Blog Digital Marketing Tools and Technologies

MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team

Marketing teams are under pressure to prove the impact of every dollar they spend. But when...

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Blog Data Analysis and Reporting in Marketing

Looker Studio AI: How to Use AI to Supercharge Your Reports (Even for Free)

If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...

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Blog Data Analysis and Reporting in Marketing

10 Free Looker Studio Templates Ready to Use in Marketing

If you work in digital marketing or analytics, you know how much time it takes to...

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Blog Campaign Optimization and Analytics

How to Use Public APIs to Enrich Your Marketing Dashboards

Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...

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Blog Data Analysis and Reporting in Marketing

Everything You Need to Know About Looker Studio Templates (Before You Waste Another Hour Reporting)

Most people don’t enjoy building reports from scratch. It’s repetitive, it eats into your day, and...

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Blog Campaign Optimization and Analytics

How to Use the FILTER Function in Google Sheets: A Step-by-Step Guide for Marketers

If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...

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Blog Campaign Optimization and Analytics

Google Sheets Automation in 2025: How to Import and Sync Data Automatically (IMPORTRANGE, Apps Script & More)

If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...

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Blog Digital Marketing Tools and Technologies

n8n API + Dataslayer: The Best Way to Automate Your Marketing Reporting

Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...

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Blog Digital Marketing Tools and Technologies

Why a Marketing Mix Modeling Software Is Essential for Modern Brand Awareness Strategy

Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...

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Blog Digital Marketing Strategies and Trends

From Contextual to Shoppable: The 3 New Amazon Interactive Ads You Can’t Miss

The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...

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Blog Digital Marketing Tools and Technologies

The Best Supermetrics Alternatives Based on Real User Reviews in 2025

If you’re working in marketing, you know how messy data can get. Pulling numbers from different...

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Blog Data Analysis and Reporting in Marketing

The Real Struggles Behind Marketing Reporting Challenges and How to Solve Them (2025)

Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...

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