Facebook Metrics

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DIMENSIONS: 147 | METRICS: 340

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeYearyearTrueFalseDimension
TimeYear-Monthyear_monthTrueFalseDimension
TimeYear-Week (Starting on Monday)year_weekTrueFalseDimension
TimeMonthmonthTrueFalseDimension
TimeWeek (Starting on Monday)weekTrueFalseDimension
TimeYear of Weekyear_of_weekTrueFalseDimension
TimeDay of weekday_of_weekTrueFalseDimension
TimeDatedateFalseFalseDimension
TimeHourly stats aggregated by advertiser time zonehourly_stats_aggregated_by_advertiser_time_zoneTrueFalseDimension
TimeHourly stats aggregated by audience time zonehourly_stats_aggregated_by_audience_time_zoneTrueFalseDimension
Account StructureAccount nameaccount_nameFalseFalseDimension
Account StructureAccount idaccount_idFalseFalseDimension
Account Structureattribution_settingattribution_settingFalseFalseDimension
Account StructureCampaign namecampaign_nameFalseFalseDimension
Account StructureCampaign idcampaign_idFalseFalseDimension
Account StructureAdSet nameadset_nameFalseFalseDimension
Account StructureAdSet idadset_idFalseFalseDimension
Account StructureAd namead_nameFalseFalseDimension
Account StructureAd idad_idFalseFalseDimension
ImpressionImpression deviceimpression_deviceFalseFalseDimension
ImpressionPlace page idplace_page_idFalseFalseDimension
ImpressionPlacementplacementFalseTrueDimension
ImpressionPublisher platformpublisher_platformFalseFalseDimension
ImpressionDevice platformdevice_platformFalseFalseDimension
UserGendergenderFalseFalseDimension
UserAgeageFalseFalseDimension
UserCountry CodecountryFalseFalseDimension
UserCountry Namecountry_nameTrueFalseDimension
UserRegionregionFalseFalseDimension
UserDmadmaFalseFalseDimension
ProductProduct idproduct_idFalseFalseDimension
Action/ConversionAction typeaction_typeFalseFalseDimension
Action/ConversionAction Video typeaction_video_typeFalseFalseDimension
Action/ConversionAction type with ID'saction_type_with_idsFalseFalseDimension
Action/ConversionAction target idaction_target_idFalseFalseDimension
Action/ConversionAction deviceaction_deviceFalseFalseDimension
Action/ConversionAction canvas component nameaction_canvas_component_nameFalseFalseDimension
Account DetailsAccount Currencyaccount_currencyFalseFalseDimension
Account DetailsBusiness citybusiness_cityFalseFalseDimension
Account DetailsBusiness country codebusiness_country_codeFalseFalseDimension
Account DetailsAccount statusaccount_statusFalseFalseDimension
Account DetailsAccount Timezonetimezone_nameFalseFalseDimension
Account DetailsAccount Timezone IDtimezone_idFalseFalseDimension
Account DetailsTimezone offset hours utctimezone_offset_hours_utcFalseFalseDimension
Account DetailsUsersusersTrueFalseDimension
Account DetailsAccount Spend capspend_capFalseFalseDimension
Account DetailsAccount amount spentamount_spentFalseFalseDimension
Account DetailsBalancebalanceTrueFalseDimension
Account DetailsFunding sourcefunding_sourceFalseFalseDimension
Campaign DetailsObjectiveobjectiveFalseFalseDimension
Campaign DetailsCampaign statuseffective_statusFalseFalseDimension
Campaign DetailsCampaign Configured StatusstatusFalseFalseDimension
Campaign DetailsBuying typebuying_typeFalseFalseDimension
Campaign DetailsCampaign start datetimestart_timeFalseFalseDimension
Campaign DetailsCampaign start datestart_date_campaignTrueFalseDimension
Campaign DetailsCampaign created timecreated_time_campaignFalseFalseDimension
Campaign DetailsCampaign end datetimestop_timeFalseFalseDimension
Campaign DetailsCampaign end dateend_date_campaignTrueFalseDimension
Campaign DetailsCampaign Spend capcampaign_spend_capFalseFalseDimension
Campaign DetailsDaily budgetdaily_budgetTrueFalseDimension
Campaign DetailsCampaign Lifetime budgetlifetime_budgetTrueFalseDimension
Campaign DetailsCampaign tagscampaign_tagsTrueFalseDimension
Campaign DetailsBudget remainingbudget_remainingFalseFalseDimension
AdSet DetailsAdSet Lifetime budgetlifetime_budget_adsetTrueFalseDimension
AdSet DetailsAdSet statusadset_effective_statusFalseFalseDimension
AdSet DetailsConfigured statusconfigured_statusFalseFalseDimension
AdSet DetailsBid amountbid_amountFalseFalseDimension
AdSet DetailsBid infobid_infoTrueFalseDimension
AdSet DetailsAdSet start datetimeadset_start_timeFalseFalseDimension
AdSet DetailsAdSet start dateadset_start_dateTrueFalseDimension
AdSet DetailsAdSet end datetimeend_timeFalseFalseDimension
AdSet DetailsAdSet end dateadset_end_dateTrueFalseDimension
AdSet DetailsAdSet created timeadset_created_timeFalseFalseDimension
AdSet DetailsLifetime min spend targetlifetime_min_spend_targetFalseFalseDimension
AdSet DetailsLifetime spend caplifetime_spend_capFalseFalseDimension
AdSet DetailsAdSet Daily budgetadset_daily_budgetTrueFalseDimension
AdSet DetailsTargetingtargetingTrueFalseDimension
AdSet DetailsTargeting Min Agetargeting_min_ageTrueFalseDimension
AdSet DetailsTargeting Max Agetargeting_max_ageTrueFalseDimension
AdSet DetailsTargeting Country Locationtargeting_country_locationTrueFalseDimension
AdSet DetailsTargeting Location Typestargeting_location_typesTrueFalseDimension
AdSet DetailsTargeting Device Platformstargeting_device_platformsTrueFalseDimension
AdSet DetailsTargeting Publisher Platformstargeting_publisher_platformsTrueFalseDimension
AdSet DetailsTargeting Instagram Positionstargeting_instagram_positionsTrueFalseDimension
AdSet DetailsPromoted objectpromoted_objectTrueFalseDimension
Ad DetailsCreative Idcreative_idFalseFalseDimension
Ad DetailsCreative Namecreative_nameFalseFalseDimension
Ad DetailsCreative TitletitleTrueFalseDimension
Ad DetailsBodybodyTrueFalseDimension
Ad DetailsAd creative urlimage_urlFalseFalseDimension
Ad DetailsObject typeobject_typeFalseFalseDimension
Ad DetailsCall to action typecall_to_action_typeFalseFalseDimension
Ad DetailsThumbnail urlthumbnail_urlFalseFalseDimension
Ad DetailsAd creative imagead_creative_imageTrueFalseDimension
Ad DetailsLink urllink_urlFalseFalseDimension
Ad DetailsObject urlobject_urlFalseFalseDimension
Ad DetailsUrl tagsurl_tagsFalseFalseDimension
Ad DetailsTemplate urltemplate_urlFalseFalseDimension
Ad DetailsTemplate url spectemplate_url_specFalseFalseDimension
Ad DetailsAd review feedbackad_review_feedbackFalseFalseDimension
Ad DetailsAd statusad_effective_statusFalseFalseDimension
Ad DetailsAd Configured Statusad_configured_statusFalseFalseDimension
Ad DetailsDesktop feed standard URLdesktop_feed_standardTrueFalseDimension
Ad DetailsFacebook story mobile URLfacebook_story_mobileTrueFalseDimension
Ad DetailsInstant article standard URLinstant_article_standardTrueFalseDimension
Ad DetailsRight column standard URLright_columns_standardTrueFalseDimension
Ad DetailsMobile feed standard URLmobile_feed_standardTrueFalseDimension
Ad DetailsInstagram standard URLinstagram_standardTrueFalseDimension
Ad DetailsInstagram story URLinstagram_storyTrueFalseDimension
Ad DetailsMobile banner URLmobile_bannerTrueFalseDimension
Ad DetailsMobile interstitial URLmobile_interstitialTrueFalseDimension
Ad DetailsSource (utm)source_utmTrueFalseDimension
Ad DetailsMedium (utm)medium_utmTrueFalseDimension
Ad DetailsCampaign (utm)campaign_utmTrueFalseDimension
Ad DetailsContent (utm)content_utmTrueFalseDimension
Ad DetailsTerm (utm)term_utmTrueFalseDimension
Promoted PostPromoted post ideffective_object_story_idFalseFalseDimension
Promoted PostPromoted post namepromoted_post_nameTrueFalseDimension
Promoted PostPromoted post instagram IDeffective_instagram_story_idFalseFalseDimension
Promoted PostLink to promoted postlink_to_promoted_postTrueFalseDimension
Promoted PostLink to instagram postinstagram_permalink_urlFalseFalseDimension
Promoted PostPromoted post iconpromoted_post_iconFalseFalseDimension
Promoted PostPromoted post destination URLobject_story_spec_linkFalseFalseDimension
Promoted PostPromoted post messageobject_story_spec_messageTrueFalseDimension
Promoted PostPromoted post typeobject_story_spec_attachment_styleFalseFalseDimension
Promoted PostPromoted post storypromoted_post_storyFalseFalseDimension
Promoted PostExisting promoted post destination URLpromoted_post_destination_linkTrueFalseDimension
Promoted PostPromoted post sourcepromoted_post_sourceFalseFalseDimension
Promoted PostPromoted post privacypromoted_post_privacyTrueFalseDimension
Promoted PostPromoted post descriptionpromoted_post_descriptionTrueFalseDimension
Promoted PostPromoted post created datepromoted_post_created_dateFalseFalseDimension
PerformanceQuality rankingquality_rankingTrueFalseDimension
PerformanceEngagement rate rankingquality_score_ectrTrueFalseDimension
PerformanceConversion rate rankingquality_score_ecvrTrueFalseDimension
Dynamic Creative AdsImage Asset IDimage_asset_idTrueFalseDimension
Dynamic Creative AdsImage Asset Nameimage_asset_nameTrueFalseDimension
Dynamic Creative AdsImage Asset Hashimage_asset_hashTrueFalseDimension
Dynamic Creative AdsImage Asset URLimage_asset_urlTrueFalseDimension
Dynamic Creative AdsVideo Asset IDvideo_asset_idTrueFalseDimension
Dynamic Creative AdsVideo Asset Namevideo_asset_nameTrueFalseDimension
Dynamic Creative AdsVideo Asset Thumbnail Urlvideo_asset_thumbnail_urlTrueFalseDimension
Dynamic Creative AdsVideo Asset URLvideo_asset_urlTrueFalseDimension
Dynamic Creative AdsCall to action assetcall_to_action_assetTrueFalseDimension
Dynamic Creative AdsLink asset website urllink_url_asset_urlFalseFalseDimension
Dynamic Creative AdsLink asset IDlink_url_asset_idFalseFalseDimension
Carousel AdsCarousel Card IDaction_carousel_card_idFalseFalseDimension
Carousel AdsCarousel Card Nameaction_carousel_card_nameFalseFalseDimension
PerformanceClicksclicksFalseFalseMetric
PerformanceReachreachFalseFalseMetric
PerformanceImpressionsimpressionsFalseFalseMetric
PerformanceActionsactionsFalseFalseMetric
PerformanceUnique actionsunique_actionsFalseFalseMetric
PerformanceSocial spendsocial_spendFalseFalseMetric
PerformanceAction valuesaction_valuesFalseFalseMetric
PerformanceReturn on ad spend (ROAS)purchase_roasFalseTrueMetric
PerformanceQuality ranking (number)quality_ranking_metTrueFalseMetric
PerformanceEngagement rate ranking (number)quality_score_ectr_metFalseFalseMetric
PerformanceConversion rate ranking (number)quality_score_ecvr_metFalseFalseMetric
PerformanceFrequencyfrequencyFalseTrueMetric
CostTotal CostspendFalseFalseMetric
CostTotal Cost (EUR)spend_eurFalseTrueMetric
CostTotal Cost (GBP)spend_gbpFalseTrueMetric
CostTotal Cost (USD)spend_usdFalseTrueMetric
CostTotal Cost (SEK)spend_sekFalseTrueMetric
CostTotal Cost (AUD)spend_audFalseTrueMetric
CostTotal Cost (CHF)spend_chfFalseTrueMetric
CostCost per 1000 people reachedcppFalseTrueMetric
CostCPMcpmFalseTrueMetric
CostCost per actioncpaFalseTrueMetric
ClicksUnique clicksunique_clicksFalseFalseMetric
ClicksLink clickslink_clickFalseFalseMetric
ClicksInline link clicksinline_link_clicksFalseFalseMetric
ClicksUnique inline link clicksunique_inline_link_clicksFalseFalseMetric
ClicksOutbound clicksoutbound_clicksFalseFalseMetric
ClicksUnique outbound clicksunique_outbound_clicksFalseFalseMetric
ClicksCTR (all)ctrFalseTrueMetric
ClicksUnique CTR (all)uctrFalseTrueMetric
ClicksLinks CTRinline_link_click_ctrFalseTrueMetric
ClicksOutbound CTRoutbound_clicks_ctrFalseTrueMetric
ClicksUnique Links CTRunique_inline_link_click_ctrFalseTrueMetric
ClicksUnique Outbound CTRunique_outbound_clicks_ctrFalseTrueMetric
Clicks CostLink CPCcplcFalseTrueMetric
Clicks CostUnique Link CPCucplcFalseTrueMetric
Clicks CostOutbound CPCcpocFalseTrueMetric
Clicks CostUnique Outbound CPCucpocFalseTrueMetric
Clicks CostCPCcpcFalseTrueMetric
Clicks CostUnique CPCucpcFalseTrueMetric
Page post engagementPage engagementspage_engagement_actionsFalseFalseMetric
Page post engagementPage likespage_like_actionsFalseFalseMetric
Page post engagementPage subscribespage_subscribe_actionsFalseFalseMetric
Page post engagementPost commentspost_comment_actionsFalseFalseMetric
Page post engagementPost engagementspost_engagement_actionsFalseFalseMetric
Page post engagementPost reactionspost_reaction_actionsFalseFalseMetric
Page post engagementPost savespost_save_actionsFalseFalseMetric
Page post engagementPost sharespost_shares_actionsFalseFalseMetric
Page post engagementPhoto viewsphoto_view_actionsFalseFalseMetric
Page post engagementEvent responsesevent_responses_actionsFalseFalseMetric
Page post engagementOffer claimsreceive_offer_actionsFalseFalseMetric
Page post engagementCheck-inscheckin_actionsFalseFalseMetric
Page post engagement costCost per page likelike_actions_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per event responseevent_responses_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per post engagementpost_engagement_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per page engagementpage_engagement_cost_per_action_typeFalseFalseMetric
Unique page post engagementUnique page engagementspage_engagement_unique_actionsFalseFalseMetric
Unique page post engagementUnique page likespage_like_unique_actionsFalseFalseMetric
Unique page post engagementUnique page subscribespage_subscribe_unique_actionsFalseFalseMetric
Unique page post engagementUnique post commentspost_comment_unique_actionsFalseFalseMetric
Unique page post engagementUnique post engagementspost_engagement_unique_actionsFalseFalseMetric
Unique page post engagementUnique post reactionspost_reaction_unique_actionsFalseFalseMetric
Unique page post engagementUnique post savespost_save_unique_actionsFalseFalseMetric
Unique page post engagementUnique post sharespost_shares_unique_actionsFalseFalseMetric
Unique page post engagementUnique photo viewsphoto_view_unique_actionsFalseFalseMetric
Unique page post engagementUnique event responsesevent_responses_unique_actionsFalseFalseMetric
Unique page post engagementUnique offer claimsreceive_offer_unique_actionsFalseFalseMetric
Unique page post engagementUnique check-inscheckin_unique_actionsFalseFalseMetric
Unique page post engagement costCost per unique page likelike_actions_cost_per_unique_action_typeFalseFalseMetric
Unique page post engagement costCost per unique event responseevent_responses_cost_per_unique_action_typeFalseFalseMetric
Unique page post engagement costCost per unique post engagementpost_engagement_cost_per_unique_action_typeFalseFalseMetric
Unique page post engagement costCost per unique page engagementpage_engagement_cost_per_unique_action_typeFalseFalseMetric
Conversions by conversion windowConversions within 1 day of viewactions_1d_viewFalseFalseMetric
Conversions by conversion windowConversions within 7 days of viewactions_7d_viewFalseFalseMetric
Conversions by conversion windowConversions within 28 days of viewactions_28d_viewFalseFalseMetric
Conversions by conversion windowConversions within 1 day of clicksactions_1d_clicksFalseFalseMetric
Conversions by conversion windowConversions within 7 days of clicksactions_7d_clicksFalseFalseMetric
Conversions by conversion windowConversions within 28 days of clicksactions_28d_clicksFalseFalseMetric
Conversions by conversion windowUnique conversions within 1 day of viewunique_actions_1d_viewFalseFalseMetric
Conversions by conversion windowUnique conversions within 7 days of viewunique_actions_7d_viewFalseFalseMetric
Conversions by conversion windowUnique conversions within 28 days of viewunique_actions_28d_viewFalseFalseMetric
Conversions by conversion windowUnique conversions within 1 day of clickunique_actions_1d_clickFalseFalseMetric
Conversions by conversion windowUnique conversions within 7 days of clickunique_actions_7d_clickFalseFalseMetric
Conversions by conversion windowUnique conversions within 28 days of clickunique_actions_28d_clickFalseFalseMetric
Conversions by conversion windowConversions value within 1 day of viewactions_values_1d_viewFalseFalseMetric
Conversions by conversion windowConversions value within 7 days of viewactions_values_7d_viewFalseFalseMetric
Conversions by conversion windowConversions value within 28 days of viewactions_values_28d_viewFalseFalseMetric
Conversions by conversion windowConversions value within 1 day of clicksactions_values_1d_clicksFalseFalseMetric
Conversions by conversion windowConversions value within 7 days of clicksactions_values_7d_clicksFalseFalseMetric
Conversions by conversion windowConversions value within 28 days of clicksactions_values_28d_clicksFalseFalseMetric
Ad RecallsEstimated Ad Recallersestimated_ad_recallersFalseFalseMetric
Ad RecallsEstimated Ad Recall Rateestimated_ad_recall_rateTrueFalseMetric
Ad RecallsEstimated Ad Recall rate lower boundestimated_ad_recall_rate_lower_boundFalseFalseMetric
Ad RecallsEstimated Ad Recall rate upper boundestimated_ad_recall_rate_upper_boundFalseFalseMetric
Ad RecallsEstimated Ad Recall lower boundestimated_ad_recallers_lower_boundFalseFalseMetric
Ad RecallsEstimated Ad Recall upper boundestimated_ad_recallers_upper_boundFalseFalseMetric
Website (Facebook Pixel)Website conversionsoffsite_conversion.conversionsFalseFalseMetric
Website (Facebook Pixel)Website conversions rateoffsite_conversion.conversions_rateFalseTrueMetric
Website (Facebook Pixel)Website leadsoffsite_conversion.fb_pixel_lead_actionsFalseFalseMetric
Website (Facebook Pixel)Website adds of payment infooffsite_conversion.fb_pixel_add_payment_info_actionsFalseFalseMetric
Website (Facebook Pixel)Website adds to wishlistoffsite_conversion.fb_pixel_add_to_wishlist_actionsFalseFalseMetric
Website (Facebook Pixel)Website adds to cartoffsite_conversion.fb_pixel_add_to_cart_actionsFalseFalseMetric
Website (Facebook Pixel)Website registrations completedoffsite_conversion.fb_pixel_complete_registration_actionsFalseFalseMetric
Website (Facebook Pixel)Website custom conversionsoffsite_conversion.fb_pixel_custom_actionsFalseFalseMetric
Website (Facebook Pixel)Website checkouts initiatedoffsite_conversion.fb_pixel_initiate_checkout_actionsFalseFalseMetric
Website (Facebook Pixel)Website purchasesoffsite_conversion.fb_pixel_purchase_actionsFalseFalseMetric
Website (Facebook Pixel)Website searchesoffsite_conversion.fb_pixel_search_actionsFalseFalseMetric
Website (Facebook Pixel)Website content viewsoffsite_conversion.fb_pixel_view_content_actionsFalseFalseMetric
Website (Facebook Pixel)Landing page viewslanding_page_view_actionsFalseFalseMetric
Website (Facebook Pixel) costCost per website leadlead_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website content viewsview_content_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per landing page viewslanding_page_view_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website custom conversionfb_pixel_custom_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website add to cartadd_to_cart_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website purchasepurchase_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website registration completedcomplete_registration_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website checkout initiatedinitiate_checkout_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website add to wishlistadd_to_wishlist_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website add of payment infoadd_payment_info_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website searchsearch_cost_per_action_typeFalseTrueMetric
Website Conversion Value (Facebook Pixel)Website conversions valueoffsite_conversion.conversion_valueFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website leads conversion valueoffsite_conversion.fb_pixel_lead_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website adds of payment info conversion valueoffsite_conversion.fb_pixel_add_payment_info_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website adds to wishlist conversion valueoffsite_conversion.fb_pixel_add_to_wishlist_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website adds to cart conversion valueoffsite_conversion.fb_pixel_add_to_cart_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website registrations completed conversion valueoffsite_conversion.fb_pixel_complete_registration_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website custom conversions conversion valueoffsite_conversion.fb_pixel_custom_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website checkouts initiated conversion valueoffsite_conversion.fb_pixel_initiate_checkout_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website purchases conversion valueoffsite_conversion.fb_pixel_purchase_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website searches conversion valueoffsite_conversion.fb_pixel_search_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website content views conversion valueoffsite_conversion.fb_pixel_view_content_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Landing page views conversion valuelanding_page_view_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website purchase ROASroas_website_purchase_roasFalseFalseMetric
OfflineOffline conversionsoffline_conversion.conversions_actionsFalseFalseMetric
OfflineOffline leadsoffline_conversion.lead_actionsFalseFalseMetric
OfflineOffline adds of payment infooffline_conversion.add_payment_info_actionsFalseFalseMetric
OfflineOffline adds to wishlistoffline_conversion.add_to_wishlist_actionsFalseFalseMetric
OfflineOffline adds to cartoffline_conversion.add_to_cart_actionsFalseFalseMetric
OfflineOffline registrations completedoffline_conversion.complete_registration_actionsFalseFalseMetric
OfflineOffline custom conversionsoffline_conversion.custom_actionsFalseFalseMetric
OfflineOffline checkouts initiatedoffline_conversion.initiate_checkout_actionsFalseFalseMetric
OfflineOffline purchasesoffline_conversion.purchase_actionsFalseFalseMetric
OfflineOffline searchesoffline_conversion.search_actionsFalseFalseMetric
OfflineOffline content viewsoffline_conversion.view_content_actionsFalseFalseMetric
Offline ValuesOffline conversion valuesoffline_conversion.conversions_action_valuesFalseFalseMetric
Offline ValuesOffline lead valuesoffline_conversion.lead_action_valuesFalseFalseMetric
Offline ValuesOffline add of payment info valuesoffline_conversion.add_payment_info_action_valuesFalseFalseMetric
Offline ValuesOffline add to wishlist valuesoffline_conversion.add_to_wishlist_action_valuesFalseFalseMetric
Offline ValuesOffline add to cart valuesoffline_conversion.add_to_cart_action_valuesFalseFalseMetric
Offline ValuesOffline registration completed valuesoffline_conversion.complete_registration_action_valuesFalseFalseMetric
Offline ValuesOffline custom conversion valuesoffline_conversion.custom_action_valuesFalseFalseMetric
Offline ValuesOffline checkout initiated valuesoffline_conversion.initiate_checkout_action_valuesFalseFalseMetric
Offline ValuesOffline purchase valuesoffline_conversion.purchase_action_valuesFalseFalseMetric
Offline ValuesOffline searche valuesoffline_conversion.search_action_valuesFalseFalseMetric
Offline ValuesOffline content view valuesoffline_conversion.view_content_action_valuesFalseFalseMetric
MessagingNew messaging conversationsonsite_conversion.messaging_first_replyFalseFalseMetric
MessagingCost per New Messagescost_per_new_messagesFalseTrueMetric
MessagingMessaging conversations startedonsite_conversion.messaging_conversation_started_7dFalseFalseMetric
MessagingBlocked messaging conversationsonsite_conversion.messaging_blockFalseFalseMetric
MediaThree-second video viewsvideo_view_actionsFalseFalseMetric
MediaUnique three-second video viewsvideo_view_unique_actionsFalseFalseMetric
Media30-second video viewsvideo_30_sec_watched_actionsFalseFalseMetric
MediaVideo watches at 25%video_p25_watched_actionsFalseFalseMetric
MediaVideo watches at 50%video_p50_watched_actionsFalseFalseMetric
MediaVideo watches at 75%video_p75_watched_actionsFalseFalseMetric
MediaVideo watches at 95%video_p95_watched_actionsFalseFalseMetric
MediaVideo watches at 100%video_p100_watched_actionsFalseFalseMetric
MediaVideo average watch timevideo_avg_time_watched_actionsFalseFalseMetric
MediaVideo play actionsvideo_play_actionsFalseFalseMetric
MediaThruPlay actionsvideo_thruplay_watched_actionsFalseFalseMetric
MediaAvg. canvas view timecanvas_avg_view_timeFalseFalseMetric
MediaAvg. canvas view percentagecanvas_avg_view_percentFalseFalseMetric
MediaHook Ratehook_rateFalseTrueMetric
Media CostCost per three-second video viewcost_per_video_viewFalseFalseMetric
Media CostCost per ThruPlaycost_per_thruplayFalseFalseMetric
On FacebookOn Facebook Leadsonsite_conversion_lead_groupedFalseFalseMetric
On FacebookCost per On Facebook Leadscost_per_onsite_conversion_lead_groupedFalseFalseMetric
On FacebookOn Facebook Initiated Checkoutsonsite_conversion_initiated_checkoutFalseFalseMetric
App ActionsGame Playsgame_plays_actionsFalseFalseMetric
App ActionsApp installsapp_action.app_installFalseFalseMetric
App ActionsApp Usesapp_action.app_useFalseFalseMetric
App ActionsCredit Spentapp_action.credit_spentFalseFalseMetric
App ActionsMobile App Installapp_action.mobile_app_installFalseFalseMetric
App ActionsMobile App Feature Unlocksapp_custom_event.fb_mobile_achievement_unlocked_actionsFalseFalseMetric
App ActionsMobile App Startsapp_custom_event.fb_mobile_activate_app_actionsFalseFalseMetric
App ActionsMobile App Payment Detailsapp_custom_event.fb_mobile_add_payment_info_actionsFalseFalseMetric
App ActionsMobile App Adds to Cartapp_custom_event.fb_mobile_add_to_cart_actionsFalseFalseMetric
App ActionsMobile App Adds to Whitelistapp_custom_event.fb_mobile_add_to_wishlist_actionsFalseFalseMetric
App ActionsMobile App Registrationsapp_custom_event.fb_mobile_complete_registration_actionsFalseFalseMetric
App ActionsMobile App Content Viewsapp_custom_event.fb_mobile_content_view_actionsFalseFalseMetric
App ActionsMobile App Checkoutsapp_custom_event.fb_mobile_initiated_checkout_actionsFalseFalseMetric
App ActionsMobile App Achievementsapp_custom_event.fb_mobile_level_achieved_actionsFalseFalseMetric
App ActionsMobile App Purchasesapp_custom_event.fb_mobile_purchase_actionsFalseFalseMetric
App ActionsMobile App Ratingsapp_custom_event.fb_mobile_rate_actionsFalseFalseMetric
App ActionsMobile App Searchsapp_custom_event.fb_mobile_search_actionsFalseFalseMetric
App ActionsMobile App Credit Spendsapp_custom_event.fb_mobile_spent_credits_actionsFalseFalseMetric
App ActionsMobile App Tutorial Completionsapp_custom_event.fb_mobile_tutorial_completion_actionsFalseFalseMetric
App ActionsOmni Installapp_action.installFalseFalseMetric
App ActionsOmni Purchasesapp_action.omni_purchaseFalseFalseMetric
App ActionsOmni Add to Cartapp_action.omni_add_to_cartFalseFalseMetric
App ActionsOmni Content Viewsapp_action.omni_view_contentFalseFalseMetric
App ActionsOmni Searchesapp_action.omni_searchFalseFalseMetric
App ActionsOmni Checkouts Initiatedapp_action.omni_initiated_checkoutFalseFalseMetric
App ActionsOmni Achievements Unlockedapp_action.omni_achievement_unlockedFalseFalseMetric
App ActionsOmni Registrarions completedapp_action.omni_complete_registrationFalseFalseMetric
App ActionsOmni App Activationsapp_action.omni_activate_appFalseFalseMetric
App ActionsOmni Levels Achievedapp_action.omni_level_achievedFalseFalseMetric
App ActionsOmni Ratings Submittedapp_action.omni_rateFalseFalseMetric
App ActionsOmni Credit Spendsapp_action.omni_spend_creditsFalseFalseMetric
App ActionsOmni Tutorial Completedapp_action.omni_tutorial_completionFalseFalseMetric
App ActionsOmni Custom Eventsapp_action.omni_customFalseFalseMetric
App ActionsOther Mobile App Actionsapp_custom_event.other_actionsFalseFalseMetric
App ActionsMobile App Purchase valuesapp_custom_event.fb_mobile_purchase_action_valueFalseFalseMetric
App Actions CostCost per Game Playsapp_cost_action.game_playsFalseFalseMetric
App Actions CostCost per App installsapp_action_cost.app_installFalseFalseMetric
App Actions CostCost per App Usesapp_action_cost.app_useFalseFalseMetric
App Actions CostCost per Unique Credit Spentapp_action_cost.credit_spentFalseFalseMetric
App Actions CostCost per Mobile App Installapp_action_cost.mobile_app_installFalseFalseMetric
App Actions CostCost per Mobile App Adds to Cartapp_custom_event.fb_mobile_add_to_cart_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Adds to Whitelistapp_custom_event.fb_mobile_add_to_wishlist_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Feature Unlocksapp_custom_event.fb_mobile_achievement_unlocked_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Payment Detailsapp_custom_event.fb_mobile_add_payment_info_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Registrationsapp_custom_event.fb_mobile_complete_registration_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Content Viewsapp_custom_event.fb_mobile_content_view_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Checkoutsapp_custom_event.fb_mobile_initiated_checkout_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Achievementsapp_custom_event.fb_mobile_level_achieved_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Purchasesapp_custom_event.fb_mobile_purchase_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Ratingsapp_custom_event.fb_mobile_rate_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Searchsapp_custom_event.fb_mobile_search_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Credit Spendsapp_custom_event.fb_mobile_spent_credits_actions_costFalseFalseMetric
App Actions CostCost per Mobile App Tutorial Completionsapp_custom_event.fb_mobile_tutorial_completion_actions_costFalseFalseMetric
App Actions CostCost per Other Mobile App Actionapp_custom_event.other_actions_costFalseFalseMetric
Unique App ActionsUnique Game Playsgame_plays_unique_actionsFalseFalseMetric
Unique App ActionsUnique App installsunique_app_action.app_installFalseFalseMetric
Unique App ActionsUnique App Usesunique_app_action.app_useFalseFalseMetric
Unique App ActionsUnique Mobile App Installunique_app_action.mobile_app_installFalseFalseMetric
Unique App ActionsUnique Instagram Profile Engagementsunique_app_action.instagram_profile_engagementFalseFalseMetric
Unique App ActionsUnique Mobile App Feature Unlocksapp_custom_event.fb_mobile_achievement_unlocked_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Startsapp_custom_event.fb_mobile_activate_app_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Payment Detailsapp_custom_event.fb_mobile_add_payment_info_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Adds to Cartapp_custom_event.fb_mobile_add_to_cart_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Adds to Whitelistapp_custom_event.fb_mobile_add_to_wishlist_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Registrationsapp_custom_event.fb_mobile_complete_registration_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Content Viewsapp_custom_event.fb_mobile_content_view_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Checkoutsapp_custom_event.fb_mobile_initiated_checkout_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Achievementsapp_custom_event.fb_mobile_level_achieved_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Purchasesapp_custom_event.fb_mobile_purchase_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Ratingsapp_custom_event.fb_mobile_rate_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Searchsapp_custom_event.fb_mobile_search_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Credit Spendsapp_custom_event.fb_mobile_spent_credits_unique_actionsFalseFalseMetric
Unique App ActionsUnique Mobile App Tutorial Completionsapp_custom_event.fb_mobile_tutorial_completion_unique_actionsFalseFalseMetric
Unique App ActionsUnique Omni Purchasesunique_app_action.omni_purchaseFalseFalseMetric
Unique App ActionsUnique Omni Installunique_app_action.omni_installFalseFalseMetric
Unique App ActionsUnique Omni Add to Cartunique_app_action.omni_add_to_cartFalseFalseMetric
Unique App ActionsUnique Omni Content Viewsunique_app_action.omni_view_contentFalseFalseMetric
Unique App ActionsUnique Omni Searchesunique_app_action.omni_searchFalseFalseMetric
Unique App ActionsUnique Omni Checkouts Initiatedunique_app_action.omni_initiated_checkoutFalseFalseMetric
Unique App ActionsUnique Omni Achievements Unlockedunique_app_action.omni_achievement_unlockedFalseFalseMetric
Unique App ActionsUnique Omni Registrarions completedunique_app_action.omni_complete_registrationFalseFalseMetric
Unique App ActionsUnique Omni App Activationsunique_app_action.omni_activate_appFalseFalseMetric
Unique App ActionsUnique Omni Levels Achievedunique_app_action.omni_level_achievedFalseFalseMetric
Unique App ActionsUnique Omni Ratings Submittedunique_app_action.omni_rateFalseFalseMetric
Unique App ActionsUnique Omni Credit Spendsunique_app_action.omni_spend_creditsFalseFalseMetric
Unique App ActionsUnique Omni Tutorial Completedunique_app_action.omni_tutorial_completionFalseFalseMetric
Unique App ActionsUnique Omni Custom Eventsunique_app_action.omni_customFalseFalseMetric
Unique App ActionsUnique Other Mobile App Actionsapp_custom_event.other_unique_actionsFalseFalseMetric
Unique App Actions CostCost per Unique Game Playsapp_unique_action_cost.game_playsFalseFalseMetric
Unique App Actions CostCost per Unique App installsapp_unique_action_cost.app_installFalseFalseMetric
Unique App Actions CostCost per Unique App Usesapp_unique_action_cost.app_useFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Installapp_unique_action_cost.mobile_app_installFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Adds to Cartapp_custom_event.fb_mobile_add_to_cart_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Adds to Whitelistapp_custom_event.fb_mobile_add_to_wishlist_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Registrationsapp_custom_event.fb_mobile_complete_registration_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Payment Detailsapp_custom_event.fb_mobile_add_payment_info_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Content Viewsapp_custom_event.fb_mobile_content_view_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Checkoutsapp_custom_event.fb_mobile_initiated_checkout_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Achievementsapp_custom_event.fb_mobile_level_achieved_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Purchasesapp_custom_event.fb_mobile_purchase_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Ratingsapp_custom_event.fb_mobile_rate_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Searchsapp_custom_event.fb_mobile_search_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Credit Spendsapp_custom_event.fb_mobile_spent_credits_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Tutorial Completionsapp_custom_event.fb_mobile_tutorial_completion_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Other Mobile App Actionapp_custom_event.other_unique_actions_costFalseFalseMetric
Unique App Actions CostCost per Unique Mobile App Feature Unlocksapp_custom_event.fb_mobile_achievement_unlocked_unique_actions_costFalseFalseMetric
DonationsDonationsdonate_total_conversionsFalseFalseMetric
DonationsWebsite donationsdonate_website_conversionsFalseFalseMetric
DonationsOn facebook donationsdonate_on_facebook_conversionsFalseFalseMetric
DonationsMobile app donationsdonate_mobile_app_conversionsFalseFalseMetric
DonationsOffline donationsdonate_offline_conversionsFalseFalseMetric
DonationsDonation valuesdonate_total_conversion_valuesFalseFalseMetric
DonationsWebsite donation valuesdonate_website_conversion_valuesFalseFalseMetric
DonationsOn facebook donation valuesdonate_on_facebook_conversion_valuesFalseFalseMetric
DonationsMobile app donation valuesdonate_mobile_app_conversion_valuesFalseFalseMetric
DonationsOffline donation valuesdonate_offline_conversion_valuesFalseFalseMetric
DonationsDonation total costdonate_total_costFalseFalseMetric
ContactsContactscontat_total_conversionsFalseFalseMetric
ContactsWebsite contactscontact_website_conversionsFalseFalseMetric
ContactsMobile app contactscontact_mobile_app_conversionsFalseFalseMetric
ContactsOffline contactscontact_offline_conversionsFalseFalseMetric
ContactsContact valuescontact_total_conversion_valuesFalseFalseMetric
ContactsWebsite contact valuescontact_website_conversion_valuesFalseFalseMetric
ContactsMobile app contact valuescontact_mobile_app_conversion_valuesFalseFalseMetric
ContactsOffline contact valuescontact_offline_conversion_valuesFalseFalseMetric
Customize ProductCustomize productscustomize_product_total_conversionFalseFalseMetric
Customize ProductWebsite customize productscustomize_product_website_conversionFalseFalseMetric
Customize ProductMobile app customize productscustomize_product_mobile_app_conversionFalseFalseMetric
Customize ProductOffline customize productscustomize_product_offline_conversionFalseFalseMetric
Customize ProductCustomize product valuescustomize_product_total_conversion_valuesFalseFalseMetric
Customize ProductWebsite customize product valuescustomize_product_website_conversion_valuesFalseFalseMetric
Customize ProductMobile app customize product valuescustomize_product_mobile_app_conversion_valuesFalseFalseMetric
Customize ProductOffline customize product valuescustomize_product_offline_conversion_valuesFalseFalseMetric
Customize ProductCustomize product total costcustomize_product_total_costFalseFalseMetric
Conversions in eventsConversions Schedule Totalconversions_in_schedule_totalFalseFalseMetric
Conversions in eventsConversions Schedule Websiteconversions_in_schedule_websiteFalseFalseMetric
Conversions in eventsConversions Schedule Offlineconversions_in_schedule_offlineFalseFalseMetric
Conversions in eventsConversions Schedule Mobile appconversions_in_schedule_mobile_appFalseFalseMetric
Conversions in eventsConversions Start Trial Totalconversions_in_start_trial_totalFalseFalseMetric
Conversions in eventsConversions Start Trial Websiteconversions_in_start_trial_websiteFalseFalseMetric
Conversions in eventsConversions Start Trial Offlineconversions_in_start_trial_offlineFalseFalseMetric
Conversions in eventsConversions Start Trial Mobile appconversions_in_start_trial_mobile_appFalseFalseMetric
Conversions in eventsConversions Submit Application Totalconversions_submit_application_totalFalseFalseMetric
Conversions in eventsConversions Submit Application Websiteconversions_submit_application_websiteFalseFalseMetric
Conversions in eventsConversions Submit Application Mobile appconversions_submit_application_mobile_appFalseFalseMetric
Conversions in eventsConversions Submit Application Offlineconversions_submit_application_offlineFalseFalseMetric
Conversions in eventsConversions On Facebook Applications Submittedconversions_submit_application_on_facebookFalseFalseMetric
Conversions in eventsConversions Subscribe Totalconversions_subscribe_totalFalseFalseMetric
Conversions in eventsConversions Subscribe Websiteconversions_subscribe_websiteFalseFalseMetric
Conversions in eventsConversions Subscribe Mobile appconversions_subscribe_mobile_appFalseFalseMetric
Conversions in eventsConversions Subscribe Offlineconversions_subscribe_offlineFalseFalseMetric
Omni Conversion ValuePurchase Conversion Valueomni_purchase_valueFalseFalseMetric
Catalog SegmentsOmni Purchases (shared Item)catalog_segment_value.omni_purchaseFalseFalseMetric
Catalog SegmentsPurchases Conversion Value (shared Item)catalog_segment_value.purchase_conversion_valueFalseFalseMetric
Catalog SegmentsOmni Purchases ROAS (shared Item)catalog_segment_value.omni_purchase_roasFalseTrueMetric
Catalog SegmentsOmni Add to cart (shared Item)catalog_segment_value.add_to_cartFalseFalseMetric
Catalog SegmentsOmni Add to cart Conversion Value (shared Item)catalog_segment_value.add_to_cart_valueFalseFalseMetric
Catalog SegmentsOmni Content View (shared Item)catalog_segment_value.omni_view_contentFalseFalseMetric
Catalog SegmentsOmni Complete Registrations (shared Item)catalog_segment_value.omni_complete_registrationFalseFalseMetric
Catalog SegmentsOmni App Install (shared Item)catalog_segment_value.omni_app_installFalseFalseMetric
Catalog SegmentsOmni Initiated Checkout (shared Item)catalog_segment_value.omni_initiated_checkoutFalseFalseMetric
Catalog SegmentsOmni Searches (shared Item)catalog_segment_value.omni_searchFalseFalseMetric
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