Mailchimp Metrics

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DIMENSIONS: 95 | METRICS: 48

Group Field ID Has Conversion Is Formula Type Description
Dataslayer Dimensions Hub Account hub_account False False Dimension
Dataslayer Dimensions Connector name connector_name False False Dimension
Time Date date False False Dimension
Time Month month True False Dimension
Time Year year True False Dimension
Time Week (Starting on Monday) week True False Dimension
Time Year-Month year_month True False Dimension
Time Year-Week (Starting on Monday) year_week True False Dimension
Time Day of month day_of_month True False Dimension
Time Day of week day_of_week True False Dimension
Time Year & week(Mon-Sun) year_week_iso True False Dimension
Time Year of week(Mon-Sun) year_of_week_iso True False Dimension
Time Hour hour True False Dimension
Campaign Campaign ID campaign_id False False Dimension
Campaign Campaign type campaign_type False False Dimension
Campaign Campaign name campaign_name False False Dimension
Campaign Campaign status campaign_status False False Dimension
Campaign Campaign Subject campaign_subject_line False False Dimension
Campaign Campaign folder id campaign_folder_id False False Dimension
Campaign Creation date campaign_created_date True False Dimension
Campaign Campaign last open campaign_last_open True False Dimension
Campaign Campaign last click campaign_last_click True False Dimension
Campaign Campaign URL link campaign_url_detail_url False False Dimension
Campaign Campaign URL last click campaign_url_last_click True False Dimension
Email Authenticate authenticate False False Dimension
Email Template id template_id False False Dimension
Email Reply to reply_to False False Dimension
Email From name from_name False False Dimension
Email Auto tweet auto_tweet False False Dimension
Email Auto footer auto_footer False False Dimension
Email Inline CSS inline_css False False Dimension
Email Timewarp timewarp False False Dimension
Email Email content type content_type False False Dimension
Delivery Status Delivery status enabled delivery_status_enabled False False Dimension
Delivery Status Delivery status name delivery_status_name False False Dimension
Tracking Tracking opens tracking_opens False False Dimension
Tracking Tracking html clicks tracking_html_clicks False False Dimension
Tracking Tracking text clicks tracking_text_clicks False False Dimension
Tracking Goal tracking goal_tracking False False Dimension
Tracking Google analytics tracking tracking_google_analytics False False Dimension
Tracking eCommerce360 tracking tracking_ecomm360 False False Dimension
Tracking ClickTale tracking tracking_clicktale False False Dimension
List List ID list_id False False Dimension
List List name list_name False False Dimension
List Subscribe url short subscribe_url_short False False Dimension
List Subscribe url long subscribe_url_long False False Dimension
List Permission reminder permission_reminder False False Dimension
List Notify email on subscribe list_notify_on_subscribe False False Dimension
List Notify email on unsubscribe list_notify_on_unsubscribe False False Dimension
List List rating list_rating False False Dimension
List Multiple email format list_email_type_option False False Dimension
List Beamer url beamer_address False False Dimension
List Visibility list_visibility False False Dimension
List List modules list_modules True False Dimension
List Created date list_created_date True False Dimension
List Last list subscribed date list_last_sub_date True False Dimension
List Last list unsubscribed date list_last_unsub_date True False Dimension
List Contact Company contact_company False False Dimension
List Contact Address 1 contact_address_1 False False Dimension
List Contact Address 2 contact_address_2 False False Dimension
List Contact City contact_city False False Dimension
List Contact State contact_state False False Dimension
List Contact Zip code contact_zip False False Dimension
List Contact Country contact_country False False Dimension
List Contact Phone contact_phone False False Dimension
List Members Member ID member_id False False Dimension
List Members Member email member_email False False Dimension
List Members Member status member_status False False Dimension
List Members Member name member_name False False Dimension
List Members First name member_fname False False Dimension
List Members Last name member_lname False False Dimension
List Members Member fields member_fields True False Dimension
List Members Member rating member_rating False False Dimension
List Members Member VIP member_vip False False Dimension
List Members Member language member_language False False Dimension
List Members Member latitude member_latitude False False Dimension
List Members Member longitude member_longitude False False Dimension
List Members Member GMT offset member_gmtoff False False Dimension
List Members Member timezone member_timezone False False Dimension
List Members Member email client member_email_client False False Dimension
List Members Member email type member_email_type False False Dimension
List Members Member signup date member_signup_date True False Dimension
List Members Member signup IP member_signup_ip False False Dimension
List Members Member Opt-in IP member_opt_ip False False Dimension
List Members Member Opt-in date member_opt_date True False Dimension
List Members Last changed date member_last_changed_date True False Dimension
Automation Workflow Email ID workflow_email_id False False Dimension
Automation Automation ID automation_id False False Dimension
Automation Automation name automation_name False False Dimension
Automation Automation type automation_type False False Dimension
Automation Automation created date automation_created_date True False Dimension
Automation Automation started date automation_date_started True False Dimension
Automation Automation status automation_status False False Dimension
Automation Run time runtime True False Dimension
Industry Industry type industry_type False False Dimension
List Members Member avg. open rate member_avg_open_rate True False Metric
List Members Member avg. click rate member_avg_click_rate True False Metric
Industry Industry abuse rate industry_abuse_rate True False Metric
Industry Industry open rate industry_open_rate True False Metric
Industry Industry click rate industry_click_rate True False Metric
Industry Industry bounce rate industry_bounce_rate True False Metric
Industry Insustry unopen rate industry_unopen_rate True False Metric
Industry Industry unsub rate industry_unsub_rate True False Metric
Sent and Opened Emails sent emails_sent False False Metric
Sent and Opened Emails delivered emails_delivered True False Metric
Sent and Opened Opens total opens_total False False Metric
Sent and Opened Unique opens unique_opens False False Metric
Sent and Opened Open rate open_rate False True Metric
Bounces Bounces bounces False True Metric
Bounces Hard bounces hard_bounces False False Metric
Bounces Soft bounces soft_bounces False False Metric
Bounces Syntax errors syntax_errors False False Metric
Forwards Forwards count forwards_count False False Metric
Forwards Forwards opens forwards_opens False False Metric
Abuse Reports Abuse reports abuse_reports False False Metric
Unsubscriptions Unsubscribes unsubscribes False False Metric
Unsubscriptions Unsubscribes rate unsubscribes_rate False True Metric
Clicks Total clicks clicks_total False False Metric
Clicks Unique clicks unique_clicks False False Metric
Clicks Unique subscriber clicks unique_subscriber_clicks False False Metric
Clicks Click rate click_rate False True Metric
Clicks Campaign URL total clicks campaign_url_total_clicks False False Metric
Clicks Campaign URL unique clicks campaign_url_unique_clicks False False Metric
Clicks Campaign URL click percentage campaign_url_click_percentage False False Metric
Clicks Campaign URL unique click percentage campaign_url_unique_click_percentage False False Metric
Likes Facebook likes facebook_likes False False Metric
Likes Unique facebook likes unique_likes False False Metric
Likes Recipient facebook likes recipient_likes False False Metric
List All-Time Totals Campaign count campaign_count False False Metric
List All-Time Totals Member count member_count False False Metric
List All-Time Totals Member count since send member_count_since_send False False Metric
List All-Time Totals Cleaned count cleaned_count False False Metric
List All-Time Totals Cleaned count since last send cleaned_count_since_send False False Metric
List All-Time Totals Unsubscribed member count list_unsubscribe_count False False Metric
List All-Time Totals Unsubscribe member count since last send unsubscribe_count_since_send False False Metric
List All-Time Totals List open rate list_open_rate False False Metric
List All-Time Totals List click rate list_click_rate False False Metric
List All-Time Totals List average subscribe rate list_avg_sub_rate True False Metric
List All-Time Totals List average unsubscribe rate list_avg_unsub_rate True False Metric
List All-Time Totals List target subscribe rate list_target_sub_rate True False Metric
List All-Time Totals Campaign e-commerce total orders campaign_total_orders False False Metric
List All-Time Totals Campaign e-commerce total spent (USD) campaign_total_spent False False Metric
List All-Time Totals Campaign e-commerce total revenue (USD) campaign_total_revenue False False Metric
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