Blog Digital Marketing Strategies and Trends

Video Marketing in 2025: Short-Form, Smart Tools, and the Live Video Comeback

If it feels like everyone’s doing video right now, you’re not wrong. In 2025, video marketing...

July Cintra April 25, 2025
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Blog Digital Marketing Strategies and Trends

Generative Engine Optimization (GEO): How to Optimize Your Content in 2025

What if your content never ranks in AI-generated answers, even though it’s SEO-perfect? That’s the harsh...

July Cintra April 25, 2025
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Blog Digital Marketing Tools and Technologies

Make Your Data Talk with Looker Studio Query Result Variables

Are your dashboards doing enough? With the latest update to Looker Studio, Google introduces the Looker...

July Cintra April 10, 2025
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Blog Digital Marketing Tools and Technologies

Looker Studio Email Limits in 2025: What Marketers Need to Know

Have you ever set up a flawless automated report, only to have your client tell you...

July Cintra April 10, 2025
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Blog Digital Marketing Strategies and Trends

AI-Powered Search vs. Traditional SEM: What Marketers Need to Know Now

Google’s search experience is evolving rapidly and the rise of AI-powered search is changing how users...

July Cintra April 4, 2025
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Blog Data Analysis and Reporting in Marketing

GA4 to BigQuery Just Got Easier with Google’s New Connector — But Is It Enough?

If you’ve ever struggled to get the full picture from your Google Analytics 4 (GA4) reports,...

July Cintra April 4, 2025
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Blog Data Analysis and Reporting in Marketing

Marketing Performance Tracking in a Multi-Channel World: Top Strategies for 2025

Nowadays, marketers face a significant challenge: how to track marketing performance across an ever-expanding network of...

July Cintra March 28, 2025
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Blog Digital Marketing Strategies and Trends

AI in Content Marketing: Strategies, Tools, and the Future of Marketing

AI is transforming content marketing at an unprecedented pace, helping brands generate ideas, produce high-quality content,...

July Cintra March 28, 2025
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Blog Digital Marketing Tools and Technologies

Top Marketing Mix Modeling Platforms in 2025

Discover the leading Marketing Mix Modeling platforms for 2025, including features, pricing, and how they help...

Julia Moreno March 25, 2025
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Blog Data Analysis and Reporting in Marketing

5 misused Graphs in Reports: Which Report Charts Confuse and Which Truly Help in Decision-Making?

Data visualization plays a crucial role in reporting and decision-making. However, when report charts are misused,...

July Cintra March 20, 2025
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Blog Campaign Optimization and Analytics

5 Ways to Improve ROAS Without Increasing Your Campaign Budget

Return on Ad Spend (ROAS) is one of the most critical metrics for marketers, as it...

July Cintra March 20, 2025
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Blog Data Analysis and Reporting in Marketing

How to Effectively Reduce Reporting Time by 80% with Automation Tools

It’s Monday morning, and your inbox is already flooded with emails. Your boss pings you: “Can...

July Cintra March 12, 2025
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