Instagram Insights
| Group | Field | ID | Has Conversion | Is Formula | Type |
|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | Dimension | ||
| Dataslayer Dimensions | Connector name | connector_name | Dimension | ||
| Time | Year | year | Dimension | ||
| Time | Year-month | yearmonth | Dimension | ||
| Time | Year-week (Starting on monday) | yearweek | Dimension | ||
| Time | Year-week (Starting on sunday) | yearweeknotiso | Dimension | ||
| Time | Month | month | Dimension | ||
| Time | Week (Starting on monday) | weekiso | Dimension | ||
| Time | Week (Starting on sunday) | weeknotiso | Dimension | ||
| Time | Date | date | Dimension | ||
| Time | Today | today | Dimension | ||
| Account info | Username | username | Dimension | ||
| Account info | Name | name | Dimension | ||
| Account info | User ID | id | Dimension | ||
| Account info | User image URL | profile_picture_url | Dimension | ||
| Account info | Biography | biography | Dimension | ||
| Account info | Website | website | Dimension | ||
| Media | Media ID | media_id | Dimension | ||
| Media | Media created date | timestamp | Dimension | ||
| Media | Media type | media_type | Dimension | ||
| Media | Media Product type | media_product_type | Dimension | ||
| Media | Media permalink | permalink | Dimension | ||
| Media | Media shortcode | shortcode | Dimension | ||
| Media | Media URL | media_url | Dimension | ||
| Media | Media Image | media_url_image | Dimension | ||
| Media | Media thumbnail URL (Video only) | thumbnail_url | Dimension | ||
| Media | Media thumbnail | thumbnail_url_image | Dimension | ||
| Media | Media caption | caption | Dimension | ||
| Media | Media is comment enabled | is_comment_enabled | Dimension | ||
| Comments | Comment Text | comment_text | Dimension | ||
| Audience | User Age | age | Dimension | ||
| Audience | User Gender | gender | Dimension | ||
| Audience | User Country | audience_country | Dimension | ||
| Audience | User City | audience_city | Dimension | ||
| Audience | Region of Followers | audience_locale | Dimension | ||
| Total Profile | Current Followers | followers_count | Metric | ||
| Total Profile | Current Follows | follows_count | Metric | ||
| Total Profile | Profile media count | total_media_count | Metric | ||
| Profile | New Followers | follower_count | Metric | ||
| Profile | Profile Views | impressions | Metric | ||
| Profile | Profile Reach | reach | Metric | ||
| Profile | Profile links taps | profile_links_taps | Metric | ||
| Media | Media count | media_count | Metric | ||
| Media | Media likes | like_count | Metric | ||
| Media | Media comments | comments_count | Metric | ||
| Media | Media follows | post_follows | Metric | ||
| Media | Media shares | post_shares | Metric | ||
| Media | Media profile visits | profile_visits | Metric | ||
| Media | Media total interactions | engagement | Metric | ||
| Media | Media engagement rate | engagement_rate | Metric | ||
| Media | Media views | impressions_media | Metric | ||
| Media | Media reach | reach_media | Metric | ||
| Media | Media unique saves | saved | Metric | ||
| Reels | Reel comments | reels_comments | Metric | ||
| Reels | Reel likes | reels_likes | Metric | ||
| Reels | Reel reach | reels_reach | Metric | ||
| Reels | Reel saved times | reels_saved | Metric | ||
| Reels | Reel shared times | reels_shares | Metric | ||
| Reels | Reel views | reels_plays | Metric | ||
| Reels | Reel total interactions | reels_total_interactions | Metric | ||
| Reels | Reel total interactions rate | reels_total_interactions_rate | Metric | ||
| Reels | Reel average watch time | ig_reels_avg_watch_time | Metric | ||
| Reels | Reel total video view time | ig_reels_video_view_total_time | Metric | ||
| Stories | Story views | impressions_story | Metric | ||
| Stories | Story follows | follows_story | Metric | ||
| Stories | Story profile visits | profile_visits_story | Metric | ||
| Stories | Story shares | shares_story | Metric | ||
| Stories | Story total interactions | total_interactions_story | Metric | ||
| Stories | Story reach | reach_story | Metric | ||
| Stories | Story exits | exits | Metric | ||
| Stories | Story replies | replies | Metric | ||
| Stories | Story taps forward | taps_forward | Metric | ||
| Stories | Story taps back | taps_back | Metric | ||
| Stories | Story swipe forward | swipe_forward | Metric | ||
| Stories | Story profile activity email | story_profile_activity_email | Metric | ||
| Stories | Story profile activity text | story_profile_activity_text | Metric | ||
| Stories | Story profile activity direction | story_profile_activity_direction | Metric | ||
| Stories | Story profile activity bio link clicked | story_profile_activity_bio_link_clicked | Metric | ||
| Stories | Story total actions | stories_total_actions | Metric | ||
| Stories | Story Average Completion rate | stories_average_completion_rate | Metric | ||
| Carousel | Carousel total interactions | carousel_album_engagement | Metric | ||
| Carousel | Carousel views | carousel_album_impressions | Metric | ||
| Carousel | Carousel reach | carousel_album_reach | Metric | ||
| Carousel | Carousel unique saves | carousel_album_saved | Metric | ||
| Audience | Engaged audience demographics | engaged_audience_demographics | Metric | ||
| Audience | Reached audience demographics | reached_audience_demographics | Metric | ||
| Audience | Follower demographics | follower_demographics | Metric |
