Blog Digital Marketing Tools and Technologies

 Marketing Mix Modeling: A Step-by-Step Guide to Conducting an Insightful MMM Analysis

Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data...

Kate Zakharova August 22, 2024
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Blog Paid Advertising and PPC Management

What Marketers Need to Know About Meta’s New Ad Targeting Changes

Recently, Meta made a significant change to its advertising platform. They’ve removed the option to exclude...

Juliana Cintra August 9, 2024
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Blog Data Analysis and Reporting in Marketing

A Tip to Increase Looker Studio Report Loading Time

Looker Studio is widely used by marketers for its simplicity in creating reports, but handling large...

Kate Zakharova August 5, 2024
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Digital Marketing Tools and Technologies Blog

Why You Absolutely Need Data Blending in Marketing for Better Results

Data blending helps combine data from different sources for a complete analysis thus showing insights without...

Kate Zakharova August 1, 2024
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Blog Data Analysis and Reporting in Marketing

Dataslayer Pricing vs SuperMetrics Pricing: The Ultimate Guide to Choosing the Best Value

If you’re seeking an alternative to Supermetrics, Dataslayer is the tool worth exploring. Dataslayer provides agencies...

Adela July 31, 2024
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Social Media and Influencer Marketing Digital Marketing Strategies and Trends

TikTok’s New Privacy and Ad Tools for Users and Advertisers

On July 03, 2024 TikTok announced several new features to give users and advertisers more control...

Kate Zakharova July 9, 2024
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Digital Marketing Strategies and Trends

Top 5 Use Cases for Blended Connectors in Your Data Strategy

Data blending is a powerful method to bring together isolated data sets, allowing you to see...

Kate Zakharova July 8, 2024
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Digital Marketing Tools and Technologies

A Beginner’s Guide to Understanding Marketing Mix Modeling

Marketing Mix Modeling (MMM) offers a powerful way to analyze and optimize your marketing efforts. This...

Kate Zakharova July 5, 2024
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Blog Digital Marketing Tools and Technologies

From Data Chaos to Clarity: The Role of Blended Connectors in Business Intelligence

Today, companies encounter a vast amount of data produced at an incredibly fast rate. This information...

Kate Zakharova July 2, 2024
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Blog Digital Marketing Strategies and Trends

How Marketing Mix Modeling Can Transform Your Advertising Strategy

Marketing Mix Modeling is a statistical analysis technique that evaluates the performance of various marketing inputs...

Kate Zakharova July 1, 2024
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Blog Campaign Optimization and Analytics

Maximizing Your ROI with Marketing Mix Modeling

Access to extensive data and advanced tools we have nowadays can greatly improve marketing decisions, but...

Kate Zakharova July 1, 2024
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Blog Data Analysis and Reporting in Marketing

8 Key Reasons for Data Discrepancies Between Google Ads and GA4

In this article we study why Google Ads and GA4 report different data. Learn about conversion...

Kate Zakharova June 27, 2024
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