Apple Search Ads
| Group | Field | ID | Has Conversion | Is Formula | Type |
|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | Dimension | ||
| Dataslayer Dimensions | Connector name | connector_name | Dimension | ||
| Time | Year | year | Dimension | ||
| Time | Year of week(Sun-Sat) | year_of_week | Dimension | ||
| Time | Year of week(Mon-Sun) | year_of_week_iso | Dimension | ||
| Time | Year & month | year_month | Dimension | ||
| Time | Month | month | Dimension | ||
| Time | Year & week(Sun-Sat) | year_week | Dimension | ||
| Time | Year & week(Mon-Sun) | year_week_iso | Dimension | ||
| Time | Week(Sun-Sat) | week | Dimension | ||
| Time | Week(Mon-Sun) | week_iso | Dimension | ||
| Time | Day of month | day_of_month | Dimension | ||
| Time | Day of week(Sun-Sat) | day_of_week | Dimension | ||
| Time | Day of week(Mon-Sun) | day_of_week_iso | Dimension | ||
| Time | Date | date | Dimension | ||
| Time | Hour | hour | Dimension | ||
| Account | Account Name | account_name | Dimension | ||
| Account | Account ID | account_id | Dimension | ||
| Account | Currency | currency | Dimension | ||
| Campaign | Campaign Name | campaign_name | Dimension | ||
| Campaign | Campaign ID | campaign_id | Dimension | ||
| Campaign | Campaign status | campaign_status | Dimension | ||
| Campaign | Campaign serving status | campaign_serving_status | Dimension | ||
| Campaign | Campaign display status | campaign_display_status | Dimension | ||
| Campaign | Campaign country | campaign_country | Dimension | ||
| Campaign | Campaign country code | campaign_country_code | Dimension | ||
| Campaign | Campaign admin area | campaign_admin_area | Dimension | ||
| Campaign | Campaign admin area code | campaign_admin_area_code | Dimension | ||
| Campaign | Campaign locality | campaign_locality | Dimension | ||
| Campaign | Campaign locality code | campaign_locality_code | Dimension | ||
| Campaign | Ad channel type | ad_channel_type | Dimension | ||
| Campaign | Campaign modification time | campaign_modification_time | Dimension | ||
| Campaign | Campaign total budget | campaign_total_budget | Dimension | ||
| Campaign | Campaign daily budget | campaign_daily_budget | Dimension | ||
| Ad Group | Ad Group Name | adgroup_name | Dimension | ||
| Ad Group | Ad Group ID | adgroup_id | Dimension | ||
| Ad Group | Ad Group status | adgroup_status | Dimension | ||
| Ad Group | Ad Group serving status | adgroup_serving_status | Dimension | ||
| Ad Group | Ad Group automated keywords opt-in | adgroup_automated_keywords_opt_in | Dimension | ||
| Keyword | Keyword | keyword_name | Dimension | ||
| Keyword | Keyword ID | keyword_id | Dimension | ||
| Keyword | Keyword status | keyword_status | Dimension | ||
| Keyword | Keyword suggested big amount | keyword_sugested_big_amount | Dimension | ||
| Search Term | Keyword display status | keyword_display_status | Dimension | ||
| Search Term | Search Term | search_term_name | Dimension | ||
| Search Term | Search Term source | search_term_source | Dimension | ||
| Search Term | Search Term match type | search_term_match_type | Dimension | ||
| Creative Set | Creative Set Name | creative_set_name | Dimension | ||
| Creative Set | Creative Set ID | creative_set_id | Dimension | ||
| Creative Set | Creative Set display status | creative_set_display_status | Dimension | ||
| Creative Set | Creative Set status | creative_set_status | Dimension | ||
| Creative Set | Creative Set language display name | creative_set_language_display_name | Dimension | ||
| Creative Set | Creative Set ad format | creative_set_ad_format | Dimension | ||
| Basic | Impressions | impressions | Metric | ||
| Basic | Taps | taps | Metric | ||
| Basic | Tap Installs | installs | Metric | ||
| Basic | Cost | cost | Metric | ||
| Basic | Cost (EUR) | cost_eur | Metric | ||
| Basic | Cost (USD) | cost_usd | Metric | ||
| Basic | Cost (GBP) | cost_gbp | Metric | ||
| Basic | Tap-through rate | tap_through_rate | Metric | ||
| Basic | Tap install rate | coversion_rate | Metric | ||
| Basic | Cost per tap | cost_per_tap | Metric | ||
| Basic | Cost per acquisition | cost_per_acquisition | Metric | ||
| Install Type | New tap downloads | new_downloads | Metric | ||
| Install Type | Tap re-downloads | re_downloads | Metric | ||
| Install Type | Limit Ad Tracking installs | latOnInstalls | Metric | ||
| Install Type | Non-Limit Ad Tracking installs | latOffInstalls | Metric |
