Finding the right and the best PPC tools to manage your campaigns will ultimately lead to a better Return on your Investment(ROI). PPC, or Pay-Per-Click, is a paid search strategy that is great for generating new leads and increasing brand awareness for your business.

However, mismanaging a PPC campaign can drive costs beyond revenue. So, you need tools to help you handle your PPC campaigns for a greater ROI. These tools will help you plan, manage and track your PPC campaigns to avoid such risks.

And so today, we will discuss the ten best PPC software tools in 2022 and beyond that will help you manage your PPC campaigns.

Why is PPC Software important?

Before you decide to use any PPC solution, you first need to understand the possible benefits that you can get. So, here are some reasons why you should use a PPC tool:

1. Easy Keyword Research: A PPC solution with powerful research tools helps you to identify the best-performing keywords that are ideal for your campaigns. You will avoid the risks associated with manual searches, such as the exclusion of critical keywords. Therefore, a PPC tool will make your research more effective.
2. Quick decision-making: You don’t have to rely on manual reports to make your campaign decisions. Instead, you receive campaign metrics such as conversion rates, ROI, and click-through rates in real-time, from a PPC tool.
3. Quality improvement: With a PPC solution, you can track the performance of your campaigns, hence determining the best practices for online ad creation. The response rates can help you understand the optimal keywords you should target for improvement. After doing all this, you will improve your ROI and lower your expenditure on several ad platforms. For example, Google will charge you lower if your ad is valuable and has a great quality score.

Read more: Top 10 Most Important KPIs for Digital Marketers

How to choose the best PPC software solution

Picking the best software for your PPC tools requires you to assess the factors that go into a good tool. Here, we’ll discuss the seven factors to consider when choosing the right PPC tool.

Features

It can seem obvious that you should consider the features that gits your needs when selecting a PPC tool. Surprisingly, many companies, however, subscribe to the tools they do not understand their features. So, they never use the tools to their maximum capability. 

An ideal tool must have the exact features you are looking for, and neither should you pay unnecessarily for those you won’t use. It is impossible, though, to exclude all the unnecessary features when choosing an off-the-shelf PPC tool. However, always find the right balance that’ll be more cost-effective for you.

Additionally, more tools offer plans that provide unique and diverse features, so pick out those that best suit your circumstances.

Scalability

Another factor to consider when selecting the best PPC tool for your company is if your preferred tool allows you to make adjustments like payment plans and features based on your needs.

A scalable PPC tool is important because your current need for a handful of services may grow in the future as your business grows. 

Such growth will need a flexible PPC tool that will enable you to add new features or eliminate them as required, so you can continue using the PPC tool for the longest time possible.

Support

When looking for a PPC tool to serve your growing needs, you should compare how frequently the different companies that own your favorite PPC tools help users solve their problems. 

Ccompare their different support tools, how they provide their support and choose the ones you’ll be most comfortable with whenever you need help. 

More so, some PPC tools provide support via on-calls on a 24/7 basis, while others offer support via chat. It’s also best to choose a PPC tool with a decent library of online resources for self-learning.

Cost

Reducing costs in any business is the grand aim of every company. You must find tools with better ROI to increase your profit margin. Finding the right PPC tool will ensure you avoid paying for stuff that won’t benefit your business. Compare the costs and pricing plans of several PPC tools and their competitors. Ensure you choose a tool that provides different pricing plans and can offer you greater flexibility.

Free Trial

Sometimes, you may not be sure how well the PPC tool can serve your business needs. If you find yourself in this situation while trying to select a PPC tool, go for the one with the features you need, offered on a free trial.

A PPC tool with a free trial allows you to use it for free before you decide if to subscribe to a paid plan or not. The free trial is a better way of avoiding the risk of subscribing to the wrong tool.

If you are selecting a tool using this aspect, choose a tool with the longest free trial. Also, a free trial gives you an excellent opportunity to try multiple PPC tools.

Ease of Use

What if you don’t have enough experience in using PPC tools? How do you get started? Well, a PPC tool that is easy to use spares you all the headaches of trying to figure things out and the time and resources required to train your team.

Instead of spending too much time learning how to use the tool, an easy-to-use tool will enable you to enjoy its services of the tool for a longer time. However, be careful not to choose an overly simple tool that lacks some useful features.

Reviews

Online reviews enable you to compare the performance of a tool with its competitors. Reviews give you knowledge from the experiences of people who have already used the PPC tool. From the insights, you can learn about possible issues, pros, and cons that will help you make informed decisions.

10 Best PPC software tools in 2022

Dataslayer 

Dataslayer is a free, most reliable, and easily accessible PPC reporting tool that helps you to improve your PPC campaign performance. With Dataslayer, you access useful features for creating automated PPC reports.

Dataslayer has the greatest reliability, easy-to-use, and cost-effective. It has a powerful drag and drop feature to enable smooth user experiences. You can add data to your Google Sheets, Google Data Studio, BigQuery, etc., directly from over 40 data sources, such as Facebook ads, Google Analytics, and more.

Ready to import all your marketing data in one place with few clicks? Learn more about Dataslayer here.

Price:

• Free plan available
• $59 per month for Small Agency plan
• $99 per month for Medium Agency plan
• $299 per month for Large Agency plan
• Extendable 15-day free trial available in all paid plans.

Dataslayer automatically pulls all your marketing data from over 40 data sources to your favorite destinations, be it Google Data Studio, Google Sheets, Google BigQuery, or BI tools (Qlik, Tableau, Power BI) with API.

Dataslayer.ai

Adalysis 

Adalysis is a PPC management tool that helps marketers to manage their marketing campaigns on Bing and Google search engines. The platform gives you access to customizable checks and alerts, tracks your campaigns’ performance, and gives you optimization recommendations.

Adalysis enables you to improve the performance of your account by sending you automated recommendations. Irrespective of the size of your business, you can create and manage ad tests and insights automatically.

Price: Adalysis has no free version. Adalysis pricing depends on your aggregate spending. The pricing plans are:

• $99 per month: Spending up to $50k
• $199 per month: Spending up to $150k
• $249 per month: Spending up to $250k
• $499 per month: Spending up to $500k
• Free trial: It has a 14-day free trial.

Optimizely 

Optimizely is an experimentation platform that developers use to run A/B tests on websites. The goal of experimentation is to validate optimization efforts for conversion rates. 

Optimizely is easy to use because it facilitates smooth implementations. For example, using a page, event, tags, and other features accordingly can impact the consumer experience you want to provide.

It is also easy to integrate because it generates a snippet you can copy and paste into your site’s code to start the test.

Price: 

• Has six plans; pricing available on request.
• Free trial: No free trial

Opteo 

Opteo is a PPC tool that helps marketers to save time by handling time-consuming tasks on their behalf. It monitors your ads and gives you suggestions for improvement, and can manage multiple ad campaigns. Opteo serves you in nearly the exact way a PPC expert would do you in your office.

Opteo uses machine learning to optimize your PPC campaigns, giving you effective budget management, bidding strategies adjustment, and keyword opportunities.

Pricing: Opteo gives you simple pricing plans based on your usage. However, there are three plans to choose from, as shown below:

• Basic plan: Up to $50k spend at $99 per month.
• Professional plan: Up to $250k spend at $199 per month,
• Agency plan: Up to $500k spend – $399 per month.
• Free trial: each of the above have a one-month free trial.

SpyFu 

SpyFu is a competitive and intelligence tool that digital marketers use to improve their marketing strategies. Businesses of all sizes can use this cloud-based tool. It offers API access, SEO performance analysis, keyword rank tracking, and many more features.

PPC professionals can use SpyFu to analyze their competitors, increase web traffic, monitor the rankings of their websites on search engines, and generate more leads. You can also use Spyfu to build relationships with your social media influencers and drive traffic by finding quality backlinks. You can use the Spyfu API to automate requests and find data efficiently. Support comes via phone or live chat.

Price: SpyFu has three plans:

• Basic Plan: This is an ideal plan for marketers who do not need API access. It costs $39 per month.
• Professional Plan: Costs $78 per month. Has API access and can track up to 15k keywords.
• Team Plan: Costs $299 per month. This plan offers up to five user accounts.
• Free trial: Has a 30-day free trial.

AdEspresso 

AdEspresso is a digital advertising tool through which marketers can create, run and analyze their marketing campaigns across different channels. Marketers use AdEspresso to find relevant audiences for their social media profiles, such as Google Ads, Facebook, and Instagram. With this tool, you have a chance to grow your brand by streaming the right audiences for your brand.

It gives you a user-friendly interface through which you can manage your campaigns within a short time and in one place. You can also increase or lower your ad budget using its optimization tools.

Therefore, you can improve your collaboration and efficiency in real-time with AdEspresso, as you develop basic skills in finding the right audiences for your business.

Pricing: There are three plans you can sign up onto:

• Starter plan: $49 per month. It supports one account and a maximum monthly spend of $1,000.
• Plus plan: $99 per month. It supports up to 15 user accounts.
• Enterprise plan:  $259 per month. It has an unlimited number of user accounts.
• Free trial: 14-day free trial

Leadpages

Leadpages help you turn your online clicks into clients. Creating a good lead page is one of the most important things when building an effective PPC campaign. Nearly all PPC tools charge some pennies each month.

For that reason, you should always find value for your money. You can use the drag and drop feature to organize your landing page content and design it perfectly to suit your needs and brand image.

• Price: $25 per month for each site and free hosting.
• Free trial: It has a 14-day free trial.

Ninjacat

Ninjacat is a reporting, call tracking, and call monitoring tool for tracking PPC campaigns, Google Ads, SEO, and more for digital marketers. This tool best suits large-scale digital marketing agencies. You can receive PPC reports, monitor your campaign budgets, perform call tracking, and do many other activities with it.

This tool can integrate with third-party solutions, including social media platforms and SEO, which users can automate their whole workflow easily and achieve more with such integrations.

The call tracking tool helps clients to understand the effectiveness of the marketing efforts by agencies generating more leads through phone calls. Tracking and recording calls and generating reports from the call sources and the best performing campaign or keyword is useful for planning. 

Using the call tracking tool, you can also measure the quality of calls and collect useful customers user data, such as geographic location, caller ID, call duration, and more.

• Price: Has one pricing plan that costs $1,500 per month.
• Free trial: 14-day trial

Adplorer 

Adplorer is the first ever all-inclusive digital-automation tool that helps marketers manage their local marketing campaigns easily. Both the small and medium-sized businesses use Adplorer to automate their campaigns on Facebook and Google. It is one of the best PPC reporting tools that help marketers to manage social media advertising while providing campaign reports. 

With Adplorer, you can integrate with Google Analytics 360, Xero, Google Ads, Salesforce, Matelso, Odoo, and Call Rail, which are the requirements for an effective marketing campaign.

• Price: Pricing is usage-based, and the vendor did not provide the starting price.
• Free trial: No free trial

Tenscores 

Tenscores is a brand monitoring and evaluation tool that offers marketers campaign optimization recommendations. It gives users suggestions for improvement after checking for weaknesses in their campaigns. 

With this tool, you can keep track of your campaign’s performance and determine the amount of ROI of each campaign. It will also show you optimization errors, helping you know campaigns that are wasting your money with no profitable returns, allowing you to distribute your budget accordingly.

Price: It has three paid plans:

• Small Business: $25 per month
• Agency: $165 per month
• Unlimited: $999 per month
• Free trial: 14-day free trial

Final thoughts

Selecting the right PPC management platform allows you to create and manage successful PPC campaigns.

There is an endless list of PPC tools you can use to manage your business in 2022, and choosing the best tool depends on the requirements at your hand and the size of your budget. 

We believe you will select the right tool for your business using all the factors mentioned in this article, coupled with this list of top PPC tools.