Facebookinsights Metrics

line


DIMENSIONS: 55 | METRICS: 117

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Year year True False Dimension
Time Year-month yearmonth True False Dimension
Time Year-week (Starting on monday) yearweek True False Dimension
Time Month month True False Dimension
Time Week (Starting on monday) weekiso True False Dimension
Time Week (Starting on sunday) weeknotiso True False Dimension
Time Date date True False Dimension
Page Page name page_name False False Dimension
Page Page ID page_id False False Dimension
Post Post ID post_id False False Dimension
Post Post name post_name False False Dimension
Post Link to post post_permalink_url False False Dimension
Post Post type post_type False False Dimension
Post Post message post_message False False Dimension
Post Post story post_story False False Dimension
Post Post description post_description False False Dimension
Post Post status type post_status_type False False Dimension
Post Post privacy post_privacy True False Dimension
Post Post shared link post_link False False Dimension
Post Post object ID post_object_id False False Dimension
Post Post thumbnail URL post_picture False False Dimension
Post Post image URL post_full_picture False False Dimension
Post Post image post_full_picture_image True False Dimension
Post Post video length (s) post_video_length True False Dimension
Post Post creation time post_created_time_of_day True False Dimension
Post comment Post comment text post_comment_text False False Dimension
Post comment Post comment author post_comment_author False False Dimension
Post comment Post comment date post_comment_date False False Dimension
Post comment Post comment time post_comment_time False False Dimension
Video Video ID video_id False False Dimension
Video Universal video ID universal_video_id False False Dimension
Video Video title video_title False False Dimension
Video Video description video_description False False Dimension
Video Video content category content_category False False Dimension
Video Video live status live_status False False Dimension
Video Video post publish status video_published False False Dimension
Video Video image URL video_picture False False Dimension
Video Video source URL video_source False False Dimension
Video Video permalink URL video_permalink_url False False Dimension
Video Video embeddable video_embeddable False False Dimension
Video Video embed HTML video_embed_html False False Dimension
Video Is crossposting eligibility is_crossposting_eligible False False Dimension
Video Is Instagram eligibility is_instagram_eligible False False Dimension
Video Video length (s) video_length False False Dimension
Video Video creation time of day video_created_time_of_day False False Dimension
Video Video backdated time backdated_time False False Dimension
Video Video backdated time granularity backdated_time_granularity False False Dimension
Location Country country False False Dimension
Location City city False False Dimension
Location Language locale False False Dimension
Demographics Gender gender True False Dimension
Demographics Age age True False Dimension
Demographics Gender | Age page_fans_gender_age True False Dimension
Page likes Total likes page_fans False False Metric
Page likes New likes page_fan_adds False False Metric
Page likes Page followers page_followers False False Metric
Page likes New likes (unique users) page_fan_adds_unique False False Metric
Page likes Unlikes page_fan_removes False False Metric
Page likes Unlikes (unique users) page_fan_removes_unique False False Metric
Page likes Net likes netfangrowth False True Metric
Page likes Page likers (fans) online per day page_fans_online_per_day False False Metric
Reach Total reach page_impressions_unique False False Metric
Reach Organic reach page_impressions_organic_unique False False Metric
Reach Paid reach page_impressions_paid_unique False False Metric
Reach Viral reach page_impressions_viral_unique False False Metric
Reach Non-viral reach page_impressions_nonviral_unique False False Metric
Reach Total reach of posts page_posts_impressions_unique False False Metric
Reach Paid reach of posts page_posts_impressions_paid_unique False False Metric
Reach Organic reach of posts page_posts_impressions_organic_unique False False Metric
Reach Viral reach of posts page_posts_impressions_viral_unique False False Metric
Reach Non-viral reach of posts page_posts_impressions_nonviral_unique False False Metric
Reach People visiting your page page_views_logged_in_unique False False Metric
Reach Post reach (page likers [fans] only) post_impressions_fan_unique False False Metric
Reach Post impressions (page likers [fans] only) post_impressions_fan False False Metric
Engagement and sharing Engaged users page_engaged_users False False Metric
Engagement and sharing Page post engagements page_post_engagements False False Metric
Engagement and sharing Post engagements post_engagements False True Metric
Engagement and sharing Post engagements Rate post_engagement_rate False True Metric
Engagement and sharing Negative actions page_negative_feedback True False Metric
Engagement and sharing Hide clicks page_hide_clicks True False Metric
Engagement and sharing Hide all clicks page_hide_all_clicks True False Metric
Engagement and sharing Unique negative actions page_negative_feedback_unique True False Metric
Engagement and sharing Unique hide clicks page_hide_clicks_unique True False Metric
Engagement and sharing Unique hide all clicks page_hide_all_clicks_unique True False Metric
Engagement and sharing Clicks page_consumptions True False Metric
Engagement and sharing Stories stories False False Metric
Post actions Post comments post_comments False False Metric
Post actions Post shares post_shares True False Metric
Post actions Post likes post_likes True False Metric
Post actions Post comments shared post_unique_comments True False Metric
Post actions Post shares shared post_unique_shares True False Metric
Post actions Post likes shared post_unique_likes True False Metric
Post actions Post unique other clicks post_other_clicks_unique True False Metric
Post actions Post unique link clicks post_link_clicks_unique True False Metric
Post actions Post unique photo views post_photo_views_unique True False Metric
Post actions Post other clicks post_other_clicks True False Metric
Post actions Post photo views post_photo_views True False Metric
Post actions Post video plays post_video_plays True False Metric
Post actions Post link clicks post_link_clicks True False Metric
Post reactions Total post reactions post_reactions_total True False Metric
Post reactions Post reactions: like post_reactions_like True False Metric
Post reactions Post reactions: love post_reactions_love True False Metric
Post reactions Post reactions: wow post_reactions_wow True False Metric
Post reactions Post reactions: haha post_reactions_haha True False Metric
Post reactions Post reactions: sad post_reactions_sorry True False Metric
Post reactions Post reactions: angry post_reactions_anger True False Metric
Content impressions Total page views page_views False False Metric
Content impressions Total impressions impressions False False Metric
Content impressions Paid impressions impressions_paid False False Metric
Content impressions Organic impressions impressions_organic False False Metric
Content impressions Viral impressions impressions_viral False False Metric
Content impressions Non-viral impressions impressions_nonviral False False Metric
Content impressions Total impressions of posts page_posts_impressions False False Metric
Content impressions Paid impressions of posts page_posts_impressions_paid False False Metric
Content impressions Organic impressions of posts page_posts_impressions_organic False False Metric
Content impressions Viral impressions of posts page_posts_impressions_viral False False Metric
Content impressions Non-viral impressions of posts page_posts_impressions_nonviral False False Metric
Video views Organic complete video views post_video_complete_views_organic False False Metric
Video views Unique organic complete video views post_video_complete_views_organic_unique False False Metric
Video views Paid complete video views post_video_complete_views_paid False False Metric
Video views Unique paid complete video views post_video_complete_views_paid_unique False False Metric
Video views Total video views video_views False False Metric
Video views Unique video views video_views_unique False False Metric
Video views Organic video views video_views_organic False False Metric
Video views Paid video views video_views_paid False False Metric
Video views Auto-played video views video_views_autoplayed False False Metric
Video views Clicked to play video views video_views_click_to_play False False Metric
Video views Total video views with sound on video_views_sound_on False False Metric
Video views Total video view time (s) video_view_time False False Metric
Video views Organic video view time (s) post_video_view_time_organic False False Metric
Video 30-second views Total 30s video views video_complete_views_30s False False Metric
Video 30-second views Unique 30s video views video_complete_views_30s_unique False False Metric
Video 30-second views Organic 30s video views video_complete_views_30s_organic False False Metric
Video 30-second views Paid 30s video views video_complete_views_30s_paid False False Metric
Video 30-second views Auto-played 30s video views video_complete_views_30s_autoplayed False False Metric
Video 30-second views Clicked to play 30s video views video_complete_views_30s_click_to_play False False Metric
Video 10-second views Total 10s video views video_views_10s False False Metric
Video 10-second views Unique 10s video views video_views_10s_unique False False Metric
Video 10-second views Organic 10s video views video_views_10s_organic False False Metric
Video 10-second views Paid 10s video views video_views_10s_paid False False Metric
Video 10-second views Auto-played 10s video views video_views_10s_autoplayed False False Metric
Video 10-second views Clicked to play 10s video views video_views_10s_clicked_to_play False False Metric
Video 10-second views 10s video views with sound on video_views_10s_sound_on False False Metric
Video reactions (video-dimensions only) Total video reactions video_reactions_total True False Metric
Video reactions (video-dimensions only) Video reactions: like video_reactions_like True False Metric
Video reactions (video-dimensions only) Video reactions: love video_reactions_love True False Metric
Video reactions (video-dimensions only) Video reactions: wow video_reactions_wow True False Metric
Video reactions (video-dimensions only) Video reactions: haha video_reactions_haha True False Metric
Video reactions (video-dimensions only) Video reactions: sad video_reactions_sorry True False Metric
Video reactions (video-dimensions only) Video reactions: angry video_reactions_anger True False Metric
Reels (video-dimensions only) Reels play count blue_reels_play_count False False Metric
Reels (video-dimensions only) Reels Unique Impressions post_impressions_unique False False Metric
Reels (video-dimensions only) Reels average video time watched post_video_avg_time_watched False False Metric
Reels (video-dimensions only) Reels likes post_video_likes_by_reaction_type True False Metric
Reels (video-dimensions only) Reels Shares post_video_social_actions True False Metric
Reels (video-dimensions only) Reels total view time post_video_view_time False False Metric
Check-ins Check-ins page_places_checkin_total False False Metric
Check-ins People checking in page_places_checkin_total_unique False False Metric
Check-ins Check-ins using mobile page_places_checkin_mobile False False Metric
Check-ins People checking in using mobile page_places_checkin_mobile_unique False False Metric
Video Ad Break Page daily Video ad break ad impressions crossposted page_daily_video_ad_break_ad_impressions_crossposted False False Metric
Video Ad Break Page daily Video ad break ad impressions owned page_daily_video_ad_break_ad_impressions_owned False False Metric
Video Ad Break Page daily Video ad break earning crossposted page_daily_video_ad_break_earnings_crossposted False False Metric
Video Ad Break Page daily Video ad break earning owned page_daily_video_ad_break_earnings_owned False False Metric
Video Ad Break RPM (Page revenue per thousand impressions) rpm False True Metric
Video Ad Break Page daily Video ad break CPM crossposted page_daily_video_ad_break_cpm_crossposted False False Metric
Video Ad Break Page daily Video ad break CPM owned page_daily_video_ad_break_cpm_owned False False Metric
Video Ad Break Post Video ad break ad impressions post_video_ad_break_ad_impressions False False Metric
Video Ad Break Post Video ad break ad earnings post_video_ad_break_earnings False False Metric
Video Ad Break Post Video ad break ad cpm post_video_ad_break_ad_cpm False False Metric
Can not find the metric you are looking for? Please let us know here