False False Metric The number of conversions that occur before a TrueView View is counted.
Unique Reach Unique Reach: Click Reach METRIC_UNIQUE_REACH_CLICK_REACH False False Metric
Unique Reach Unique Reach: Impression Reach METRIC_UNIQUE_REACH_IMPRESSION_REACH False False Metric
Unique Reach Unique Reach: Impression Reach (Co-Viewed) METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED False False Metric
Unique Reach Unique Reach: Total Reach METRIC_UNIQUE_REACH_TOTAL_REACH False False Metric
Unique Reach Unique Reach: Total Reach (Co-Viewed) METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED False False Metric
Unique Reach Unique Reach: Viewable Impression Reach METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH False False Metric
Unique Reach Unique Reach: Average Impression Frequency (Co-Viewed) METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED False False Metric
Unique Reach Unique Reach: Average Viewable Impression Frequency METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY False False Metric
Unique Reach Unique Reach: Average Impression Frequency METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY False False Metric
Other Metrics % Clicks Leading to Conversions METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE False True Metric The rate at which clicks led to conversions (based on the number of Post-Click Conversions).
Other Metrics Conversions per mile METRIC_CONVERSIONS_PER_MILLE False False Metric The number of conversions for every 1000 impressions purchased.
Other Metrics Impressions to conversions rate METRIC_IMPRESSIONS_TO_CONVERSION_RATE False True Metric The rate at which impressions led to conversions.
Other Metrics Media eCPC METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER False True Metric The average CPC you paid, based on the Total Media Cost spent.
Other Metrics Media eCPM METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER False True Metric The average CPM you paid for impressions, based on the Total Media Cost spent.
Other Metrics Media eCPC (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER False True Metric The average CPC you paid, based on the Total Media Cost spent.
Other Metrics Media eCPM (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER False True Metric The average CPM you paid for impressions, based on the Total Media Cost spent.
Other Metrics Media eCPC (Usd) METRIC_TOTAL_MEDIA_COST_ECPC_USD False True Metric The average CPC you paid, based on the Total Media Cost spent.
Other Metrics Media eCPM (Usd) METRIC_TOTAL_MEDIA_COST_ECPM_USD False True Metric The average CPM you paid for impressions, based on the Total Media Cost spent.
Other Metrics Floodlight impressions METRIC_FLOODLIGHT_IMPRESSIONS False False Metric The number of times a Floodlight activity tag has been served to and loaded by browsers.
Other Metrics Unique visitor cookies METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS False False Metric The number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list.
Other Metrics Number of user cookies reached METRIC_COOKIE_REACH_IMPRESSION_REACH False False Metric The number of unique cookies you've reached, per creative utilized in a given insertion order.
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