Snapchat Metrics
- Apple Search Ads
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- Bing
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- DCM
- DV360
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- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics V4
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- Instagram Public Data
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- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 63 | METRICS: 177
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Day | day | False | False | Dimension | |
| Time | Day of week | day_of_week | True | False | Dimension | |
| Time | Week(Sun-Sat) | week | True | False | Dimension | |
| Time | Week(Mon-Sun) | week_iso | True | False | Dimension | |
| Time | Month | month | True | False | Dimension | |
| Time | Day of month | day_of_month | True | False | Dimension | |
| Time | Year | year | True | False | Dimension | |
| Time | Year-Week | year_week | True | False | Dimension | |
| Time | Year & week(Mon-Sun) | year_week_iso | True | False | Dimension | |
| Time | Year-Month | year_month | True | False | Dimension | |
| Time | Year of week(Mon-Sun) | year_of_week_iso | True | False | Dimension | |
| Account | Account Name | account_name | False | False | Dimension | |
| Account | Account ID | account_id | False | False | Dimension | |
| Account | Account Status | account_status | False | False | Dimension | |
| Account | Account Timezone | account_timezone | False | False | Dimension | |
| Account | Account Type | account_type | False | False | Dimension | |
| Account | Account organization id | account_organization_id | False | False | Dimension | |
| Account | Account currency | account_currency | False | False | Dimension | |
| Account | Account advertiser organization id | account_advertiser_organization_id | False | False | Dimension | |
| Campaign | Campaign Name | campaings_name | False | False | Dimension | |
| Campaign | Campaign ID | campaings_id | False | False | Dimension | |
| Campaign | Campaign Type | campaings_type | False | False | Dimension | |
| Campaign | Campaign Status | campaings_status | False | False | Dimension | |
| Campaign | Campaign Start Date | campaings_start_time | False | False | Dimension | |
| Campaign | Campaign End Date | campaings_end_time | False | False | Dimension | |
| Campaign | Campaign lifetime spend cap micro | campaings_lifetime_spend_cap_micro | False | False | Dimension | |
| Ad_squad | Ad squad Name | ad_squad_name | False | False | Dimension | |
| Ad_squad | Ad squad ID | ad_squad_id | False | False | Dimension | |
| Ad_squad | Ad squad Type | ad_squad_type | False | False | Dimension | |
| Ad_squad | Ad squad Status | ad_squad_status | False | False | Dimension | |
| Ad_squad | Ad squad placement | ad_squad_placement | False | False | Dimension | |
| Ad_squad | Ad squad billing event | ad_squad_billing_event | False | False | Dimension | |
| Ad_squad | Ad squad auto bid | ad_squad_auto_bid | False | False | Dimension | |
| Ad_squad | Ad squad target bid | ad_squad_target_bid | False | False | Dimension | |
| Ad_squad | Ad squad billing event | ad_squad_bid_strategy | False | False | Dimension | |
| Ad_squad | Ad squad lifetime budget micro | ad_squad_lifetime_budget_micro | False | False | Dimension | |
| Ad_squad | Ad squad Start Date | ad_squad_start_time | False | False | Dimension | |
| Ad_squad | Ad squad End Date | ad_squad_end_time | False | False | Dimension | |
| Ad_squad | Ad squad optimization goal | ad_squad_optimization_goal | False | False | Dimension | |
| Ad | Ad Name | ad_name | False | False | Dimension | |
| Ad | Ad ID | ad_id | False | False | Dimension | |
| Ad | Ad Status | ad_status | False | False | Dimension | |
| Ad | Ad Type | ad_type | False | False | Dimension | |
| Ad | Ad review status | ad_review_status | False | False | Dimension | |
| Media | Media ID | media_id | False | False | Dimension | |
| Media | Media Name | media_name | False | False | Dimension | |
| Media | Media Type | media_type | False | False | Dimension | |
| Media | Media Status | media_status | False | False | Dimension | |
| Creative | Creative Type | creative_type | False | False | Dimension | |
| Creative | Creative Name | creative_name | False | False | Dimension | |
| Creative | Creative ID | creative_id | False | False | Dimension | |
| Creative | Creative Packaging Status | creative_packaging_status | False | False | Dimension | |
| Creative | Creative Review Status | creative_review_status | False | False | Dimension | |
| Creative | Creative Status | creative_shareable | False | False | Dimension | |
| Creative | Creative Thumbnail URL | creative_thumbnail_url | False | False | Dimension | |
| Creative | Creative Thumbnail | creative_thumbnail | True | False | Dimension | |
| Creative | Media Preview URL | media_preview_url | False | False | Dimension | |
| Democountry | Gender | gender | False | False | Dimension | |
| Democountry | Country | country | False | False | Dimension | |
| Democountry | Region | region | False | False | Dimension | |
| Democountry | DMA | dma | False | False | Dimension | |
| Core Metrics | Impressions | impressions | False | False | Metric | Impression Count. |
| Core Metrics | Swipes | swipes | False | False | Metric | Swipes Count. |
| Core Metrics | Spend | spend | True | False | Metric | Spending metric given by snapchat (divided by 1.000.000), with to 2 decimal places |
| Core Metrics | Spend (AUD) | spend_AUD | True | True | Metric | Spending metric given by snapchat converted to AUD (divided by 1.000.000), with to 2 decimal places |
| Core Metrics | Cost per Swipe | cost_per_swipes | False | True | Metric | Total spent / Swipes |
| Core Metrics | Shares | shares | False | False | Metric | Shares Ads |
| Core Metrics | Screen TIme Millis | screen_time_millis | False | False | Metric | Total Time Spent on top Snap Ad (milliseconds) |
| Impressions | Attachment Uniques | attachment_uniques | False | False | Metric | # of unique attachment impressions |
| Impressions | Avg Screen Time Millis | avg_screen_time_millis | False | False | Metric | Average Top Snap view time across all impressions |
| Impressions | Frequency | frequency | False | False | Metric | Average # of Impressions per User Reached |
| Impressions | Swipe Up Percent | swipe_up_percent | False | True | Metric | % of Impressions that Swiped-Up |
| Impressions | Uniques | uniques | False | False | Metric | # of unique impressions |
| Impressions | Video Views Time Based | video_views_time_based | False | False | Metric | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| Impressions | Video Views 15s | video_views_15s | False | False | Metric | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad |
| Impressions | Position Impressions | position_impressions | False | False | Metric | # the impression number for this story ad position |
| Impressions | Paid Impressions | paid_impressions | False | False | Metric | The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter’s viewing session |
| Impressions | Earned Impressions | earned_impressions | False | False | Metric | The number of times your ad was viewed after being shared by a Snapchatter via Chat or Stories |
| Impressions | Total Impressions | total_impressions | False | False | Metric | The total number of impressions (Paid and Earned) |
| Views | Video views | video_views | False | False | Metric | The total number of impressions that meet the qualifying video view. |
| Views | View time millis | view_time_millis | False | False | Metric | Use screen time millis instead. |
| Views | Video views 25% | quartile_1 | False | False | Metric | Video Views to 25% |
| Views | Video views 50% | quartile_2 | False | False | Metric | Video Views to 50% |
| Views | Video views 75% | quartile_3 | False | False | Metric | Video Views to 75% |
| Views | Video views 100% | view_completion | False | False | Metric | Video Views to completion. |
| Views | Attachment Total View Time Millis | attachment_total_view_time_millis | False | False | Metric | Total Attachment View Time (milli-seconds) |
| Views | Attachment View Completion | attachment_view_completion | False | False | Metric | Long Form Video Views to completion |
| Views | Attachment Video Views | attachment_video_views | False | False | Metric | Long Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration |
| Views | Avg View Time Millis | avg_view_time_millis | False | False | Metric | Use avg_screen_time_millis instead. Average Top Snap view time per User Reached |
| Views | Story Opens | story_opens | False | False | Metric | # of times users tapped on the ad tile in the feed to view the Story Ad |
| Views | Story Completes | story_completes | False | False | Metric | # of times users viewed through to the last Snap of your Story Ad |
| Views | Position Screen Time Millis | position_screen_time_millis | False | False | Metric | # the total view time in milliseconds for this story ad position |
| Views | Avg Position Screen Time Millis | avg_position_screen_time_millis | False | False | Metric | # of times users viewed through to the last Snap of your Story Ad |
| Attachment | Screen Time Millis | attachment_avg_view_time_millis | False | False | Metric | Average Attachment View Time (milli-seconds) |
| Attachment | Attachment Frequency | attachment_frequency | False | False | Metric | Total Time Spent on top Snap Ad (milliseconds) |
| Attachment | Attachment Quartile 25% | attachment_quartile_1 | False | False | Metric | Long Form Video Views to 25% |
| Attachment | Attachment Quartile 50% | attachment_quartile_2 | False | False | Metric | Long Form Video Views to 50% |
| Attachment | Attachment Quartile 75% | attachment_quartile_3 | False | False | Metric | Long Form Video Views to 75% |
| Others | Position Swipe Up Percent | position_swipe_up_percent | False | False | Metric | # the swipe up rate for this story ad position |
| Others | Saves | saves | False | False | Metric | # of times lens/filter was saved to Memories |
| Others | Play Time Millis | play_time_millis | False | False | Metric | The total amount of time in where Snapchatters interacted with your Lens in the camera (milliseconds) |
| Others | Total Reach | total_reach | False | False | Metric | The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression. |
| Others | Earned Reach | earned_reach | False | False | Metric | The number of unique Snapchatters who viewed the filter/lens |
| Others | Native Leads | native_leads | False | False | Metric | Total number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted |
| Others | Cost per Native Leads | cost_per_native_leads | False | True | Metric | Total spent / Total number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted |
| Installs | Android Installs | android_installs | False | False | Metric | # of Android App Installs |
| Installs | IOS Installs | ios_installs | False | False | Metric | # of iOS App Installs |
| Installs | Total Installs | total_installs | False | False | Metric | Total # of App Installs |
| Conversions Swipe Metrics | Conversion total installs sk_ad network | conversion_total_installs_sk_ad_network | False | False | Metric | Total App Installs tracked via SKAd Network |
| Conversions Swipe Metrics | Conversion ios installs sk_ad network | conversion_ios_installs_sk_ad_network | False | False | Metric | Exact same metric as conversion_total_installs_sk_ad_network |
| Conversions Swipe Metrics | Conversion purchases sk_ad network | conversion_purchases_sk_ad_network | False | False | Metric | conversion_purchases_sk_ad_network |
| Conversions Swipe Metrics | Conversion save sk_ad network | conversion_save_sk_ad_network | False | False | Metric | conversion_save_sk_ad_network |
| Conversions Swipe Metrics | Conversion start checkout sk_ad network | conversion_start_checkout_sk_ad_network | False | False | Metric | conversion_start_checkout_sk_ad_network |
| Conversions Swipe Metrics | Conversion add cart sk_ad network | conversion_add_cart_sk_ad_network | False | False | Metric | conversion_add_cart_sk_ad_network |
| Conversions Swipe Metrics | Conversion view content sk_ad network | conversion_view_content_sk_ad_network | False | False | Metric | conversion_view_content_sk_ad_network |
| Conversions Swipe Metrics | Conversion add billing sk_ad network | conversion_add_billing_sk_ad_network | False | False | Metric | conversion_add_billing_sk_ad_network |
| Conversions Swipe Metrics | Conversion sign ups sk_ad network | conversion_sign_ups_sk_ad_network | False | False | Metric | conversion_sign_ups_sk_ad_network |
| Conversions Swipe Metrics | conversion searches sk_ad network | conversion_searches_sk_ad_network | False | False | Metric | conversion_searches_sk_ad_network |
| Conversions Swipe Metrics | Conversion app opens sk_ad network | conversion_app_opens_sk_ad_network | False | False | Metric | conversion_app_opens_sk_ad_network |
| Conversions Swipe Metrics | Conversion page views sk_ad network | conversion_page_views_sk_ad_network | False | False | Metric | conversion_page_views_sk_ad_network |
| Conversions Swipe Metrics | Conversion Subscribe sk_ad network | conversion_subscribe_sk_ad_network | False | False | Metric | conversion_subscribe_sk_ad_network |
| Conversions Swipe Metrics | Conversion ad click sk_ad network | conversion_ad_click_sk_ad_network | False | False | Metric | conversion_ad_click_sk_ad_network |
| Conversions Swipe Metrics | Conversion ad view sk_ad network | conversion_ad_view_sk_ad_network | False | False | Metric | conversion_ad_view_sk_ad_network |
| Conversions Swipe Metrics | Conversion complete tutorial sk_ad network | conversion_complete_tutorial_sk_ad_network | False | False | Metric | conversion_complete_tutorial_sk_ad_network |
| Conversions Swipe Metrics | Conversion invite sk_ad network | conversion_invite_sk_ad_network | False | False | Metric | conversion_invite_sk_ad_network |
| Conversions Swipe Metrics | Conversion login sk_ad network | conversion_login_sk_ad_network | False | False | Metric | conversion_login_sk_ad_network |
| Conversions Swipe Metrics | Conversion share sk_ad network | conversion_share_sk_ad_network | False | False | Metric | conversion_share_sk_ad_network |
| Conversions Swipe Metrics | Conversion reserve sk_ad network | conversion_reserve_sk_ad_network | False | False | Metric | conversion_reserve_sk_ad_network |
| Conversions Swipe Metrics | Conversion achievement unlocked sk_ad network | conversion_achievement_unlocked_sk_ad_network | False | False | Metric | conversion_achievement_unlocked_sk_ad_network |
| Conversions Swipe Metrics | Conversion add to wishlist sk_ad network | conversion_add_to_wishlist_sk_ad_network | False | False | Metric | conversion_add_to_wishlist_sk_ad_network |
| Conversions Swipe Metrics | Conversion spend credits sk_ad network | conversion_spend_credits_sk_ad_network | False | False | Metric | conversion_spend_credits_sk_ad_network |
| Conversions Swipe Metrics | Conversion rate sk_ad network | conversion_rate_sk_ad_network | False | False | Metric | conversion_rate_sk_ad_network |
| Conversions Swipe Metrics | Conversion start trial sk_ad network | conversion_start_trial_sk_ad_network | False | False | Metric | conversion_start_trial_sk_ad_network |
| Conversions Swipe Metrics | Conversion list view sk_ad network | conversion_list_view_sk_ad_network | False | False | Metric | conversion_list_view_sk_ad_network |
| Conversions Swipe Metrics | Custom event 1 sk_ad network | custom_event_1_sk_ad_network | False | False | Metric | custom_event_1_sk_ad_network |
| Conversions Swipe Metrics | Custom event 2 sk_ad network | custom_event_2_sk_ad_network | False | False | Metric | custom_event_2_sk_ad_network |
| Conversions Swipe Metrics | Custom event 3 sk_ad network | custom_event_3_sk_ad_network | False | False | Metric | custom_event_3_sk_ad_network |
| Conversions Swipe Metrics | Custom event 4 sk_ad network | custom_event_4_sk_ad_network | False | False | Metric | custom_event_4_sk_ad_network |
| Conversions Swipe Metrics | Custom event 5 sk_ad network | custom_event_5_sk_ad_network | False | False | Metric | custom_event_5_sk_ad_network |
| Conversions Swipe Metrics | Unknown sk_ad network | unknown_sk_ad_network | False | False | Metric | unknown_sk_ad_network |
| Conversions View Metrics | Conversion total installs sk_ad network view | conversion_total_installs_sk_ad_network_view | False | False | Metric | Total App Installs tracked via SKAd Network |
| Conversions View Metrics | Conversion ios installs sk_ad network view | conversion_ios_installs_sk_ad_network_view | False | False | Metric | Exact same metric as conversion_total_installs_sk_ad_network_view |
| Conversions View Metrics | Conversion purchases sk_ad network view | conversion_purchases_sk_ad_network_view | False | False | Metric | conversion_purchases_sk_ad_network_view |
| Conversions View Metrics | Conversion save sk_ad network view | conversion_save_sk_ad_network_view | False | False | Metric | conversion_save_sk_ad_network_view |
| Conversions View Metrics | Conversion start checkout sk_ad network view | conversion_start_checkout_sk_ad_network_view | False | False | Metric | conversion_start_checkout_sk_ad_network_view |
| Conversions View Metrics | Conversion add cart sk_ad network view | conversion_add_cart_sk_ad_network_view | False | False | Metric | conversion_add_cart_sk_ad_network_view |
| Conversions View Metrics | Conversion view content sk_ad network view | conversion_view_content_sk_ad_network_view | False | False | Metric | conversion_view_content_sk_ad_network_view |
| Conversions View Metrics | Conversion add billing sk_ad network view | conversion_add_billing_sk_ad_network_view | False | False | Metric | conversion_add_billing_sk_ad_network_view |
| Conversions View Metrics | Conversion sign ups sk_ad network view | conversion_sign_ups_sk_ad_network_view | False | False | Metric | conversion_sign_ups_sk_ad_network_view |
| Conversions View Metrics | Conversion searches sk_ad network view | conversion_searches_sk_ad_network_view | False | False | Metric | conversion_searches_sk_ad_network_view |
| Conversions View Metrics | Conversion level completes sk_ad network view | conversion_level_completes_sk_ad_network_view | False | False | Metric | conversion_level_completes_sk_ad_network_view |
| Conversions View Metrics | Conversion app opens sk_ad network view | conversion_app_opens_sk_ad_network_view | False | False | Metric | conversion_app_opens_sk_ad_network_view |
| Conversions View Metrics | Conversion page views sk_ad network view | conversion_page_views_sk_ad_network_view | False | False | Metric | conversion_page_views_sk_ad_network_view |
| Conversions View Metrics | Conversion subscribe sk_ad network view | conversion_subscribe_sk_ad_network_view | False | False | Metric | conversion_subscribe_sk_ad_network_view |
| Conversions View Metrics | Conversion ad click sk_ad network view | conversion_ad_click_sk_ad_network_view | False | False | Metric | conversion_ad_click_sk_ad_network_view |
| Conversions View Metrics | Conversion ad view sk_ad network view | conversion_ad_view_sk_ad_network_view | False | False | Metric | conversion_ad_view_sk_ad_network_view |
| Conversions View Metrics | Conversion complete tutorial sk_ad network view | conversion_complete_tutorial_sk_ad_network_view | False | False | Metric | conversion_complete_tutorial_sk_ad_network_view |
| Conversions View Metrics | Conversion invite sk ad network view | conversion_invite_sk_ad_network_view | False | False | Metric | conversion_invite_sk_ad_network_view |
| Conversions View Metrics | Conversion login sk ad_network view | conversion_login_sk_ad_network_view | False | False | Metric | conversion_login_sk_ad_network_view |
| Conversions View Metrics | Conversion share sk_ad network view | conversion_share_sk_ad_network_view | False | False | Metric | conversion_share_sk_ad_network_view |
| Conversions View Metrics | Conversion reserve sk_ad network view | conversion_reserve_sk_ad_network_view | False | False | Metric | conversion_reserve_sk_ad_network_view |
| Conversions View Metrics | Conversion achievement unlocked sk_ad network view | conversion_achievement_unlocked_sk_ad_network_view | False | False | Metric | conversion_achievement_unlocked_sk_ad_network_view |
| Conversions View Metrics | Conversion add to wishlist sk_ad network view | conversion_add_to_wishlist_sk_ad_network_view | False | False | Metric | conversion_add_to_wishlist_sk_ad_network_view |
| Conversions View Metrics | Conversion spend credits sk_ad network view | conversion_spend_credits_sk_ad_network_view | False | False | Metric | conversion_spend_credits_sk_ad_network_view |
| Conversions View Metrics | Conversion rate sk_ad network view | conversion_rate_sk_ad_network_view | False | False | Metric | conversion_rate_sk_ad_network_view |
| Conversions View Metrics | Conversion start trial sk_ad network view | conversion_start_trial_sk_ad_network_view | False | False | Metric | conversion_start_trial_sk_ad_network_view |
| Conversions View Metrics | Conversion list view sk_ad network view | conversion_list_view_sk_ad_network_view | False | False | Metric | conversion_list_view_sk_ad_network_view |
| Conversions View Metrics | Custom_event 1 sk_ad network view | custom_event_1_sk_ad_network_view | False | False | Metric | custom_event_1_sk_ad_network_view |
| Conversions View Metrics | Custom_event 2 sk_ad network view | custom_event_2_sk_ad_network_view | False | False | Metric | custom_event_2_sk_ad_network_view |
| Conversions View Metrics | Custom_event 3 sk_ad network view | custom_event_3_sk_ad_network_view | False | False | Metric | custom_event_3_sk_ad_network_view |
| Conversions View Metrics | Custom_event 4 sk_ad network view | custom_event_4_sk_ad_network_view | False | False | Metric | custom_event_4_sk_ad_network_view |
| Conversions View Metrics | Custom_event 5 sk_ad network view | custom_event_5_sk_ad_network_view | False | False | Metric | custom_event_5_sk_ad_network_view |
| Conversions View Metrics | Unknown sk_ad network view | unknown_sk_ad_network_view | False | False | Metric | unknown_sk_ad_network_view |
| Conversions Total Metrics | Conversion total installs sk_ad network total | conversion_total_installs_sk_ad_network_total | False | False | Metric | Total App Installs tracked via SKAd Network |
| Conversions Total Metrics | Conversion ios installs sk_ad network total | conversion_ios_installs_sk_ad_network_total | False | False | Metric | Exact same metric as conversion_total_installs_sk_ad_network_total |
| Conversions Total Metrics | Conversion purchases sk_ad network total | conversion_purchases_sk_ad_network_total | False | False | Metric | conversion_purchases_sk_ad_network_total |
| Conversions Total Metrics | Conversion save sk_ad network total | conversion_save_sk_ad_network_total | False | False | Metric | conversion_save_sk_ad_network_total |
| Conversions Total Metrics | Conversion start checkout sk_ad network total | conversion_start_checkout_sk_ad_network_total | False | False | Metric | conversion_start_checkout_sk_ad_network_total |
| Conversions Total Metrics | Conversion add cart sk_ad network total | conversion_add_cart_sk_ad_network_total | False | False | Metric | conversion_add_cart_sk_ad_network_total |
| Conversions Total Metrics | Conversion view content sk_ad network total | conversion_view_content_sk_ad_network_total | False | False | Metric | conversion_view_content_sk_ad_network_total |
| Conversions Total Metrics | Conversion add billing sk_ad network total | conversion_add_billing_sk_ad_network_total | False | False | Metric | conversion_add_billing_sk_ad_network_total |
| Conversions Total Metrics | Conversion sign ups sk_ad network total | conversion_sign_ups_sk_ad_network_total | False | False | Metric | conversion_sign_ups_sk_ad_network_total |
| Conversions Total Metrics | Conversion searches sk_ad network total | conversion_searches_sk_ad_network_total | False | False | Metric | conversion_searches_sk_ad_network_total |
| Conversions Total Metrics | Conversion level completes sk_ad network total | conversion_level_completes_sk_ad_network_total | False | False | Metric | conversion_level_completes_sk_ad_network_total |
| Conversions Total Metrics | Conversion app opens sk_ad network total | conversion_app_opens_sk_ad_network_total | False | False | Metric | conversion_app_opens_sk_ad_network_total |
| Conversions Total Metrics | Conversion page views sk_ad network total | conversion_page_views_sk_ad_network_total | False | False | Metric | conversion_page_views_sk_ad_network_total |
| Conversions Total Metrics | Conversion subscribe sk_ad network total | conversion_subscribe_sk_ad_network_total | False | False | Metric | conversion_subscribe_sk_ad_network_total |
| Conversions Total Metrics | Conversion ad click sk_ad network total | conversion_ad_click_sk_ad_network_total | False | False | Metric | conversion_ad_click_sk_ad_network_total |
| Conversions Total Metrics | Conversion ad view sk_ad network total | conversion_ad_view_sk_ad_network_total | False | False | Metric | conversion_ad_view_sk_ad_network_total |
| Conversions Total Metrics | Conversion complete tutorial sk_ad network total | conversion_complete_tutorial_sk_ad_network_total | False | False | Metric | conversion_complete_tutorial_sk_ad_network_total |
| Conversions Total Metrics | Conversion invite sk_ad network total | conversion_invite_sk_ad_network_total | False | False | Metric | conversion_invite_sk_ad_network_total |
| Conversions Total Metrics | Conversion login sk_ad network total | conversion_login_sk_ad_network_total | False | False | Metric | conversion_login_sk_ad_network_total |
| Conversions Total Metrics | Conversion share sk_ad network total | conversion_share_sk_ad_network_total | False | False | Metric | conversion_share_sk_ad_network_total |
| Conversions Total Metrics | Conversion reserve sk_ad network total | conversion_reserve_sk_ad_network_total | False | False | Metric | conversion_reserve_sk_ad_network_total |
| Conversions Total Metrics | Conversion achievement unlocked sk ad network total | conversion_achievement_unlocked_sk_ad_network_total | False | False | Metric | conversion_achievement_unlocked_sk_ad_network_total |
| Conversions Total Metrics | Conversion add to wishlist sk_ad network total | conversion_add_to_wishlist_sk_ad_network_total | False | False | Metric | conversion_add_to_wishlist_sk_ad_network_total |
| Conversions Total Metrics | Conversion spend credits sk_ad network total | conversion_spend_credits_sk_ad_network_total | False | False | Metric | conversion_spend_credits_sk_ad_network_total |
| Conversions Total Metrics | Conversion rate sk_ad network total | conversion_rate_sk_ad_network_total | False | False | Metric | conversion_rate_sk_ad_network_total |
| Conversions Total Metrics | Conversion start trial sk_ad network total | conversion_start_trial_sk_ad_network_total | False | False | Metric | conversion_start_trial_sk_ad_network_total |
| Conversions Total Metrics | Conversion list view sk_ad network total | conversion_list_view_sk_ad_network_total | False | False | Metric | conversion_list_view_sk_ad_network_total |
| Conversions Total Metrics | Custom event 1 sk_ad network total | custom_event_1_sk_ad_network_total | False | False | Metric | custom_event_1_sk_ad_network_total |
| Conversions Total Metrics | Custom event 2 sk_ad network total | custom_event_2_sk_ad_network_total | False | False | Metric | custom_event_2_sk_ad_network_total |
| Conversions Total Metrics | Custom event 3 sk_ad network total | custom_event_3_sk_ad_network_total | False | False | Metric | custom_event_3_sk_ad_network_total |
| Conversions Total Metrics | Custom event 4 sk_ad network total | custom_event_4_sk_ad_network_total | False | False | Metric | custom_event_4_sk_ad_network_total |
| Conversions Total Metrics | Custom event 5 sk_ad network total | custom_event_5_sk_ad_network_total | False | False | Metric | custom_event_5_sk_ad_network_total |
| Conversions Total Metrics | Unknown sk_ad network total | unknown_sk_ad_network_total | False | False | Metric | This value represents events not mapped to an ecid value |
| Conversion Event Stats | Conversion purchases | conversion_purchases | False | False | Metric | # of attributed “PURCHASE” conversion events |
| Conversion Event Stats | Conversion purchases value | conversion_purchases_value | True | False | Metric | Value of attributed “PURCHASE” conversion events (microcurrency in Ad Account’s currency) |
| Conversion Event Stats | ROAS | conversion_purchases_roas | False | True | Metric | Purchases value / amount spent |
| Conversion Event Stats | Cost per Conversion purchases | cost_per_conversion | False | True | Metric | Amount spent per conversion purchase |
| Conversion Event Stats | Conversion save | conversion_save | False | False | Metric | # of attributed “SAVE” conversion events |
| Conversion Event Stats | Conversion start checkout | conversion_start_checkout | False | False | Metric | # of attributed “START_CHECKOUT” conversion events |
| Conversion Event Stats | Conversion add cart | conversion_add_cart | False | False | Metric | # of attributed “ADD_CART” conversion events |
| Conversion Event Stats | Conversion view content | conversion_view_content | False | False | Metric | # of attributed “VIEW_CONTENT” conversion events |
| Conversion Event Stats | Conversion_add_billing | conversion_add_billing | False | False | Metric | # of attributed “ADD_BILLING” conversion events |
| Conversion Event Stats | Conversion_sign_ups | conversion_sign_ups | False | False | Metric | # of attributed “SIGN_UP” conversion events |
| Conversion Event Stats | Conversion_searches | conversion_searches | False | False | Metric | # of attributed “SEARCH” conversion events |
| Conversion Event Stats | Conversion level completes | conversion_level_completes | False | False | Metric | # of attributed “LEVEL_COMPLETE” conversion events |
| Conversion Event Stats | Conversion app opens | conversion_app_opens | False | False | Metric | # of attributed “APP_OPEN” conversion events |
| Conversion Event Stats | Conversion page views | conversion_page_views | False | False | Metric | # of attributed “PAGE_VIEW” conversion events |
| Conversion Event Stats | Conversion subscribe | conversion_subscribe | False | False | Metric | # of attributed “SUBSCRIBE” conversion events |
| Conversion Event Stats | Conversion ad click | conversion_ad_click | False | False | Metric | # of attributed “AD_CLICK” conversion events |
| Conversion Event Stats | Conversion ad view | conversion_ad_view | False | False | Metric | # of attributed “AD_VIEW” conversion events |
| Conversion Event Stats | Conversion complete tutorial | conversion_complete_tutorial | False | False | Metric | # of attributed “COMPLETE_TUTORIAL” conversion events |
| Conversion Event Stats | Conversion invite | conversion_invite | False | False | Metric | of attributed “INVITE” conversion events |
| Conversion Event Stats | Conversion login | conversion_login | False | False | Metric | # of attributed “LOGIN” conversion events |
| Conversion Event Stats | Conversion share | conversion_share | False | False | Metric | # of attributed “SHARE” conversion events |
| Conversion Event Stats | Conversion reserve | conversion_reserve | False | False | Metric | # of attributed “RESERVE” conversion events |
| Conversion Event Stats | Conversion achievement unlocked | conversion_achievement_unlocked | False | False | Metric | # of attributed “ACHIEVEMENT_UNLOCKED” conversion events |
| Conversion Event Stats | Conversion add to wishlist | conversion_add_to_wishlist | False | False | Metric | # of attributed “ADD_TO_WISHLIST” conversion events |
| Conversion Event Stats | Conversion spend credits | conversion_spend_credits | False | False | Metric | # of attributed “SPENT_CREDITS” conversion events |
| Conversion Event Stats | Conversion rate | conversion_rate | False | False | Metric | # of attributed “AD_VIEW” conversion events |
| Conversion Event Stats | Conversion visit | conversion_visit | False | False | Metric | # of attributed “CUSTOM_EVENT_1” conversion events |
| Conversion Event Stats | Custom event 1 | custom_event_1 | False | False | Metric | # of attributed “CUSTOM_EVENT_1” conversion events |
| Conversion Event Stats | Custom event 2 | custom_event_2 | False | False | Metric | # of attributed “CUSTOM_EVENT_2” conversion events |
| Conversion Event Stats | Custom event 3 | custom_event_3 | False | False | Metric | # of attributed “CUSTOM_EVENT_3” conversion events |
| Conversion Event Stats | Custom event 4 | custom_event_4 | False | False | Metric | # of attributed “CUSTOM_EVENT_4” conversion events |
| Conversion Event Stats | Custom event 5 | custom_event_5 | False | False | Metric | # of attributed “CUSTOM_EVENT_5” conversion events |
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