Linkedin Metrics

DIMENSIONS: 67 | METRICS: 84

Group	Field	ID	Has Conversion	Is Formula	Type	Description
Dataslayer Dimensions	Hub Account	hub_account	False	False	Dimension
Dataslayer Dimensions	Connector name	connector_name	False	False	Dimension
Time	Date	day	False	False	Dimension
Time	Month	month	True	False	Dimension
Time	Year	year	True	False	Dimension
Time	Week (Starting on Monday)	week	True	False	Dimension
Time	Year-Month	year-month	True	False	Dimension
Time	Year-Week (Starting on Monday)	year-week	True	False	Dimension
Account	Account Name	account_name	False	False	Dimension
Account	Account ID	account_id	False	False	Dimension
Account	Account Currency	account_currency	False	False	Dimension
Campaign Group	Campaign Group Name	campaign_group_name	False	False	Dimension
Campaign Group	Campaign Group ID	campaign_group_id	False	False	Dimension
Campaign Group	Campaign Group Status	campaign_group_status	False	False	Dimension
Campaign	Campaign Name	campaign_name	False	False	Dimension
Campaign	Campaign ID	campaign_id	False	False	Dimension
Campaign	Campaign Create Date	campaign_created_date	True	False	Dimension
Campaign	Campaign Status	campaign_status	False	False	Dimension
Campaign	Campaign Type	campaign_type	False	False	Dimension
Campaign	Campaign Objective Type	campaign_objective_type	False	False	Dimension
Campaign	Campaign Target Type	campaign_target_type	False	False	Dimension
Campaign	Campaign Cost Type	campaign_cost_type	False	False	Dimension
Campaign	Campaign Daily Budget	campaign_daily_budget	False	False	Dimension
Campaign	Campaign Total Budget	campaign_total_budget	False	False	Dimension
Campaign	Campaign Unit Cost	campaign_unit_cost	False	False	Dimension
Campaign	Campaign Start Date	campaign_start_date	True	False	Dimension
Campaign	Campaign Start Datetime	campaign_start_datetime	True	False	Dimension
Campaign	Campaign End Date	campaign_end_date	True	False	Dimension
Campaign	Campaign End Datetime	campaign_end_datetime	True	False	Dimension
Campaign	Campaign Version	campaign_version	False	False	Dimension
Creative	Creative ID	creative_id	True	False	Dimension
Creative	Creative Headline	creative_headline	False	False	Dimension
Creative	Creative Description	creative_description	False	False	Dimension
Creative	Creative Status	creative_status	False	False	Dimension
Creative	Creative Review Status	creative_review_status	False	False	Dimension
Creative	Creative Type	creative_type	False	False	Dimension
Creative	Creative Name	creative_name	False	False	Dimension
Creative	Creative Title	creative_title	False	False	Dimension
Creative	Creative Text	creative_text	False	False	Dimension
Creative	Creative Destination URL	creative_url	False	False	Dimension
Creative	Creative Subject (InMail)	creative_subject	False	False	Dimension
Creative	Creative HTML Body (InMail)	creative_html_body	False	False	Dimension
Creative	Creative Sender ID (InMail)	creative_sender	False	False	Dimension
Creative	Creative Custom Footer (InMail)	creative_custom_footer	False	False	Dimension
Creative	Creative Call to action text (InMail)	creative_call_to_action	False	False	Dimension
Creative	Creative Call to action URL (InMail)	creative_call_to_action_landing_page	False	False	Dimension
Creative	Creative POST URL	creative_post_url	False	True	Dimension
Creative	Creative Thumbnail URL	creative_thumbnail_url	False	False	Dimension
Creative	Creative Thumbnail Image	creative_thumbnail_image	True	False	Dimension
Creative	Creative Download document URL	creative_download_document_url	False	False	Dimension
Creative	Creative Reference Type	creative_reference_type	True	False	Dimension
Creative	Creative Reference ID	creative_reference_id	True	False	Dimension
Creative	Creative Version	creative_version	False	False	Dimension
Demographics	Company Size	member_company_size	False	False	Dimension
Demographics	Industry	member_industry	False	False	Dimension
Demographics	Seniority	member_seniority	False	False	Dimension
Demographics	Job Title	member_job_title	False	False	Dimension
Demographics	Job Function	member_job_function	False	False	Dimension
Demographics	Country	member_country_v2	False	False	Dimension
Demographics	Region	member_region	False	False	Dimension
Demographics	Company	member_company	False	False	Dimension
Conversions	Conversion ID	conversion_id	False	False	Dimension
Conversions	Conversion Name	conversion_name	False	False	Dimension
Conversions	Conversion Type	conversion_type	False	False	Dimension
Conversions	Conversion Enabled	conversion_enabled	False	False	Dimension
Conversions	Conversion Value	conversion_value	False	False	Dimension
Conversions	Conversion Currency	conversion_currency	False	False	Dimension
Performance	Clicks	clicks	False	False	Metric	The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page).
Performance	Impressions	impressions	False	False	Metric	This is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
Performance	CTR	ctr	False	True	Metric
Performance	Reach	approximateUniqueImpressions	False	False	Metric	The estimated number of unique member accounts with at least one impression. This metric is only available when the number of days in the date range is less than or equal to 92 days
Performance	Frequency	frequency	False	True	Metric	The approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned. See an example of this under Requesting Specific Metrics in the Analytics Finder.
Performance	Company Page Clicks	companyPageClicks	False	False	Metric	The count of clicks to view the company page.
Performance	Landing Page Clicks	landingPageClicks	False	False	Metric	The count of clicks which take the user to the creative landing page.
Performance	Other Engagements	otherEngagements	False	False	Metric	The count of user interactions with the ad unit that do not fit into any other more specific category.
Performance	Social Actions	socialActions	False	True	Metric
Performance	Total Engagements	totalEngagements	False	False	Metric	The count of all user interactions with the ad unit.
Performance	Cost	costInLocalCurrency	True	False	Metric	Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
Performance	Cost (USD)	costInUsd	False	True	Metric
Performance	Cost (EUR)	costInEUR	False	True	Metric
Performance	Cost (GBP)	costInGBP	False	True	Metric
Performance	Cost (AUD)	costInAUD	False	True	Metric
Performance	CPC	cpc	False	True	Metric
Performance	CPM	cpm	False	True	Metric
Performance	Subscription Clicks	subscriptionClicks	False	False	Metric	The count of clicks to subscribe to a series, such as a Newsletter.
Social Actions	Comment Likes	commentLikes	False	False	Metric	The count of likes of a comment. Sponsored Updates only.
Social Actions	Comments	comments	False	False	Metric	The count of comments. Sponsored Updates only.
Social Actions	Follows	follows	False	False	Metric	The count of follows. Sponsored Updates only.
Social Actions	Reactions	reactions	False	False	Metric	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
Social Actions	Likes	likes	False	False	Metric	The count of likes. Sponsored Updates only.
Social Actions	Shares	shares	False	False	Metric	The count of shares. Sponsored Updates only.
Social Actions	Viral Clicks	viralClicks	False	False	Metric	The count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Comment Likes	viralCommentLikes	False	False	Metric	The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Comments	viralComments	False	False	Metric	The count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Company Page Clicks	viralCompanyPageClicks	False	False	Metric	The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral External Website Conversions	viralExternalWebsiteConversions	False	False	Metric	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition.
Social Actions	Viral External Website Post Click Conversions	viralExternalWebsitePostClickConversions	False	False	Metric	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition.
Social Actions	Viral External Website Post View Conversions	viralExternalWebsitePostViewConversions	False	False	Metric	The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition.
Social Actions	Viral Follows	viralFollows	False	False	Metric	The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Impressions	viralImpressions	False	False	Metric	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
Social Actions	Viral Landing Page Clicks	viralLandingPageClicks	False	False	Metric	The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Likes	viralLikes	False	False	Metric	The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Reactions	viralReactions	False	False	Metric	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
Social Actions	Viral Shares	viralShares	False	False	Metric	The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Total Engagements	viralTotalEngagements	False	False	Metric	The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only.
Social Actions	Viral Subscription Clicks	viralSubscriptionClicks	False	False	Metric	The count of viral clicks to subscribe to a series, such as a Newsletter
Emails	Opens	opens	False	False	Metric	The count of opens of Sponsored InMail. Sponsored InMail only.
Emails	Sends	sends	False	False	Metric	The count of sends of Sponsored InMail. Sponsored InMail only.
Emails	Action Clicks	actionClicks	False	False	Metric	The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
Emails	Ad Unit Clicks	adUnitClicks	False	False	Metric	The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
Emails	Text Url Clicks	textUrlClicks	False	False	Metric	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
Emails	Lead Generation Mail Contact Info Shares	leadGenerationMailContactInfoShares	False	False	Metric	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
Emails	Lead Generation Mail Interested Clicks	leadGenerationMailInterestedClicks	False	False	Metric	The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
One-Click leads Campaign	One Click Leads	oneClickLeads	False	False	Metric	The count of leads generated through One Click Lead Gen.
One-Click leads Campaign	One Click Lead Form Opens	oneClickLeadFormOpens	False	False	Metric	The count of times users opened the lead form for a One Click Lead Gen campaign.
One-Click leads Campaign	Viral One Click Lead Form Opens	viralOneClickLeadFormOpens	False	False	Metric	The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
One-Click leads Campaign	Viral One Click Leads	viralOneClickLeads	False	False	Metric	The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
One-Click leads Campaign	Lead Form Completion Rate	leadFromCompletionRate	False	True	Metric
One-Click leads Campaign	Cost per One-Click Lead	costPerLead	False	True	Metric
One-Click leads Campaign	Qualified Leads	qualifiedLeads	False	False	Metric	The count of qualified leads shared by the advertiser. Qualified lead is a lead that has been deemed more likely to become a customer compared to other leads, based on their engagement and fit.
One-Click leads Campaign	Cost per Qualified Lead	costPerQualifiedLead	False	True	Metric	How much money was spent per qualified lead
Video	Video Completions	videoCompletions	False	False	Metric	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video First Quartile Completions	videoFirstQuartileCompletions	False	False	Metric	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video Midpoint Completions	videoMidpointCompletions	False	False	Metric	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video Third Quartile Completions	videoThirdQuartileCompletions	False	False	Metric	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video Starts	videoStarts	False	False	Metric	The count of video ads that were started by users.
Video	Video Views	videoViews	False	False	Metric	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
Video	Viral Full Screen Plays	viralFullScreenPlays	False	False	Metric	The count of taps on the video, going into video view mode. See viralImpressions definition.
Video	Viral Video Completions	viralVideoCompletions	False	False	Metric	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
Video	Viral Video First Quartile Completions	viralVideoFirstQuartileCompletions	False	False	Metric	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
Video	Viral Video Midpoint Completions	viralVideoMidpointCompletions	False	False	Metric	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
Video	Viral Video Third Quartile Completions	viralVideoThirdQuartileCompletions	False	False	Metric	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition
Video	Viral Video Starts	viralVideoStarts	False	False	Metric	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
Video	Viral Video Views	viralVideoViews	False	False	Metric	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition.
Downloads	Download Clicks	downloadClicks	False	False	Metric	The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads.
Downloads	Viral Download Clicks	viralDownloadClicks	False	False	Metric	The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). Only available for ads supporting media downloads.
Downloads	Document First Quartile Completions	documentFirstQuartileCompletions	False	False	Metric	The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Document Midpoint Completions	documentMidpointCompletions	False	False	Metric	The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Document Third Quartile Completions	documentThirdQuartileCompletions	False	False	Metric	The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Document Completions	documentCompletions	False	False	Metric	The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Viral Document First Quartile Completions	viralDocumentFirstQuartileCompletions	False	False	Metric	The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Viral Document Midpoint Completions	viralDocumentMidpointCompletions	False	False	Metric	The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Viral Document Third Quartile Completions	viralDocumentThirdQuartileCompletions	False	False	Metric	The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads	Viral Document Completions	viralDocumentCompletions	False	False	Metric	The number of times users reached 100% of the document's length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Conversions	Conversion values	conversionValueInLocalCurrency	True	False	Metric	Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
Conversions	External Website Conversions	externalWebsiteConversions	False	False	Metric	The count of conversions indicated by pixel loads on an external advertiser website.
Conversions	External Website Post Click Conversions	externalWebsitePostClickConversions	False	False	Metric	The count of post-click conversions indicated by pixel loads on an external advertiser website.
Conversions	External Website Post View Conversions	externalWebsitePostViewConversions	False	False	Metric	The count of post-view conversions indicated by pixel loads on an external advertiser website.
Conversions	Conversion Rate	conversionRate	False	True	Metric
Conversions	Cost per Conversion	costPerConversion	False	True	Metric
Conversions	Return on Spend	retunrOnSpend	False	True	Metric

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