Analyzing data is crucial to measure all our campaigns and adjust them accordingly, but the part where we need to predict how our campaigns are […]
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Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
Setting up Google Analytics 4 eCommerce on your site can be a little confusing. And because Google Analytics does not automatically collect eCommerce data from […]
In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]
Setting up Google Analytics 4 can be daunting and tedious, especially if you’re new to Google Analytics. Having a detailed GA4 set-up checklist at your […]
Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]
A spreadsheet packed with only numbers makes it almost impossible to spot trends and make sense of your data at a glance. Now, import all […]
For your business to grow, you must try to see and compare the evolution of your marketing or advertising campaigns over time in Looker Studio. […]
What does the new year signify for you as a marketer? Is it setting new goals and resolutions, renewing your determination, or strengthening your purpose? […]
Today, over 4.59 billion people are active on social media and expected to reach over 6 billion in 2027. That’s almost 59% of the world’s total […]
Generative AI, especially Natural Language Processing, is a significant aspect of technology that have had a significant impact across all industries. And with the new […]
How do you perform an effective email marketing campaign? How can you optimize your campaigns for a better ROI? If you’ve been battling these questions […]
