Finding the best alternative to Supermetrics

Supermetrics has long been a go-to solution for automating data and streamlining reporting for marketers worldwide. However, as the market grows, so do the alternatives, and finding the right tool depends on specific needs, such as affordability, integration options, or unique features. Whether you’re in search of an affordable Supermetrics alternative, a Supermetrics competitor with superior features, or simply looking to try something new, here is our list of the Top Supermetrics Alternatives in 2024.

1. DataSlayer – The best Supermetrics alternative

DataSlayer is not just another option—it stands out as the best Supermetrics alternative for marketers and analysts who need a robust, easy-to-use data solution that covers multiple platforms. With a comprehensive set of features, competitive pricing, and strong customer support, DataSlayer has quickly gained traction as the ideal alternative to Supermetrics.

Ease of integration and compatibility with platforms

DataSlayer provides an easy and efficient way to work with more than 45 data sources, including Meta, Google, Bing, etc. It easily integrates with leading data visualization platforms, including Google Sheets, Looker Studio, Google BigQuery, Power BI, Qlik, Microsoft Azure, allowing automated report generation.

Why it’s important?: Unlike other Supermetrics competitors that can require extensive setup, DataSlayer’s easy-to-use approach reduces onboarding time thanks to its super intuitive design and makes it accessible to all users, regardless of their technical knowledge.It may have fewer data sources, but it still covers the essential needs of marketing reporting and is always adding more.

Pricing and affordability: An affordable Supermetrics alternative

One of the most attractive aspects of DataSlayer is its usage-based pricing plans (measured in daily API calls), making it a cost-effective option for companies of any size.

For companies with tighter budgets or startups looking to maximize their ROI, DataSlayer offers a cost-effective alternative to Supermetrics without sacrificing quality or features. Unlike Supermetrics, which can be prohibitively expensive for smaller companies.

In addition, they have a Freelance Plan , so whether you’re a large company or a freelancer, you’ll find a plan that suits your needs.

Switching from Supermetrics to Dataslayer is simple, with tools available to transfer your data smoothly and customer support is always ready to assist. If you’re looking for a budget-friendly, flexible, and secure data reporting tool, Dataslayer is worth considering.

Summary:

Free plan: Available
Free trial: 15-day free trial
Plans: 4 plans from $29
Connectors: 45+

Data accuracy and reliability

DataSlayer is known for its high data accuracy, ensuring that your reports reflect real-time insights with minimal lag. This accuracy is essential for making informed decisions, particularly in fast-paced marketing environments. By connecting directly to data sources, DataSlayer minimizes the risk of data discrepancies, offering users the reliability they need for consistent reporting.

Why It stands out: With DataSlayer, you can trust that your data is both current and accurate—qualities that are critical for businesses relying on timely data to optimize their marketing strategies.

Customer support and documentation

Customer support can make or break a user’s experience with any tool, and DataSlayer excels in this area. Their support team is responsive and knowledgeable, and they offer extensive documentation to help users get the most out of their software. This level of support is especially valuable for users transitioning from Supermetrics, as it ensures a smoother adaptation process.

Additional resources: DataSlayer offers tutorials, how-to guides, and a responsive customer support team, making it easier for users to resolve issues quickly and maximize the tool’s potential.

User experience and customization options

With an intuitive, user-friendly interface, DataSlayer is designed for marketers and analysts of all experience levels. The platform allows users to customize reports, select specific metrics, and create dashboards that suit their specific needs. This flexibility makes DataSlayer a best Supermetrics alternative for teams that value ease of use and customization.

DataSlayer is not only an excellent Supermetrics alternative but a tool that enhances productivity through its streamlined setup, accuracy, and affordability. If you’re looking to switch from Supermetrics, DataSlayer offers unmatched value, positioning it as the top choice for data reporting in 2024.

2 Porter

Porter offers a streamlined approach to reporting, making it a good choice for marketers looking for simplicity. Its key feature is an easy-to-use drag-and-drop interface, enabling easy data connection to tools like Google Sheets and Google Data Studio.

Although Porter has fewer connectors than some competitors, it prioritizes quality, ensuring reliable and accurate data delivery. Unlike the usual subscription models, it charges per connector, offering a cost-effective solution for those needing a few connectors or preferring to pay for only what they use.

Customer service at Porter stands out for being quick and helpful, ready to assist with any questions or issues, ensuring a smooth user experience from beginning to end.

Summary:

• Free plan: Not available.
• Free Trial: 14-day free trial
• Plans:  4 plans from $12.5 per account
• Connectors: 16

3 Funnel

Funnel stands out in the marketing reporting space with its big number of connections, including over 500 connectors which is significantly more than competitors like Supermetrics. This means that it can integrate with almost any marketing platform.

Funnel also has a unique data management approach. It stores data on its servers, which minimizes the need for API calls, lightens server load, and speeds up data loading. This creates a centralized hub for your marketing data, making it easier to store, organize, and share information from various sources, thus offering complete control over your marketing data assets.

While Funnel’s extensive data sources and solid data hub are impressive, it’s important to focus on selecting platforms that are most relevant to your reporting needs. Choosing the right data to analyze can streamline your process and lead to more meaningful insights.

Summary:

• Free Plan: Available
• Free Trial: Not available
• Plans: 2 plans starting from $1000
• Connectors: 230+

4 Windsor

Windsor is a strong competitor to Supermetrics in 2024, offering integrations with a variety of tools such as Looker Studio, Google BigQuery, and Tableau. 

Its special feature is the optimization of user ROI across marketing channels and campaigns, providing detailed ROI metrics for better strategy refinement. Windsor’s budget optimizer further assists in allocating marketing spend efficiently to the most impactful channels and campaigns.

Using a sophisticated ML Bayesian algorithm, Windsor delivers customized recommendations and insights, tailored to individual marketer needs. 

While its interface may not be as user-friendly or visually appealing as those of some competitors, the depth of Windsor’s features would be helpful to more advanced users capable of using complex tools for comprehensive marketing analysis.

Summary:

• Free Plan: Available
• Free Trial: 30-day free trial
• Plans: 5 plans starting from $19
• Connectors: 60+

5 PowerMyAnalytics

PowerMyAnalytics stands out as a compelling Supermetrics alternative, offering efficiency and robust performance. 

It connects with over 40 data sources, seamlessly exporting data to platforms like Google Sheets, Looker Studio, and Microsoft Excel. 

A key advantage is its data warehousing solution, which minimizes API connection problems and enhances both speed and reliability. This feature will be helpful for those in need of stable, powerful data warehousing.

In addition to its performance, PowerMyAnalytics maintains competitive pricing, presenting a cost-effective option without sacrificing quality or functionality.

Summary:

• Free Plan: Not Available
• Free Trial: 14-day free trial
• Plans: 4 plans starting from $14.95
• Connectors: 40+

6 Fivetran

Fivetran is another Supermetrics competitor, offering access to over 100 data sources for comprehensive data collection for companies. It’s good at data transformation and monitoring, providing tools for data cleansing, formatting, and standardization. This ensures data is consistent and analysis-ready once it reaches the data warehouse.

Fivetran ensures that the data warehouse data structure remains synchronized with the source systems, eliminating the risk of data inconsistencies and errors. In addition, Fivetran’s integrated data monitoring provides real-time visibility into the data pipeline, allowing any issues to be quickly resolved.

Though Fivetran’s pricing might be on the higher side compared to some alternatives, its extensive functionality and automated features justify the investment for businesses seeking a thorough data integration solution.

Summary: 

• Free Plan: Available
• Free Trial: 14-day free trial
• Plans: Customized pricing plans from $500
• Connectors: 300+

7 Improvado

Improvado is known for its cloud-based ETL capabilities, particularly excelling in data storage. This feature not only enhances data security and accessibility but also simplifies data backup, migration, and retrieval processes, thereby eliminating manual data extraction efforts and streamlining reporting.

Connecting with over 300 data sources, Improvado, the same as Fivetran, offers comprehensive tools for data cleansing, formatting, and standardization to ensure the consistency and accuracy of data.

The platform’s centralized data repository facilitates easy access and analysis of data from multiple sources. Its advanced analytics tools help users uncover trends, patterns, and issues, supporting informed decision-making.

Summary:

• Free Plan: Not available
• Free Trial: Not available
• Plans: Personalized pricing plans
• Connectors: 500+

8 Apipheny

Apipheny is a budget-friendly Supermetrics alternative, especially designed for marketers who are looking for detailed management over their data sources. 

Its Google Sheets add-on can integrate with almost any app with an API, providing access to niche data sources that may be unavailable through other tools.

Its standout feature is data automation, which simplifies data extraction and enables the automation of routine tasks. This not only saves valuable time but also lets marketers concentrate on more strategic tasks.

Summary:

• Free plan: Available.
• Free Trial: 14-day free trial
• Plans:  5 plans from $5
• Connectors: 100+

9 Whatagraph

Whatagraph focuses on simplifying the collection, visualization, and reporting of marketing data. Its unique feature is a comprehensive library of report templates that simplifies the creation of visual reports and saves time on manual work. Additionally, Whatagraph supports customization, allowing users to create reports to their specific requirements.

A key feature of Whatagraph is its capability for real-time reporting with immediate tracking of marketing performance. This is particularly valuable for businesses in fast-paced markets, as it facilitates quick decision-making and campaign optimization. 

The platform’s real-time tracking helps to identify early trends and issues, so that the marketers can adjust strategies promptly to maintain a competitive edge. 

Summary:

• Free Plan: Not Available
• Free Trial: 14-day free trial
• Plans: 4 plans starting from $249
• Connectors: 45+ 

10 Dataddo

Dataddo is another alternative to Supermetrics and it’s a powerful platform for integrating data from a variety of sources, including databases, cloud services, and marketing platforms. It helps consolidate data, streamline the process of bringing different datasets together.

Through its automated data pipelines, Dataddo simplifies the extraction, transformation, and loading (ETL) process, thereby ensuring data accuracy and consistency across the integrated datasets. Once data is aggregated within the platform, users can tailor its structure and content to their specific requirements, using Dataddo’s suite of tools for data cleansing, enrichment, and manipulation.

Moreover, Dataddo has real-time data streaming capabilities, ensuring that users have access to the most up-to-date information for informed decision-making. The platform has security and compliance features such as data encryption and role-based access control protecting sensitive information. 

Summary:

• Free Plan: Available
• Free Trial: 14-day free trial
• Plans: 4 plans starting from $129
• Connectors: 300+

Pricing	from $29	from $12.5 per account	from $1000	from $19	from $14.95	from $500	Personalized pricing plans	from $5	from $249	from $129
Free Trial	15 days	14 days		30 days	14 days	14 days		14 days	14 days	14 days
Free plan
Nº of connectors	45+	16	230+	60+	40+	300+	500+	100+	45+	300+

Which tool is right for you?

Choosing the right data reporting tool depends on your specific needs, budget, and the level of support you require. While there are many alternatives to Supermetrics on the market, DataSlayer stands out as the top choice for marketers and analysts looking for reliability, ease of use, and affordability.

Here are some key considerations to help you. For instance, if your company deals with large volumes of data and multiple storage systems, options like Funnel.io or Fivetran could be beneficial.

Get started with DataSlayer today! Ready to streamline your data reporting process with a powerful Supermetrics alternative? Contact the DataSlayer team to discover how we can help you transform your data workflow for better insights and results.