Dataslayer Blog

Master the Google Sheets QUERY function with 15 real marketing formulas. Filter campaigns, calculate ROAS, analyze performance, and automate reports.

LinkedIn Reserved Ads guarantee first-feed placement for days or weeks at fixed pricing. Plus AI personalization cuts manual work by 50%. Pricing, setup, and ROI data.

Google Search Console now tracks YouTube, TikTok, and Instagram performance. Learn how this update unifies SEO and social data, and what it means for your strategy.

Essential marketing metrics dictionary with definitions, formulas, and benchmarks. CTR, ROAS, CPA, ... 100+ metrics explained for Google Ads, Meta, LinkedIn, TikTok, and more.

Google Ads now sends support case updates through WhatsApp. Learn how to enable notifications, track cases faster, and why this matters for Latin America advertisers.

Google Ads PMax campaign-level age and gender exclusions are here. True demographic controls that prevent ads from showing to irrelevant audiences and reduce wasted spend.

TikTok's new AI content slider lets users hide synthetic videos. 52% of consumers disengage from AI content. Here's what counts as "AI," how to track performance drops, and when AI still works.

Track Meta AI ads impact starting Dec 16 with this measurement plan. Metrics to export, formulas to calculate changes, and how to separate AI from holiday seasonality.

GA4 now imports Meta and TikTok costs automatically. Compare native import vs Dataslayer across platforms, metrics, historical limits, and real costs for 2025.

Learn how to maintain Google Ads performance tracking under Consent Mode V2. Recover lost conversions with Enhanced Conversions, server-side tagging, and modeling.

Learn how to automatically export Snapchat Ads data to Google Sheets in minutes. Track swipe-ups, impressions, and conversions without manual CSV exports. Step-by-step setup included.

Model Context Protocol (MCP) connects Claude, ChatGPT, or Mistral to your marketing platforms. Ask questions in plain English, get instant data from Google Ads, Meta, GA4, and more.

Marketing data getting too big for Sheets? Learn BigQuery basics without coding. Includes 7 copy-paste queries, real costs, setup guide, and when to upgrade.

Master Google Sheets AI features in 2025. Learn how Gemini's =AI() function, Smart Fill, and automated insights transform marketing data analysis with practical examples.

Google Ads' new Original Conversion Value metric shows unadjusted conversion data before value rules. Learn how this transparency tool helps diagnose real performance.