Best Alternatives to Supermetrics in 2023

In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) tool. It allows you to extract and manipulate data from various sources. And then it lets you load it into a data warehouse or an analytics platform for more analysis. 

And while Supermetrics is a widely recognized ETL tool, other alternative options may offer better or different features and capabilities. Whether you’re a small business owner, a marketer, or an enterprise-level company, this guide will help you discover the best ETL tools to meet your data processing needs. 

We hope this list will give you and your team a delightful digital marketing reporting experience. 


In this article, we will discuss the following ten ETL tools you can use instead of Supermetrics:

  1. Dataslayer
  2. Porter Metrics
  3. Adverity
  4. Improvado
  6. Apipheny
  7. Fivetran
  8. Power My Analytics
  9. Whatagraph

Top 10 Supermetrics Alternatives to Consider in 2023


Dataslayer is a fast, user-friendly, and free #1 alternative to Supermetrics.

Whether you’re looking for a more budget-friendly option, greater reporting flexibility and customization, or better customer support, Dataslayer will cater to diverse digital marketing reporting needs. 

Analyze and visualize all your marketing data with flexibility in Google Sheets, Looker Studio, Google BigQuery, Power BI, Qlik, and more. Fetch your data and create beautiful, intuitive reports automatically from over 40 different PPC/SEM data sources.

As well as Supermetrics, Dataslayer also connects with the official APIs of the most important digital marketing data sources to import their data into the data visualization platform of your choice. Also, the interface of the Google Sheets extension is very similar so it will be very easy for former Supermetrics users to use Dataslayer without spending time learning a new tool.

Although Supermetrics has far more data sources (over 100) and more destination platforms, Dataslayer has enough quality connectors for almost all your PPC/SEM marketing reporting needs and is in constant development to have more.

The most obvious difference is that the Dataslayer pricing model offers unlimited users, data sources, and accounts. Charging only per usage (measured in daily API calls), their subscription plans are more economic than Supermetrics.

Suppose you want to transition from Supermetrics to Dataslayer but don’t want to set up all your reports from scratch. With a few clicks, our Supermetrics Data extraction tool will help you import all your data directly without any hassles. And if you need help, Dataslayer provides exclusive support to help you along.

Moreover, Dataslayer is safe and secure. It cannot access your data or any other information on your machine or the cloud. All of your spreadsheet and API information are stored in the Google servers. Also, it does not receive or store any of your data.

  • Free plan: Available
  • Free trial: 15-day free trial
  • Plans: 3 plans from $59
  • Connectors: 40+

Porter Metrics

Porter Metrics positions itself as the Zapier of data reporting. Thus, it can be a perfect choice for digital marketers who prioritize simplicity and automation. And unlike many other reporting tools, it is incredibly user-friendly and has the most intuitive drag-and-drop user interface. 

Thus, it has become a go-to platform for those who don’t want to get their hands dirty with too many configurations. And while this simplicity comes with a cost, it is still the best choice for many businesses whose requirements are not too complex, with few but quality connectors.

With Porter Metrics, you can easily connect your apps to data reporting tools, such as Google Sheets and Google Data Studio, making data analysis a breeze.

Porter Metrics has been known to offer the fastest and most supportive customer support. So, you may not have any trouble if you encounter any issues.

  • Free plan: Not available.
  • Free Trial: 14-day free trial
  • Plans:  4 plans from $12.5 per connector
  • Connectors: 15+ connectors is one of the best alternatives to Supermetrics. It is a marketing analytics software that automatically collects data from all your advertising platforms and integrates it with your preferred data analysis platforms. With a wide range of connectors, Funnel powers your data reporting and analytics to help you gain more control over your data at scale.

More obviously, what sets Funnel apart is its goal to connect with every available marketing platform. It offers over 500 connections, providing its users with unparalleled data extraction and transfer capabilities. And compared with Supermetrics, the number of Funnel’s data connectors is about five times more. 

Additionally, Funnel pulls and stores data on its servers, minimizing the number of API calls required to analyze your marketing history across multiple platforms. With their data hub, you can store, organize, and share your data from diverse sources, giving you all the control you need over your data.

Therefore, if your budget is good and you need an extensive list of data sources and a hub to store your data, is a perfect choice. Even so, while Funnel provides access to a wide range of marketing platforms, selecting only the relevant ones for your reports can help streamline your data analysis process.

  • Free Plan: Not Available.
  • Free Trial: Demo
  • Plans: 3 plans starting from $399
  • Connectors: 230+ Core connectors

Read More: The 10 Best PPC Tools for Maximum ROI in 2022 


Like Supermetrics, Adverity allows marketing teams to gather, store, and analyze their marketing data from their favorite data destinations. In a flexible and scalable way, marketers enjoy seamless data transfers from their sales and marketing platforms to a diverse range of data reporting and analytics platforms.

Adverity and Supermetrics differ primarily in their data storage and movement approach. Adverity stores and transforms all data on its platform, while Supermetrics does not store nor transform your data. 

And depending on your needs, if you want a tool that can source the same way Supermetrics do but stores and transforms your data, it makes Adverity a perfect choice for your needs. However, that comes with the typical concerns of storing all your data on third-party servers quickly raise data privacy issues.

Choosing one over the other can be challenging, especially considering only its core functionality for automating data collection. So, consider your specific use cases to pick one. Generally, Adverity is a better choice for a fully integrated data platform, especially for its unrivaled data transformations.

  • Free Plan: Not Available.
  • Free Trial: Demo available
  • Plans: Personalized pricing plans
  • Connectors: 600+ integrations


Like Adverity, Improvado is also a cloud-based ETL tool that is one of the best alternatives to Supermetrics. It allows its users to extract, centralize, transform, and analyze their data from platforms like Google Analytics, HubSpot, and Google Ads. However, unlike Supermetrics, it provides data storage, thus giving you full control over each step of your data flow and attribution.

The data storage feature of Improvado allows you to back up, migrate, or retrieve your data whenever you want. You can intuitively pull all your sales and marketing data from their dashboard, thus speeding up and easing your data reporting processes.

They have vast, comprehensive, and deep integrations to several sales and marketing platforms. It was built purposely to solve most of your marketing problems, helping you pull granular data to transform and analyze to let you see the complete picture.

  • Free Plan: Available.
  • Free Trial: Demo available
  • Plans: Personalized pricing plans
  • Connectors: 500+ integrations

Read More: Essential Data Sources to Monitor for Effective Marketing 


Apipheny is a perfect Supermetrics alternative tool for marketers whose normal workday is full of counts of diverse copy-pasting into Google Sheets. It is an add-on that you can use instead of Supermetrics or a complementing solution to all your data collection processes in Google Sheets.

It makes it easier to use any JSON or CSV APIs in Google Sheets to automate your data processes, helping you connect and source your data quickly. If Supermetrics doesn’t give you the freedom you need, even with its 100+ data sources, Apipheny can be your perfect option.

It can allow you to integrate with almost any app you can access via its API, even if they’re not popular. Thus, you can virtually connect to almost infinite data sources, compared to several other tools, including Supermetrics.

And like Dataslayer, Apipheny costs next to nothing. You can enjoy various data extraction services without worrying about breaking your budget. Thus, it is often seen as an add-on tool to other ETL tools among marketers who would love extra flexibility at a fair cost.

  • Free plan: Not available.
  • Free Trial: 30-day free trial
  • Plans:  3 plans from $12
  • Connectors: 100+ integrations


Fivetran is another hassle-free ETL platform that offers versatile data connectors to enable seamless connectivity with various data sources, linking applications and databases to a central data warehouse. 

It provides a large list of data connectors and data transformation and monitoring solutions to empower organizations of all scales to collect their business data from diverse sources and scrutinize them from a central data warehouse.

One of the turn-offs for many organizations that want to use Fivetran is that it’s comparatively more expensive than most Supermetrics alternatives. The cost can, however, be insignificant for businesses seeking:

  • Seamless data collection from diverse sources
  • Data transformation orchestration and management
  • Effective data loading into different destinations
  • Automated schema drift handling
  • ETL data ingestion pipeline monitoring
  • Prompt error troubleshooting when issues arise

Therefore, Fivetran is an ideal solution if you want to enjoy automated data collection, schema management, data transformation, data loading, and monitoring with simple data standardization from multiple sources.

  • Free Plan: Available
  • Free Trial: 14-day free trial
  • Plans: Customized pricing plans
  • Connectors: 300+ connectors

Power My Analytics

Power My Analytics is another excellent alternative to Supermetrics, offering similar functionality but with some advantages. Especially for Social Media reporting, Power My Analytics uniquely offers a slightly better performance and efficiency than Supermetrics or other similar tools. It can pull data from over 35 sources and export it to Google Sheets, Looker Studio, and Microsoft Excel.

PMA’s data warehousing solution ensures that users experience minimal API connection issues, resulting in faster and more stable performance. Furthermore, PMA’s pricing is comparable to Supermetrics, making it a great alternative. So, if you prioritize stability and need a tool with data warehousing features, Power My Analytics is ideal for your needs.

  • Free Plan: Not Available
  • Free Trial: 14-day free trial
  • Plans: 4 plans starting from $12.46
  • Connectors: 40+ connectors


Whatagraph is another in the list of best ETL alternatives to Supermetrics for performance monitoring and reporting. Seamless integrations to various marketing data sources allow marketing professionals to visualize their marketing data and create customized cross-channel reports easily.

Users can interact with their marketing data from a single interface, saving them more time and effort. More so, users can access a wide range of report templates that they can use to speed up and streamline their data processing and reporting. They can also build beautiful reports directly from the platform, giving users more functionality to track their marketing efforts in real time.

What’s more appealing for businesses who want to try Whatagraph is the real-time, on-platform reporting features for campaign tracking performance. It allows the users to adjust their strategy in time to keep up their marketing at every moment. Thus, the risks are reduced, keeping your business decisions in the right lane for success.

  • Free Plan: Not Available
  • Free Trial: 14-day free trial
  • Plans: 4 plans starting from $12.46
  • Connectors: 40+ connectors is another Supermetrics alternative worth considering in 2023. It is a marketing attribution software platform that allows marketers to connect their marketing data to its interface, Looker Studio, Google BigQuery, Google Sheets, MySQL, Tableau, and several other tools. 

One of’s standout features is its robust ML Bayesian algorithm, which provides personalized recommendations and insights to optimize marketing elements such as keyword usage and channel-specific campaigns.

Winsoar’s primary focus is measuring and improving its user’s ROI across various channels and campaigns. It measures your ROI for every channel, campaign, keyword, etc., to optimize your marketing. With this tool, you can analyze and optimize your customer journeys across all touch-points with a time-saver budget optimizer.

In addition, offers a unique capability to track the performance of TV ads, which is currently lacking in Supermetrics and other competitors. So, it is an ideal choice for companies that still rely on traditional marketing channels like TV ads and want to track performance and spending in those areas. 

However,’s user interface falls short compared to its alternatives, lacking the same intuitiveness and aesthetic appeal. Thus, it may be suitable for tech-savvy users who can easily navigate its interface to gain the most value.

  • Free Plan: Available
  • Free Trial: 30-day free trial
  • Plans: 5 plans starting from $19
  • Connectors: 50+ connectors

Final Thoughts: Which Digital Marketing Reporting Tool to Choose in 2023?

While Supermetrics is a popular ETL tool for data extraction, transformation, and loading, several other excellent alternatives are available. Each of the ten alternative tools discussed in this article has unique strengths and capabilities. Each can become your favorite and go-to tool for marketing reporting needs.

Whether you’re looking for a more budget-friendly option, greater flexibility, and customization, or enhanced data security and privacy, Dataslayer is a #1 Supermetrics alternative to cater to diverse digital marketing reporting needs. 

Explore and experiment today with our free trials and plans to see how Dataslayer can streamline your data processing and analysis, save time and resources, and deliver better digital marketing experiences.