Instagram Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics
- Google Analytics V4
- Google My Business
- Google New SA360
- Google SA360 Legacy
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 34 | METRICS: 58
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Year | year | True | False | Dimension | |
| Time | Year-month | yearmonth | True | False | Dimension | |
| Time | Year-week (Starting on monday) | yearweek | True | False | Dimension | |
| Time | Year-week (Starting on sunday) | yearweeknotiso | True | False | Dimension | |
| Time | Month | month | True | False | Dimension | |
| Time | Week (Starting on monday) | weekiso | True | False | Dimension | |
| Time | Week (Starting on sunday) | weeknotiso | True | False | Dimension | |
| Time | Date | date | False | False | Dimension | |
| Account info | Username | username | False | False | Dimension | |
| Account info | Name | name | False | False | Dimension | |
| Account info | User ID | id | False | False | Dimension | |
| Account info | User image URL | profile_picture_url | False | False | Dimension | |
| Account info | Biography | biography | False | False | Dimension | |
| Account info | Website | website | False | False | Dimension | |
| Media | Media ID | media_id | False | False | Dimension | |
| Media | Media created date | timestamp | False | False | Dimension | |
| Media | Media type | media_type | False | False | Dimension | |
| Media | Media Product type | media_product_type | False | False | Dimension | |
| Media | Media permalink | permalink | False | False | Dimension | |
| Media | Media shortcode | shortcode | False | False | Dimension | |
| Media | Media URL | media_url | False | False | Dimension | |
| Media | Media Image | media_url_image | True | False | Dimension | |
| Media | Media thumbnail URL (Video only) | thumbnail_url | False | False | Dimension | |
| Media | Media thumbnail | thumbnail_url_image | True | False | Dimension | |
| Media | Media caption | caption | False | False | Dimension | |
| Media | Media is comment enabled | is_comment_enabled | False | False | Dimension | |
| Comments | Comment Text | comment_text | False | False | Dimension | |
| Audience | User Age | age | False | False | Dimension | |
| Audience | User Gender | gender | False | False | Dimension | |
| Audience | User Country | audience_country | False | False | Dimension | |
| Audience | User City | audience_city | False | False | Dimension | |
| Audience | Region of Followers | audience_locale | False | False | Dimension | |
| Total Profile | Current Followers | followers_count | False | False | Metric | |
| Total Profile | Current Follows | follows_count | False | False | Metric | |
| Total Profile | Profile media count | total_media_count | False | False | Metric | |
| Profile | New Followers | follower_count | False | False | Metric | |
| Profile | Profile Views | profile_views | False | False | Metric | |
| Profile | Email Contacts | email_contacts | False | False | Metric | |
| Profile | Profile Impressions | impressions | False | False | Metric | |
| Profile | Profile Reach | reach | False | False | Metric | |
| Profile | Profile Phone Call Clicks | phone_call_clicks | False | False | Metric | |
| Profile | Profile Text Message Clicks | text_message_clicks | False | False | Metric | |
| Profile | Profile Website Clicks | website_clicks | False | False | Metric | |
| Profile | Profile Directions Link Clicks | get_directions_clicks | False | False | Metric | |
| Media | Media count | media_count | False | False | Metric | |
| Media | Media likes | like_count | False | False | Metric | |
| Media | Media comments | comments_count | False | False | Metric | |
| Media | Media follows | post_follows | False | False | Metric | |
| Media | Media shares | post_shares | False | False | Metric | |
| Media | Media profile visits | profile_visits | False | False | Metric | |
| Media | Media total interactions | engagement | False | False | Metric | |
| Media | Media engagement rate | engagement_rate | False | True | Metric | |
| Media | Media impressions | impressions_media | False | False | Metric | |
| Media | Media reach | reach_media | False | False | Metric | |
| Media | Media unique saves | saved | False | False | Metric | |
| Media | Video views | video_views | False | False | Metric | |
| Reels | Reel comments | reels_comments | False | False | Metric | |
| Reels | Reel likes | reels_likes | False | False | Metric | |
| Reels | Reel reach | reels_reach | False | False | Metric | |
| Reels | Reel saved times | reels_saved | False | False | Metric | |
| Reels | Reel shared times | reels_shares | False | False | Metric | |
| Reels | Reel total plays | reels_plays | False | False | Metric | |
| Reels | Reel replays | reels_replays | False | False | Metric | |
| Reels | Reel initial plays | reels_initial_plays | False | False | Metric | |
| Reels | Reel total interactions | reels_total_interactions | False | False | Metric | |
| Stories | Story impressions | impressions_story | False | False | Metric | |
| Stories | Story follows | follows_story | False | False | Metric | |
| Stories | Story profile visits | profile_visits_story | False | False | Metric | |
| Stories | Story shares | shares_story | False | False | Metric | |
| Stories | Story total interactions | total_interactions_story | False | False | Metric | |
| Stories | Story reach | reach_story | False | False | Metric | |
| Stories | Story exits | exits | True | False | Metric | |
| Stories | Story replies | replies | False | False | Metric | |
| Stories | Story taps forward | taps_forward | True | False | Metric | |
| Stories | Story taps back | taps_back | True | False | Metric | |
| Stories | Story swipe forward | swipe_forward | True | False | Metric | |
| Stories | Story profile activity email | story_profile_activity_email | True | False | Metric | |
| Stories | Story profile activity text | story_profile_activity_text | True | False | Metric | |
| Stories | Story profile activity direction | story_profile_activity_direction | True | False | Metric | |
| Stories | Story profile activity bio link clicked | story_profile_activity_bio_link_clicked | True | False | Metric | |
| Stories | Story total actions | stories_total_actions | False | True | Metric | |
| Stories | Story Average Completion rate | stories_average_completion_rate | False | True | Metric | |
| Carousel | Carousel total interactions | carousel_album_engagement | False | False | Metric | |
| Carousel | Carousel impressions | carousel_album_impressions | False | False | Metric | |
| Carousel | Carousel reach | carousel_album_reach | False | False | Metric | |
| Carousel | Carousel unique saves | carousel_album_saved | False | False | Metric | |
| Carousel | Carousel videos views | carousel_album_video_views | False | False | Metric | |
| Audience | Engaged audience demographics | engaged_audience_demographics | False | False | Metric | |
| Audience | Reached audience demographics | reached_audience_demographics | False | False | Metric | |
| Audience | Follower demographics | follower_demographics | False | False | Metric |
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