| Dataslayer Dimensions | Hub Account | hub_account |
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| Dimension | |
| Dataslayer Dimensions | Connector name | connector_name |
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| Dimension | |
| Time | Date | day |
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| Dimension | |
| Time | Month | month |
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| Dimension | |
| Time | Year | year |
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| Dimension | |
| Time | Week (Starting on Monday) | week |
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| Dimension | |
| Time | Year-Month | year_month |
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| Dimension | |
| Time | Year-Week (Starting on Monday) | year_week |
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| Dimension | |
| Account | Account Name | account_name |
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| Dimension | |
| Account | Account ID | account_id |
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| Dimension | |
| Account | Account Currency | account_currency |
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| Dimension | |
| Campaign Group | Campaign Group Name | campaign_group_name |
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| Dimension | |
| Campaign Group | Campaign Group ID | campaign_group_id |
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| Dimension | |
| Campaign Group | Campaign Group Status | campaign_group_status |
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| Dimension | |
| Campaign | Campaign Name | campaign_name |
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| Dimension | |
| Campaign | Campaign ID | campaign_id |
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| Dimension | |
| Campaign | Campaign Create Date | campaign_created_date |
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| Dimension | |
| Campaign | Campaign Status | campaign_status |
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| Dimension | |
| Campaign | Campaign Type | campaign_type |
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| Dimension | |
| Campaign | Campaign Objective Type | campaign_objective_type |
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| Dimension | |
| Campaign | Campaign Target Type | campaign_target_type |
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| Dimension | |
| Campaign | Campaign Cost Type | campaign_cost_type |
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| Dimension | |
| Campaign | Campaign Daily Budget | campaign_daily_budget |
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| Dimension | |
| Campaign | Campaign Total Budget | campaign_total_budget |
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| Dimension | |
| Campaign | Campaign Unit Cost | campaign_unit_cost |
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| Dimension | |
| Campaign | Campaign Start Date | campaign_start_date |
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| Dimension | |
| Campaign | Campaign Start Datetime | campaign_start_datetime |
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| Dimension | |
| Campaign | Campaign End Date | campaign_end_date |
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| Dimension | |
| Campaign | Campaign End Datetime | campaign_end_datetime |
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| Dimension | |
| Campaign | Campaign Version | campaign_version |
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| Dimension | |
| Creative | Creative ID | creative_id |
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| Dimension | |
| Creative | Creative Headline | creative_headline |
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| Dimension | |
| Creative | Creative Description | creative_description |
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| Dimension | |
| Creative | Creative Status | creative_status |
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| Dimension | |
| Creative | Creative Review Status | creative_review_status |
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| Dimension | |
| Creative | Creative Type | creative_type |
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| Dimension | |
| Creative | Creative Name | creative_name |
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| Dimension | |
| Creative | Creative Title | creative_title |
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| Dimension | |
| Creative | Creative Text | creative_text |
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| Dimension | |
| Creative | Creative Destination URL | creative_url |
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| Dimension | |
| Creative | Creative Subject (InMail) | creative_subject |
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| Dimension | |
| Creative | Creative HTML Body (InMail) | creative_html_body |
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| Dimension | |
| Creative | Creative Sender ID (InMail) | creative_sender |
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| Dimension | |
| Creative | Creative Custom Footer (InMail) | creative_custom_footer |
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| Dimension | |
| Creative | Creative Call to action text (InMail) | creative_call_to_action |
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| Dimension | |
| Creative | Creative Call to action URL (InMail) | creative_call_to_action_landing_page |
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| Dimension | |
| Creative | Creative POST URL | creative_post_url |
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| Dimension | |
| Creative | Creative Thumbnail URL | creative_thumbnail_url |
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| Dimension | |
| Creative | Creative Thumbnail Image | creative_thumbnail_image |
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| Dimension | |
| Creative | Creative Download document URL | creative_download_document_url |
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| Dimension | |
| Creative | Creative Reference Type | creative_reference_type |
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| Dimension | |
| Creative | Creative Reference ID | creative_reference_id |
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| Dimension | |
| Creative | Creative Version | creative_version |
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| Dimension | |
| Demographics | Company Size | member_company_size |
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| Dimension | |
| Demographics | Industry | member_industry |
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| Dimension | |
| Demographics | Seniority | member_seniority |
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| Dimension | |
| Demographics | Job Title | member_job_title |
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| Dimension | |
| Demographics | Job Function | member_job_function |
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| Dimension | |
| Demographics | Country | member_country_v2 |
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| Dimension | |
| Demographics | Region | member_region |
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| Dimension | |
| Demographics | Company | member_company |
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| Dimension | |
| Conversions | Conversion ID | conversion_id |
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| Dimension | |
| Conversions | Conversion Name | conversion_name |
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| Dimension | |
| Conversions | Conversion Type | conversion_type |
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| Dimension | |
| Conversions | Conversion Enabled | conversion_enabled |
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| Dimension | |
| Conversions | Conversion Value | conversion_value |
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| Dimension | |
| Conversions | Conversion Currency | conversion_currency |
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| Dimension | |
| Performance | Clicks | clicks |
|
| Metric | The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page). |
| Performance | Impressions | impressions |
|
| Metric | This is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails. |
| Performance | CTR | ctr |
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| Metric | |
| Performance | Reach | approximateUniqueImpressions |
|
| Metric | The estimated number of unique member accounts with at least one impression. This metric is only available when the number of days in the date range is less than or equal to 92 days |
| Performance | Frequency | frequency |
|
| Metric | The approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned. See an example of this under Requesting Specific Metrics in the Analytics Finder. |
| Performance | Company Page Clicks | companyPageClicks |
|
| Metric | The count of clicks to view the company page. |
| Performance | Landing Page Clicks | landingPageClicks |
|
| Metric | The count of clicks which take the user to the creative landing page. |
| Performance | Other Engagements | otherEngagements |
|
| Metric | The count of user interactions with the ad unit that do not fit into any other more specific category. |
| Performance | Social Actions | socialActions |
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| Metric | |
| Performance | Total Engagements | totalEngagements |
|
| Metric | The count of all user interactions with the ad unit. |
| Performance | Cost | costInLocalCurrency |
|
| Metric | Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request. |
| Performance | Cost (USD) | costInUsd |
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| Metric | |
| Performance | Cost (EUR) | costInEUR |
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| Metric | |
| Performance | Cost (GBP) | costInGBP |
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| Metric | |
| Performance | Cost (AUD) | costInAUD |
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| Metric | |
| Performance | CPC | cpc |
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| Metric | |
| Performance | CPM | cpm |
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| Metric | |
| Performance | Subscription Clicks | subscriptionClicks |
|
| Metric | The count of clicks to subscribe to a series, such as a Newsletter. |
| Social Actions | Comment Likes | commentLikes |
|
| Metric | The count of likes of a comment. Sponsored Updates only. |
| Social Actions | Comments | comments |
|
| Metric | The count of comments. Sponsored Updates only. |
| Social Actions | Follows | follows |
|
| Metric | The count of follows. Sponsored Updates only. |
| Social Actions | Reactions | reactions |
|
| Metric | The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses. |
| Social Actions | Likes | likes |
|
| Metric | The count of likes. Sponsored Updates only. |
| Social Actions | Shares | shares |
|
| Metric | The count of shares. Sponsored Updates only. |
| Social Actions | Viral Clicks | viralClicks |
|
| Metric | The count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Comment Likes | viralCommentLikes |
|
| Metric | The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Comments | viralComments |
|
| Metric | The count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Company Page Clicks | viralCompanyPageClicks |
|
| Metric | The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral External Website Conversions | viralExternalWebsiteConversions |
|
| Metric | The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition. |
| Social Actions | Viral External Website Post Click Conversions | viralExternalWebsitePostClickConversions |
|
| Metric | The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition. |
| Social Actions | Viral External Website Post View Conversions | viralExternalWebsitePostViewConversions |
|
| Metric | The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition. |
| Social Actions | Viral Follows | viralFollows |
|
| Metric | The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Impressions | viralImpressions |
|
| Metric | The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only. |
| Social Actions | Viral Landing Page Clicks | viralLandingPageClicks |
|
| Metric | The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Likes | viralLikes |
|
| Metric | The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Reactions | viralReactions |
|
| Metric | The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements. |
| Social Actions | Viral Shares | viralShares |
|
| Metric | The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Total Engagements | viralTotalEngagements |
|
| Metric | The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only. |
| Social Actions | Viral Subscription Clicks | viralSubscriptionClicks |
|
| Metric | The count of viral clicks to subscribe to a series, such as a Newsletter |
| Emails | Opens | opens |
|
| Metric | The count of opens of Sponsored InMail. Sponsored InMail only. |
| Emails | Sends | sends |
|
| Metric | The count of sends of Sponsored InMail. Sponsored InMail only. |
| Emails | Action Clicks | actionClicks |
|
| Metric | The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only. |
| Emails | Ad Unit Clicks | adUnitClicks |
|
| Metric | The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only. |
| Emails | Text Url Clicks | textUrlClicks |
|
| Metric | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only. |
| Emails | Lead Generation Mail Contact Info Shares | leadGenerationMailContactInfoShares |
|
| Metric | The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only. |
| Emails | Lead Generation Mail Interested Clicks | leadGenerationMailInterestedClicks |
|
| Metric | The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only. |
| One-Click leads Campaign | One Click Leads | oneClickLeads |
|
| Metric | The count of leads generated through One Click Lead Gen. |
| One-Click leads Campaign | One Click Lead Form Opens | oneClickLeadFormOpens |
|
| Metric | The count of times users opened the lead form for a One Click Lead Gen campaign. |
| One-Click leads Campaign | Viral One Click Lead Form Opens | viralOneClickLeadFormOpens |
|
| Metric | The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition. |
| One-Click leads Campaign | Viral One Click Leads | viralOneClickLeads |
|
| Metric | The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition. |
| One-Click leads Campaign | Lead Form Completion Rate | leadFromCompletionRate |
|
| Metric | |
| One-Click leads Campaign | Cost per One-Click Lead | costPerLead |
|
| Metric | |
| One-Click leads Campaign | Qualified Leads | qualifiedLeads |
|
| Metric | The count of qualified leads shared by the advertiser. Qualified lead is a lead that has been deemed more likely to become a customer compared to other leads, based on their engagement and fit. |
| One-Click leads Campaign | Cost per Qualified Lead | costPerQualifiedLead |
|
| Metric | How much money was spent per qualified lead |
| Video | Video Completions | videoCompletions |
|
| Metric | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video | Video First Quartile Completions | videoFirstQuartileCompletions |
|
| Metric | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video | Video Midpoint Completions | videoMidpointCompletions |
|
| Metric | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video | Video Third Quartile Completions | videoThirdQuartileCompletions |
|
| Metric | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video | Video Starts | videoStarts |
|
| Metric | The count of video ads that were started by users. |
| Video | Video Views | videoViews |
|
| Metric | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. |
| Video | Viral Full Screen Plays | viralFullScreenPlays |
|
| Metric | The count of taps on the video, going into video view mode. See viralImpressions definition. |
| Video | Viral Video Completions | viralVideoCompletions |
|
| Metric | The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition. |
| Video | Viral Video First Quartile Completions | viralVideoFirstQuartileCompletions |
|
| Metric | The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition. |
| Video | Viral Video Midpoint Completions | viralVideoMidpointCompletions |
|
| Metric | The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition. |
| Video | Viral Video Third Quartile Completions | viralVideoThirdQuartileCompletions |
|
| Metric | The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition |
| Video | Viral Video Starts | viralVideoStarts |
|
| Metric | The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE. |
| Video | Viral Video Views | viralVideoViews |
|
| Metric | A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition. |
| Downloads | Download Clicks | downloadClicks |
|
| Metric | The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads. |
| Downloads | Viral Download Clicks | viralDownloadClicks |
|
| Metric | The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). Only available for ads supporting media downloads. |
| Downloads | Document First Quartile Completions | documentFirstQuartileCompletions |
|
| Metric | The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Document Midpoint Completions | documentMidpointCompletions |
|
| Metric | The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Document Third Quartile Completions | documentThirdQuartileCompletions |
|
| Metric | The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Document Completions | documentCompletions |
|
| Metric | The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Viral Document First Quartile Completions | viralDocumentFirstQuartileCompletions |
|
| Metric | The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Viral Document Midpoint Completions | viralDocumentMidpointCompletions |
|
| Metric | The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Viral Document Third Quartile Completions | viralDocumentThirdQuartileCompletions |
|
| Metric | The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Downloads | Viral Document Completions | viralDocumentCompletions |
|
| Metric | The number of times users reached 100% of the document's length on a viral post, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
| Conversions | Conversion values | conversionValueInLocalCurrency |
|
| Metric | Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range. |
| Conversions | External Website Conversions | externalWebsiteConversions |
|
| Metric | The count of conversions indicated by pixel loads on an external advertiser website. |
| Conversions | External Website Post Click Conversions | externalWebsitePostClickConversions |
|
| Metric | The count of post-click conversions indicated by pixel loads on an external advertiser website. |
| Conversions | External Website Post View Conversions | externalWebsitePostViewConversions |
|
| Metric | The count of post-view conversions indicated by pixel loads on an external advertiser website. |
| Conversions | Conversion Rate | conversionRate |
|
| Metric | |
| Conversions | Cost per Conversion | costPerConversion |
|
| Metric | |
| Conversions | Return on Spend | retunrOnSpend |
|
| Metric | |
