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Globant GUT is the marketing division of Globant, one of the fastest-growing technology companies globally, with over 30,000 employees across countries like the US, Mexico, […]
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Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but many companies still struggle to optimize their advertising budgets. In this article we will explain how Marketing Mix Modeling can increase ROI and handle the budgets effectively.
Kate Zakharova July 1, 2024
As we wrap up the month, it’s time to dive deep into your campaign performance and understand how your marketing efforts have paid off. Whether […]
Juliana Cintra May 23, 2024
Marketing Mix Modeling (MMM) is a powerful tool that can help businesses get a clear picture of how their Marketing efforts affect their profits. By […]
Adela November 30, 2023
Looker Studio is very popular among marketers because it makes creating reports easy. However, when dealing with large amounts of data Looker Studio sometimes loads […]
Kate Zakharova August 5, 2024
If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies of any size with significant savings compared to Supermetrics […]
Adela July 31, 2024
In this article we study why Google Ads and GA4 report different data. Learn about conversion modeling, tag setups, lookback windows, and more to understand and minimize discrepancies.
Kate Zakharova June 27, 2024
On July 03, 2024 TikTok announced several new features to give users and advertisers more control over data and privacy. These changes include updates to […]
Kate Zakharova July 9, 2024
Data blending is a powerful method to bring together isolated data sets, allowing you to see the full picture of what’s going on in your […]
Kate Zakharova July 8, 2024
Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs (e.g., TV, radio, online ads, promotions) to determine their […]
Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data and understand which marketing channels and efforts drive the […]
Kate Zakharova August 22, 2024
Data blending helps combine data from different sources for a complete analysis thus showing insights without changing the original data. Data blending uses external code […]
Kate Zakharova August 1, 2024
Recently, Meta made a significant change to its advertising platform. They’ve removed the option to exclude detailed targeting in ads. This change could have a […]
Juliana Cintra August 9, 2024
If you are thinking to use Pinterest ads to drive your marketing strategy, you’re lucky. With over 433 million global active users, Pinterest Ads can be […]
Benard Kiplangat September 14, 2022
Geotargeting and Multi-regional campaigns are two of the most popular geomarketing approaches that you can use to improve your PPC strategy. These two approaches can […]
Benard Kiplangat September 4, 2022
As we know, social media platforms are continuously evolving, and Twitter is no exception to this trend. In this article, we will discuss a notable […]
Julia September 19, 2023
Today, over 4.59 billion people are active on social media and expected to reach over 6 billion in 2027. That’s almost 59% of the world’s total […]
Benard Kiplangat December 23, 2022
