July 5, 2024
Kate Zakharova July 5, 2024Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This statistical technique evaluates how different marketing activities affect sales […]
July 2, 2024
Kate Zakharova July 2, 2024Today, companies encounter a vast amount of data produced at an incredibly fast rate. This information holds great promise but is frequently spread out across […]
May 28, 2024
Kate Zakharova May 28, 2024Understanding and analyzing website traffic is crucial for the success of any business. Website traffic analysis provides valuable insights into the performance, reach, and effectiveness […]
June 1, 2023
Julia June 1, 2023Introduction Digital advertising is a rapidly evolving field, and artificial intelligence (AI) is playing an increasingly important role. AI is being used to improve targeting, […]
May 10, 2023
Adela May 10, 2023Analyzing data is crucial to measure all our campaigns and adjust them accordingly, but the part where we need to predict how our campaigns are […]
April 18, 2023
Benard Kiplangat April 18, 2023Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
March 2, 2023
Benard Kiplangat March 2, 2023Setting up Google Analytics 4 can be daunting and tedious, especially if you’re new to Google Analytics. Having a detailed GA4 set-up checklist at your […]
December 18, 2022
Benard Kiplangat December 18, 2022Generative AI, especially Natural Language Processing, is a significant aspect of technology that have had a significant impact across all industries. And with the new […]
November 24, 2022
Benard Kiplangat November 24, 2022On October 11, during Google Next 2022 virtual user conference, Kate Wright, Senior Director for BI Product Management at Google, announced that all Google Cloud […]
September 30, 2022
Benard Kiplangat September 30, 2022Ready to learn how to drive effective digital marketing in the Metaverse? Well, that’s what we will discuss today in this article. Metaverse is a […]
August 8, 2022
Benard Kiplangat August 8, 2022Finding the right and the best PPC tools to manage your campaigns will ultimately lead to a better Return on your Investment(ROI). PPC, or Pay-Per-Click, […]
July 22, 2022
Benard Kiplangat July 22, 2022The benefits of Power BI are immense. It is a free desktop software solution that enables enterprises to analyze trends and spot patterns through data […]
