Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data...
Kate Zakharova
22 de agosto de 2024Recently, Meta made a significant change to its advertising platform. They’ve removed the option to exclude...
Juliana Cintra
agosto 9, 2024Looker Studio is widely used by marketers for its simplicity in creating reports, but handling large...
Kate Zakharova
August 5, 2024Data blending helps combine data from different sources for a complete analysis thus showing insights without...
Kate Zakharova
August 1, 2024If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies...
Adela
July 31, 2024On July 03, 2024 TikTok announced several new features to give users and advertisers more control...
Kate Zakharova
julio 9, 2024Data blending is a powerful method to bring together isolated data sets, allowing you to see...
Kate Zakharova
julio 8, 2024Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This...
Kate Zakharova
julio 5, 2024Today, companies encounter a vast amount of data produced at an incredibly fast rate. This information...
Kate Zakharova
julio 2, 2024Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs...
Kate Zakharova
julio 1, 2024Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but...
Kate Zakharova
julio 1, 2024In this article we study why Google Ads and GA4 report different data. Learn about conversion...
Kate Zakharova
27 de junio de 2024
