Linkedin Metrics

line


DIMENSIONS: 67 | METRICS: 80

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Date day False False Dimension
Time Month month True False Dimension
Time Year year True False Dimension
Time Week (Starting on Monday) week True False Dimension
Time Year-Month year-month True False Dimension
Time Year-Week (Starting on Monday) year-week True False Dimension
Account Account Name account_name False False Dimension
Account Account ID account_id False False Dimension
Account Account Currency account_currency False False Dimension
Campaign Group Campaign Group Name campaign_group_name False False Dimension
Campaign Group Campaign Group ID campaign_group_id False False Dimension
Campaign Group Campaign Group Status campaign_group_status False False Dimension
Campaign Campaign Name campaign_name False False Dimension
Campaign Campaign ID campaign_id False False Dimension
Campaign Campaign Create Date campaign_created_date True False Dimension
Campaign Campaign Status campaign_status False False Dimension
Campaign Campaign Type campaign_type False False Dimension
Campaign Campaign Objective Type campaign_objective_type False False Dimension
Campaign Campaign Target Type campaign_target_type False False Dimension
Campaign Campaign Cost Type campaign_cost_type False False Dimension
Campaign Campaign Daily Budget campaign_daily_budget False False Dimension
Campaign Campaign Total Budget campaign_total_budget False False Dimension
Campaign Campaign Unit Cost campaign_unit_cost False False Dimension
Campaign Campaign Start Date campaign_start_date True False Dimension
Campaign Campaign Start Datetime campaign_start_datetime True False Dimension
Campaign Campaign End Date campaign_end_date True False Dimension
Campaign Campaign End Datetime campaign_end_datetime True False Dimension
Campaign Campaign Version campaign_version False False Dimension
Creative Creative ID creative_id True False Dimension
Creative Creative Headline creative_headline False False Dimension
Creative Creative Description creative_description False False Dimension
Creative Creative Status creative_status False False Dimension
Creative Creative Review Status creative_review_status False False Dimension
Creative Creative Type creative_type False False Dimension
Creative Creative Name creative_name False False Dimension
Creative Creative Title creative_title False False Dimension
Creative Creative Text creative_text False False Dimension
Creative Creative Destination URL creative_url False False Dimension
Creative Creative Subject (InMail) creative_subject False False Dimension
Creative Creative HTML Body (InMail) creative_html_body False False Dimension
Creative Creative Sender ID (InMail) creative_sender False False Dimension
Creative Creative Custom Footer (InMail) creative_custom_footer False False Dimension
Creative Creative Call to action text (InMail) creative_call_to_action False False Dimension
Creative Creative Call to action URL (InMail) creative_call_to_action_landing_page False False Dimension
Creative Creative POST URL creative_post_url False True Dimension
Creative Creative Thumbnail URL creative_thumbnail_url False False Dimension
Creative Creative Thumbnail Image creative_thumbnail_image True False Dimension
Creative Creative Download document URL creative_download_document_url False False Dimension
Creative Creative Reference Type creative_reference_type True False Dimension
Creative Creative Reference ID creative_reference_id True False Dimension
Creative Creative Version creative_version False False Dimension
Demographics Company Size member_company_size False False Dimension
Demographics Industry member_industry False False Dimension
Demographics Seniority member_seniority False False Dimension
Demographics Job Title member_job_title False False Dimension
Demographics Job Function member_job_function False False Dimension
Demographics Country member_country_v2 False False Dimension
Demographics Region member_region False False Dimension
Demographics Company member_company False False Dimension
Conversions Conversion ID conversion_id False False Dimension
Conversions Conversion Name conversion_name False False Dimension
Conversions Conversion Type conversion_type False False Dimension
Conversions Conversion Enabled conversion_enabled False False Dimension
Conversions Conversion Value conversion_value False False Dimension
Conversions Conversion Currency conversion_currency False False Dimension
Performance Clicks clicks False False Metric The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page).
Performance Impressions impressions False False Metric This is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
Performance CTR ctr False True Metric
Performance Approximate Unique Impressions (Reach) approximateUniqueImpressions False False Metric The approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned. See an example of this under Requesting Specific Metrics in the Analytics Finder.
Performance Frequency frequency False True Metric The approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned. See an example of this under Requesting Specific Metrics in the Analytics Finder.
Performance Company Page Clicks companyPageClicks False False Metric The count of clicks to view the company page.
Performance Landing Page Clicks landingPageClicks False False Metric The count of clicks which take the user to the creative landing page.
Performance Other Engagements otherEngagements False False Metric The count of user interactions with the ad unit that do not fit into any other more specific category.
Performance Social Actions socialActions False True Metric
Performance Total Engagements totalEngagements False False Metric The count of all user interactions with the ad unit.
Performance Cost costInLocalCurrency True False Metric Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
Performance Cost (USD) costInUsd False True Metric
Performance Cost (EUR) costInEUR False True Metric
Performance Cost (GBP) costInGBP False True Metric
Performance Cost (AUD) costInAUD False True Metric
Performance CPC cpc False True Metric
Performance CPM cpm False True Metric
Social Actions Comment Likes commentLikes False False Metric The count of likes of a comment. Sponsored Updates only.
Social Actions Comments comments False False Metric The count of comments. Sponsored Updates only.
Social Actions Follows follows False False Metric The count of follows. Sponsored Updates only.
Social Actions Reactions reactions False False Metric The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
Social Actions Likes likes False False Metric The count of likes. Sponsored Updates only.
Social Actions Shares shares False False Metric The count of shares. Sponsored Updates only.
Social Actions Viral Clicks viralClicks False False Metric The count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Comment Likes viralCommentLikes False False Metric The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Comments viralComments False False Metric The count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Company Page Clicks viralCompanyPageClicks False False Metric The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions Viral External Website Conversions viralExternalWebsiteConversions False False Metric The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition.
Social Actions Viral External Website Post Click Conversions viralExternalWebsitePostClickConversions False False Metric The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition.
Social Actions Viral External Website Post View Conversions viralExternalWebsitePostViewConversions False False Metric The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition.
Social Actions Viral Follows viralFollows False False Metric The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Impressions viralImpressions False False Metric The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
Social Actions Viral Landing Page Clicks viralLandingPageClicks False False Metric The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Likes viralLikes False False Metric The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Reactions viralReactions False False Metric The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
Social Actions Viral Shares viralShares False False Metric The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
Social Actions Viral Total Engagements viralTotalEngagements False False Metric The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only.
Emails Opens opens False False Metric The count of opens of Sponsored InMail. Sponsored InMail only.
Emails Sends sends False False Metric The count of sends of Sponsored InMail. Sponsored InMail only.
Emails Action Clicks actionClicks False False Metric The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
Emails Ad Unit Clicks adUnitClicks False False Metric The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
Emails Text Url Clicks textUrlClicks False False Metric The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
Emails Lead Generation Mail Contact Info Shares leadGenerationMailContactInfoShares False False Metric The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
Emails Lead Generation Mail Interested Clicks leadGenerationMailInterestedClicks False False Metric The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
One-Click leads Campaign One Click Leads oneClickLeads False False Metric The count of leads generated through One Click Lead Gen.
One-Click leads Campaign One Click Lead Form Opens oneClickLeadFormOpens False False Metric The count of times users opened the lead form for a One Click Lead Gen campaign.
One-Click leads Campaign Viral One Click Lead Form Opens viralOneClickLeadFormOpens False False Metric The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
One-Click leads Campaign Viral One Click Leads viralOneClickLeads False False Metric The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
One-Click leads Campaign Lead Form Completion Rate leadFromCompletionRate False True Metric
One-Click leads Campaign Cost per One-Click Lead costPerLead False True Metric
Video Video Completions videoCompletions False False Metric The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Video First Quartile Completions videoFirstQuartileCompletions False False Metric The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Video Midpoint Completions videoMidpointCompletions False False Metric The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Video Third Quartile Completions videoThirdQuartileCompletions False False Metric The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Video Starts videoStarts False False Metric The count of video ads that were started by users.
Video Video Views videoViews False False Metric A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
Video Viral Full Screen Plays viralFullScreenPlays False False Metric The count of taps on the video, going into video view mode. See viralImpressions definition.
Video Viral Video Completions viralVideoCompletions False False Metric The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
Video Viral Video First Quartile Completions viralVideoFirstQuartileCompletions False False Metric The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
Video Viral Video Midpoint Completions viralVideoMidpointCompletions False False Metric The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
Video Viral Video Third Quartile Completions viralVideoThirdQuartileCompletions False False Metric The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition
Video Viral Video Starts viralVideoStarts False False Metric The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
Video Viral Video Views viralVideoViews False False Metric A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition.
Downloads Download Clicks downloadClicks False False Metric The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads.
Downloads Viral Download Clicks viralDownloadClicks False False Metric The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). Only available for ads supporting media downloads.
Downloads Document First Quartile Completions documentFirstQuartileCompletions False False Metric The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Document Midpoint Completions documentMidpointCompletions False False Metric The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Document Third Quartile Completions documentThirdQuartileCompletions False False Metric The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Document Completions documentCompletions False False Metric The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Viral Document First Quartile Completions viralDocumentFirstQuartileCompletions False False Metric The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Viral Document Midpoint Completions viralDocumentMidpointCompletions False False Metric The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Viral Document Third Quartile Completions viralDocumentThirdQuartileCompletions False False Metric The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Downloads Viral Document Completions viralDocumentCompletions False False Metric The number of times users reached 100% of the document's length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Conversions Conversion values conversionValueInLocalCurrency True False Metric Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
Conversions External Website Conversions externalWebsiteConversions False False Metric The count of conversions indicated by pixel loads on an external advertiser website.
Conversions External Website Post Click Conversions externalWebsitePostClickConversions False False Metric The count of post-click conversions indicated by pixel loads on an external advertiser website.
Conversions External Website Post View Conversions externalWebsitePostViewConversions False False Metric The count of post-view conversions indicated by pixel loads on an external advertiser website.
Conversions Conversion Rate conversionRate False True Metric
Conversions Cost per Conversion costPerConversion False True Metric
Conversions Return on Spend retunrOnSpend False True Metric
Can not find the metric you are looking for? Please let us know here