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Blog Digital Marketing Tools and Technologies

 Marketing Mix Modeling: A Step-by-Step Guide to Conducting an Insightful MMM Analysis

Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data...

Kate Zakharova August 22, 2024
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Blog Paid Advertising and PPC Management

Ad Targeting Changes: How Meta’s New Rules Will Challenge Marketers

The ad targeting changes of Meta have recently altered how advertisers can approach audience segmentation on...

Juliana Cintra August 9, 2024
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Blog Data Analysis and Reporting in Marketing

A Tip to Increase Looker Studio Report Loading Time

Looker Studio is widely used by marketers for its simplicity in creating reports, but handling large...

Kate Zakharova August 5, 2024
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Digital Marketing Tools and Technologies Blog

Why You Absolutely Need Data Blending in Marketing for Better Results

Data blending helps combine data from different sources for a complete analysis thus showing insights without...

Kate Zakharova August 1, 2024
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Blog Data Analysis and Reporting in Marketing

Dataslayer Pricing vs SuperMetrics Pricing: The Ultimate Guide to Choosing the Best Value

If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies...

Adela July 31, 2024
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Social Media and Influencer Marketing Blog

New TikTok Privacy Regulations and Ad Tools: Positive Changes for Users and Advertisers

On July 03, 2024, TikTok announced several new features to give users and advertisers more control...

Kate Zakharova July 9, 2024
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Blog Campaign Optimization and Analytics

Top 5 Use Cases for Data Blending in Your Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

Kate Zakharova July 8, 2024
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Digital Marketing Tools and Technologies Blog

Unlock Success with Marketing Mix Modeling: A Beginner’s Guide to Optimizing Your Marketing Strategy

Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This...

Kate Zakharova July 5, 2024
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Blog Digital Marketing Tools and Technologies

From Data Chaos to Powerful Clarity: The Role of Blended Connectors in Business Intelligence

Blended connectors are an essential solution for companies dealing with large volumes of data from various...

Kate Zakharova July 2, 2024
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Blog Digital Marketing Strategies and Trends

How MMM Can Revolutionize Your Advertising Strategy

Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs...

Kate Zakharova July 1, 2024
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Blog Campaign Optimization and Analytics

Marketing Mix Modeling: Unlock Remarkable ROI with Powerful Insights

Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but...

Kate Zakharova July 1, 2024
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Blog Data Analysis and Reporting in Marketing

8 Critical Reasons for Data Discrepancies Between Google Ads and GA4

In this article we study why Google Ads and GA4 report different data. Learn about conversion...

Kate Zakharova June 27, 2024
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