Criteo Metrics

DIMENSIONS: 45 | METRICS: 35

Group	Field	ID	Has Conversion	Is Formula	Type
Dataslayer Dimensions	Hub Account	hub_account	False	False	Dimension
Dataslayer Dimensions	Connector name	connector_name	False	False	Dimension
Time	Date	Day	False	False	Dimension
Time	Day of week	DayofWeek	True	False	Dimension
Time	Week (Starting on Monday)	Week	True	False	Dimension
Time	Month	Month	True	False	Dimension
Time	Year-Week (Starting on Monday)	YearWeek	True	False	Dimension
Time	Year-Month	YearMonth	True	False	Dimension
Time	Year	Year	True	False	Dimension
Advertiser	Advertiser ID	AdvertiserId	False	False	Dimension
Advertiser	Advertiser Name	AdvertiserName	False	False	Dimension
Advertiser	Device	Device	False	False	Dimension
Advertiser	OS	Os	False	False	Dimension
Campaign	Campaign ID	CampaignId	False	False	Dimension
Campaign	Campaign	CampaignName	False	False	Dimension
Campaign	Campaign Goal	CampaignGoal	False	False	Dimension
Campaign	Campaign Spend Limit Renewal	SpendLimitRenewal	False	False	Dimension
Campaign	Campaign Spend Limit Type	SpendLimitType	False	False	Dimension
Adset	Adset ID	AdsetId	False	False	Dimension
Adset	Adset	AdsetName	False	False	Dimension
Adset	Adset Objective	AdsetObjective	False	False	Dimension
Adset	Adset Activation Status	CampaignStatus	False	False	Dimension
Adset	Adset Delivery Status	AdsetDeliveryStatus	False	False	Dimension
Adset	Adset Start Date	AdsetStartDate	False	False	Dimension
Adset	Adset End Date	AdsetEndDate	False	False	Dimension
Adset	Adset Bid Cost Controller	AdsetBidCostController	False	False	Dimension
Targeting	Targeting destination environment	destinationEnvironment	True	False	Dimension
Targeting	Targeting environment	targetingDevices	True	False	Dimension
Targeting	Targeting operating system	targetingOperatingSystems	True	False	Dimension
Targeting	Targeting country	targetingCountry	True	False	Dimension
Targeting	Targeting subdivision	targetingSubdivision	True	False	Dimension
Targeting	Targeting zipcode	targetingZipCode	False	False	Dimension
Targeting	Targeting frecuency capping	targetingFrequencyCapping	False	False	Dimension
Category	Category ID	CategoryId	False	False	Dimension
Category	Category	CategoryName	False	False	Dimension
Budget	Budget strategy	BudgetStrategy	False	False	Dimension
Budget	Budget renewal	BudgetRenewal	False	False	Dimension
Budget	Budget delivery smoothing	BudgetDeliverySmoothing	False	False	Dimension
Budget	Budget delivery week	BudgetDeliveryWeek	False	False	Dimension
Budget	Budget amount	BudgetAmount	False	False	Dimension
Audience	Audience ID	AudienceId	False	False	Dimension
Audience	Audience name	AudienceName	False	False	Dimension
Audience	Audience description	AudienceDescription	False	False	Dimension
Audience	Audience created	AudienceCreated	True	False	Dimension
Audience	Audience updated	AudienceUpdated	True	False	Dimension
Campaign	Campaign Spend Limit Amount	RemainingBudget	False	False	Metric
Adset	Adset Bid Amount	BidValue	False	False	Metric
Performance	Clicks	Clicks	False	False	Metric
Performance	Impressions	Impressions	False	False	Metric
Performance	Cost	AdvertiserCost	False	False	Metric
Performance	Sales	SalesPc	False	False	Metric
Performance	App installs	AppInstalls	False	False	Metric
Performance	Cost per install	CostPerInstall	False	False	Metric
Performance	Post-install COS	CostOfSalePi	False	False	Metric
Performance	Post-install CPO	CostPerOrderPi	False	False	Metric
Performance	Install rate	InstallRate	False	False	Metric
Performance	Post-install ROAS	ReturnOnAdvertiserSpendingPi	False	False	Metric
Performance	Advertiser all value	AdvertiserAllValue	False	False	Metric
Performance	Omni channel revenue	OmniChannelRoas	False	False	Metric
Performance	Omni channel sales	OmniChannelSales	False	False	Metric
Performance	Revenue generated offline	RevenueGeneratedOffline	False	False	Metric
Performance	Qualified visits	QualifiedVisits	False	False	Metric
Performance	Visits	Visits	False	False	Metric
Performance	Cost per visit	CostPerVisit	False	False	Metric
Performance	Bounce rate	BounceRate	False	False	Metric
Performance	Potential displays	PotentialDisplays	False	False	Metric
Performance	Revenue	RevenueGeneratedPc	False	False	Metric
Performance	Overall competition win	OverallCompetitionWin	False	False	Metric
Performance	Audience	Audience	False	False	Metric
Performance	Reach	Reach	False	False	Metric
Performance	Average cart	AverageCart	False	False	Metric
Performance	CTR	ClickThroughRate	False	False	Metric
Performance	Conversion rate	ConversionRate	False	False	Metric
Performance	Effective cost	ECos	False	False	Metric
Performance	Cost per order	CostPerOrder	False	False	Metric
Performance	Effective cost per click (eCPC)	ECpc	False	False	Metric
Performance	Effective cost per mille (eCPM)	ECpm	False	False	Metric
Performance	Return on advertising spending (ROAS)	ReturnOnAdvertisingSpending	False	False	Metric
Performance	Advertiser value	AdvertiserValue	False	False	Metric
Performance	Cost of advertiser value	CostOfAdvertiserValue	False	False	Metric

Can not find the metric you are looking for? Please let us know here

Criteo Metrics document.title="Criteo Metrics"

Our Partners

Criteo Metrics