Instagram Metrics

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DIMENSIONS: 35 | METRICS: 53

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Year year True False Dimension
Time Year-month yearmonth True False Dimension
Time Year-week (Starting on monday) yearweek True False Dimension
Time Year-week (Starting on sunday) yearweeknotiso True False Dimension
Time Month month True False Dimension
Time Week (Starting on monday) weekiso True False Dimension
Time Week (Starting on sunday) weeknotiso True False Dimension
Time Date date False False Dimension
Account info Username username False False Dimension
Account info Name name False False Dimension
Account info User ID id False False Dimension
Account info User image URL profile_picture_url False False Dimension
Account info Biography biography False False Dimension
Account info Website website False False Dimension
Media Media ID media_id False False Dimension
Media Media created date timestamp False False Dimension
Media Media type media_type False False Dimension
Media Media Product type media_product_type False False Dimension
Media Media permalink permalink False False Dimension
Media Media shortcode shortcode False False Dimension
Media Media URL media_url False False Dimension
Media Media Image media_url_image True False Dimension
Media Media thumbnail URL (Video only) thumbnail_url False False Dimension
Media Media thumbnail thumbnail_url_image True False Dimension
Media Media caption caption False False Dimension
Media Media is comment enabled is_comment_enabled False False Dimension
Comments Comment Text comment_text False False Dimension
Audience Age and Gender of Followers audience_gender_age False False Dimension
Audience Age of Followers age True False Dimension
Audience Gender of Followers gender True False Dimension
Audience Country of Followers audience_country False False Dimension
Audience City of Followers audience_city False False Dimension
Audience Region of Followers audience_locale False False Dimension
Total Profile Current Followers followers_count False False Metric
Total Profile Current Follows follows_count False False Metric
Total Profile Profile media count total_media_count False False Metric
Profile New Followers follower_count False False Metric
Profile Profile Views profile_views False False Metric
Profile Email Contacts email_contacts False False Metric
Profile Profile Impressions impressions False False Metric
Profile Profile Reach reach False False Metric
Profile Profile Phone Call Clicks phone_call_clicks False False Metric
Profile Profile Text Message Clicks text_message_clicks False False Metric
Profile Profile Website Clicks website_clicks False False Metric
Profile Profile Directions Link Clicks get_directions_clicks False False Metric
Media Media count media_count False False Metric
Media Media likes like_count False False Metric
Media Media comments comments_count False False Metric
Media Media follows post_follows False False Metric
Media Media shares post_shares False False Metric
Media Media profile visits profile_visits False False Metric
Media Media total interactions engagement False False Metric
Media Media engagement rate engagement_rate False True Metric
Media Media impressions impressions_media False False Metric
Media Media reach reach_media False False Metric
Media Media unique saves saved False False Metric
Media Video views video_views False False Metric
Reels Reel comments reels_comments False False Metric
Reels Reel likes reels_likes False False Metric
Reels Reel reach reels_reach False False Metric
Reels Reel saved times reels_saved False False Metric
Reels Reel shared times reels_shares False False Metric
Reels Reel plays reels_plays False False Metric
Reels Reel total interactions reels_total_interactions False False Metric
Stories Story impressions impressions_story False False Metric
Stories Story follows follows_story False False Metric
Stories Story profile visits profile_visits_story False False Metric
Stories Story shares shares_story False False Metric
Stories Story total interactions total_interactions_story False False Metric
Stories Story reach reach_story False False Metric
Stories Story exits exits True False Metric
Stories Story replies replies False False Metric
Stories Story taps forward taps_forward True False Metric
Stories Story taps back taps_back True False Metric
Stories Story swipe forward swipe_forward True False Metric
Stories Story profile activity email story_profile_activity_email True False Metric
Stories Story profile activity email story_profile_activity_text True False Metric
Stories Story profile activity direction story_profile_activity_direction True False Metric
Stories Story profile activity bio link clicked story_profile_activity_bio_link_clicked True False Metric
Stories Story total actions stories_total_actions False True Metric
Stories Story Average Completion rate stories_average_completion_rate False True Metric
Carousel Carousel total interactions carousel_album_engagement False False Metric
Carousel Carousel impressions carousel_album_impressions False False Metric
Carousel Carousel reach carousel_album_reach False False Metric
Carousel Carousel unique saves carousel_album_saved False False Metric
Carousel Carousel videos views carousel_album_video_views False False Metric
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