MMM Platforms Don’t Have to Be Complicated: How to Run Marketing Mix Modeling Without a Data Science Team
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
Marketing teams are under pressure to prove the impact of every dollar they spend. But when...
If you’re working with data in Looker Studio, you’ve probably heard that Gemini, Google Cloud’s generative...
If you work in digital marketing or analytics, you know how much time it takes to...
Adding external data to your marketing dashboards is super easy thanks to public APIs. These interfaces...
Most people don’t enjoy building reports from scratch. It’s repetitive, it eats into your day, and...
If you work in marketing and manage campaign data in Google Sheets, you’ve likely needed to...
If you’re a marketer, data analyst, or growth specialist working in 2025, chances are you’re dealing...
Managing marketing data can easily become a time-consuming task. Between exporting reports from platforms like Google...
Between tight budgets, shifting consumer habits, and a growing list of channels to manage, marketers today...
The streaming wars are evolving, and with them, the advertising landscape. As platforms grapple with rising...
If you’re working in marketing, you know how messy data can get. Pulling numbers from different...
Marketing reporting challenges have become one of the most common—and frustrating—pain points for data-driven teams. With...