Metrics | Dataslayer

Google Analytics 4

Group	Field	ID	Type	Description
Dataslayer Dimensions	Hub Account	hub_account	Dimension
Dataslayer Dimensions	Connector name	connector_name	Dimension
Time	Date	date	Dimension	The date of the session formatted as YYYYMMDD.
Time	Year	year	Dimension	The year of the session, a four-digit year from 2005 to the current year.
Time	Month	month	Dimension	Month of the session, a two digit integer from 01 to 12.
Time	Week (Starting on Sunday)	week	Dimension	The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Time	Day of the month	day	Dimension	The day of the month, a two-digit number from 01 to 31.
Time	Hour	hour	Dimension	A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
Time	Minute	minute	Dimension	Returns the minutes, between 00 and 59, in the hour.
Time	Nth year	nthYear	Dimension	The number of years since the start of the date range. The starting year is 0000.
Time	Month Index	nthMonth	Dimension	The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
Time	Week Index	nthWeek	Dimension	The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
Time	Day Index	nthDay	Dimension	The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
Time	Minute Index	nthMinute	Dimension	The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
Time	Hour Index	nthHour	Dimension	The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
Time	Day of Week	dayOfWeek	Dimension	Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
Time	Date-Hour	dateHour	Dimension	Combined values of ga:date and ga:hour formated as YYYYMMDDHH.
Time	Date-Hour-Minute	dateHourMinute	Dimension	Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
Time	Year-Month	yearMonth	Dimension	Combined values of ga:year and ga:month.
Time	Year-Week (Starting on Sunday)	yearWeek	Dimension	Combined values of ga:year and ga:week.
Time	Week (Starting on Monday)	isoWeek	Dimension	ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
Time	Year-Week (Starting on Monday)	isoYearIsoWeek	Dimension	Combined values of ga:isoYear and ga:isoWeek.
Time	Day of week name	dayOfWeekName	Dimension	The day of the week in English. This dimension has values such as Sunday or Monday.
Time	ISO year	isoYear	Dimension	The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
Property	Property name	property_name	Dimension
Property	Property id	property_id	Dimension
Property	Stream ID	streamId	Dimension	The numeric data stream identifier for your app or website.
Property	Stream name	streamName	Dimension	The data stream name for your app or website.
Traffic Sources	Campaign ID	campaignId	Dimension	The identifier of the marketing campaign. Present only for conversion events.
Traffic Sources	Campaign	campaignName	Dimension	The name of the marketing campaign. Present only for conversion events.
Traffic Sources	Campaign (lowercase)	campaignNameLowerCase	Dimension	The name of the marketing campaign. Present only for conversion events.
Traffic Sources	Default channel grouping	defaultChannelGrouping	Dimension	The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic Sources	Medium	medium	Dimension	The medium attributed to the conversion event.
Traffic Sources	Search term	searchTerm	Dimension	The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
Traffic Sources	Session default channel grouping	sessionDefaultChannelGrouping	Dimension	The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Traffic Sources	Session manual term	sessionManualTerm	Dimension	The term that led to a session. Populated by the utm_term parameter.
Traffic Sources	Session medium	sessionMedium	Dimension	The medium that initiated a session on your website or app.
Traffic Sources	Session source	sessionSource	Dimension	The source that initiated a session on your website or app.
Traffic Sources	Session source / medium	sessionSourceMedium	Dimension	The combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Traffic Sources	Session source platform	sessionSourcePlatform	Dimension	The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic Sources	Session campaign ID	sessionCampaignId	Dimension	The marketing campaign id for a session. Includes Google Ads Campaigns.
Traffic Sources	Session campaign	sessionCampaignName	Dimension	The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
Traffic Sources	Source	source	Dimension	The source attributed to the conversion event.
Traffic Sources	Source / medium	sourceMedium	Dimension	The combined values of the dimensions 'source' and 'medium'.
Traffic Sources	Source platform	sourcePlatform	Dimension	The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Traffic Sources	First user CM360 account ID	firstUserCm360AccountId	Dimension	The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
Traffic Sources	First user CM360 account name	firstUserCm360AccountName	Dimension	The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic Sources	First user CM360 advertiser ID	firstUserCm360AdvertiserId	Dimension	The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
Traffic Sources	First user CM360 advertiser name	firstUserCm360AdvertiserName	Dimension	The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic Sources	First user CM360 campaign ID	firstUserCm360CampaignId	Dimension	The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
Traffic Sources	First user CM360 campaign name	firstUserCm360CampaignName	Dimension	The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic Sources	First user CM360 creative format	firstUserCm360CreativeFormat	Dimension	The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
Traffic Sources	First user CM360 creative ID	firstUserCm360CreativeId	Dimension	The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
Traffic Sources	First user CM360 creative name	firstUserCm360CreativeName	Dimension	The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
Traffic Sources	First user CM360 creative type	firstUserCm360CreativeType	Dimension	The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic Sources	First user CM360 creative type ID	firstUserCm360CreativeTypeId	Dimension	The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
Traffic Sources	First user CM360 creative version	firstUserCm360CreativeVersion	Dimension	The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic Sources	First user CM360 medium	firstUserCm360Medium	Dimension	The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
Traffic Sources	First user CM360 placement cost structure	firstUserCm360PlacementCostStructure	Dimension	The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic Sources	First user CM360 placement ID	firstUserCm360PlacementId	Dimension	The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources	First user CM360 placement name	firstUserCm360PlacementName	Dimension	The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources	First user CM360 rendering ID	firstUserCm360RenderingId	Dimension	The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
Traffic Sources	First user CM360 site ID	firstUserCm360SiteId	Dimension	The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
Traffic Sources	First user CM360 site name	firstUserCm360SiteName	Dimension	The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
Traffic Sources	First user CM360 source	firstUserCm360Source	Dimension	The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
Traffic Sources	First user CM360 source / medium	firstUserCm360SourceMedium	Dimension	The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources	First user default channel group	firstUserDefaultChannelGroup	Dimension	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic Sources	First user DV360 advertiser ID	firstUserDv360AdvertiserId	Dimension	The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
Traffic Sources	First user DV360 advertiser name	firstUserDv360AdvertiserName	Dimension	The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic Sources	First user DV360 campaign ID	firstUserDv360CampaignId	Dimension	The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
Traffic Sources	First user DV360 campaign name	firstUserDv360CampaignName	Dimension	The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.
Traffic Sources	First user DV360 creative format	firstUserDv360CreativeFormat	Dimension	The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.
Traffic Sources	First user DV360 creative ID	firstUserDv360CreativeId	Dimension	The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
Traffic Sources	First user DV360 creative name	firstUserDv360CreativeName	Dimension	The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
Traffic Sources	First user DV360 exchange ID	firstUserDv360ExchangeId	Dimension	The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
Traffic Sources	First user DV360 exchange name	firstUserDv360ExchangeName	Dimension	The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic Sources	First user DV360 insertion order ID	firstUserDv360InsertionOrderId	Dimension	The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
Traffic Sources	First user DV360 insertion order name	firstUserDv360InsertionOrderName	Dimension	The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic Sources	First user DV360 line item ID	firstUserDv360LineItemId	Dimension	The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
Traffic Sources	First user DV360 medium	firstUserDv360Medium	Dimension	The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
Traffic Sources	First user DV360 partner ID	firstUserDv360PartnerId	Dimension	The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
Traffic Sources	First user DV360 partner name	firstUserDv360PartnerName	Dimension	The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic Sources	First user DV360 source	firstUserDv360Source	Dimension	The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
Traffic Sources	First user DV360 source / medium	firstUserDv360SourceMedium	Dimension	The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources	First user Google Ads campaign ID	firstUserGoogleAdsCampaignId	Dimension	Identifier of the Google Ads marketing campaign that first acquired the user.
Traffic Sources	First user Google Ads campaign	firstUserGoogleAdsCampaignName	Dimension	Name of the Google Ads marketing campaign that first acquired the user.
Traffic Sources	First user manual campaign ID	firstUserManualCampaignId	Dimension	The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic Sources	First user manual campaign name	firstUserManualCampaignName	Dimension	The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic Sources	First user manual creative format	firstUserManualCreativeFormat	Dimension	The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic Sources	First user manual marketing tactic	firstUserManualMarketingTactic	Dimension	The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic Sources	First user manual medium	firstUserManualMedium	Dimension	The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic Sources	First user manual source	firstUserManualSource	Dimension	The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
Traffic Sources	First user manual source / medium	firstUserManualSourceMedium	Dimension	The manual Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources	First user manual source platform	firstUserManualSourcePlatform	Dimension	The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic Sources	First user primary channel group	firstUserPrimaryChannelGroup	Dimension	The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic Sources	First user SA360 ad group ID	firstUserSa360AdGroupId	Dimension	The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
Traffic Sources	First user SA360 ad group name	firstUserSa360AdGroupName	Dimension	The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic Sources	First user SA360 campaign ID	firstUserSa360CampaignId	Dimension	The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
Traffic Sources	First user SA360 campaign	firstUserSa360CampaignName	Dimension	The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic Sources	First user SA360 creative format	firstUserSa360CreativeFormat	Dimension	The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic Sources	First user SA360 engine account ID	firstUserSa360EngineAccountId	Dimension	The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
Traffic Sources	First user SA360 engine account name	firstUserSa360EngineAccountName	Dimension	The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic Sources	First user SA360 engine account type	firstUserSa360EngineAccountType	Dimension	The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
Traffic Sources	First user SA360 keyword text	firstUserSa360KeywordText	Dimension	The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
Traffic Sources	First user SA360 manager account ID	firstUserSa360ManagerAccountId	Dimension	The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
Traffic Sources	First user SA360 manager account name	firstUserSa360ManagerAccountName	Dimension	The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic Sources	First user SA360 medium	firstUserSa360Medium	Dimension	The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
Traffic Sources	First user SA360 query	firstUserSa360Query	Dimension	The SA360 Query that originally acquired the user. The search query typed by the user.
Traffic Sources	First user SA360 source	firstUserSa360Source	Dimension	The SA360 Source that originally acquired the user. The search query happened on this site.
Traffic Sources	First user SA360 source / medium	firstUserSa360SourceMedium	Dimension	The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
Traffic Sources	Session CM360 account ID	sessionCm360AccountId	Dimension	The CM360 Account ID that led to the session. Identifies the CM360 account.
Traffic Sources	Session CM360 account name	sessionCm360AccountName	Dimension	The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Traffic Sources	Session CM360 advertiser ID	sessionCm360AdvertiserId	Dimension	The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
Traffic Sources	Session CM360 advertiser name	sessionCm360AdvertiserName	Dimension	The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Traffic Sources	Session CM360 campaign ID	sessionCm360CampaignId	Dimension	The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
Traffic Sources	Session CM360 campaign name	sessionCm360CampaignName	Dimension	The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Traffic Sources	Session CM360 creative format	sessionCm360CreativeFormat	Dimension	The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
Traffic Sources	Session CM360 creative ID	sessionCm360CreativeId	Dimension	The CM360 Creative ID that led to the session. Identifies a CM360 creative.
Traffic Sources	Session CM360 creative name	sessionCm360CreativeName	Dimension	The CM360 Creative Name that led to the session. The name given to a CM360 creative.
Traffic Sources	Session CM360 creative type	sessionCm360CreativeType	Dimension	The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Traffic Sources	Session CM360 creative type ID	sessionCm360CreativeTypeId	Dimension	The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
Traffic Sources	Session CM360 creative version	sessionCm360CreativeVersion	Dimension	The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Traffic Sources	Session CM360 medium	sessionCm360Medium	Dimension	The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
Traffic Sources	Session CM360 placement cost structure	sessionCm360PlacementCostStructure	Dimension	The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Traffic Sources	Session CM360 placement ID	sessionCm360PlacementId	Dimension	The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources	Session CM360 placement name	sessionCm360PlacementName	Dimension	The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Traffic Sources	Session CM360 rendering ID	sessionCm360RenderingId	Dimension	The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
Traffic Sources	Session CM360 site ID	sessionCm360SiteId	Dimension	The CM360 Site ID that led to the session. Identifies a CM360 site.
Traffic Sources	Session CM360 site name	sessionCm360SiteName	Dimension	The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
Traffic Sources	Session CM360 source	sessionCm360Source	Dimension	The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
Traffic Sources	Session CM360 source / medium	sessionCm360SourceMedium	Dimension	The CM360 Source Medium that led to the session. A combination of the source and medium.
Traffic Sources	Session default channel group	sessionDefaultChannelGroup	Dimension	The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Traffic Sources	Session DV360 advertiser ID	sessionDv360AdvertiserId	Dimension	The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
Traffic Sources	Session DV360 advertiser name	sessionDv360AdvertiserName	Dimension	The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.
Traffic Sources	Session DV360 campaign ID	sessionDv360CampaignId	Dimension	The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
Traffic Sources	Session DV360 campaign name	sessionDv360CampaignName	Dimension	The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.
Traffic Sources	Session DV360 creative format	sessionDv360CreativeFormat	Dimension	The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.
Traffic Sources	Session DV360 creative ID	sessionDv360CreativeId	Dimension	The DV360 Creative ID that led to the session. Identifies the DV360 creative.
Traffic Sources	Session DV360 creative name	sessionDv360CreativeName	Dimension	The DV360 Creative Name that led to the session. The name given to a DV360 creative.
Traffic Sources	Session DV360 exchange ID	sessionDv360ExchangeId	Dimension	The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
Traffic Sources	Session DV360 exchange name	sessionDv360ExchangeName	Dimension	The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Traffic Sources	Session DV360 insertion order ID	sessionDv360InsertionOrderId	Dimension	The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
Traffic Sources	Session DV360 insertion order name	sessionDv360InsertionOrderName	Dimension	The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Traffic Sources	Session DV360 line item ID	sessionDv360LineItemId	Dimension	The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
Traffic Sources	Session DV360 line item name	sessionDv360LineItemName	Dimension	The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.
Traffic Sources	Session DV360 medium	sessionDv360Medium	Dimension	The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
Traffic Sources	Session DV360 partner ID	sessionDv360PartnerId	Dimension	The DV360 Partner ID that led to the session. Identifies the DV360 partner.
Traffic Sources	Session DV360 partner name	sessionDv360PartnerName	Dimension	The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.
Traffic Sources	Session DV360 source	sessionDv360Source	Dimension	The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
Traffic Sources	Session DV360 source / medium	sessionDv360SourceMedium	Dimension	The DV360 Source Medium that led to the session. A combination of the source and medium.
Traffic Sources	Session manual campaign ID	sessionManualCampaignId	Dimension	The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Traffic Sources	Session manual campaign name	sessionManualCampaignName	Dimension	The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Traffic Sources	Session manual creative format	sessionManualCreativeFormat	Dimension	The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Traffic Sources	Session manual marketing tactic	sessionManualMarketingTactic	Dimension	The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Traffic Sources	Session manual medium	sessionManualMedium	Dimension	The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Traffic Sources	Session manual source	sessionManualSource	Dimension	The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
Traffic Sources	Session manual source / medium	sessionManualSourceMedium	Dimension	The manual Source Medium that led to the session. A combination of the source and medium.
Traffic Sources	Session manual source platform	sessionManualSourcePlatform	Dimension	The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Traffic Sources	Session primary channel group	sessionPrimaryChannelGroup	Dimension	The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Traffic Sources	Session SA360 ad group ID	sessionSa360AdGroupId	Dimension	The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
Traffic Sources	Session SA360 ad group name	sessionSa360AdGroupName	Dimension	The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
Traffic Sources	Session SA360 campaign ID	sessionSa360CampaignId	Dimension	The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
Traffic Sources	Session SA360 campaign	sessionSa360CampaignName	Dimension	The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Traffic Sources	Session SA360 creative format	sessionSa360CreativeFormat	Dimension	The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.
Traffic Sources	Session SA360 engine account ID	sessionSa360EngineAccountId	Dimension	The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
Traffic Sources	Session SA360 engine account name	sessionSa360EngineAccountName	Dimension	The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Traffic Sources	Session SA360 engine account type	sessionSa360EngineAccountType	Dimension	The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.
Traffic Sources	Session SA360 keyword text	sessionSa360Keyword	Dimension	The SA360 Keyword Text that led to the session. The keywords that matched the search query.
Traffic Sources	Session SA360 manager account ID	sessionSa360ManagerAccountId	Dimension	The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
Traffic Sources	Session SA360 manager account name	sessionSa360ManagerAccountName	Dimension	The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Traffic Sources	Session SA360 medium	sessionSa360Medium	Dimension	The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
Traffic Sources	Session SA360 query	sessionSa360Query	Dimension	The SA360 Query that led to the session. The search query typed by the user.
Traffic Sources	Session SA360 source	sessionSa360Source	Dimension	The SA360 Source that led to the session. The search query happened on this site.
Traffic Sources	Session SA360 source / medium	sessionSa360SourceMedium	Dimension	The SA360 Source Medium that led to the session. A combination of the source and medium.
Location	City	city	Dimension	The city from which the user activity originated.
Location	City ID	cityId	Dimension	The geographic ID of the city from which the user activity originated, derived from their IP address.
Location	Country	country	Dimension	The country from which the user activity originated.
Location	Country Code	countryId	Dimension	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
Location	Language	language	Dimension	The language setting of the user's browser or device. e.g. English
Location	Language code	languageCode	Dimension	The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
Location	Region	region	Dimension	The geographic region from which the user activity originated, derived from their IP address.
Ecommerce	Item affiliation	itemAffiliation	Dimension	The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
Ecommerce	Item brand	itemBrand	Dimension	Brand name of the item.
Ecommerce	Item category	itemCategory	Dimension	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Ecommerce	Item category 2	itemCategory2	Dimension	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
Ecommerce	Item category 3	itemCategory3	Dimension	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
Ecommerce	Item category 4	itemCategory4	Dimension	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
Ecommerce	Item category 5	itemCategory5	Dimension	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
Ecommerce	Item ID	itemId	Dimension	The ID of the item.
Ecommerce	Item list ID	itemListId	Dimension	The ID of the item list.
Ecommerce	Item list name	itemListName	Dimension	The name of the item list.
Ecommerce	Item name	itemName	Dimension	The name of the item.
Ecommerce	Item promotion creative name	itemPromotionCreativeName	Dimension	The name of the item-promotion creative.
Ecommerce	Item promotion creative slot	itemPromotionCreativeSlot	Dimension	The slot of the item-promotion creative.
Ecommerce	Item promotion ID	itemPromotionId	Dimension	The ID of the item promotion.
Ecommerce	Item promotion name	itemPromotionName	Dimension	The name of the promotion for the item.
Ecommerce	Item variant	itemVariant	Dimension	The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
Ecommerce	Order coupon	orderCoupon	Dimension	Code for the order-level coupon.
Ecommerce	Transaction ID	transactionId	Dimension	The ID of the ecommerce transaction.
Ecommerce	Currency	currencyCode	Dimension	The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).
Ecommerce	Item list position	itemListPosition	Dimension	The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.
Ecommerce	Item location ID	itemLocationID	Dimension	The physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.
Link Info	Link classes	linkClasses	Dimension	The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
Link Info	Link domain	linkDomain	Dimension	The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
Link Info	Link ID	linkId	Dimension	The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
Link Info	Link text	linkText	Dimension	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
Link Info	Link URL	linkUrl	Dimension	The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.
Content	Content group	contentGroup	Dimension	A category that applies to items of published content. Populated by the event parameter 'content_group'.
Content	Content ID	contentId	Dimension	The identifier of the selected content. Populated by the event parameter 'content_id'.
Content	Content type	contentType	Dimension	The category of the selected content. Populated by the event parameter 'content_type'.
Content	Landing page	landingPage	Dimension	The page path associated with the first pageview in a session.
Content	Landing page + query string	landingPagePlusQueryString	Dimension	The page path + query string associated with the first pageview in a session.
Content	Page location	pageLocation	Dimension	The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
Content	Page path	pagePath	Dimension	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
Content	Page path + query string	pagePathPlusQueryString	Dimension	The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
Content	Page referrer	pageReferrer	Dimension	The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
Content	Page title	pageTitle	Dimension	The web page titles used on your site.
Content	Percent scrolled	percentScrolled	Dimension	The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
Google Ads	Ad format	adFormat	Dimension	Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Google Ads	Ad source	adSourceName	Dimension	The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
Google Ads	Ad unit	adUnitName	Dimension	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Google Ads	Google Ads account name	googleAdsAccountName	Dimension	The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads	Google Ads ad group ID	googleAdsAdGroupId	Dimension	The ad group id attributed to the conversion event.
Google Ads	Google Ads ad group name	googleAdsAdGroupName	Dimension	The ad group name attributed to the conversion event.
Google Ads	Google Ads ad network type	googleAdsAdNetworkType	Dimension	The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google Ads	Google Ads campaign type	googleAdsCampaignType	Dimension	The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google Ads	Google Ads creative ID	googleAdsCreativeId	Dimension	The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Google Ads	Google Ads customer ID	googleAdsCustomerId	Dimension	The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads	Google Ads keyword text	googleAdsKeyword	Dimension	The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google Ads	Google Ads query	googleAdsQuery	Dimension	The search query that led to the conversion event.
Google Ads	Session Google Ads account name	sessionGoogleAdsAccountName	Dimension	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads	Session Google Ads ad group ID	sessionGoogleAdsAdGroupId	Dimension	The Ad Group Id in Google Ads for a session.
Google Ads	Session Google Ads ad group name	sessionGoogleAdsAdGroupName	Dimension	The Ad Group Name in Google Ads for a session.
Google Ads	Session Google Ads ad network type	sessionGoogleAdsAdNetworkType	Dimension	The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Google Ads	Session Google Ads campaign ID	sessionGoogleAdsCampaignId	Dimension	The Campaign ID for the Google Ads Campaign that led to this session
Google Ads	Session Google Ads campaign Name	sessionGoogleAdsCampaignName	Dimension	The Campaign Name for the Google Ads Campaign that led to this session
Google Ads	Session Google Ads campaign type	sessionGoogleAdsCampaignType	Dimension	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Google Ads	Session Google Ads creative ID	sessionGoogleAdsCreativeId	Dimension	The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Google Ads	Session Google Ads customer ID	sessionGoogleAdsCustomerId	Dimension	The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads	Session Google Ads keyword text	sessionGoogleAdsKeyword	Dimension	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Google Ads	Session Google Ads query	sessionGoogleAdsQuery	Dimension	The search query that led to the session.
Google Ads	Session manual ad content	sessionManualAdContent	Dimension	The ad content that led to a session. Populated by the utm_content parameter.
Browser and Network	Browser	browser	Dimension	The browsers used to view your website.
Browser and Network	Hostname	hostName	Dimension	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Browser and Network	Device brand	mobileDeviceBranding	Dimension	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Browser and Network	Device	mobileDeviceMarketingName	Dimension	The branded device name (examples: Galaxy S10 or P30 Pro).
Browser and Network	Mobile model	mobileDeviceModel	Dimension	The mobile device model name (examples: iPhone X or SM-G950F).
Browser and Network	Operating system	operatingSystem	Dimension	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
Browser and Network	OS version	operatingSystemVersion	Dimension	The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Browser and Network	Operating system with version	operatingSystemWithVersion	Dimension	The operating system and version. For example, Android 10 or Windows 7.
Browser and Network	Platform	platform	Dimension	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Browser and Network	Platform / device category	platformDeviceCategory	Dimension	The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Browser and Network	Screen resolution	screenResolution	Dimension	The screen resolution of the user's monitor. For example, 1920x1080.
Device	Device category	deviceCategory	Dimension	The type of device: Desktop, Tablet, or Mobile.
Device	Device model	deviceModel	Dimension	The mobile device model (example: iPhone 10,6).
Events	Event name	eventName	Dimension	The name of the event.
Events	Is conversion event	isConversionEvent	Dimension	The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
User/Session	New / returning	newVsReturning	Dimension	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
User/Session	Audience ID	audienceId	Dimension	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/Session	Audience name	audienceName	Dimension	The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
User/Session	Interests	brandingInterest	Dimension	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
User/Session	Signed in with user ID	signedInWithUserId	Dimension	The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
User/Session	Age	userAgeBracket	Dimension	User age brackets.
User/Session	Gender	userGender	Dimension	User gender.
User/Session	Audience resource name	audienceResourceName	Dimension	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).
App Tracking	App version	appVersion	Dimension	The app's versionName (Android) or short bundle version (iOS).
App Tracking	Page path and screen class	unifiedPagePathScreen	Dimension	The page path (web) or screen class (app) on which the event was logged.
App Tracking	Page path + query string and screen class	unifiedPageScreen	Dimension	The page path and query string (web) or screen class (app) on which the event was logged.
App Tracking	Page title and screen class	unifiedScreenClass	Dimension	The page title (web) or screen class (app) on which the event was logged.
App Tracking	Page title and screen name	unifiedScreenName	Dimension	The page title (web) or screen name (app) on which the event was logged.
Lifetime Value and Cohorts	Cohort Nth Day	cohortNthDay	Dimension	Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Lifetime Value and Cohorts	Cohort Nth Week	cohortNthWeek	Dimension	Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Lifetime Value and Cohorts	Cohort Nth Month	cohortNthMonth	Dimension	Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Lifetime Value and Cohorts	First session date	firstSessionDate	Dimension	The date the user's first session occurred, formatted as YYYYMMDD.
Lifetime Value and Cohorts	First user campaign ID	firstUserCampaignId	Dimension	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
Lifetime Value and Cohorts	First user campaign	firstUserCampaignName	Dimension	Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
Lifetime Value and Cohorts	First user default channel grouping	firstUserDefaultChannelGrouping	Dimension	The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
Lifetime Value and Cohorts	First user Google Ads account name	firstUserGoogleAdsAccountName	Dimension	The Account name from Google Ads that first acquired the user.
Lifetime Value and Cohorts	First user Google Ads ad group ID	firstUserGoogleAdsAdGroupId	Dimension	The Ad Group Id in Google Ads that first acquired the user.
Lifetime Value and Cohorts	First user Google Ads ad group name	firstUserGoogleAdsAdGroupName	Dimension	The Ad Group Name in Google Ads that first acquired the user.
Lifetime Value and Cohorts	First user Google Ads ad network type	firstUserGoogleAdsAdNetworkType	Dimension	The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
Lifetime Value and Cohorts	First user Google Ads campaign type	firstUserGoogleAdsCampaignType	Dimension	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
Lifetime Value and Cohorts	First user Google Ads creative ID	firstUserGoogleAdsCreativeId	Dimension	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Lifetime Value and Cohorts	First user Google Ads customer ID	firstUserGoogleAdsCustomerId	Dimension	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Lifetime Value and Cohorts	First user Google Ads keyword text	firstUserGoogleAdsKeyword	Dimension	The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
Lifetime Value and Cohorts	First user Google Ads query	firstUserGoogleAdsQuery	Dimension	The search query that first acquired the user.
Lifetime Value and Cohorts	First user manual ad content	firstUserManualAdContent	Dimension	The ad content that first acquired the user. Populated by the utm_content parameter.
Lifetime Value and Cohorts	First user manual term	firstUserManualTerm	Dimension	The term that first acquired the user. Populated by the utm_term parameter.
Lifetime Value and Cohorts	First user medium	firstUserMedium	Dimension	The medium that first acquired the user to your website or app.
Lifetime Value and Cohorts	First user source	firstUserSource	Dimension	The source that first acquired the user to your website or app.
Lifetime Value and Cohorts	First user source / medium	firstUserSourceMedium	Dimension	The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Lifetime Value and Cohorts	First user source platform	firstUserSourcePlatform	Dimension	The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
Lifetime Value and Cohorts	Manual ad content	manualAdContent	Dimension	The ad content attributed to the conversion event. Populated by the utm_content parameter.
Lifetime Value and Cohorts	Manual term	manualTerm	Dimension	The term attributed to the conversion event. Populated by the utm_term parameter.
Video	Video provider	videoProvider	Dimension	The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.
Video	Video title	videoTitle	Dimension	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
Video	Video URL	videoUrl	Dimension	The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
Attribution	CM360 account ID	cm360AccountId	Dimension	The CM360 Account ID that led to the conversion event. Identifies the CM360 Account.
Attribution	CM360 account name	cm360AccountName	Dimension	The CM360 Account Name that led to the conversion event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Attribution	CM360 advertiser ID	cm360AdvertiserId	Dimension	The CM360 Advertiser ID that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Attribution	CM360 advertiser name	cm360AdvertiserName	Dimension	The CM360 Advertiser Name that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Attribution	CM360 campaign ID	cm360CampaignId	Dimension	The CM360 Campaign ID that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Attribution	CM360 campaign name	cm360CampaignName	Dimension	The CM360 Campaign Name that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Attribution	CM360 creative format	cm360CreativeFormat	Dimension	The CM360 Creative Format that led to the conversion event. CM360 creative formats are also referred to as creative types.
Attribution	CM360 creative ID	cm360CreativeId	Dimension	The CM360 Creative ID that led to the conversion event. Identifies a CM360 creative.
Attribution	CM360 creative name	cm360CreativeName	Dimension	The CM360 Creative Name that led to the conversion event. The name given to a CM360 creative.
Attribution	CM360 creative type	cm360CreativeType	Dimension	The CM360 Creative Type that led to the conversion event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
Attribution	CM360 creative type ID	cm360CreativeTypeId	Dimension	The CM360 Creative Type ID that led to the conversion event. Identifies a CM360 creative type.
Attribution	CM360 creative version	cm360CreativeVersion	Dimension	The CM360 Creative Version that led to the conversion event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Attribution	CM360 medium	cm360Medium	Dimension	The CM360 Medium that led to the conversion event. The CM360 medium is also referred to as the placement cost structure.
Attribution	CM360 placement cost structure	cm360PlacementCostStructure	Dimension	The CM360 Placement Cost Structure that led to the conversion event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Attribution	CM360 placement ID	cm360PlacementId	Dimension	The CM360 Placement ID that led to the conversion event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Attribution	CM360 placement name	cm360PlacementName	Dimension	The CM360 Placement Name that led to the conversion event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Attribution	CM360 rendering ID	cm360RenderingId	Dimension	The CM360 Rendering ID that led to the conversion event. Identifies a CM360 creative.
Attribution	CM360 site ID	cm360SiteId	Dimension	The CM360 Site ID that led to the conversion event. Identifies a CM360 site.
Attribution	CM360 site name	cm360SiteName	Dimension	The CM360 Site Name that led to the conversion event. The CM360 Site name from which the ad space was purchased.
Attribution	CM360 source	cm360Source	Dimension	The CM360 Source that led to the conversion event. The CM360 source is also referred to as the site name.
Attribution	CM360 source / medium	cm360SourceMedium	Dimension	The CM360 Source Medium that led to the conversion event. A combination of the source and medium.
Attribution	Default channel group	defaultChannelGroup	Dimension	The conversion's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
Attribution	DV360 advertiser ID	dv360AdvertiserId	Dimension	The DV360 Advertiser ID that led to the conversion event. Identifies the DV360 advertiser.
Attribution	DV360 advertiser name	dv360AdvertiserName	Dimension	The DV360 Advertiser Name that led to the conversion event. DV360 advertisers represent real-life businesses that run advertising campaigns.
Attribution	DV360 campaign ID	dv360CampaignId	Dimension	The DV360 Campaign ID that led to the conversion event. Identifies the DV360 campaign.
Attribution	DV360 campaign name	dv360CampaignName	Dimension	The DV360 Campaign Name that led to the conversion event. DV360 campaigns group together related insertion orders with a common business goal.
Attribution	DV360 creative format	dv360CreativeFormat	Dimension	The DV360 Creative Format that led to the conversion event. Also referred to as the creative type. For example, expandable, video, or native.
Attribution	DV360 creative ID	dv360CreativeId	Dimension	The DV360 Creative ID that led to the conversion event. Identifies the DV360 creative.
Attribution	DV360 creative name	dv360CreativeName	Dimension	The DV360 Creative Name that led to the conversion event. The name given to a DV360 creative.
Attribution	DV360 exchange ID	dv360ExchangeId	Dimension	The DV360 Exchange ID that led to the conversion event. Identifies the DV360 exchange.
Attribution	DV360 exchange name	dv360ExchangeName	Dimension	The DV360 Exchange Name that led to the conversion event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
Attribution	DV360 insertion order ID	dv360InsertionOrderId	Dimension	The DV360 Insertion Order ID that led to the conversion event. Identifies the DV360 insertion order.
Attribution	DV360 insertion order name	dv360InsertionOrderName	Dimension	The DV360 Insertion Order Name that led to the conversion event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Attribution	DV360 line item ID	dv360LineItemId	Dimension	The DV360 Line Item ID that led to the conversion event. Identifies the DV360 line item.
Attribution	DV360 line item name	dv360LineItemName	Dimension	The DV360 Line Item Name that led to the conversion event. A DV360 line item bids on impressions and serves creatives to inventory sources.
Attribution	DV360 medium	dv360Medium	Dimension	The DV360 Medium that led to the conversion event. The billable outcome of the insertion order. For example, `cpm`.
Attribution	DV360 partner ID	dv360PartnerId	Dimension	The DV360 Partner ID that led to the conversion event. Identifies the DV360 partner.
Attribution	DV360 partner name	dv360PartnerName	Dimension	The DV360 Partner Name that led to the conversion event. DV360 partners represent agencies, trading desks, or large individual advertisers.
Attribution	DV360 source	dv360Source	Dimension	The DV360 Source that led to the conversion event. The DV360 site name where your ad was displayed.
Attribution	DV360 source / medium	dv360SourceMedium	Dimension	The DV360 Source Medium that led to the conversion event. A combination of the source and medium.
Attribution	Google Ads campaign ID	googleAdsCampaignId	Dimension	The campaign ID for the Google Ads campaign attributed to the conversion event.
Attribution	Google Ads campaign	googleAdsCampaignName	Dimension	The campaign name for the Google Ads campaign attributed to the conversion event.
Attribution	Manual campaign ID	manualCampaignId	Dimension	The manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
Attribution	Manual campaign name	manualCampaignName	Dimension	The manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
Attribution	Manual creative format	manualCreativeFormat	Dimension	The manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
Attribution	Manual marketing tactic	manualMarketingTactic	Dimension	The manual Marketing Tactic that led to the conversion event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
Attribution	Manual medium	manualMedium	Dimension	The manual Medium that led to the conversion event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
Attribution	Manual source	manualSource	Dimension	The manual Source that led to the conversion event. The referrer. Populated by `utm_source` URL parameter.
Attribution	Manual source / medium	manualSourceMedium	Dimension	The manual Source Medium that led to the conversion event. A combination of the source and medium.
Attribution	Manual source platform	manualSourcePlatform	Dimension	The manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
Attribution	Primary channel group	primaryChannelGroup	Dimension	The primary channel group attributed to the conversion event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
Attribution	SA360 ad group ID	sa360AdGroupId	Dimension	The SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.
Attribution	SA360 ad group name	sa360AdGroupName	Dimension	The SA360 Ad Group Name that led to the conversion event. SA360 Ad groups contain ads and keywords that relate to each other.
Attribution	SA360 campaign ID	sa360CampaignId	Dimension	The SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.
Attribution	SA360 campaign	sa360CampaignName	Dimension	The SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Attribution	SA360 creative format	sa360CreativeFormat	Dimension	The SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.
Attribution	SA360 engine account ID	sa360EngineAccountId	Dimension	The SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.
Attribution	SA360 engine account name	sa360EngineAccountName	Dimension	The SA360 Engine Account Name that led to the conversion event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
Attribution	SA360 engine account type	sa360EngineAccountType	Dimension	The SA360 Engine Account Type that led to the conversion event. The type of engine used by the search engine account.
Attribution	SA360 keyword text	sa360KeywordText	Dimension	The SA360 Keyword Text that led to the conversion event. The keywords that matched the search query.
Attribution	SA360 manager account ID	sa360ManagerAccountId	Dimension	The SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.
Attribution	SA360 manager account name	sa360ManagerAccountName	Dimension	The SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Attribution	SA360 medium	sa360Medium	Dimension	The SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, `cpc`.
Attribution	SA360 query	sa360Query	Dimension	The SA360 Query that led to the conversion event. The search query typed by the user.
Attribution	SA360 source	sa360Source	Dimension	The SA360 Source that led to the conversion event. The search query happened on this site.
Attribution	SA360 source / medium	sa360SourceMedium	Dimension	The SA360 Source Medium that led to the conversion event. A combination of the source and medium.
Geography	Continent	continent	Dimension	The continent from which the user activity originated. For example, `Americas` or `Asia`.
Geography	Continent ID	continentId	Dimension	The geographic ID of the continent from which the user activity originated, derived from their IP address.
Other	Achievement ID	achievementId	Dimension	The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.
Other	Character	character	Dimension	The player character in a game for an event. Populated by the event parameter 'character'.
Other	File extension	fileExtension	Dimension	The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
Other	File name	fileName	Dimension	The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.
Other	Group ID	groupId	Dimension	The player group ID in a game for an event. Populated by the event parameter 'group_id'.
Other	Level	level	Dimension	The player's level in a game. Populated by the event parameter 'level'.
Other	Method	method	Dimension	The method by which an event was triggered. Populated by the event parameter 'method'.
Other	Outbound	outbound	Dimension	Returns 'true' if the link lead to a site is not a part of the property\u2019s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
Other	Shipping tier	shippingTier	Dimension	The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.
Other	Test data filter name	testDataFilterName	Dimension	The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.
Other	Virtual currency name	virtualCurrencyName	Dimension	The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.
Other	Visible	visible	Dimension	Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
Other	Test data filter ID	testDataFilterId	Dimension	The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
Traffic Source	First user DV360 line item name	firstUserDv360LineItemName	Dimension	The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.
User/Session	1-day active users	active1DayUsers	Metric	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
User/Session	28-day active users	active28DayUsers	Metric	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
User/Session	7-day active users	active7DayUsers	Metric	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
User/Session	Active users	activeUsers	Metric	The number of distinct users who visited your site or app.
User/Session	Bounce rate	bounceRate	Metric	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
User/Session	DAU / MAU	dauPerMau	Metric	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
User/Session	DAU / WAU	dauPerWau	Metric	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
User/Session	Engaged sessions	engagedSessions	Metric	The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
User/Session	Engagement rate	engagementRate	Metric	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
User/Session	New users	newUsers	Metric	The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
User/Session	Views	screenPageViews	Metric	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User/Session	Views per session	screenPageViewsPerSession	Metric	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User/Session	Sessions	sessions	Metric	The number of sessions that began on your site or app (event triggered: session_start).
User/Session	Sessions per user	sessionsPerUser	Metric	The average number of sessions per user (Sessions divided by Active Users).
User/Session	Session Conversion Rate	conversionRate	Metric	The percentage of sessions in which any conversion event was triggered.
User/Session	Total users	totalUsers	Metric	The percentage of users who triggered any conversion event.
User/Session	User engagement duration (seconds)	userEngagementDuration	Metric	The total amount of time (in seconds) your website or app was in the foreground of users devices.
User/Session	Average user engagement duration (seconds)	userEngagementDurationperSession	Metric	The total amount of time (in seconds) your website or app was in the foreground of users devices per session.
User/Session	WAU / MAU	wauPerMau	Metric	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
User/Session	User conversion rate for purchase	userConversionRate:purchase	Metric	The percentage of users who triggered a specific conversion event.
User/Session	Session key event rate	sessionKeyEventRate	Metric	The percentage of sessions in which any key event was triggered.
User/Session	User key event rate	userKeyEventRate	Metric	The percentage of users who triggered any key event.
Ecommerce	Add-to-carts	addToCarts	Metric	The number of times users added items to their shopping carts.
Ecommerce	Cart-to-view rate	cartToViewRate	Metric	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
Ecommerce	Checkouts	checkouts	Metric	The number of times users started the checkout process.
Ecommerce	Gross Purchase Revenue	grossPurchaseRevenue	Metric	The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging
Ecommerce	Ecommerce purchases	ecommercePurchases	Metric	The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events.
Ecommerce	First-time purchaser conversion	firstTimePurchaserConversionRate	Metric	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
Ecommerce	First time purchasers	firstTimePurchasers	Metric	The number of users that completed their first purchase event.
Ecommerce	First-time purchasers per new user	firstTimePurchasersPerNewUser	Metric	The average number of first time purchasers per new user.
Ecommerce	Item list click through rate	itemListClickThroughRate	Metric	The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
Ecommerce	Item promotion click through rate	itemPromotionClickThroughRate	Metric	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
Ecommerce	Item view events	itemViewEvents	Metric	The number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event.
Ecommerce	Item revenue	itemRevenue	Metric	The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
Ecommerce	Items added to cart	itemsAddedToCart	Metric	The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events.
Ecommerce	Items viewed	itemsViewed	Metric	The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events.
Ecommerce	Items checked out	itemsCheckedOut	Metric	The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events.
Ecommerce	Items clicked in list	itemsClickedInList	Metric	The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events.
Ecommerce	Items clicked in promotion	itemsClickedInPromotion	Metric	The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events.
Ecommerce	Items purchased	itemsPurchased	Metric	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
Ecommerce	Items viewed in list	itemsViewedInList	Metric	The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events.
Ecommerce	Items viewed in promotion	itemsViewedInPromotion	Metric	The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events.
Ecommerce	Total purchasers	totalPurchasers	Metric	The number of users that logged purchase events for the time period selected.
Ecommerce	Gross item revenue	grossItemRevenue	Metric	The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
Ecommerce	Item discount amount	itemDiscountAmount	Metric	The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.
Ecommerce	Item-list click events	itemListClickEvents	Metric	The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.
Ecommerce	Item-list view events	itemListViewEvents	Metric	The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
Ecommerce	Item refund amount	itemRefundAmount	Metric	Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.
Ecommerce	Promotion clicks	promotionClicks	Metric	The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
Ecommerce	Promotion views	promotionViews	Metric	The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
Ecommerce	Refund amount	refundAmount	Metric	The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.
Events	Average purchase revenue	averagePurchaseRevenue	Metric	The average purchase revenue in the transaction group of events.
Events	ARPPU	averagePurchaseRevenuePerPayingUser	Metric	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
Events	Average purchase revenue per user	averagePurchaseRevenuePerUser	Metric	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
Events	ARPU	averageRevenuePerUser	Metric	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
Events	Average session duration	averageSessionDuration	Metric	The average duration (in seconds) of users sessions.
Events	Crash-affected users	crashAffectedUsers	Metric	The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name 'app_exception'.
Events	Crash-free users rate	crashFreeUsersRate	Metric	The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
Events	Event count	eventCount	Metric	The count of events.
Events	Event count per user	eventCountPerUser	Metric	The average number of events per user (Event count divided by Active users).
Events	Event value	eventValue	Metric	The sum of the event parameter named 'value'.
Events	Events per session	eventsPerSession	Metric	The average number of events per session (Event count divided by Sessions).
Events	Purchase revenue	purchaseRevenue	Metric	The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
Events	Purchase-to-view rate	purchaseToViewRate	Metric	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
Events	Return on ad spend	returnOnAdSpend	Metric	Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
Events	Shipping amount	shippingAmount	Metric	Shipping amount associated with a transaction. Populated by the 'shipping' event parameter.
Events	Tax amount	taxAmount	Metric	Tax amount associated with a transaction. Populated by the 'tax' event parameter.
Events	Total ad revenue	totalAdRevenue	Metric	The total advertising revenue from both Admob and third-party sources.
Events	Total revenue	totalRevenue	Metric	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
Events	Transactions	transactions	Metric	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
Events	Transactions per purchaser	transactionsPerPurchaser	Metric	The average numer of transactions per purchaser.
Ads	Ad unit exposure	adUnitExposure	Metric	The time that an ad unit was exposed to a user, in milliseconds.
Ads	Publisher ad clicks	publisherAdClicks	Metric	The number of ad_click events.
Ads	Publisher ad impressions	publisherAdImpressions	Metric	The number of ad_impression events.
Ads	Advertiser ad cost	advertiserAdCost	Metric	The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts.
Ads	Advertiser ad clicks	advertiserAdClicks	Metric	Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers.
Ads	Ads cost per click	advertiserAdCostPerClick	Metric	Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
Ads	Ads Cost per key event	advertiserAdCostPerConversion	Metric	Cost per conversion is ad cost divided by conversions.
Lifetime Value and Cohorts	Cohort active users	cohortActiveUsers	Metric	The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Lifetime Value and Cohorts	Cohort total users	cohortTotalUsers	Metric	The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
Page / Screen	Views per user	screenPageViewsPerUser	Metric	The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
Event	Conversions count for purchase	conversions:purchase	Metric	The count of a specific conversion event.
Event	Key events	keyEvents	Metric	The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.
Other	Ads impressions	advertiserAdImpressions	Metric	The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
Other	Scrolled users	scrolledUsers	Metric	The number of unique users who scrolled down at least 90% of the page.
Other	Purchaser rate	purchaserRate	Metric	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.

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