Dcm Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics V4
- Google My Business
- Google New SA360
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 424 | METRICS: 150
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Date | dfa:date | False | False | Dimension | |
| Time | Day of Week | dayofweek | True | False | Dimension | |
| Time | Year | dfa:year | True | False | Dimension | |
| Time | Year-Month | dfa:month | True | False | Dimension | |
| Time | Month | dfa:month2 | True | False | Dimension | |
| Time | Week (Starting on Monday) | dfa:week | True | False | Dimension | |
| Time | Year-Week (Starting on Monday) | yearWeekISO | True | False | Dimension | |
| Time | Hour | dfa:hour | False | False | Dimension | |
| Advertiser | Advertiser | dfa:advertiser | False | False | Dimension | |
| Advertiser | Advertiser group | dfa:advertiserGroup | False | False | Dimension | |
| Advertiser | Advertiser ID | dfa:advertiserId | False | False | Dimension | |
| Campaign | Campaign | dfa:campaign | False | False | Dimension | |
| Campaign | Campaign end date | dfa:campaignEndDate | False | False | Dimension | |
| Campaign | Campaign ID | dfa:campaignId | False | False | Dimension | |
| Campaign | Campaign start date | dfa:campaignStartDate | False | False | Dimension | |
| Campaign | Click-through URL | dfa:clickThroughUrl | False | False | Dimension | |
| Content | Content category | dfa:contentCategory | False | False | Dimension | |
| Keyword | Keyword | dfa:keyword | False | False | Dimension | |
| Ad | Ad | dfa:ad | False | False | Dimension | |
| Ad | Ad ID | dfa:adId | False | False | Dimension | |
| Ad | Ad status | dfa:adStatus | False | False | Dimension | |
| Ad | Ad type | dfa:adType | False | False | Dimension | |
| Creative | Creative | dfa:creative | False | False | Dimension | |
| Creative | Creative end date | dfa:creativeEndDate | False | False | Dimension | |
| Creative | Creative group 1 | dfa:creativeGroup1 | False | False | Dimension | |
| Creative | Creative group 2 | dfa:creativeGroup2 | False | False | Dimension | |
| Creative | Creative ID | dfa:creativeId | False | False | Dimension | |
| Creative | Creative pixel size | dfa:creativeSize | False | False | Dimension | |
| Creative | Creative start date | dfa:creativeStartDate | False | False | Dimension | |
| Creative | Creative version | dfa:creativeVersion | False | False | Dimension | |
| Creative | Creative type | dfa:creativeType | False | False | Dimension | |
| Placement | Payment source | dfa:paymentSource | False | False | Dimension | |
| Placement | Placement end date | dfa:placementEndDate | False | False | Dimension | |
| Placement | Placement rate | dfa:placementRate | False | False | Dimension | |
| Placement | Placement cost structure | dfa:placementCostStructure | False | False | Dimension | |
| Placement | Placement pixel size | dfa:placementSize | False | False | Dimension | |
| Placement | Placement start date | dfa:placementStartDate | False | False | Dimension | |
| Placement | Placement strategy | dfa:placementStrategy | False | False | Dimension | |
| Placement | Placement total booked units | dfa:placementTotalBookedUnits | False | False | Dimension | |
| Placement | Domain | dfa:domain | False | False | Dimension | |
| Placement | Placement compatibility | dfa:placementCompatibility | False | False | Dimension | |
| Placement | Rendering ID | dfa:renderingId | False | False | Dimension | |
| Placement | Site (CM360) | dfa:site | False | False | Dimension | |
| Placement | Site (site directory) | dfa:siteDirectory | False | False | Dimension | |
| Placement | Site ID (site directory) | dfa:siteDirectoryId | False | False | Dimension | |
| Placement | Site ID (CM360) | dfa:siteId | False | False | Dimension | |
| Placement | Placement | dfa:placement | False | False | Dimension | |
| Placement | Placement ID | dfa:placementId | False | False | Dimension | |
| Placement | Site keyname | dfa:siteKeyname | False | False | Dimension | |
| Placement | Placement total planned media cost | dfa:placementTotalPlannedMediaCost | False | False | Dimension | |
| Activity | Activity | dfa:activity | False | False | Dimension | |
| Activity | Activity group | dfa:activityGroup | False | False | Dimension | |
| Activity | Activity Group ID | dfa:activityGroupId | False | False | Dimension | |
| Activity | Activity ID | dfa:activityId | False | False | Dimension | |
| Activity | Conversion ID | dfa:conversionId | False | False | Dimension | |
| Activity | Conversion Referrer | dfa:conversionReferrer | False | False | Dimension | |
| Activity | Conversion URL | dfa:conversionUrl | False | False | Dimension | |
| Activity | Channel Mix | dfa:channelMix | False | False | Dimension | |
| Floodlight | Flight booked cost | dfa:flightBookedCost | False | False | Dimension | |
| Floodlight | Flight booked rate | dfa:flightBookedRate | False | False | Dimension | |
| Floodlight | Flight booked units | dfa:flightBookedUnits | False | False | Dimension | |
| Floodlight | Flight end date | dfa:flightEndDate | False | False | Dimension | |
| Floodlight | Flight start date | dfa:flightStartDate | False | False | Dimension | |
| Floodlight | Floodlight configuration | dfa:floodlightConfigId | False | False | Dimension | |
| Floodlight | Floodlight Attribution Type | dfa:floodlightAttributionType | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 1 | dfa:floodlightVariableDimension1 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 2 | dfa:floodlightVariableDimension2 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 3 | dfa:floodlightVariableDimension3 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 4 | dfa:floodlightVariableDimension4 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 5 | dfa:floodlightVariableDimension5 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 6 | dfa:floodlightVariableDimension6 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 7 | dfa:floodlightVariableDimension7 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 8 | dfa:floodlightVariableDimension8 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 9 | dfa:floodlightVariableDimension9 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 10 | dfa:floodlightVariableDimension10 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 11 | dfa:floodlightVariableDimension11 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 12 | dfa:floodlightVariableDimension12 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 13 | dfa:floodlightVariableDimension13 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 14 | dfa:floodlightVariableDimension14 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 15 | dfa:floodlightVariableDimension15 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 16 | dfa:floodlightVariableDimension16 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 17 | dfa:floodlightVariableDimension17 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 18 | dfa:floodlightVariableDimension18 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 19 | dfa:floodlightVariableDimension19 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 20 | dfa:floodlightVariableDimension20 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 21 | dfa:floodlightVariableDimension21 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 22 | dfa:floodlightVariableDimension22 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 23 | dfa:floodlightVariableDimension23 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 24 | dfa:floodlightVariableDimension24 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 25 | dfa:floodlightVariableDimension25 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 26 | dfa:floodlightVariableDimension26 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 27 | dfa:floodlightVariableDimension27 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 28 | dfa:floodlightVariableDimension28 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 29 | dfa:floodlightVariableDimension29 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 30 | dfa:floodlightVariableDimension30 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 31 | dfa:floodlightVariableDimension31 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 32 | dfa:floodlightVariableDimension32 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 33 | dfa:floodlightVariableDimension33 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 34 | dfa:floodlightVariableDimension34 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 35 | dfa:floodlightVariableDimension35 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 36 | dfa:floodlightVariableDimension36 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 37 | dfa:floodlightVariableDimension37 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 38 | dfa:floodlightVariableDimension38 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 39 | dfa:floodlightVariableDimension39 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 40 | dfa:floodlightVariableDimension40 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 41 | dfa:floodlightVariableDimension41 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 42 | dfa:floodlightVariableDimension42 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 43 | dfa:floodlightVariableDimension43 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 44 | dfa:floodlightVariableDimension44 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 45 | dfa:floodlightVariableDimension45 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 46 | dfa:floodlightVariableDimension46 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 47 | dfa:floodlightVariableDimension47 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 48 | dfa:floodlightVariableDimension48 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 49 | dfa:floodlightVariableDimension49 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 50 | dfa:floodlightVariableDimension50 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 51 | dfa:floodlightVariableDimension51 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 52 | dfa:floodlightVariableDimension52 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 53 | dfa:floodlightVariableDimension53 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 54 | dfa:floodlightVariableDimension54 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 55 | dfa:floodlightVariableDimension55 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 56 | dfa:floodlightVariableDimension56 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 57 | dfa:floodlightVariableDimension57 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 58 | dfa:floodlightVariableDimension58 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 59 | dfa:floodlightVariableDimension59 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 60 | dfa:floodlightVariableDimension60 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 61 | dfa:floodlightVariableDimension61 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 62 | dfa:floodlightVariableDimension62 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 63 | dfa:floodlightVariableDimension63 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 64 | dfa:floodlightVariableDimension64 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 65 | dfa:floodlightVariableDimension65 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 66 | dfa:floodlightVariableDimension66 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 67 | dfa:floodlightVariableDimension67 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 68 | dfa:floodlightVariableDimension68 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 69 | dfa:floodlightVariableDimension69 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 70 | dfa:floodlightVariableDimension70 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 71 | dfa:floodlightVariableDimension71 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 72 | dfa:floodlightVariableDimension72 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 73 | dfa:floodlightVariableDimension73 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 74 | dfa:floodlightVariableDimension74 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 75 | dfa:floodlightVariableDimension75 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 76 | dfa:floodlightVariableDimension76 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 77 | dfa:floodlightVariableDimension77 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 78 | dfa:floodlightVariableDimension78 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 79 | dfa:floodlightVariableDimension79 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 80 | dfa:floodlightVariableDimension80 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 81 | dfa:floodlightVariableDimension81 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 82 | dfa:floodlightVariableDimension82 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 83 | dfa:floodlightVariableDimension83 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 84 | dfa:floodlightVariableDimension84 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 85 | dfa:floodlightVariableDimension85 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 86 | dfa:floodlightVariableDimension86 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 87 | dfa:floodlightVariableDimension87 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 88 | dfa:floodlightVariableDimension88 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 89 | dfa:floodlightVariableDimension89 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 90 | dfa:floodlightVariableDimension90 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 91 | dfa:floodlightVariableDimension91 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 92 | dfa:floodlightVariableDimension92 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 93 | dfa:floodlightVariableDimension93 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 94 | dfa:floodlightVariableDimension94 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 95 | dfa:floodlightVariableDimension95 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 96 | dfa:floodlightVariableDimension96 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 97 | dfa:floodlightVariableDimension97 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 98 | dfa:floodlightVariableDimension98 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 99 | dfa:floodlightVariableDimension99 | False | False | Dimension | |
| Floodlight Variable Dimensions | Floodlight Variable 100 | dfa:floodlightVariableDimension100 | False | False | Dimension | |
| Roadblock | Package/roadblock | dfa:packageRoadblock | False | False | Dimension | |
| Roadblock | Package/roadblock ID | dfa:packageRoadblockId | False | False | Dimension | |
| Roadblock | Package/roadblock strategy | dfa:packageRoadblockStrategy | False | False | Dimension | |
| Roadblock | Package/roadblock total booked units | dfa:packageRoadblockTotalBookedUnits | False | False | Dimension | |
| Verification | Content classifier | dfa:contentClassification | False | False | Dimension | |
| In stream video | Companion creative | dfa:companionCreative | False | False | Dimension | |
| In stream video | Companion creative ID | dfa:companionCreativeId | False | False | Dimension | |
| In stream video | Companion creative pixel size | dfa:companionCreativeSize | False | False | Dimension | |
| Rich media | Custom variable | dfa:richMediaCustomVariable | False | False | Dimension | |
| Rich media | Rich Media Event | dfa:richMediaEvent | False | False | Dimension | |
| Rich media | Video length | dfa:richMediaVideoLength | False | False | Dimension | |
| Search | Landing Page URL | dfa:landingPageUrl | False | False | Dimension | |
| Search | Natural search engine country | dfa:naturalSearchEngineCountry | False | False | Dimension | |
| Search | Natural search engine property | dfa:naturalSearchEngineProperty | False | False | Dimension | |
| Search | Natural search landing page | dfa:naturalSearchLandingPage | False | False | Dimension | |
| Search | Natural search landing page query string | dfa:naturalSearchLandingPageQueryString | False | False | Dimension | |
| Search | Natural search processed landing page | dfa:naturalSearchProcessedLandingPage | False | False | Dimension | |
| Search | Natural search processed landing page query string | dfa:naturalSearchProcessedLandingPageQueryString | False | False | Dimension | |
| Search | Natural search query | dfa:naturalSearchQuery | False | False | Dimension | |
| Search | Paid search ad | dfa:paidSearchAd | False | False | Dimension | |
| Search | Paid search ad group | dfa:paidSearchAdGroup | False | False | Dimension | |
| Search | Paid search ad group ID | dfa:paidSearchAdGroupId | False | False | Dimension | |
| Search | Paid search ad ID | dfa:paidSearchAdId | False | False | Dimension | |
| Search | Paid search advertiser | dfa:paidSearchAdvertiser | False | False | Dimension | |
| Search | Paid search advertiser ID | dfa:paidSearchAdvertiserId | False | False | Dimension | |
| Search | Paid search agency | dfa:paidSearchAgency | False | False | Dimension | |
| Search | Paid search agency ID | dfa:paidSearchAgencyId | False | False | Dimension | |
| Search | Paid search bid strategy | dfa:paidSearchBidStrategy | False | False | Dimension | |
| Search | Paid search bid strategy ID | dfa:paidSearchBidStrategyId | False | False | Dimension | |
| Search | Paid search campaign | dfa:paidSearchCampaign | False | False | Dimension | |
| Search | Paid search campaign ID | dfa:paidSearchCampaignId | False | False | Dimension | |
| Search | Paid search engine account | dfa:paidSearchEngineAccount | False | False | Dimension | |
| Search | Paid search engine account category | dfa:paidSearchEngineAccountCategory | False | False | Dimension | |
| Search | Paid search engine account ID | dfa:paidSearchEngineAccountId | False | False | Dimension | |
| Search | Paid search keyword | dfa:paidSearchKeyword | False | False | Dimension | |
| Search | Paid search keyword ID | dfa:paidSearchKeywordId | False | False | Dimension | |
| Search | Paid search landing page URL | dfa:paidSearchLandingPageUrl | False | False | Dimension | |
| Search | Paid search legacy keyword ID | dfa:paidSearchLegacyKeywordId | False | False | Dimension | |
| Search | Paid search match type | dfa:paidSearchMatchType | False | False | Dimension | |
| Creative fields | Creative field 1 | dfa:creativeField1 | False | False | Dimension | |
| Creative fields | Creative Field 2 | dfa:creativeField2 | False | False | Dimension | |
| Creative fields | Creative Field 3 | dfa:creativeField3 | False | False | Dimension | |
| Creative fields | Creative Field 4 | dfa:creativeField4 | False | False | Dimension | |
| Creative fields | Creative Field 5 | dfa:creativeField5 | False | False | Dimension | |
| Creative fields | Creative Field 6 | dfa:creativeField6 | False | False | Dimension | |
| Creative fields | Creative Field 7 | dfa:creativeField7 | False | False | Dimension | |
| Creative fields | Creative Field 8 | dfa:creativeField8 | False | False | Dimension | |
| Creative fields | Creative Field 9 | dfa:creativeField9 | False | False | Dimension | |
| Creative fields | Creative Field 10 | dfa:creativeField10 | False | False | Dimension | |
| Creative fields | Creative Field 11 | dfa:creativeField11 | False | False | Dimension | |
| Creative fields | Creative Field 12 | dfa:creativeField12 | False | False | Dimension | |
| Location | City | dfa:city | False | False | Dimension | |
| Location | Country | dfa:country | False | False | Dimension | |
| Location | Designated market area (DMA) | dfa:dmaRegion | False | False | Dimension | |
| Location | Region | dfa:state | False | False | Dimension | |
| Location | Postal code | dfa:zipCode | False | False | Dimension | |
| System | Browser/Platform | dfa:browserPlatform | False | False | Dimension | |
| System | Connection type | dfa:connectionType | False | False | Dimension | |
| System | Attributed event platform type | dfa:eventPlatformType | False | False | Dimension | |
| System | Mobile carrier | dfa:mobileCarrier | False | False | Dimension | |
| System | Operating system version | dfa:operatingSystemVersion | False | False | Dimension | |
| System | Operating system | dfa:operatingSystem | False | False | Dimension | |
| System | Platform type | dfa:platformType | False | False | Dimension | |
| System | ORD Value | dfa:ordValue | False | False | Dimension | |
| Doubleclick bid manager | Digital content label | dfa:digitalContentLabel | False | False | Dimension | |
| Doubleclick bid manager | DV360 Advertiser | dfa:dbmAdvertiser | False | False | Dimension | |
| Doubleclick bid manager | DV360 Advertiser ID | dfa:dbmAdvertiserId | False | False | Dimension | |
| Doubleclick bid manager | DV360 Insertion order | dfa:dbmInsertionOrder | False | False | Dimension | |
| Doubleclick bid manager | DV360 Insertion order ID | dfa:dbmInsertionOrderId | False | False | Dimension | |
| Doubleclick bid manager | DV360 creative | dfa:dbmCreative | False | False | Dimension | |
| Doubleclick bid manager | DV360 creative ID | dfa:dbmCreativeId | False | False | Dimension | |
| Doubleclick bid manager | DV360 Line item | dfa:dbmLineItem | False | False | Dimension | |
| Doubleclick bid manager | DV360 Line item ID | dfa:dbmLineItemId | False | False | Dimension | |
| Doubleclick bid manager | DV360 Partner | dfa:dbmPartner | False | False | Dimension | |
| Doubleclick bid manager | DV360 Partner ID | dfa:dbmPartnerId | False | False | Dimension | |
| Doubleclick bid manager | DV360 Site | dfa:dbmSite | False | False | Dimension | |
| Doubleclick bid manager | DV360 Site ID | dfa:dbmSiteId | False | False | Dimension | |
| Dynamic combination report | Dynamic element 10 | dfa:feed10 | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting dimension 1 value | dfa:dynamicElement10Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting dimension 2 value | dfa:dynamicElement10Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting dimension 3 value | dfa:dynamicElement10Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting dimension 4 value | dfa:dynamicElement10Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting dimension 5 value | dfa:dynamicElement10Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting dimension 6 value | dfa:dynamicElement10Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Unique ID | dfa:feed10UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 10 - Reporting label | dfa:feed10ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 11 | dfa:feed11 | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting dimension 1 value | dfa:dynamicElement11Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting dimension 2 value | dfa:dynamicElement11Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting dimension 3 value | dfa:dynamicElement11Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting dimension 4 value | dfa:dynamicElement11Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting dimension 5 value | dfa:dynamicElement11Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting dimension 6 value | dfa:dynamicElement11Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Unique ID | dfa:feed11UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 11 - Reporting label | dfa:feed11ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 12 | dfa:feed12 | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting dimension 1 value | dfa:dynamicElement12Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting dimension 2 value | dfa:dynamicElement12Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting dimension 3 value | dfa:dynamicElement12Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting dimension 4 value | dfa:dynamicElement12Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting dimension 5 value | dfa:dynamicElement12Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting dimension 6 value | dfa:dynamicElement12Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Unique ID | dfa:feed12UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 12 - Reporting label | dfa:feed12ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 13 | dfa:feed13 | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting dimension 1 value | dfa:dynamicElement13Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting dimension 2 value | dfa:dynamicElement13Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting dimension 3 value | dfa:dynamicElement13Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting dimension 4 value | dfa:dynamicElement13Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting dimension 5 value | dfa:dynamicElement13Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting dimension 6 value | dfa:dynamicElement13Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Unique ID | dfa:feed13UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 13 - Reporting label | dfa:feed13ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 14 | dfa:feed14 | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting dimension 1 value | dfa:dynamicElement14Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting dimension 2 value | dfa:dynamicElement14Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting dimension 3 value | dfa:dynamicElement14Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting dimension 4 value | dfa:dynamicElement14Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting dimension 5 value | dfa:dynamicElement14Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting dimension 6 value | dfa:dynamicElement14Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Unique ID | dfa:feed14UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 14 - Reporting label | dfa:feed14ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 15 | dfa:feed15 | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting dimension 1 value | dfa:dynamicElement15Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting dimension 2 value | dfa:dynamicElement15Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting dimension 3 value | dfa:dynamicElement15Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting dimension 4 value | dfa:dynamicElement15Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting dimension 5 value | dfa:dynamicElement15Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting dimension 6 value | dfa:dynamicElement15Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Unique ID | dfa:feed15UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 15 - Reporting label | dfa:feed15ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 16 | dfa:feed16 | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting dimension 1 value | dfa:dynamicElement16Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting dimension 2 value | dfa:dynamicElement16Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting dimension 3 value | dfa:dynamicElement16Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting dimension 4 value | dfa:dynamicElement16Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting dimension 5 value | dfa:dynamicElement16Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting dimension 6 value | dfa:dynamicElement16Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Unique ID | dfa:feed16UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 16 - Reporting label | dfa:feed16ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 17 | dfa:feed17 | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting dimension 1 value | dfa:dynamicElement17Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting dimension 2 value | dfa:dynamicElement17Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting dimension 3 value | dfa:dynamicElement17Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting dimension 4 value | dfa:dynamicElement17Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting dimension 5 value | dfa:dynamicElement17Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting dimension 6 value | dfa:dynamicElement17Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Unique ID | dfa:feed17UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 17 - Reporting label | dfa:feed17ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 18 | dfa:feed18 | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting dimension 1 value | dfa:dynamicElement18Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting dimension 2 value | dfa:dynamicElement18Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting dimension 3 value | dfa:dynamicElement18Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting dimension 4 valuee | dfa:dynamicElement18Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting dimension 5 value | dfa:dynamicElement18Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting dimension 6 value | dfa:dynamicElement18Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Unique ID | dfa:feed18UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 18 - Reporting label | dfa:feed18ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 19 | dfa:feed19 | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting dimension 1 value | dfa:dynamicElement19Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting dimension 2 value | dfa:dynamicElement19Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting dimension 3 value | dfa:dynamicElement19Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting dimension 4 value | dfa:dynamicElement19Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting dimension 5 value | dfa:dynamicElement19Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting dimension 6 value | dfa:dynamicElement19Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Unique ID | dfa:feed19UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 19 - Reporting label | dfa:feed19ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 1 | dfa:feed1 | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting dimension 1 value | dfa:dynamicElement1Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting dimension 2 value | dfa:dynamicElement1Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting dimension 3 value | dfa:dynamicElement1Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting dimension 4 value | dfa:dynamicElement1Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting dimension 5 value | dfa:dynamicElement1Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting dimension 6 value | dfa:dynamicElement1Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Unique ID | dfa:feed1UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 1 - Reporting label | dfa:feed1ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 20 | dfa:feed20 | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting dimension 1 value | dfa:dynamicElement20Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting dimension 2 value | dfa:dynamicElement20Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting dimension 3 value | dfa:dynamicElement20Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting dimension 4 value | dfa:dynamicElement20Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting dimension 5 value | dfa:dynamicElement20Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting dimension 6 value | dfa:dynamicElement20Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Unique ID | dfa:feed20UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 20 - Reporting label | dfa:feed20ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 2 | dfa:feed2 | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting dimension 1 value | dfa:dynamicElement2Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting dimension 2 value | dfa:dynamicElement2Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting dimension 3 value | dfa:dynamicElement2Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting dimension 4 value | dfa:dynamicElement2Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting dimension 5 value | dfa:dynamicElement2Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting dimension 6 value | dfa:dynamicElement2Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Unique ID | dfa:feed2UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 2 - Reporting label | dfa:feed2ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 3 | dfa:feed3 | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Reporting dimension 1 value | dfa:dynamicElement3Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Reporting dimension 2 value | dfa:dynamicElement3Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Reporting dimension 3 value | dfa:dynamicElement3Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Reporting dimension 4 value | dfa:dynamicElement3Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Reporting dimension 5 value | dfa:dynamicElement3Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Reporting dimension 6 value | dfa:dynamicElement3Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 3 - Unique ID | dfa:feed3UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 3 Reporting label | dfa:feed3ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 4 | dfa:feed4 | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting dimension 1 value | dfa:dynamicElement4Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting dimension 2 value | dfa:dynamicElement4Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting dimension 3 value | dfa:dynamicElement4Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting dimension 4 value | dfa:dynamicElement4Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting dimension 5 value | dfa:dynamicElement4Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting dimension 6 value | dfa:dynamicElement4Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Unique ID | dfa:feed4UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 4 - Reporting label | dfa:feed4ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 5 | dfa:feed5 | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting dimension 1 value | dfa:dynamicElement5Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting dimension 2 value | dfa:dynamicElement5Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting dimension 3 value | dfa:dynamicElement5Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting dimension 4 value | dfa:dynamicElement5Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting dimension 5 value | dfa:dynamicElement5Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting dimension 6 value | dfa:dynamicElement5Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Unique ID | dfa:feed5UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 5 - Reporting label | dfa:feed5ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 6 | dfa:feed6 | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting dimension 1 value | dfa:dynamicElement6Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting dimension 2 value | dfa:dynamicElement6Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting dimension 3 value | dfa:dynamicElement6Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting dimension 4 value | dfa:dynamicElement6Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting dimension 5 value | dfa:dynamicElement6Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting dimension 6 value | dfa:dynamicElement6Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Unique ID | dfa:feed6UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 6 - Reporting label | dfa:feed6ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 7 | dfa:feed7 | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting dimension 1 value | dfa:dynamicElement7Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting dimension 2 value | dfa:dynamicElement7Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting dimension 3 value | dfa:dynamicElement7Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting dimension 4 value | dfa:dynamicElement7Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting dimension 5 value | dfa:dynamicElement7Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting dimension 6 value | dfa:dynamicElement7Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Unique ID | dfa:feed7UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 7 - Reporting label | dfa:feed7ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 8 | dfa:feed8 | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting dimension 1 value | dfa:dynamicElement8Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting dimension 2 value | dfa:dynamicElement8Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting dimension 3 value | dfa:dynamicElement8Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting dimension 4 value | dfa:dynamicElement8Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting dimension 5 value | dfa:dynamicElement8Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting dimension 6 value | dfa:dynamicElement8Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Unique ID | dfa:feed8UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 8 - Reporting label | dfa:feed8ReportingLabel | False | False | Dimension | |
| Dynamic combination report | Dynamic element 9 | dfa:feed9 | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting dimension 1 value | dfa:dynamicElement9Field1Value | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting dimension 2 value | dfa:dynamicElement9Field2Value | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting dimension 3 value | dfa:dynamicElement9Field3Value | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting dimension 4 value | dfa:dynamicElement9Field4Value | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting dimension 5 value | dfa:dynamicElement9Field5Value | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting dimension 6 value | dfa:dynamicElement9Field6Value | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Unique ID | dfa:feed9UniqueId | False | False | Dimension | |
| Dynamic combination report | Feed 9 - Reporting label | dfa:feed9ReportingLabel | False | False | Dimension | |
| Basic | Booked activities | dfa:bookedActivities | False | False | Metric | |
| Basic | Booked clicks | dfa:bookedClicks | False | False | Metric | |
| Basic | Booked impressions | dfa:bookedImpressions | False | False | Metric | |
| Basic | Click rate | dfa:clickRate | True | True | Metric | |
| Basic | Clicks | dfa:clicks | False | False | Metric | |
| Basic | Impressions | dfa:impressions | False | False | Metric | |
| Basic | Invalid clicks | dfa:invalidClicks | False | False | Metric | |
| Basic | Invalid impressions | dfa:invalidImpressions | False | False | Metric | |
| Basic | Invalid clicks % | dfa:percentInvalidClicks | False | False | Metric | |
| Basic | Invalid impressions % | dfa:percentInvalidImpressions | False | False | Metric | |
| Basic | Roadblock impressions | dfa:roadblockImpressions | False | False | Metric | |
| Basic | DV360 cost (account currency) | dfa:dbmCost | False | False | Metric | |
| Basic | DV360 cost USD | dfa:dbmCostUsd | False | False | Metric | |
| Conversions | Activity per click | dfa:activityPerClick | False | False | Metric | |
| Conversions | Activity per thousand impressions | dfa:activityPerThousandImpressions | False | False | Metric | |
| Conversions | Click-through conversions | dfa:activityClickThroughConversions | False | False | Metric | |
| Conversions | Click-through revenue | dfa:activityClickThroughRevenue | False | False | Metric | |
| Conversions | Revenue per click | dfa:revenuePerClick | False | True | Metric | |
| Conversions | Revenue per thousand impressions | dfa:revenuePerThousandImpressions | False | True | Metric | |
| Conversions | Conversions | dfa:totalConversions | False | False | Metric | |
| Conversions | Revenue | dfa:totalConversionsRevenue | False | False | Metric | |
| Conversions | View-through conversions | dfa:activityViewThroughConversions | False | False | Metric | |
| Conversions | View-through revenue | dfa:activityViewThroughRevenue | False | False | Metric | |
| Active view | Active view: average viewable time (second) | dfa:activeViewAverageViewableTimeSecond | False | False | Metric | |
| Active view | Active view: eligible impressions | dfa:activeViewEligibleImpressions | False | False | Metric | |
| Active view | Active view: impression distribution (not measurable) | dfa:activeViewImpressionDistributionNotMeasurable | False | True | Metric | |
| Active view | Active view: impression distribution (not viewable) | dfa:activeViewImpressionDistributionNotViewable | False | True | Metric | |
| Active view | Active view: impression distribution (viewable) | dfa:activeViewImpressionDistributionViewable | False | True | Metric | |
| Active view | Active view: % measurable impressions | dfa:activeViewPercentageMeasurableImpressions | False | True | Metric | |
| Active view | Active view: measurable impressions | dfa:activeViewMeasurableImpressions | False | False | Metric | |
| Active view | Active view: not measurable impressions | dfa:activeViewNotMeasurableImpressions | False | False | Metric | |
| Active view | Active view: not viewable impressions | dfa:activeViewNotViewableImpressions | False | False | Metric | |
| Active view | Active view: % viewable impressions | dfa:activeViewPercentageViewableImpressions | False | True | Metric | |
| Active view | Active view: viewable impressions | dfa:activeViewViewableImpressions | False | False | Metric | |
| In-stream video | Companion clicks | dfa:videoCompanionClicks | False | False | Metric | |
| In-stream video | Companion impressions | dfa:videoCompanionImpressions | False | False | Metric | |
| Media cost | Cost per activity | dfa:costPerActivity | False | False | Metric | |
| Media cost | Cost per click | dfa:costPerClick | False | True | Metric | |
| Media cost | Cost per revenue | dfa:costPerRevenue | False | True | Metric | |
| Media cost | Activity delivery status | dfa:activityDeliveryStatus | False | False | Metric | |
| Media cost | Click delivery status | dfa:clickDeliveryStatus | False | False | Metric | |
| Media cost | Impression delivery status | dfa:impressionDeliveryStatus | False | False | Metric | |
| Media cost | Effective CPM | dfa:effectiveCpm | False | True | Metric | |
| Media cost | Media Cost | dfa:mediaCost | False | False | Metric | |
| Media cost | Planned media cost | dfa:plannedMediaCost | False | False | Metric | |
| Rich media | Average display time | dfa:richMediaAverageDisplayTime | False | False | Metric | |
| Rich media | Average expansion time | dfa:richMediaAverageExpansionTime | False | True | Metric | |
| Rich media | Full-screen average view time | dfa:richMediaAverageFullScreenViewTime | False | False | Metric | |
| Rich media | Average interaction time | dfa:richMediaAverageInteractionTime | False | False | Metric | |
| Rich media | Video average view time | dfa:richMediaAverageVideoViewTime | False | False | Metric | |
| Rich media | Backup image | dfa:richMediaBackupImages | False | False | Metric | |
| Rich media | Rich Media click rate | dfa:richMediaClickRate | False | True | Metric | |
| Rich media | Rich media clicks | dfa:richMediaClicks | False | False | Metric | |
| Rich media | Code serves | dfa:richMediaCodeServes | False | False | Metric | |
| Rich media | Average time | dfa:richMediaCustomAverageTime | False | False | Metric | |
| Rich media | Counters | dfa:richMediaCustomCounters | False | False | Metric | |
| Rich media | Exits | dfa:richMediaCustomExits | False | False | Metric | |
| Rich media | Timers | dfa:richMediaCustomTimers | False | False | Metric | |
| Rich media | Custom variable count 1 | dfa:richMediaCustomVariableCount1 | False | False | Metric | |
| Rich media | Custom variable count 2 | dfa:richMediaCustomVariableCount2 | False | False | Metric | |
| Rich media | Total display time | dfa:richMediaDisplayTime | False | False | Metric | |
| Rich media | Expansion time | dfa:richMediaExpansionTime | False | False | Metric | |
| Rich media | Expansions | dfa:richMediaExpansions | False | False | Metric | |
| Rich media | Full-screen impressions | dfa:richMediaFullScreenImpressions | False | False | Metric | |
| Rich media | Full-screen video completions | dfa:richMediaFullScreenVideoCompletes | False | False | Metric | |
| Rich media | Full-Screen video plays | dfa:richMediaFullScreenVideoPlays | False | False | Metric | |
| Rich media | HTML5 impressions | dfa:richMediaHtml5Impressions | False | False | Metric | |
| Rich media | Rich media Impressions | dfa:richMediaImpressions | False | False | Metric | |
| Rich media | Interaction rate | dfa:richMediaInteractionRate | False | False | Metric | |
| Rich media | Total interaction time | dfa:richMediaInteractionTime | False | False | Metric | |
| Rich media | Total interactions | dfa:richMediaInteractions | False | False | Metric | |
| Rich media | Interactive impressions | dfa:richMediaInteractiveImpressions | False | False | Metric | |
| Rich media | Manual Closes | dfa:richMediaManualCloses | False | False | Metric | |
| Rich media | Video companion clicks | dfa:richMediaVideoCompanionClicks | False | False | Metric | |
| Rich media | Video completions | dfa:richMediaVideoCompletions | False | False | Metric | |
| Rich media | Video First quartile completions | dfa:richMediaVideoFirstQuartileCompletes | False | False | Metric | |
| Rich media | Video full-screen | dfa:richMediaVideoFullScreens | False | False | Metric | |
| Rich media | Video interaction rate | dfa:richMediaVideoInteractionRate | False | True | Metric | |
| Rich media | Video interactions | dfa:richMediaVideoInteractions | False | False | Metric | |
| Rich media | Video midpoints | dfa:richMediaVideoMidpoints | False | False | Metric | |
| Rich media | Video mutes | dfa:richMediaVideoMutes | False | False | Metric | |
| Rich media | Video pauses | dfa:richMediaVideoPauses | False | False | Metric | |
| Rich media | Video plays | dfa:richMediaVideoPlays | False | False | Metric | |
| Rich media | Video progress events | dfa:richMediaVideoProgressEvents | False | False | Metric | |
| Rich media | Video replays | dfa:richMediaVideoReplays | False | False | Metric | |
| Rich media | Video skips | dfa:richMediaVideoSkips | False | False | Metric | |
| Rich media | Video stops | dfa:richMediaVideoStops | False | False | Metric | |
| Rich media | Video Third quartile completions | dfa:richMediaVideoThirdQuartileCompletes | False | False | Metric | |
| Rich media | Video unmutes | dfa:richMediaVideoUnmutes | False | False | Metric | |
| Rich media | Video view rate | dfa:richMediaVideoViewRate | False | False | Metric | |
| Rich media | Video views | dfa:richMediaVideoViews | False | False | Metric | |
| Search | Natural search actions | dfa:naturalSearchActions | False | False | Metric | |
| Search | Natural search clicks | dfa:naturalSearchClicks | False | False | Metric | |
| Search | Natural search revenue | dfa:naturalSearchRevenue | False | False | Metric | |
| Search | Natural search transactions | dfa:naturalSearchTransactions | False | False | Metric | |
| Search | Floodlight: paid search action conversion percentage | dfa:paidSearchActionConversionPercentage | False | True | Metric | |
| Search | Paid search actions | dfa:paidSearchActions | False | False | Metric | |
| Search | Floodlight: paid search average cost per action | dfa:paidSearchAverageCostPerAction | False | True | Metric | |
| Search | Floodlight: paid search average cost per transaction | dfa:paidSearchAverageCostPerTransaction | False | True | Metric | |
| Search | Floodlight: paid search average DFA transaction amount | dfa:paidSearchAverageDfaTransactionAmount | False | False | Metric | |
| Search | Paid search average position | dfa:paidSearchAveragePosition | False | False | Metric | |
| Search | Paid search click rate | dfa:paidSearchClickRate | False | True | Metric | |
| Search | Paid search clicks | dfa:paidSearchClicks | False | False | Metric | |
| Search | Paid search cost | dfa:paidSearchCost | False | False | Metric | |
| Search | Paid search impressions | dfa:paidSearchImpressions | False | False | Metric | |
| Search | Paid search revenue | dfa:paidSearchRevenue | False | False | Metric | |
| Search | Floodlight: Paid search spend per transaction revenue | dfa:paidSearchSpendPerTransactionRevenue | False | True | Metric | |
| Search | Floodlight: paid search transaction conversion percentage | dfa:paidSearchTransactionConversionPercentage | False | True | Metric | |
| Search | Floodlight: Paid search transaction revenue per spend | dfa:paidSearchTransactionRevenuePerSpend | False | True | Metric | |
| Search | Paid search transactions | dfa:paidSearchTransactions | False | False | Metric | |
| Search | Paid search visits | dfa:paidSearchVisits | False | False | Metric | |
| Verification | Verifiable impressions | dfa:verificationVerifiableImpressions | False | False | Metric | |
| Verification | Classified impressions | dfa:verificationClassifiedImpressions | False | False | Metric | |
| Verification | Publisher problems | dfa:verificationPublisherProblems | False | False | Metric | |
| Verification | Reporting problems | dfa:verificationReportingProblems | False | False | Metric | |
| Verification | Serving problems | dfa:verificationServingProblems | False | False | Metric | |
| Verification | Warnings | dfa:verificationWarnings | False | False | Metric | |
| Cookie Reach | Cookie Reach: Average Impression Frequency | dfa:cookieReachAverageImpressionFrequency | False | False | Metric | |
| Cookie Reach | Cookie Reach: Click Reach | dfa:cookieReachClickReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Impression Reach | dfa:cookieReachImpressionReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Incremental Click Reach | dfa:cookieReachIncrementalClickReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Incremental Impression Reach | dfa:cookieReachIncrementalImpressionReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Incremental Total Reach | dfa:cookieReachIncrementalTotalReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Total Reach | dfa:cookieReachTotalReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Duplicate Click Reach | dfa:cookieReachDuplicateClickReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Duplicate Click Reach % | dfa:cookieReachDuplicateClickReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Duplicate Impression Reach | dfa:cookieReachDuplicateImpressionReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Duplicate Impression Reach % | dfa:cookieReachDuplicateImpressionReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Duplicate Total Reach | dfa:cookieReachDuplicateTotalReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Duplicate Total Reach % | dfa:cookieReachDuplicateTotalReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Exclusive Click Reach | dfa:cookieReachExclusiveClickReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Exclusive Click Reach % | dfa:cookieReachExclusiveClickReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Exclusive Impression Reach | dfa:cookieReachExclusiveImpressionReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Exclusive Impression Reach % | dfa:cookieReachExclusiveImpressionReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Exclusive Total Reach | dfa:cookieReachExclusiveTotalReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Exclusive Total Reach % | dfa:cookieReachExclusiveTotalReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Overlap Click Reach | dfa:cookieReachOverlapClickReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Overlap Click Reach % | dfa:cookieReachOverlapClickReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Overlap Impression Reach | dfa:cookieReachOverlapImpressionReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Overlap Impression Reach % | dfa:cookieReachOverlapImpressionReachPercent | False | False | Metric | |
| Cookie Reach | Cookie Reach: Overlap Total Reach | dfa:cookieReachOverlapTotalReach | False | False | Metric | |
| Cookie Reach | Cookie Reach: Overlap Total Reach % | dfa:cookieReachOverlapTotalReachPercent | False | False | Metric | |
| Unique Reach | Unique Reach: Click Reach | dfa:uniqueReachClickReach | False | False | Metric | |
| Unique Reach | Unique Reach: Average Impression Frequency | dfa:uniqueReachAverageImpressionFrequency | False | False | Metric | |
| Unique Reach | Unique Reach: Total Reach | dfa:uniqueReachTotalReach | False | False | Metric | |
| Unique Reach | Unique Reach: Impression Reach | dfa:uniqueReachImpressionReach | False | False | Metric | |
| Unique Reach | Unique Reach: Incremental Click Reach | dfa:uniqueReachIncrementalClickReach | False | False | Metric | |
| Unique Reach | Unique Reach: Incremental Total Reach | dfa:uniqueReachIncrementalTotalReach | False | False | Metric | |
| Unique Reach | Unique Reach: Incremental Impression Reach | dfa:uniqueReachIncrementalImpressionReach | False | False | Metric | |
| Unique Reach | Unique Reach: Incremental Viewable Impression Reach | dfa:uniqueReachIncrementalViewableImpressionReach | False | False | Metric |
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