April 11, 2024
Kate Zakharova April 11, 2024The digital marketing landscape is undergoing a significant transformation with Google’s announcement to phase out third-party tracking cookies. This development is prompting marketers to search […]
November 30, 2023
Adela November 30, 2023Marketing Mix Modeling (MMM) is a powerful tool that can help businesses get a clear picture of how their Marketing efforts affect their profits. By […]
November 7, 2023
Adela November 7, 2023Digital marketing is a complex and ever-changing field, and it’s easy to make mistakes. But if you avoid these five common mistakes, you’ll be well […]
November 7, 2023
Adela November 7, 2023In the dynamic landscape of digital marketing, the key to achieving higher conversion rates and personalized customer experiences lies in advanced segmentation strategies. Audience segmentation […]
October 6, 2023
Julia October 6, 2023Digital marketing trends are constantly evolving, as new technologies emerge and consumer behavior changes. By staying up-to-date on the latest trends, businesses can ensure that […]
September 19, 2023
Julia September 19, 2023As we know, social media platforms are continuously evolving, and Twitter is no exception to this trend. In this article, we will discuss a notable […]
July 12, 2023
Julia July 12, 2023Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]
June 1, 2023
Julia June 1, 2023Introduction Digital advertising is a rapidly evolving field, and artificial intelligence (AI) is playing an increasingly important role. AI is being used to improve targeting, […]
June 1, 2023
Julia June 1, 2023Introduction In today’s competitive marketplace, businesses need to do everything they can to maximize their return on investment (ROI). One of the most effective ways […]
May 10, 2023
Adela May 10, 2023Analyzing data is crucial to measure all our campaigns and adjust them accordingly, but the part where we need to predict how our campaigns are […]
April 18, 2023
Benard Kiplangat April 18, 2023Do you want to spend less time and money planning and optimizing your ad campaigns? Are you struggling to build optimal targets, utilize your ad […]
April 16, 2023
Benard Kiplangat April 16, 2023Setting up Google Analytics 4 eCommerce on your site can be a little confusing. And because Google Analytics does not automatically collect eCommerce data from […]
