Analytics V4 Metrics

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DIMENSIONS: 379 | METRICS: 86

GroupFieldIDHas ConversionIs FormulaTypeDescription
Dataslayer DimensionsHub Accounthub_accountFalseFalseDimension
Dataslayer DimensionsConnector nameconnector_nameFalseFalseDimension
TimeDatedateTrueFalseDimensionThe date of the session formatted as YYYYMMDD.
TimeYearyearFalseFalseDimensionThe year of the session, a four-digit year from 2005 to the current year.
TimeMonthmonthFalseFalseDimensionMonth of the session, a two digit integer from 01 to 12.
TimeWeek (Starting on Sunday)weekFalseFalseDimensionThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
TimeDay of the monthdayFalseFalseDimensionThe day of the month, a two-digit number from 01 to 31.
TimeHourhourTrueFalseDimensionA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
TimeMinuteminuteFalseFalseDimensionReturns the minutes, between 00 and 59, in the hour.
TimeNth yearnthYearFalseFalseDimensionThe number of years since the start of the date range. The starting year is 0000.
TimeMonth IndexnthMonthFalseFalseDimensionThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
TimeWeek IndexnthWeekFalseFalseDimensionThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
TimeDay IndexnthDayFalseFalseDimensionThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
TimeMinute IndexnthMinuteFalseFalseDimensionThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
TimeHour IndexnthHourFalseFalseDimensionThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
TimeDay of WeekdayOfWeekFalseFalseDimensionDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
TimeDate-HourdateHourTrueFalseDimensionCombined values of ga:date and ga:hour formated as YYYYMMDDHH.
TimeDate-Hour-MinutedateHourMinuteTrueFalseDimensionCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
TimeYear-MonthyearMonthTrueFalseDimensionCombined values of ga:year and ga:month.
TimeYear-Week (Starting on Sunday)yearWeekTrueFalseDimensionCombined values of ga:year and ga:week.
TimeWeek (Starting on Monday)isoWeekFalseFalseDimensionISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
TimeYear-Week (Starting on Monday)isoYearIsoWeekTrueFalseDimensionCombined values of ga:isoYear and ga:isoWeek.
TimeDay of week namedayOfWeekNameFalseFalseDimensionThe day of the week in English. This dimension has values such as Sunday or Monday.
TimeISO yearisoYearFalseFalseDimensionThe ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
PropertyProperty nameproperty_nameFalseFalseDimension
PropertyProperty idproperty_idFalseFalseDimension
PropertyStream IDstreamIdFalseFalseDimensionThe numeric data stream identifier for your app or website.
PropertyStream namestreamNameFalseFalseDimensionThe data stream name for your app or website.
Traffic SourcesCampaign IDcampaignIdFalseFalseDimensionThe identifier of the marketing campaign. Present only for conversion events.
Traffic SourcesCampaigncampaignNameFalseFalseDimensionThe name of the marketing campaign. Present only for conversion events.
Traffic SourcesCampaign (lowercase)campaignNameLowerCaseTrueFalseDimensionThe name of the marketing campaign. Present only for conversion events.
Traffic SourcesDefault channel groupingdefaultChannelGroupingFalseFalseDimensionThe conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic SourcesMediummediumFalseFalseDimensionThe medium attributed to the conversion event.
Traffic SourcesSearch termsearchTermFalseFalseDimensionThe term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
Traffic SourcesSession default channel groupingsessionDefaultChannelGroupingFalseFalseDimensionThe session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic SourcesSession manual termsessionManualTermFalseFalseDimensionThe term that led to a session. Populated by the utm_term parameter.
Traffic SourcesSession mediumsessionMediumFalseFalseDimensionThe medium that initiated a session on your website or app.
Traffic SourcesSession sourcesessionSourceFalseFalseDimensionThe source that initiated a session on your website or app.
Traffic SourcesSession source / mediumsessionSourceMediumFalseFalseDimensionThe combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Traffic SourcesSession source platformsessionSourcePlatformFalseFalseDimensionThe source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic SourcesSession campaign IDsessionCampaignIdFalseFalseDimensionThe marketing campaign id for a session. Includes Google Ads Campaigns.
Traffic SourcesSession campaignsessionCampaignNameFalseFalseDimensionThe marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
Traffic SourcesSourcesourceFalseFalseDimensionThe source attributed to the conversion event.
Traffic SourcesSource / mediumsourceMediumFalseFalseDimensionThe combined values of the dimensions 'source' and 'medium'.
Traffic SourcesSource platformsourcePlatformFalseFalseDimensionThe source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic SourcesFirst user CM360 account IDfirstUserCm360AccountIdFalseFalseDimensionThe CM360 Account ID that originally acquired the user. Identifies the CM360 account.
Traffic SourcesFirst user CM360 account namefirstUserCm360AccountNameFalseFalseDimensionThe CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic SourcesFirst user CM360 advertiser IDfirstUserCm360AdvertiserIdFalseFalseDimensionThe CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
Traffic SourcesFirst user CM360 advertiser namefirstUserCm360AdvertiserNameFalseFalseDimensionThe CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic SourcesFirst user CM360 campaign IDfirstUserCm360CampaignIdFalseFalseDimensionThe CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
Traffic SourcesFirst user CM360 campaign namefirstUserCm360CampaignNameFalseFalseDimensionThe CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic SourcesFirst user CM360 creative formatfirstUserCm360CreativeFormatFalseFalseDimensionThe CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
Traffic SourcesFirst user CM360 creative IDfirstUserCm360CreativeIdFalseFalseDimensionThe CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
Traffic SourcesFirst user CM360 creative namefirstUserCm360CreativeNameFalseFalseDimensionThe CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
Traffic SourcesFirst user CM360 creative typefirstUserCm360CreativeTypeFalseFalseDimensionThe CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic SourcesFirst user CM360 creative type IDfirstUserCm360CreativeTypeIdFalseFalseDimensionThe CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
Traffic SourcesFirst user CM360 creative versionfirstUserCm360CreativeVersionFalseFalseDimensionThe CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic SourcesFirst user CM360 mediumfirstUserCm360MediumFalseFalseDimensionThe CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
Traffic SourcesFirst user CM360 placement cost structurefirstUserCm360PlacementCostStructureFalseFalseDimensionThe CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic SourcesFirst user CM360 placement IDfirstUserCm360PlacementIdFalseFalseDimensionThe CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesFirst user CM360 placement namefirstUserCm360PlacementNameFalseFalseDimensionThe CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesFirst user CM360 rendering IDfirstUserCm360RenderingIdFalseFalseDimensionThe CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
Traffic SourcesFirst user CM360 site IDfirstUserCm360SiteIdFalseFalseDimensionThe CM360 Site ID that originally acquired the user. Identifies a CM360 site.
Traffic SourcesFirst user CM360 site namefirstUserCm360SiteNameFalseFalseDimensionThe CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
Traffic SourcesFirst user CM360 sourcefirstUserCm360SourceFalseFalseDimensionThe CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
Traffic SourcesFirst user CM360 source / mediumfirstUserCm360SourceMediumFalseFalseDimensionThe CM360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesFirst user default channel groupfirstUserDefaultChannelGroupFalseFalseDimensionThe default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic SourcesFirst user DV360 advertiser IDfirstUserDv360AdvertiserIdFalseFalseDimensionThe DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
Traffic SourcesFirst user DV360 advertiser namefirstUserDv360AdvertiserNameFalseFalseDimensionThe DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic SourcesFirst user DV360 campaign IDfirstUserDv360CampaignIdFalseFalseDimensionThe DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
Traffic SourcesFirst user DV360 campaign namefirstUserDv360CampaignNameFalseFalseDimensionThe DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.
Traffic SourcesFirst user DV360 creative formatfirstUserDv360CreativeFormatFalseFalseDimensionThe DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.
Traffic SourcesFirst user DV360 creative IDfirstUserDv360CreativeIdFalseFalseDimensionThe DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
Traffic SourcesFirst user DV360 creative namefirstUserDv360CreativeNameFalseFalseDimensionThe DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
Traffic SourcesFirst user DV360 exchange IDfirstUserDv360ExchangeIdFalseFalseDimensionThe DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
Traffic SourcesFirst user DV360 exchange namefirstUserDv360ExchangeNameFalseFalseDimensionThe DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic SourcesFirst user DV360 insertion order IDfirstUserDv360InsertionOrderIdFalseFalseDimensionThe DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
Traffic SourcesFirst user DV360 insertion order namefirstUserDv360InsertionOrderNameFalseFalseDimensionThe DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic SourcesFirst user DV360 line item IDfirstUserDv360LineItemIdFalseFalseDimensionThe DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
Traffic SourcesFirst user DV360 mediumfirstUserDv360MediumFalseFalseDimensionThe DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
Traffic SourcesFirst user DV360 partner IDfirstUserDv360PartnerIdFalseFalseDimensionThe DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
Traffic SourcesFirst user DV360 partner namefirstUserDv360PartnerNameFalseFalseDimensionThe DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic SourcesFirst user DV360 sourcefirstUserDv360SourceFalseFalseDimensionThe DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
Traffic SourcesFirst user DV360 source / mediumfirstUserDv360SourceMediumFalseFalseDimensionThe DV360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesFirst user Google Ads campaign IDfirstUserGoogleAdsCampaignIdFalseFalseDimensionIdentifier of the Google Ads marketing campaign that first acquired the user.
Traffic SourcesFirst user Google Ads campaignfirstUserGoogleAdsCampaignNameFalseFalseDimensionName of the Google Ads marketing campaign that first acquired the user.
Traffic SourcesFirst user manual campaign IDfirstUserManualCampaignIdFalseFalseDimensionThe manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic SourcesFirst user manual campaign namefirstUserManualCampaignNameFalseFalseDimensionThe manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic SourcesFirst user manual creative formatfirstUserManualCreativeFormatFalseFalseDimensionThe manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic SourcesFirst user manual marketing tacticfirstUserManualMarketingTacticFalseFalseDimensionThe manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic SourcesFirst user manual mediumfirstUserManualMediumFalseFalseDimensionThe manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic SourcesFirst user manual sourcefirstUserManualSourceFalseFalseDimensionThe manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
Traffic SourcesFirst user manual source / mediumfirstUserManualSourceMediumFalseFalseDimensionThe manual Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesFirst user manual source platformfirstUserManualSourcePlatformFalseFalseDimensionThe manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic SourcesFirst user primary channel groupfirstUserPrimaryChannelGroupFalseFalseDimensionThe primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic SourcesFirst user SA360 ad group IDfirstUserSa360AdGroupIdFalseFalseDimensionThe SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
Traffic SourcesFirst user SA360 ad group namefirstUserSa360AdGroupNameFalseFalseDimensionThe SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic SourcesFirst user SA360 campaign IDfirstUserSa360CampaignIdFalseFalseDimensionThe SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
Traffic SourcesFirst user SA360 campaignfirstUserSa360CampaignNameFalseFalseDimensionThe SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic SourcesFirst user SA360 creative formatfirstUserSa360CreativeFormatFalseFalseDimensionThe SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic SourcesFirst user SA360 engine account IDfirstUserSa360EngineAccountIdFalseFalseDimensionThe SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
Traffic SourcesFirst user SA360 engine account namefirstUserSa360EngineAccountNameFalseFalseDimensionThe SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic SourcesFirst user SA360 engine account typefirstUserSa360EngineAccountTypeFalseFalseDimensionThe SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
Traffic SourcesFirst user SA360 keyword textfirstUserSa360KeywordTextFalseFalseDimensionThe SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
Traffic SourcesFirst user SA360 manager account IDfirstUserSa360ManagerAccountIdFalseFalseDimensionThe SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
Traffic SourcesFirst user SA360 manager account namefirstUserSa360ManagerAccountNameFalseFalseDimensionThe SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic SourcesFirst user SA360 mediumfirstUserSa360MediumFalseFalseDimensionThe SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
Traffic SourcesFirst user SA360 queryfirstUserSa360QueryFalseFalseDimensionThe SA360 Query that originally acquired the user. The search query typed by the user.
Traffic SourcesFirst user SA360 sourcefirstUserSa360SourceFalseFalseDimensionThe SA360 Source that originally acquired the user. The search query happened on this site.
Traffic SourcesFirst user SA360 source / mediumfirstUserSa360SourceMediumFalseFalseDimensionThe SA360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic SourcesSession CM360 account IDsessionCm360AccountIdFalseFalseDimensionThe CM360 Account ID that led to the session. Identifies the CM360 account.
Traffic SourcesSession CM360 account namesessionCm360AccountNameFalseFalseDimensionThe CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic SourcesSession CM360 advertiser IDsessionCm360AdvertiserIdFalseFalseDimensionThe CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
Traffic SourcesSession CM360 advertiser namesessionCm360AdvertiserNameFalseFalseDimensionThe CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic SourcesSession CM360 campaign IDsessionCm360CampaignIdFalseFalseDimensionThe CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
Traffic SourcesSession CM360 campaign namesessionCm360CampaignNameFalseFalseDimensionThe CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic SourcesSession CM360 creative formatsessionCm360CreativeFormatFalseFalseDimensionThe CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
Traffic SourcesSession CM360 creative IDsessionCm360CreativeIdFalseFalseDimensionThe CM360 Creative ID that led to the session. Identifies a CM360 creative.
Traffic SourcesSession CM360 creative namesessionCm360CreativeNameFalseFalseDimensionThe CM360 Creative Name that led to the session. The name given to a CM360 creative.
Traffic SourcesSession CM360 creative typesessionCm360CreativeTypeFalseFalseDimensionThe CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic SourcesSession CM360 creative type IDsessionCm360CreativeTypeIdFalseFalseDimensionThe CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
Traffic SourcesSession CM360 creative versionsessionCm360CreativeVersionFalseFalseDimensionThe CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic SourcesSession CM360 mediumsessionCm360MediumFalseFalseDimensionThe CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
Traffic SourcesSession CM360 placement cost structuresessionCm360PlacementCostStructureFalseFalseDimensionThe CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic SourcesSession CM360 placement IDsessionCm360PlacementIdFalseFalseDimensionThe CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesSession CM360 placement namesessionCm360PlacementNameFalseFalseDimensionThe CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic SourcesSession CM360 rendering IDsessionCm360RenderingIdFalseFalseDimensionThe CM360 Rendering ID that led to the session. Identifies a CM360 creative.
Traffic SourcesSession CM360 site IDsessionCm360SiteIdFalseFalseDimensionThe CM360 Site ID that led to the session. Identifies a CM360 site.
Traffic SourcesSession CM360 site namesessionCm360SiteNameFalseFalseDimensionThe CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
Traffic SourcesSession CM360 sourcesessionCm360SourceFalseFalseDimensionThe CM360 Source that led to the session. The CM360 source is also referred to as the site name.
Traffic SourcesSession CM360 source / mediumsessionCm360SourceMediumFalseFalseDimensionThe CM360 Source Medium that led to the session. A combination of the source and medium.
Traffic SourcesSession default channel groupsessionDefaultChannelGroupFalseFalseDimensionThe session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic SourcesSession DV360 advertiser IDsessionDv360AdvertiserIdFalseFalseDimensionThe DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
Traffic SourcesSession DV360 advertiser namesessionDv360AdvertiserNameFalseFalseDimensionThe DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic SourcesSession DV360 campaign IDsessionDv360CampaignIdFalseFalseDimensionThe DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
Traffic SourcesSession DV360 campaign namesessionDv360CampaignNameFalseFalseDimensionThe DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.
Traffic SourcesSession DV360 creative formatsessionDv360CreativeFormatFalseFalseDimensionThe DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.
Traffic SourcesSession DV360 creative IDsessionDv360CreativeIdFalseFalseDimensionThe DV360 Creative ID that led to the session. Identifies the DV360 creative.
Traffic SourcesSession DV360 creative namesessionDv360CreativeNameFalseFalseDimensionThe DV360 Creative Name that led to the session. The name given to a DV360 creative.
Traffic SourcesSession DV360 exchange IDsessionDv360ExchangeIdFalseFalseDimensionThe DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
Traffic SourcesSession DV360 exchange namesessionDv360ExchangeNameFalseFalseDimensionThe DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic SourcesSession DV360 insertion order IDsessionDv360InsertionOrderIdFalseFalseDimensionThe DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
Traffic SourcesSession DV360 insertion order namesessionDv360InsertionOrderNameFalseFalseDimensionThe DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic SourcesSession DV360 line item IDsessionDv360LineItemIdFalseFalseDimensionThe DV360 Line Item ID that led to the session. Identifies the DV360 line item.
Traffic SourcesSession DV360 line item namesessionDv360LineItemNameFalseFalseDimensionThe DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.
Traffic SourcesSession DV360 mediumsessionDv360MediumFalseFalseDimensionThe DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
Traffic SourcesSession DV360 partner IDsessionDv360PartnerIdFalseFalseDimensionThe DV360 Partner ID that led to the session. Identifies the DV360 partner.
Traffic SourcesSession DV360 partner namesessionDv360PartnerNameFalseFalseDimensionThe DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic SourcesSession DV360 sourcesessionDv360SourceFalseFalseDimensionThe DV360 Source that led to the session. The DV360 site name where your ad was displayed.
Traffic SourcesSession DV360 source / mediumsessionDv360SourceMediumFalseFalseDimensionThe DV360 Source Medium that led to the session. A combination of the source and medium.
Traffic SourcesSession manual campaign IDsessionManualCampaignIdFalseFalseDimensionThe manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic SourcesSession manual campaign namesessionManualCampaignNameFalseFalseDimensionThe manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic SourcesSession manual creative formatsessionManualCreativeFormatFalseFalseDimensionThe manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic SourcesSession manual marketing tacticsessionManualMarketingTacticFalseFalseDimensionThe manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic SourcesSession manual mediumsessionManualMediumFalseFalseDimensionThe manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic SourcesSession manual sourcesessionManualSourceFalseFalseDimensionThe manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
Traffic SourcesSession manual source / mediumsessionManualSourceMediumFalseFalseDimensionThe manual Source Medium that led to the session. A combination of the source and medium.
Traffic SourcesSession manual source platformsessionManualSourcePlatformFalseFalseDimensionThe manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic SourcesSession primary channel groupsessionPrimaryChannelGroupFalseFalseDimensionThe primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic SourcesSession SA360 ad group IDsessionSa360AdGroupIdFalseFalseDimensionThe SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
Traffic SourcesSession SA360 ad group namesessionSa360AdGroupNameFalseFalseDimensionThe SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic SourcesSession SA360 campaign IDsessionSa360CampaignIdFalseFalseDimensionThe SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
Traffic SourcesSession SA360 campaignsessionSa360CampaignNameFalseFalseDimensionThe SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic SourcesSession SA360 creative formatsessionSa360CreativeFormatFalseFalseDimensionThe SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic SourcesSession SA360 engine account IDsessionSa360EngineAccountIdFalseFalseDimensionThe SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
Traffic SourcesSession SA360 engine account namesessionSa360EngineAccountNameFalseFalseDimensionThe SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic SourcesSession SA360 engine account typesessionSa360EngineAccountTypeFalseFalseDimensionThe SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.
Traffic SourcesSession SA360 keyword textsessionSa360KeywordFalseFalseDimensionThe SA360 Keyword Text that led to the session. The keywords that matched the search query.
Traffic SourcesSession SA360 manager account IDsessionSa360ManagerAccountIdFalseFalseDimensionThe SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
Traffic SourcesSession SA360 manager account namesessionSa360ManagerAccountNameFalseFalseDimensionThe SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic SourcesSession SA360 mediumsessionSa360MediumFalseFalseDimensionThe SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
Traffic SourcesSession SA360 querysessionSa360QueryFalseFalseDimensionThe SA360 Query that led to the session. The search query typed by the user.
Traffic SourcesSession SA360 sourcesessionSa360SourceFalseFalseDimensionThe SA360 Source that led to the session. The search query happened on this site.
Traffic SourcesSession SA360 source / mediumsessionSa360SourceMediumFalseFalseDimensionThe SA360 Source Medium that led to the session. A combination of the source and medium.
LocationCitycityFalseFalseDimensionThe city from which the user activity originated.
LocationCity IDcityIdFalseFalseDimensionThe geographic ID of the city from which the user activity originated, derived from their IP address.
LocationCountrycountryFalseFalseDimensionThe country from which the user activity originated.
LocationCountry CodecountryIdFalseFalseDimensionThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
LocationLanguagelanguageFalseFalseDimensionThe language setting of the user's browser or device. e.g. English
LocationLanguage codelanguageCodeFalseFalseDimensionThe language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
LocationRegionregionFalseFalseDimensionThe geographic region from which the user activity originated, derived from their IP address.
EcommerceItem affiliationitemAffiliationFalseFalseDimensionThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
EcommerceItem branditemBrandFalseFalseDimensionBrand name of the item.
EcommerceItem categoryitemCategoryFalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
EcommerceItem category 2itemCategory2FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
EcommerceItem category 3itemCategory3FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
EcommerceItem category 4itemCategory4FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
EcommerceItem category 5itemCategory5FalseFalseDimensionThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
EcommerceItem IDitemIdFalseFalseDimensionThe ID of the item.
EcommerceItem list IDitemListIdFalseFalseDimensionThe ID of the item list.
EcommerceItem list nameitemListNameFalseFalseDimensionThe name of the item list.
EcommerceItem nameitemNameFalseFalseDimensionThe name of the item.
EcommerceItem promotion creative nameitemPromotionCreativeNameFalseFalseDimensionThe name of the item-promotion creative.
EcommerceItem promotion creative slotitemPromotionCreativeSlotFalseFalseDimensionThe slot of the item-promotion creative.
EcommerceItem promotion IDitemPromotionIdFalseFalseDimensionThe ID of the item promotion.
EcommerceItem promotion nameitemPromotionNameFalseFalseDimensionThe name of the promotion for the item.
EcommerceItem variantitemVariantFalseFalseDimensionThe specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
EcommerceOrder couponorderCouponFalseFalseDimensionCode for the order-level coupon.
EcommerceTransaction IDtransactionIdFalseFalseDimensionThe ID of the ecommerce transaction.
EcommerceCurrencycurrencyCodeFalseFalseDimensionThe local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).
EcommerceItem list positionitemListPositionFalseFalseDimensionThe position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.
EcommerceItem location IDitemLocationIDFalseFalseDimensionThe physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.
Link InfoLink classeslinkClassesFalseFalseDimensionThe HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
Link InfoLink domainlinkDomainFalseFalseDimensionThe destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
Link InfoLink IDlinkIdFalseFalseDimensionThe HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
Link InfoLink textlinkTextFalseFalseDimensionThe link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
Link InfoLink URLlinkUrlFalseFalseDimensionThe full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.
ContentContent groupcontentGroupFalseFalseDimensionA category that applies to items of published content. Populated by the event parameter 'content_group'.
ContentContent IDcontentIdFalseFalseDimensionThe identifier of the selected content. Populated by the event parameter 'content_id'.
ContentContent typecontentTypeFalseFalseDimensionThe category of the selected content. Populated by the event parameter 'content_type'.
ContentLanding pagelandingPageFalseFalseDimensionThe page path associated with the first pageview in a session.
ContentLanding page + query stringlandingPagePlusQueryStringFalseFalseDimensionThe page path + query string associated with the first pageview in a session.
ContentPage locationpageLocationFalseFalseDimensionThe protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
ContentPage pathpagePathFalseFalseDimensionThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
ContentPage path + query stringpagePathPlusQueryStringFalseFalseDimensionThe portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
ContentPage referrerpageReferrerFalseFalseDimensionThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
ContentPage titlepageTitleFalseFalseDimensionThe web page titles used on your site.
ContentPercent scrolledpercentScrolledFalseFalseDimensionThe percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
Google AdsAd formatadFormatFalseFalseDimensionDescribes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Google AdsAd sourceadSourceNameFalseFalseDimensionThe source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
Google AdsAd unitadUnitNameFalseFalseDimensionThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Google AdsGoogle Ads account namegoogleAdsAccountNameFalseFalseDimensionThe Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
Google AdsGoogle Ads ad group IDgoogleAdsAdGroupIdFalseFalseDimensionThe ad group id attributed to the conversion event.
Google AdsGoogle Ads ad group namegoogleAdsAdGroupNameFalseFalseDimensionThe ad group name attributed to the conversion event.
Google AdsGoogle Ads ad network typegoogleAdsAdNetworkTypeFalseFalseDimensionThe advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google AdsGoogle Ads campaign typegoogleAdsCampaignTypeFalseFalseDimensionThe campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google AdsGoogle Ads creative IDgoogleAdsCreativeIdFalseFalseDimensionThe ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Google AdsGoogle Ads customer IDgoogleAdsCustomerIdFalseFalseDimensionThe Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google AdsGoogle Ads keyword textgoogleAdsKeywordFalseFalseDimensionThe matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google AdsGoogle Ads querygoogleAdsQueryFalseFalseDimensionThe search query that led to the conversion event.
Google AdsSession Google Ads account namesessionGoogleAdsAccountNameFalseFalseDimensionThe Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Google AdsSession Google Ads ad group IDsessionGoogleAdsAdGroupIdFalseFalseDimensionThe Ad Group Id in Google Ads for a session.
Google AdsSession Google Ads ad group namesessionGoogleAdsAdGroupNameFalseFalseDimensionThe Ad Group Name in Google Ads for a session.
Google AdsSession Google Ads ad network typesessionGoogleAdsAdNetworkTypeFalseFalseDimensionThe advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google AdsSession Google Ads campaign IDsessionGoogleAdsCampaignIdFalseFalseDimensionThe Campaign ID for the Google Ads Campaign that led to this session
Google AdsSession Google Ads campaign NamesessionGoogleAdsCampaignNameFalseFalseDimensionThe Campaign Name for the Google Ads Campaign that led to this session
Google AdsSession Google Ads campaign typesessionGoogleAdsCampaignTypeFalseFalseDimensionThe campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google AdsSession Google Ads creative IDsessionGoogleAdsCreativeIdFalseFalseDimensionThe ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Google AdsSession Google Ads customer IDsessionGoogleAdsCustomerIdFalseFalseDimensionThe Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google AdsSession Google Ads keyword textsessionGoogleAdsKeywordFalseFalseDimensionThe matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google AdsSession Google Ads querysessionGoogleAdsQueryFalseFalseDimensionThe search query that led to the session.
Google AdsSession manual ad contentsessionManualAdContentFalseFalseDimensionThe ad content that led to a session. Populated by the utm_content parameter.
Browser and NetworkBrowserbrowserFalseFalseDimensionThe browsers used to view your website.
Browser and NetworkHostnamehostNameFalseFalseDimensionIncludes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Browser and NetworkDevice brandmobileDeviceBrandingFalseFalseDimensionManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Browser and NetworkDevicemobileDeviceMarketingNameFalseFalseDimensionThe branded device name (examples: Galaxy S10 or P30 Pro).
Browser and NetworkMobile modelmobileDeviceModelFalseFalseDimensionThe mobile device model name (examples: iPhone X or SM-G950F).
Browser and NetworkOperating systemoperatingSystemFalseFalseDimensionThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
Browser and NetworkOS versionoperatingSystemVersionFalseFalseDimensionThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Browser and NetworkOperating system with versionoperatingSystemWithVersionFalseFalseDimensionThe operating system and version. For example, Android 10 or Windows 7.
Browser and NetworkPlatformplatformFalseFalseDimensionThe platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Browser and NetworkPlatform / device categoryplatformDeviceCategoryFalseFalseDimensionThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Browser and NetworkScreen resolutionscreenResolutionFalseFalseDimensionThe screen resolution of the user's monitor. For example, 1920x1080.
DeviceDevice categorydeviceCategoryFalseFalseDimensionThe type of device: Desktop, Tablet, or Mobile.
DeviceDevice modeldeviceModelFalseFalseDimensionThe mobile device model (example: iPhone 10,6).
EventsEvent nameeventNameFalseFalseDimensionThe name of the event.
EventsIs conversion eventisConversionEventFalseFalseDimensionThe string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
User/SessionNew / returningnewVsReturningFalseFalseDimensionNew users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
User/SessionAudience IDaudienceIdFalseFalseDimensionThe numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/SessionAudience nameaudienceNameFalseFalseDimensionThe given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/SessionInterestsbrandingInterestFalseFalseDimensionInterests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
User/SessionSigned in with user IDsignedInWithUserIdFalseFalseDimensionThe string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
User/SessionAgeuserAgeBracketFalseFalseDimensionUser age brackets.
User/SessionGenderuserGenderFalseFalseDimensionUser gender.
User/SessionAudience resource nameaudienceResourceNameFalseFalseDimensionThe resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).
App TrackingApp versionappVersionFalseFalseDimensionThe app's versionName (Android) or short bundle version (iOS).
App TrackingPage path and screen classunifiedPagePathScreenFalseFalseDimensionThe page path (web) or screen class (app) on which the event was logged.
App TrackingPage path + query string and screen classunifiedPageScreenFalseFalseDimensionThe page path and query string (web) or screen class (app) on which the event was logged.
App TrackingPage title and screen classunifiedScreenClassFalseFalseDimensionThe page title (web) or screen class (app) on which the event was logged.
App TrackingPage title and screen nameunifiedScreenNameFalseFalseDimensionThe page title (web) or screen name (app) on which the event was logged.
Lifetime Value and CohortsCohort Nth DaycohortNthDayTrueFalseDimensionDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Lifetime Value and CohortsCohort Nth WeekcohortNthWeekTrueFalseDimensionWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Lifetime Value and CohortsCohort Nth MonthcohortNthMonthTrueFalseDimensionMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Lifetime Value and CohortsFirst session datefirstSessionDateFalseFalseDimensionThe date the user's first session occurred, formatted as YYYYMMDD.
Lifetime Value and CohortsFirst user campaign IDfirstUserCampaignIdFalseFalseDimensionIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
Lifetime Value and CohortsFirst user campaignfirstUserCampaignNameFalseFalseDimensionName of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
Lifetime Value and CohortsFirst user default channel groupingfirstUserDefaultChannelGroupingFalseFalseDimensionThe default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Lifetime Value and CohortsFirst user Google Ads account namefirstUserGoogleAdsAccountNameFalseFalseDimensionThe Account name from Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad group IDfirstUserGoogleAdsAdGroupIdFalseFalseDimensionThe Ad Group Id in Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad group namefirstUserGoogleAdsAdGroupNameFalseFalseDimensionThe Ad Group Name in Google Ads that first acquired the user.
Lifetime Value and CohortsFirst user Google Ads ad network typefirstUserGoogleAdsAdNetworkTypeFalseFalseDimensionThe advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Lifetime Value and CohortsFirst user Google Ads campaign typefirstUserGoogleAdsCampaignTypeFalseFalseDimensionThe campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Lifetime Value and CohortsFirst user Google Ads creative IDfirstUserGoogleAdsCreativeIdFalseFalseDimensionThe ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Lifetime Value and CohortsFirst user Google Ads customer IDfirstUserGoogleAdsCustomerIdFalseFalseDimensionThe Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Lifetime Value and CohortsFirst user Google Ads keyword textfirstUserGoogleAdsKeywordFalseFalseDimensionThe matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Lifetime Value and CohortsFirst user Google Ads queryfirstUserGoogleAdsQueryFalseFalseDimensionThe search query that first acquired the user.
Lifetime Value and CohortsFirst user manual ad contentfirstUserManualAdContentFalseFalseDimensionThe ad content that first acquired the user. Populated by the utm_content parameter.
Lifetime Value and CohortsFirst user manual termfirstUserManualTermFalseFalseDimensionThe term that first acquired the user. Populated by the utm_term parameter.
Lifetime Value and CohortsFirst user mediumfirstUserMediumFalseFalseDimensionThe medium that first acquired the user to your website or app.
Lifetime Value and CohortsFirst user sourcefirstUserSourceFalseFalseDimensionThe source that first acquired the user to your website or app.
Lifetime Value and CohortsFirst user source / mediumfirstUserSourceMediumFalseFalseDimensionThe combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Lifetime Value and CohortsFirst user source platformfirstUserSourcePlatformFalseFalseDimensionThe source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Lifetime Value and CohortsManual ad contentmanualAdContentFalseFalseDimensionThe ad content attributed to the conversion event. Populated by the utm_content parameter.
Lifetime Value and CohortsManual termmanualTermFalseFalseDimensionThe term attributed to the conversion event. Populated by the utm_term parameter.
VideoVideo providervideoProviderFalseFalseDimensionThe source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.
VideoVideo titlevideoTitleFalseFalseDimensionThe title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
VideoVideo URLvideoUrlFalseFalseDimensionThe url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
AttributionCM360 account IDcm360AccountIdFalseFalseDimensionThe CM360 Account ID that led to the conversion event. Identifies the CM360 Account.
AttributionCM360 account namecm360AccountNameFalseFalseDimensionThe CM360 Account Name that led to the conversion event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
AttributionCM360 advertiser IDcm360AdvertiserIdFalseFalseDimensionThe CM360 Advertiser ID that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
AttributionCM360 advertiser namecm360AdvertiserNameFalseFalseDimensionThe CM360 Advertiser Name that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
AttributionCM360 campaign IDcm360CampaignIdFalseFalseDimensionThe CM360 Campaign ID that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
AttributionCM360 campaign namecm360CampaignNameFalseFalseDimensionThe CM360 Campaign Name that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
AttributionCM360 creative formatcm360CreativeFormatFalseFalseDimensionThe CM360 Creative Format that led to the conversion event. CM360 creative formats are also referred to as creative types.
AttributionCM360 creative IDcm360CreativeIdFalseFalseDimensionThe CM360 Creative ID that led to the conversion event. Identifies a CM360 creative.
AttributionCM360 creative namecm360CreativeNameFalseFalseDimensionThe CM360 Creative Name that led to the conversion event. The name given to a CM360 creative.
AttributionCM360 creative typecm360CreativeTypeFalseFalseDimensionThe CM360 Creative Type that led to the conversion event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
AttributionCM360 creative type IDcm360CreativeTypeIdFalseFalseDimensionThe CM360 Creative Type ID that led to the conversion event. Identifies a CM360 creative type.
AttributionCM360 creative versioncm360CreativeVersionFalseFalseDimensionThe CM360 Creative Version that led to the conversion event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
AttributionCM360 mediumcm360MediumFalseFalseDimensionThe CM360 Medium that led to the conversion event. The CM360 medium is also referred to as the placement cost structure.
AttributionCM360 placement cost structurecm360PlacementCostStructureFalseFalseDimensionThe CM360 Placement Cost Structure that led to the conversion event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
AttributionCM360 placement IDcm360PlacementIdFalseFalseDimensionThe CM360 Placement ID that led to the conversion event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
AttributionCM360 placement namecm360PlacementNameFalseFalseDimensionThe CM360 Placement Name that led to the conversion event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
AttributionCM360 rendering IDcm360RenderingIdFalseFalseDimensionThe CM360 Rendering ID that led to the conversion event. Identifies a CM360 creative.
AttributionCM360 site IDcm360SiteIdFalseFalseDimensionThe CM360 Site ID that led to the conversion event. Identifies a CM360 site.
AttributionCM360 site namecm360SiteNameFalseFalseDimensionThe CM360 Site Name that led to the conversion event. The CM360 Site name from which the ad space was purchased.
AttributionCM360 sourcecm360SourceFalseFalseDimensionThe CM360 Source that led to the conversion event. The CM360 source is also referred to as the site name.
AttributionCM360 source / mediumcm360SourceMediumFalseFalseDimensionThe CM360 Source Medium that led to the conversion event. A combination of the source and medium.
AttributionDefault channel groupdefaultChannelGroupFalseFalseDimensionThe conversion's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
AttributionDV360 advertiser IDdv360AdvertiserIdFalseFalseDimensionThe DV360 Advertiser ID that led to the conversion event. Identifies the DV360 advertiser.
AttributionDV360 advertiser namedv360AdvertiserNameFalseFalseDimensionThe DV360 Advertiser Name that led to the conversion event. DV360 advertisers represent real-life businesses that run advertising campaigns.
AttributionDV360 campaign IDdv360CampaignIdFalseFalseDimensionThe DV360 Campaign ID that led to the conversion event. Identifies the DV360 campaign.
AttributionDV360 campaign namedv360CampaignNameFalseFalseDimensionThe DV360 Campaign Name that led to the conversion event. DV360 campaigns group together related insertion orders with a common business goal.
AttributionDV360 creative formatdv360CreativeFormatFalseFalseDimensionThe DV360 Creative Format that led to the conversion event. Also referred to as the creative type. For example, expandable, video, or native.
AttributionDV360 creative IDdv360CreativeIdFalseFalseDimensionThe DV360 Creative ID that led to the conversion event. Identifies the DV360 creative.
AttributionDV360 creative namedv360CreativeNameFalseFalseDimensionThe DV360 Creative Name that led to the conversion event. The name given to a DV360 creative.
AttributionDV360 exchange IDdv360ExchangeIdFalseFalseDimensionThe DV360 Exchange ID that led to the conversion event. Identifies the DV360 exchange.
AttributionDV360 exchange namedv360ExchangeNameFalseFalseDimensionThe DV360 Exchange Name that led to the conversion event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
AttributionDV360 insertion order IDdv360InsertionOrderIdFalseFalseDimensionThe DV360 Insertion Order ID that led to the conversion event. Identifies the DV360 insertion order.
AttributionDV360 insertion order namedv360InsertionOrderNameFalseFalseDimensionThe DV360 Insertion Order Name that led to the conversion event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
AttributionDV360 line item IDdv360LineItemIdFalseFalseDimensionThe DV360 Line Item ID that led to the conversion event. Identifies the DV360 line item.
AttributionDV360 line item namedv360LineItemNameFalseFalseDimensionThe DV360 Line Item Name that led to the conversion event. A DV360 line item bids on impressions and serves creatives to inventory sources.
AttributionDV360 mediumdv360MediumFalseFalseDimensionThe DV360 Medium that led to the conversion event. The billable outcome of the insertion order. For example, `cpm`.
AttributionDV360 partner IDdv360PartnerIdFalseFalseDimensionThe DV360 Partner ID that led to the conversion event. Identifies the DV360 partner.
AttributionDV360 partner namedv360PartnerNameFalseFalseDimensionThe DV360 Partner Name that led to the conversion event. DV360 partners represent agencies, trading desks, or large individual advertisers.
AttributionDV360 sourcedv360SourceFalseFalseDimensionThe DV360 Source that led to the conversion event. The DV360 site name where your ad was displayed.
AttributionDV360 source / mediumdv360SourceMediumFalseFalseDimensionThe DV360 Source Medium that led to the conversion event. A combination of the source and medium.
AttributionGoogle Ads campaign IDgoogleAdsCampaignIdFalseFalseDimensionThe campaign ID for the Google Ads campaign attributed to the conversion event.
AttributionGoogle Ads campaigngoogleAdsCampaignNameFalseFalseDimensionThe campaign name for the Google Ads campaign attributed to the conversion event.
AttributionManual campaign IDmanualCampaignIdFalseFalseDimensionThe manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
AttributionManual campaign namemanualCampaignNameFalseFalseDimensionThe manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
AttributionManual creative formatmanualCreativeFormatFalseFalseDimensionThe manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
AttributionManual marketing tacticmanualMarketingTacticFalseFalseDimensionThe manual Marketing Tactic that led to the conversion event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
AttributionManual mediummanualMediumFalseFalseDimensionThe manual Medium that led to the conversion event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
AttributionManual sourcemanualSourceFalseFalseDimensionThe manual Source that led to the conversion event. The referrer. Populated by `utm_source` URL parameter.
AttributionManual source / mediummanualSourceMediumFalseFalseDimensionThe manual Source Medium that led to the conversion event. A combination of the source and medium.
AttributionManual source platformmanualSourcePlatformFalseFalseDimensionThe manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
AttributionPrimary channel groupprimaryChannelGroupFalseFalseDimensionThe primary channel group attributed to the conversion event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
AttributionSA360 ad group IDsa360AdGroupIdFalseFalseDimensionThe SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.
AttributionSA360 ad group namesa360AdGroupNameFalseFalseDimensionThe SA360 Ad Group Name that led to the conversion event. SA360 Ad groups contain ads and keywords that relate to each other.
AttributionSA360 campaign IDsa360CampaignIdFalseFalseDimensionThe SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.
AttributionSA360 campaignsa360CampaignNameFalseFalseDimensionThe SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
AttributionSA360 creative formatsa360CreativeFormatFalseFalseDimensionThe SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.
AttributionSA360 engine account IDsa360EngineAccountIdFalseFalseDimensionThe SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.
AttributionSA360 engine account namesa360EngineAccountNameFalseFalseDimensionThe SA360 Engine Account Name that led to the conversion event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
AttributionSA360 engine account typesa360EngineAccountTypeFalseFalseDimensionThe SA360 Engine Account Type that led to the conversion event. The type of engine used by the search engine account.
AttributionSA360 keyword textsa360KeywordTextFalseFalseDimensionThe SA360 Keyword Text that led to the conversion event. The keywords that matched the search query.
AttributionSA360 manager account IDsa360ManagerAccountIdFalseFalseDimensionThe SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.
AttributionSA360 manager account namesa360ManagerAccountNameFalseFalseDimensionThe SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
AttributionSA360 mediumsa360MediumFalseFalseDimensionThe SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, `cpc`.
AttributionSA360 querysa360QueryFalseFalseDimensionThe SA360 Query that led to the conversion event. The search query typed by the user.
AttributionSA360 sourcesa360SourceFalseFalseDimensionThe SA360 Source that led to the conversion event. The search query happened on this site.
AttributionSA360 source / mediumsa360SourceMediumFalseFalseDimensionThe SA360 Source Medium that led to the conversion event. A combination of the source and medium.
GeographyContinentcontinentFalseFalseDimensionThe continent from which the user activity originated. For example, `Americas` or `Asia`.
GeographyContinent IDcontinentIdFalseFalseDimensionThe geographic ID of the continent from which the user activity originated, derived from their IP address.
OtherAchievement IDachievementIdFalseFalseDimensionThe achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.
OtherCharactercharacterFalseFalseDimensionThe player character in a game for an event. Populated by the event parameter 'character'.
OtherFile extensionfileExtensionFalseFalseDimensionThe extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
OtherFile namefileNameFalseFalseDimensionThe page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.
OtherGroup IDgroupIdFalseFalseDimensionThe player group ID in a game for an event. Populated by the event parameter 'group_id'.
OtherLevellevelFalseFalseDimensionThe player's level in a game. Populated by the event parameter 'level'.
OtherMethodmethodFalseFalseDimensionThe method by which an event was triggered. Populated by the event parameter 'method'.
OtherOutboundoutboundFalseFalseDimensionReturns 'true' if the link lead to a site is not a part of the property\u2019s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
OtherShipping tiershippingTierFalseFalseDimensionThe shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.
OtherTest data filter nametestDataFilterNameFalseFalseDimensionThe name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.
OtherVirtual currency namevirtualCurrencyNameFalseFalseDimensionThe name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.
OtherVisiblevisibleFalseFalseDimensionReturns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
OtherTest data filter IDtestDataFilterIdFalseFalseDimensionThe numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
Traffic SourceFirst user DV360 line item namefirstUserDv360LineItemNameFalseFalseDimensionThe DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.
User/Session1-day active usersactive1DayUsersFalseFalseMetricThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
User/Session28-day active usersactive28DayUsersFalseFalseMetricThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
User/Session7-day active usersactive7DayUsersFalseFalseMetricThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
User/SessionActive usersactiveUsersFalseFalseMetricThe number of distinct users who visited your site or app.
User/SessionBounce ratebounceRateTrueTrueMetricThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
User/SessionDAU / MAUdauPerMauFalseFalseMetricThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
User/SessionDAU / WAUdauPerWauFalseFalseMetricThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
User/SessionEngaged sessionsengagedSessionsFalseFalseMetricThe number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
User/SessionEngagement rateengagementRateFalseTrueMetricThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
User/SessionNew usersnewUsersFalseFalseMetricThe number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
User/SessionViewsscreenPageViewsFalseFalseMetricThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User/SessionViews per sessionscreenPageViewsPerSessionFalseFalseMetricThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User/SessionSessionssessionsFalseFalseMetricThe number of sessions that began on your site or app (event triggered: session_start).
User/SessionSessions per usersessionsPerUserFalseTrueMetricThe average number of sessions per user (Sessions divided by Active Users).
User/SessionSession Conversion RateconversionRateFalseFalseMetricThe percentage of sessions in which any conversion event was triggered.
User/SessionTotal userstotalUsersFalseFalseMetricThe percentage of users who triggered any conversion event.
User/SessionUser engagement duration (seconds)userEngagementDurationFalseFalseMetricThe total amount of time (in seconds) your website or app was in the foreground of users devices.
User/SessionAverage user engagement duration (seconds)userEngagementDurationperSessionFalseTrueMetricThe total amount of time (in seconds) your website or app was in the foreground of users devices per session.
User/SessionWAU / MAUwauPerMauFalseFalseMetricThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
User/SessionUser conversion rate for purchaseuserConversionRate:purchaseFalseFalseMetricThe percentage of users who triggered a specific conversion event.
User/SessionSession key event ratesessionKeyEventRateFalseFalseMetricThe percentage of sessions in which any key event was triggered.
User/SessionUser key event rateuserKeyEventRateFalseFalseMetricThe percentage of users who triggered any key event.
EcommerceAdd-to-cartsaddToCartsFalseFalseMetricThe number of times users added items to their shopping carts.
EcommerceCart-to-view ratecartToViewRateFalseFalseMetricThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
EcommerceCheckoutscheckoutsFalseFalseMetricThe number of times users started the checkout process.
EcommerceGross Purchase RevenuegrossPurchaseRevenueFalseFalseMetricThe sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging
EcommerceEcommerce purchasesecommercePurchasesFalseFalseMetricThe number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
EcommerceFirst-time purchaser conversionfirstTimePurchaserConversionRateFalseFalseMetricThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
EcommerceFirst time purchasersfirstTimePurchasersFalseFalseMetricThe number of users that completed their first purchase event.
EcommerceFirst-time purchasers per new userfirstTimePurchasersPerNewUserFalseTrueMetricThe average number of first time purchasers per new user.
EcommerceItem list click through rateitemListClickThroughRateFalseFalseMetricThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
EcommerceItem promotion click through rateitemPromotionClickThroughRateFalseFalseMetricThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
EcommerceItem view eventsitemViewEventsFalseFalseMetricThe number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event.
EcommerceItem revenueitemRevenueFalseFalseMetricThe total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
EcommerceItems added to cartitemsAddedToCartFalseFalseMetricThe number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events.
EcommerceItems vieweditemsViewedFalseFalseMetricThe number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.
EcommerceItems checked outitemsCheckedOutFalseFalseMetricThe number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events.
EcommerceItems clicked in listitemsClickedInListFalseFalseMetricThe number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events.
EcommerceItems clicked in promotionitemsClickedInPromotionFalseFalseMetricThe number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events.
EcommerceItems purchaseditemsPurchasedFalseFalseMetricThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
EcommerceItems viewed in listitemsViewedInListFalseFalseMetricThe number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events.
EcommerceItems viewed in promotionitemsViewedInPromotionFalseFalseMetricThe number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events.
EcommerceTotal purchaserstotalPurchasersFalseFalseMetricThe number of users that logged purchase events for the time period selected.
EcommerceGross item revenuegrossItemRevenueFalseFalseMetricThe total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
EcommerceItem discount amountitemDiscountAmountFalseFalseMetricThe monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.
EcommerceItem-list click eventsitemListClickEventsFalseFalseMetricThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.
EcommerceItem-list view eventsitemListViewEventsFalseFalseMetricThe number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
EcommerceItem refund amountitemRefundAmountFalseFalseMetricItem refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.
EcommercePromotion clickspromotionClicksFalseFalseMetricThe number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
EcommercePromotion viewspromotionViewsFalseFalseMetricThe number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
EcommerceRefund amountrefundAmountFalseFalseMetricThe total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.
EventsAverage purchase revenueaveragePurchaseRevenueFalseFalseMetricThe average purchase revenue in the transaction group of events.
EventsARPPUaveragePurchaseRevenuePerPayingUserFalseFalseMetricAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
EventsAverage purchase revenue per useraveragePurchaseRevenuePerUserFalseFalseMetricThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
EventsARPUaverageRevenuePerUserFalseFalseMetricAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
EventsAverage session durationaverageSessionDurationFalseFalseMetricThe average duration (in seconds) of users sessions.
EventsCrash-affected userscrashAffectedUsersFalseFalseMetricThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'.
EventsCrash-free users ratecrashFreeUsersRateFalseFalseMetricThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
EventsEvent counteventCountFalseFalseMetricThe count of events.
EventsEvent count per usereventCountPerUserFalseTrueMetricThe average number of events per user (Event count divided by Active users).
EventsEvent valueeventValueFalseFalseMetricThe sum of the event parameter named 'value'.
EventsEvents per sessioneventsPerSessionFalseTrueMetricThe average number of events per session (Event count divided by Sessions).
EventsPurchase revenuepurchaseRevenueFalseFalseMetricThe sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
EventsPurchase-to-view ratepurchaseToViewRateFalseFalseMetricThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
EventsReturn on ad spendreturnOnAdSpendFalseFalseMetricReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
EventsShipping amountshippingAmountFalseFalseMetricShipping amount associated with a transaction. Populated by the 'shipping' event parameter.
EventsTax amounttaxAmountFalseFalseMetricTax amount associated with a transaction. Populated by the 'tax' event parameter.
EventsTotal ad revenuetotalAdRevenueFalseFalseMetricThe total advertising revenue from both Admob and third-party sources.
EventsTotal revenuetotalRevenueFalseFalseMetricThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
EventsTransactionstransactionsFalseFalseMetricThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
EventsTransactions per purchasertransactionsPerPurchaserFalseTrueMetricThe average numer of transactions per purchaser.
AdsAd unit exposureadUnitExposureFalseFalseMetricThe time that an ad unit was exposed to a user, in milliseconds.
AdsPublisher ad clickspublisherAdClicksFalseFalseMetricThe number of ad_click events.
AdsPublisher ad impressionspublisherAdImpressionsFalseFalseMetricThe number of ad_impression events.
AdsAdvertiser ad costadvertiserAdCostFalseFalseMetricThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts.
AdsAdvertiser ad clicksadvertiserAdClicksFalseFalseMetricTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers.
AdsAds cost per clickadvertiserAdCostPerClickFalseTrueMetricAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
AdsAds Cost per key eventadvertiserAdCostPerConversionFalseTrueMetricCost per conversion is ad cost divided by conversions.
Lifetime Value and CohortsCohort active userscohortActiveUsersFalseFalseMetricThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Lifetime Value and CohortsCohort total userscohortTotalUsersFalseFalseMetricThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
Page / ScreenViews per userscreenPageViewsPerUserFalseFalseMetricThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
EventConversions count for purchaseconversions:purchaseFalseFalseMetricThe count of a specific conversion event.
EventKey eventskeyEventsFalseFalseMetricThe count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.
OtherAds impressionsadvertiserAdImpressionsFalseFalseMetricThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
OtherScrolled usersscrolledUsersFalseFalseMetricThe number of unique users who scrolled down at least 90% of the page.
OtherPurchaser ratepurchaserRateFalseFalseMetricThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
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