AppsFlyer

AppsFlyer

GroupFieldID Has Conversion Is FormulaTypeDescription
Dataslayer DimensionsHub Accounthub_account Dimension
Dataslayer DimensionsConnector nameconnector_name Dimension
TimeDatedate Dimension
TimeYearyear Dimension
TimeYear-MonthyearMonth Dimension
TimeMonthmonth Dimension
TimeYear-Week (Mon-Sun)yearWeekISO Dimension
TimeYear-Week (Sun-Sat)yearWeeknotISO Dimension
TimeWeek (Mon-Sun)weekISO Dimension
TimeWeek (Sun-Sat)week Dimension
TimeDay of monthdayOfMonth Dimension
TimeDay of weekdayOfWeekNameIso Dimension
Aggregated ReportsAgency/PMDagency Dimension
AppApp IDapp_id Dimension
AppApp nameapp_name Dimension
AppApp Platformapp_platform Dimension
AppCurrencycurrency Dimension
AppApp Timezoneapp_timezone Dimension
AppAccount Modified Atmodified_at Dimension
AppPixel Partner Preferencespixel_partner_preferences Dimension
AppPrimary Contact Member IDprimary_contact_member_id Dimension
AppSuspension Reasonsuspension_reason Dimension
AppTime Zone IDtime_zone_id Dimension
AppTypetype Dimension
AppView Attribution Windowview_attribution_window Dimension
EventsAttributed Touch Typeattributed_touch_type Dimension
EventsAttributed Touch Dateattributed_touch_date Dimension
EventsInstall Dateinstall_date Dimension
EventsEvent Nameevent_name Dimension
EventsEvent Clicked On Pageevent_value_clicked_on_page Dimension
EventsEvent Page Sectionevent_value_page_section Dimension
EventsEvent Term Searchedevent_value_term_searched Dimension
EventsEvent Suggestion Term Clickedevent_value_suggestion_term_clicked Dimension
EventsEvent Revenue Currencyevent_revenue_currency Dimension
EventsEvent Sourceevent_source Dimension
EventsIs Receipt Validatedis_receipt_validated Dimension
EventsPartnerpartner Dimension
EventsMedia Sourcemedia_source Dimension
EventsChannelchannel Dimension
EventsKeywordskeywords Dimension
EventsSite IDsite_id Dimension
EventsSub Site IDsubsite_id Dimension
EventsSub Param 1sub_param_1 Dimension
EventsSub Param 2sub_param_2 Dimension
EventsSub Param 3sub_param_3 Dimension
EventsSub Param 4sub_param_4 Dimension
EventsSub Param 5sub_param_5 Dimension
EventsCost Modelcost_model Dimension
EventsCost Valuecost_value Dimension
EventsCost Currencycost_currency Dimension
EventsContributor 1 Partnercontributor_1_partner Dimension
EventsContributor 1 Media Sourcecontributor_1_media_source Dimension
EventsContributor 1 Campaigncontributor_1_campaign Dimension
EventsContributor 1 Touch Typecontributor_1_touch_type Dimension
EventsContributor 1 Touch Datecontributor_1_touch_date Dimension
EventsContributor 2 Partnercontributor_2_partner Dimension
EventsContributor 2 Media Sourcecontributor_2_media_source Dimension
EventsContributor 2 Campaigncontributor_2_campaign Dimension
EventsContributor 2 Touch Typecontributor_2_touch_type Dimension
EventsContributor 2 Touch Datecontributor_2_touch_date Dimension
EventsContributor 3 Partnercontributor_3_partner Dimension
EventsContributor 3 Media Sourcecontributor_3_media_source Dimension
EventsContributor 3 Campaigncontributor_3_campaign Dimension
EventsContributor 3 Touch Typecontributor_3_touch_type Dimension
EventsContributor 3 Touch Datecontributor_3_touch_date Dimension
EventsWIFIwifi Dimension
EventsOperatoroperator Dimension
EventsCarriercarrier Dimension
EventsLanguagelanguage Dimension
EventsAppsFlyer IDappsflyer_id Dimension
EventsAdvertising IDadvertising_id Dimension
EventsIDFAidfa Dimension
EventsAndroid IDandroid_id Dimension
EventsCustomer User IDcustomer_user_id Dimension
EventsIMEIimei Dimension
EventsIDFVidfv Dimension
EventsPlatformplatform Dimension
EventsDevice Typedevice_type Dimension
EventsOS Versionos_version Dimension
EventsApp Versionapp_version Dimension
EventsSDK Versionsdk_version Dimension
EventsBundle IDbundle_id Dimension
EventsIs Retargetingis_retargeting Dimension
EventsRetargeting Conversion Typeretargeting_conversion_type Dimension
EventsAttribution Lookbackattribution_lookback Dimension
EventsReengagement Windowreengagement_window Dimension
EventsIs Primary Attributionis_primary_attribution Dimension
EventsUser Agentuser_agent Dimension
EventsHTTP Referrerhttp_referrer Dimension
EventsOriginal URLoriginal_url Dimension
EventsPlacementplacement Dimension
CampaignCampaign IDcampaign_id Dimension
CampaignCampaign namecampaign_name Dimension
AdsetAdset IDadset_id Dimension
AdsetAdset nameadset_name Dimension
AdAd IDad_id Dimension
AdAd Namead_name Dimension
AdAd Typead_type Dimension
LocationRegionregion Dimension
LocationCountry Codecountry_code Dimension
LocationStatestate Dimension
LocationCitycity Dimension
LocationPostal Codepostal_code Dimension
LocationDMAdma Dimension
LocationIPip Dimension
Aggregated ReportsImpressionsimpressions Metric
Aggregated ReportsClicksclicks Metric
Aggregated ReportsCTRctr Metric
Aggregated ReportsInstallsinstalls_aggregated Metric
Aggregated ReportsConversion Rateconversion_rate Metric
Aggregated ReportsSessionssessions Metric
Aggregated ReportsLoyal Usersloyal_users Metric
Aggregated ReportsLoyal Users/Installsloyal_users_per_installs Metric
Aggregated ReportsTotal Revenuetotal_revenue Metric
Aggregated ReportsTotal Costtotal_cost Metric
Aggregated ReportsROIroi Metric
Aggregated ReportsARPUarpu Metric
Aggregated ReportsAverage eCPIaverage_ecpi Metric
Aggregated ReportsAddress Added (Unique users)address_added_unique_users Metric
Aggregated ReportsAddress Added (Event counter)address_added_event_counter Metric
Aggregated ReportsAddress Added (Sales in INR)address_added_sales_in_inr Metric
Aggregated ReportsApp Order Cancelled (Unique users)app_order_cancelled_unique_users Metric
Aggregated ReportsApp Order Cancelled (Event counter)app_order_cancelled_event_counter Metric
Aggregated ReportsApp Order Cancelled (Sales in INR)app_order_cancelled_sales_in_inr Metric
Aggregated ReportsApp Order Placed (Unique users)app_order_placed_unique_users Metric
Aggregated ReportsApp Order Placed (Event counter)app_order_placed_event_counter Metric
Aggregated ReportsApp Order Placed (Sales in INR)app_order_placed_sales_in_inr Metric
Aggregated ReportsBox Verified (Unique users)box_verified_unique_users Metric
Aggregated ReportsBox Verified (Event counter)box_verified_event_counter Metric
Aggregated ReportsBox Verified (Sales in INR)box_verified_sales_in_inr Metric
Aggregated ReportsCart Viewed (Unique users)cart_viewed_unique_users Metric
Aggregated ReportsCart Viewed (Event counter)cart_viewed_event_counter Metric
Aggregated ReportsCart Viewed (Sales in INR)cart_viewed_sales_in_inr Metric
Aggregated ReportsChronic item added (Unique users)chronic_item_added_unique_users Metric
Aggregated ReportsChronic item added (Event counter)chronic_item_added_event_counter Metric
Aggregated ReportsDoctor Confirmed FTC (Sales in INR)doctor_confirmed_ftc_sales_in_inr Metric
Aggregated ReportsDoctor Confirmed FTC (Unique users)doctor_confirmed_ftc_unique_users Metric
Aggregated ReportsDoctor Confirmed FTC (Event counter)doctor_confirmed_ftc_event_counter Metric
Aggregated ReportsDoctor Confirmed NFTC (Sales in INR)doctor_confirmed_nftc_sales_in_inr Metric
Aggregated ReportsDoctor Confirmed NFTC (Unique users)doctor_confirmed_nftc_unique_users Metric
Aggregated ReportsDoctor Confirmed NFTC (Event counter)doctor_confirmed_nftc_event_counter Metric
Aggregated ReportsFirst Order Confirmed (Sales in INR)first_order_confirmed_sales_in_inr Metric
Aggregated ReportsFirst Order Confirmed (Unique users)first_order_confirmed_unique_users Metric
Aggregated ReportsFirst Order Confirmed (Event counter)first_order_confirmed_event_counter Metric
Aggregated ReportsFirst Order Confirmed Chronic (Event counter)first_order_confirmed_chronic_event_counter Metric
Aggregated ReportsFirst Order Confirmed Chronic (Sales in INR)first_order_confirmed_chronic_sales_in_inr Metric
Aggregated ReportsFirst Order Confirmed Chronic (Unique users)first_order_confirmed_chronic_unique_users Metric
Aggregated ReportsFirst Order Confirmed Non Substituted (Event counter)first_order_confirmed_non_substituted_event_counter Metric
Aggregated ReportsFirst Order Confirmed Non Substituted (Sales in INR)first_order_confirmed_non_substituted_sales_in_inr Metric
Aggregated ReportsFirst Order Confirmed Non Substituted (Unique users)first_order_confirmed_non_substituted_unique_users Metric
Aggregated ReportsFirst Order Confirmed Substituted (Event counter)first_order_confirmed_substituted_event_counter Metric
Aggregated ReportsFirst Order Confirmed Substituted (Sales in INR)first_order_confirmed_substituted_sales_in_inr Metric
Aggregated ReportsFirst Order Confirmed Substituted (Unique users)first_order_confirmed_substituted_unique_users Metric
Aggregated ReportsFirst Order Confirmed Delivered (Event counter)first_order_delivered_event_counter Metric
Aggregated ReportsFirst Order Confirmed Delivered (Sales in INR)first_order_delivered_sales_in_inr Metric
Aggregated ReportsFirst Order Confirmed Delivered (Unique users)first_order_delivered_unique_users Metric
Aggregated ReportsFirst Order Delivered Chronic (Event counter)first_order_delivered_chronic_event_counter Metric
Aggregated ReportsFirst Order Delivered Chronic (Sales in INR)first_order_delivered_chronic_sales_in_inr Metric
Aggregated ReportsFirst Order Delivered Chronic (Unique users)first_order_delivered_chronic_unique_users Metric
Aggregated ReportsFirst Order Delivered Non Substituted (Event counter)first_order_delivered_non_substituted_event_counter Metric
Aggregated ReportsFirst Order Delivered Non Substituted (Sales in INR)first_order_delivered_non_substituted_sales_in_inr Metric
Aggregated ReportsFirst Order Delivered Non Substituted (Unique users)first_order_delivered_non_substituted_unique_users Metric
Aggregated ReportsFirst Order Delivered Substituted (Event counter)first_order_delivered_substituted_event_counter Metric
Aggregated ReportsFirst Order Delivered Substituted (Sales in INR)first_order_delivered_substituted_sales_in_inr Metric
Aggregated ReportsFirst Order Delivered Substituted (Unique users)first_order_delivered_substituted_unique_users Metric
Aggregated ReportsFirst Order Placed (Event counter)first_order_placed_event_counter Metric
Aggregated ReportsFirst Order Placed (Sales in INR)first_order_placed_sales_in_inr Metric
Aggregated ReportsFirst Order Placed (Unique users)first_order_placed_unique_users Metric
Aggregated ReportsFirst Order Placed Chronic (Event counter)first_order_placed_chronic_event_counter Metric
Aggregated ReportsFirst Order Placed Chronic (Sales in INR)first_order_placed_chronic_sales_in_inr Metric
Aggregated ReportsFirst Order Placed Chronic (Unique users)first_order_placed_chronic_unique_users Metric
Aggregated ReportsFirst Order Placed Non Substituted (Event counter)first_order_placed_non_substituted_event_counter Metric
Aggregated ReportsFirst Order Placed Non Substituted (Sales in INR)first_order_placed_non_substituted_sales_in_inr Metric
Aggregated ReportsFirst Order Placed Non Substituted (Unique users)first_order_placed_non_substituted_unique_users Metric
Aggregated ReportsFirst Order Placed Substituted (Event counter)first_order_placed_substituted_event_counter Metric
Aggregated ReportsFirst Order Placed Substituted (Sales in INR)first_order_placed_substituted_sales_in_inr Metric
Aggregated ReportsFirst Order Placed Substituted (Unique users)first_order_placed_substituted_unique_users Metric
Aggregated ReportsHomepage Viewed (Event counter)homepage_viewed_event_counter Metric
Aggregated ReportsHomepage Viewed (Sales in INR)homepage_viewed_sales_in_inr Metric
Aggregated ReportsHomepage Viewed (Unique users)homepage_viewed_unique_users Metric
Aggregated ReportsItem Added (Event counter)item_added_event_counter Metric
Aggregated ReportsItem Added (Sales in INR)item_added_sales_in_inr Metric
Aggregated ReportsItem Added (Unique users)item_added_unique_users Metric
Aggregated ReportsItem Searched (Event counter)item_searched_event_counter Metric
Aggregated ReportsItem Searched (Sales in INR)item_searched_sales_in_inr Metric
Aggregated ReportsItem Searched (Unique users)item_searched_unique_users Metric
Aggregated ReportsLogin Page Viewed (Event counter)login_page_viewed_event_counter Metric
Aggregated ReportsLogin Page Viewed (Sales in INR)login_page_viewed_sales_in_inr Metric
Aggregated ReportsLogin Page Viewed (Unique users)login_page_viewed_unique_users Metric
Aggregated ReportsLogin Successful (Event counter)login_successful_event_counter Metric
Aggregated ReportsLogin Successful (Sales in INR)login_successful_sales_in_inr Metric
Aggregated ReportsLogin Successful (Unique users)login_successful_unique_users Metric
Aggregated ReportsOpen (Event counter)open_event_counter Metric
Aggregated ReportsOpen (Sales in INR)open_sales_in_inr Metric
Aggregated ReportsOpen (Unique users)open_unique_users Metric
Aggregated ReportsOrder Confirmed (Event counter)order_confirmed_event_counter Metric
Aggregated ReportsOrder Confirmed (Sales in INR)order_confirmed_sales_in_inr Metric
Aggregated ReportsOrder Confirmed (Unique users)order_confirmed_unique_users Metric
Aggregated ReportsOrder delivered (Event counter)order_delivered_event_counter Metric
Aggregated ReportsOrder delivered (Sales in INR)order_delivered_sales_in_inr Metric
Aggregated ReportsOrder delivered (Unique users)order_delivered_unique_users Metric
Aggregated ReportsOrder Placed (Event counter)order_placed_event_counter Metric
Aggregated ReportsOrder Placed (Sales in INR)order_placed_sales_in_inr Metric
Aggregated ReportsOrder Placed (Unique users)order_placed_unique_users Metric
Aggregated ReportsOrder Summary Viewed (Event counter)order_summary_viewed_event_counter Metric
Aggregated ReportsOrder Summary Viewed (Sales in INR)order_summary_viewed_sales_in_inr Metric
Aggregated ReportsOrder Summary Viewed (Unique users)order_summary_viewed_unique_users Metric
Aggregated ReportsPatient Added (Event counter)patient_added_event_counter Metric
Aggregated ReportsPatient Added (Sales in INR)patient_added_sales_in_inr Metric
Aggregated ReportsPatient Added (Unique users)patient_added_unique_users Metric
Aggregated ReportsPDP Viewed (Event counter)pdp_viewed_event_counter Metric
Aggregated ReportsPDP Viewed (Sales in INR)pdp_viewed_sales_in_inr Metric
Aggregated ReportsPDP Viewed (Unique users)pdp_viewed_unique_users Metric
Aggregated ReportsRefer A Friend Clicked (Event counter)refer_a_friend_clicked_event_counter Metric
Aggregated ReportsRefer A Friend Clicked (Sales in INR)refer_a_friend_clicked_sales_in_inr Metric
Aggregated ReportsRefer A Friend Clicked (Unique users)refer_a_friend_clicked_unique_users Metric
Aggregated ReportsReorder Button Clicked (Event counter)reorder_button_clicked_event_counter Metric
Aggregated ReportsReorder Button Clicked (Sales in INR)reorder_button_clicked_sales_in_inr Metric
Aggregated ReportsReorder Button Clicked (Unique users)reorder_button_clicked_unique_users Metric
Aggregated ReportsSearch Viewed (Event counter)search_viewed_event_counter Metric
Aggregated ReportsSearch Viewed (Sales in INR)search_viewed_sales_in_inr Metric
Aggregated ReportsSearch Viewed (Unique users)search_viewed_unique_users Metric
Aggregated ReportsSignup Successful (Event counter)signup_successful_event_counter Metric
Aggregated ReportsSignup Successful (Sales in INR)signup_successful_sales_in_inr Metric
Aggregated ReportsSignup Successful (Unique users)signup_successful_unique_users Metric
Aggregated ReportsSRP Viewed (Event counter)srp_viewed_event_counter Metric
Aggregated ReportsSRP Viewed (Sales in INR)srp_viewed_sales_in_inr Metric
Aggregated ReportsSRP Viewed (Unique users)srp_viewed_unique_users Metric
Aggregated ReportsSubs Item Added (Event counter)subs_item_added_event_counter Metric
Aggregated ReportsSubs Item Added (Sales in INR)subs_item_added_sales_in_inr Metric
Aggregated ReportsSubs Item Added (Unique users)subs_item_added_unique_users Metric
Aggregated ReportsSubs Learn More Clicked (Event counter)subs_learn_more_clicked_event_counter Metric
Aggregated ReportsSubs Learn More Clicked (Sales in INR)subs_learn_more_clicked_sales_in_inr Metric
Aggregated ReportsSubs Learn More Clicked (Unique users)subs_learn_more_clicked_unique_users Metric
Aggregated ReportsWH Reached (Event counter)wh_reached_event_counter Metric
Aggregated ReportsWH Reached (Sales in INR)wh_reached_sales_in_inr Metric
Aggregated ReportsWH Reached (Unique users)wh_reached_unique_users Metric
EventsInstallsinstalls Metric
EventsOrganic Installsorganic_installs Metric
EventsUninstallsuninstalls Metric
EventsOrganic Uninstallsorganic_uninstalls Metric
EventsReinstallsreinstalls Metric
EventsOrganic Reinstallsorganic_reinstalls Metric
EventsBlocked Installsblocked_installs Metric
EventsPost-attribution Installspost_attribution_installs MetricReports include installs attributed to a media source but later found to be fraudulent.
EventsRetarget Installsinstalls_retarget Metric
EventsInstall Postbacksinstalls_postbacks Metric
EventsIn App Eventsin_app_events Metric
EventsOrganic In App Eventsorganic_in_app_events Metric
EventsIn App Events Postbacksin_app_events_postbacks Metric
EventsRetarget In App Events Postbacksretarget_in_app_events_postbacks Metric
EventsBlocked In App Eventsblocked_in_app_events Metric
EventsRetarget In App Eventsin_app_events_retarget Metric
EventsRetargeting conversions postbacksretarget_install_postbacks MetricRecords in-app events users performed during the re-engagement window.
EventsPost-attribution In App Eventspost_attribution_in_app_events MetricRecords in-app events for installs identified as fraudulent after being attributed to a media source or judged fraudulent without regard to the install itself.
EventsBlocked Install Postbacksblocked_install_postbacks MetricRecords clicks performed by users blocked by Protect360.
EventsBlocked Clicksblocked_clicks MetricRecords copies of postbacks sent to a media source resulting in a blocked install.
EventsAd Revenuead_revenue_raw Metric
EventsOrganic Ad Revenuead_revenue_organic_raw Metric
EventsRetargeting Ad Revenuead_revenue_raw_retarget Metric