Enjoy a 15-day free trial to explore everything the Google Ad Manager Connector can do!
The Google Ad Manager connector simplifies campaign performance tracking by automatically importing your ad data into tools like Google Sheets, Looker Studio, and Power BI. Analyze key metrics like impressions, clicks, conversions, and ROAS to optimize your advertising strategies and drive measurable growth.
The Klaviyo Connector integrates seamlessly with tools like Google Sheets, Looker Studio, Power BI, and more. Effortlessly export your data to keep track of all your campaigns, all in one place.
Create custom reports with the metrics and dimensions that matter most. Analyze your campaign performance and audience behavior to make data-driven decisions that optimize marketing strategies.
No more manual updates! The Klaviyo Connector automates data synchronization, ensuring your reports are always up to date. Focus on improving marketing performance instead of pulling data.
Transform your data into visually compelling dashboards using tools like Looker Studio and Power BI. Monitor key metrics such as open rates, click-through rates, and audience segmentation to maximize your ROI.
With the Klaviyo Connector , schedule automatic data refreshes to ensure you always have the latest insights without any manual effort.
Getting started with the Google Ad Manager Connector is simple. Follow these steps to connect your Google Ad Manager Connector account to Dataslayer:
The Google Ad Manager Connector gives you full access to key ad serving and monetization metrics. You can track impressions, clicks, CTR (click-through rate), revenue, eCPM (effective cost per mille), fill rate, and active view metrics such as measurable impressions and viewability rate. For publishers, this data is essential to evaluate ad inventory performance, measure partner demand, and optimize yield strategies across different channels and formats.
Yes. With the Google Ad Manager Connector, you can break down reporting by ad units, orders, line items, and creatives. This allows you to evaluate which placements are driving the highest impressions and revenue, which advertisers or demand partners are performing best, and which creative assets are delivering the strongest engagement. Having this level of granularity ensures publishers can optimize both monetization and user experience.
Absolutely. The Google Ad Manager Connector enables you to analyze campaign delivery across different targeting criteria, including device type, geography, browser, operating system, and custom audience segments. These insights help you understand which users are driving the most valuable impressions and allow you to refine your ad serving strategy to maximize ROI.
Yes. The connector supports data from both programmatic and direct deals. You can monitor performance from programmatic guaranteed, preferred deals, and open auction alongside direct-sold campaigns. This gives publishers a complete view of how their inventory is being monetized, making it easier to balance programmatic yield with direct advertiser relationships.
Dataslayer’s Google Ad Manager Connector allows you to break down ad delivery by geography (country, region, or city) and by device (desktop, mobile, tablet, or connected TV). You can see how performance varies across markets and platforms, helping you tailor inventory packaging and optimize demand strategies for specific audiences.
The Google Ad Manager Connector integrates seamlessly with all Dataslayer destinations. You can export data into Google Sheets or Excel for quick reporting, build dashboards in Looker Studio or Power BI, or send ad serving data to BigQuery, Snowflake, Amazon Redshift, or Amazon S3 for advanced modeling. Developers can also use the API Query Manager to automate pipelines and combine Google Ad Manager data with other advertising, analytics, or revenue sources.
Like all Dataslayer connectors, the Google Ad Manager Connector is included in every subscription plan. Pricing is based only on usage: the number of API calls or rows processed in your reporting destination, and the number of accounts or networks you connect. There are no extra connector fees, so you can combine Google Ad Manager data with Google Ads, YouTube, or Amazon Ads under the same plan without additional cost.
Dataslayer provides detailed setup guides, tutorials, and FAQs in the Knowledge Base to help you connect your Google Ad Manager account, configure reports, and build dashboards. If you need more personalized support, our team is available via live chat and email to assist with troubleshooting, automation, and advanced reporting strategies. This ensures you can maximize the value of your Google Ad Manager Connector and optimize your ad monetization strategies effectively.
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