If you are planning to opt for PPC advertising for your small business, then it is time to define the metrics that you tend to hit. It is quite imperative to figure out these expectations and ensure that the paid advertising tactics can drive the outcomes requires getting benefit from a positive ROI.

When it comes to the PPC report, it is the final presentation of your campaign results. It shows you what has been done, what has been missed, and what advantages the company has got from that PPC campaign. It can be considered as the key to deploy and manage PPC tasks.

Now, if you are a PPC manager or owner of your company, then you need to understand the importance of a PPC reporting tool. It is the best Alternative to Supermetrics and makes your PPC report accurate. You must involve proper insights that can help you execute the job in a better manner and move your company along. Deploying a PPC marketing tool helps you generate the best results that lead to hitting your specific business goals.

What to Expect From a PPC Reporting Tool?

A free PPC reporting tool can prove to be the most important part of your PPC campaign. Well, there are a plethora of tools available to choose from, but choosing a reliable and secure one is important. Whether you are looking for a real-time dashboard or all-in-one solution, you need to define PPC metrics to ensure good results. A good PPC report allows you to make well informed and strategic decisions for your business.

What are the metrics you can get from a good PPC report?

• ROI (Return on Investment): This is one of the most important metrics you tend to track through your PPC data.
  
• Keyword Performance: If you want to thrive in this competitive industry, you would like to check the keyword performance in your PPC reports.
  
• CTR (Click-through rate): With this metric, you can easily find out how engaging your PPC ads are and how you can improve them.
  
• CPC (Cost per Click): This metric helps you understand the marketing budget related to PPC in the month.
  
• Conversion Rate: Tracking your conversion rates is a great way to check the impact on your revenue and sales through PPC.
  
• Customer Actions: You can easily check the number of actions your customers took after clicking on your ad by checking the report generated by a PPC reporting tool.
  

If you operate any sort of paid advertising campaign, then you require precise reporting to understand what has been accomplished and what can be improved. You can get key metrics with PPC reporting tools so you can check if you close to hitting your business goals. As reporting can vary depending on the customers, industry, and business target, you can expect your PPC reports having clear details as well as actionable recommendations.

To know more about how you can create a PPC report with our tool, visit: /blog/create-ppc-reports-with-free-ppc-reporting-tool/