Google_ad_manager Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics
- Google Analytics V4
- Google My Business
- Google New SA360
- Google SA360 Legacy
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 78 | METRICS: 373
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Date | Date | False | False | Dimension | |
| Time | Month | month | True | False | Dimension | |
| Time | Year | Year | True | False | Dimension | |
| Time | Year-month | year_month | True | False | Dimension | |
| Time | Year-Week (Starting on Monday) | YearWeek | True | False | Dimension | |
| Time | Week (Starting on Monday) | Week | True | False | Dimension | |
| Time | Week (Starting on Sunday) | WeekNotIso | True | False | Dimension | |
| Time | Year-Week (Starting on Sunday) | YearWeekNotIso | True | False | Dimension | |
| Time | Day of Month | DayOfMonth | True | False | Dimension | |
| Time | Day of week | DayOfWeek | True | False | Dimension | |
| Time | Hour | hour | False | False | Dimension | |
| Advertiser | Advertiser ID | advertiser_id | False | False | Dimension | |
| Advertiser | Advertiser name | advertiser_name | False | False | Dimension | |
| Salesperson | Salesperson ID | salesperson_id | False | False | Dimension | |
| Salesperson | Salesperson name | salesperson_name | False | False | Dimension | |
| Creative | Creative ID | creative_id | False | False | Dimension | |
| Creative | Creative name | creative_name | False | False | Dimension | |
| Creative | Creative type | creative_type | False | False | Dimension | |
| Creative | Creative billing type | creative_billing_type | False | False | Dimension | |
| Placement | Placement ID | placement_id | False | False | Dimension | |
| Placement | Placement name | placement_name | False | False | Dimension | |
| Order | Order ID | order_id | False | False | Dimension | |
| Order | Order name | order_name | False | False | Dimension | |
| Order | Order status | order_status | False | False | Dimension | |
| Order | Order advertiser ID | order_advertiser_id | False | False | Dimension | |
| Order | Order start date | order_start_date | True | False | Dimension | The method used for billing this LineItem |
| Order | Order has unlimited end date | is_unlimited_end_date_time | False | False | Dimension | The method used for billing this LineItem |
| Order | Order end date | order_end_date | True | False | Dimension | The method used for billing this LineItem |
| Order | Order sales person ID | order_salesperson_id | False | False | Dimension | The date and time this LineItem was last created. This attribute may be null for LineItems created before this feature was introduced. |
| Order | Order external ID | external_order_id | False | False | Dimension | An arbitrary ID to associate to the Order, which can be used as a key to an external system. |
| Order | Order is archived | order_is_archived | False | False | Dimension | The archival status of the Order. |
| Order | Order is programmatic | order_is_programatic | False | False | Dimension | Boolean |
| Order | Order notes | order_notes | False | False | Dimension | Provides any additional notes that may annotate the Order |
| Order | Order currency code | order_currency_code | False | False | Dimension | Currency code of the Order |
| Order | Purchase order number | order_poNumber | False | False | Dimension | The purchase order number for the Order |
| Line Item | Line Item ID | line_item_id | False | False | Dimension | Uniquely identifies the LineItem. This attribute is read-only and is assigned by Google when a line item is created |
| Line Item | Line Item external ID | line_item_external_id | False | False | Dimension | An identifier for the LineItem that is meaningful to the publisher. |
| Line Item | Line Item name | line_item_name | False | False | Dimension | Assigned name of an object |
| Line Item | Line Item order ID | line_item_order_id | False | False | Dimension | Uniquely identifies the LineItem. This attribute is read-only and is assigned by Google when a line item is created |
| Line Item | Line Item order name | line_item_order_name | False | False | Dimension | Uniquely identifies the LineItem. This attribute is read-only and is assigned by Google when a line item is created |
| Line Item | Line Item cost type | line_item_cost_type | False | False | Dimension | The method used for billing this LineItem |
| Line Item | Line Item creation date | line_item_creation_date | True | False | Dimension | The date and time this LineItem was last created. This attribute may be null for LineItems created before this feature was introduced. |
| Line Item | Line Item start date | line_item_start_date | True | False | Dimension | The date and time this LineItem was started. This attribute may be null for LineItems created before this feature was introduced. |
| Line Item | Line Item last modified date | line_item_last_modified_date | True | False | Dimension | The date and time this LineItem was last modified. This attribute may be null for LineItems created before this feature was introduced. |
| Line Item | Line Item end date | line_item_end_date | True | False | Dimension | The date and time this LineItem was ended. This attribute may be null for LineItems created before this feature was introduced. |
| Line Item | Line Item delivery rate type | line_item_delivery_rate_type | False | False | Dimension | The strategy for delivering ads over the course of the LineItem's duration. This attribute is optional and defaults to DeliveryRateType.EVENLY. Starting in v201306, it may default to DeliveryRateType.FRONTLOADED if specifically configured to on the network. |
| Line Item | Line Item is missing creatives | line_item_is_missing_creatives | False | False | Dimension | Indicates if a LineItem is missing any creatives for the creativePlaceholders specified |
| Line Item | Line Item is set-top box enabled | line_item_is_set_top_box_enabled | False | False | Dimension | Whether or not this line item is set-top box enabled |
| Ad Unit | Ad Unit ID | ad_unit_id | False | False | Dimension | Uniquely identifies the LineItem. This attribute is read-only and is assigned by Google when a line item is created |
| Ad Unit | Ad Unit parent ID | ad_unit_parent_id | False | False | Dimension | The ID of the ad unit's parent. Every ad unit has a parent except for the root ad unit, which is created by Google. |
| Ad Unit | Ad Unit name | ad_unit_name | False | False | Dimension | The name of the ad unit. |
| Ad Unit | Ad Unit parent name | ad_unit_parent_name | False | False | Dimension | The ID of the ad unit's parent. Every ad unit has a parent except for the root ad unit, which is created by Google. |
| Ad Unit | Ad Unit status | ad_unit_status | False | False | Dimension | The ID of the ad unit's parent. Every ad unit has a parent except for the root ad unit, which is created by Google. |
| Ad Unit | Ad Unit has children | ad_unit_has_children | False | False | Dimension | |
| Ad Unit | Ad Unit parent path | ad_unit_parent_path | True | False | Dimension | |
| Ad Unit | Ad Unit description | ad_unit_description | False | False | Dimension | |
| Ad Unit | Ad Unit targetWindow | targetWindow | False | False | Dimension | |
| Ad Unit | Ad Unit code | ad_unit_ad_unit_code | False | False | Dimension | |
| Ad Unit | Ad Unit isInterstitial | isInterstitial | False | False | Dimension | |
| Ad Unit | Ad Unit isNative | isNative | False | False | Dimension | |
| Ad Unit | Ad Unit isFluid | isFluid | False | False | Dimension | |
| Ad Unit | Ad Unit explicitlyTargeted | explicitlyTargeted | False | False | Dimension | |
| Ad Unit | Ad Unit adSenseSettings | adSenseSettings | False | False | Dimension | |
| Ad Unit | Ad Unit adSenseSettingsSource | adSenseSettingsSource | False | False | Dimension | |
| Ad Unit | Ad Unit appliedLabelFrequencyCaps | appliedLabelFrequencyCaps | False | False | Dimension | |
| Ad Unit | Ad Unit effectiveLabelFrequencyCaps | effectiveLabelFrequencyCaps | False | False | Dimension | |
| Ad Unit | Ad Unit appliedLabels | appliedLabels | False | False | Dimension | |
| Ad Unit | Ad Unit effectiveAppliedLabels | effectiveAppliedLabels | False | False | Dimension | |
| Ad Unit | Ad Unit effectiveTeamIds | effectiveTeamIds | False | False | Dimension | |
| Ad Unit | Ad Unit appliedTeamIds | appliedTeamIds | False | False | Dimension | |
| Ad Unit | Ad Unit lastModifiedDateTime | lastModifiedDateTime | False | False | Dimension | |
| Ad Unit | Ad Unit smartSizeMode | smartSizeMode | False | False | Dimension | |
| Ad Unit | Ad Unit refreshRate | refreshRate | False | False | Dimension | |
| Ad Unit | Ad Unit externalSetTopBoxChannelId | externalSetTopBoxChannelId | False | False | Dimension | |
| Ad Unit | Ad Unit isSetTopBoxEnabled | isSetTopBoxEnabled | False | False | Dimension | |
| Ad Unit | Ad Unit applicationId | applicationId | False | False | Dimension | |
| Multicontext metrics | Unfilled impressions | PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS | False | False | Metric | The unfilled impressions in the partner management. |
| Historical | Ad server impressions | AD_SERVER_IMPRESSIONS | False | False | Metric | |
| Historical | Ad server begin to render impressions | AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS | False | False | Metric | |
| Historical | Ad server targeted impressions | AD_SERVER_TARGETED_IMPRESSIONS | False | False | Metric | |
| Historical | Ad server clicks | AD_SERVER_CLICKS | False | False | Metric | |
| Historical | Ad server targeted clicks | AD_SERVER_TARGETED_CLICKS | False | False | Metric | |
| Historical | Ad server CTR | AD_SERVER_CTR | False | False | Metric | |
| Historical | Ad server CPM and CPC revenue | AD_SERVER_CPM_AND_CPC_REVENUE | False | False | Metric | |
| Historical | Ad server CPD revenue | AD_SERVER_CPD_REVENUE | False | False | Metric | |
| Historical | Ad server CPA revenue | AD_SERVER_CPA_REVENUE | False | False | Metric | |
| Historical | Ad server CPM, CPC, CPD, and vCPM revenue | AD_SERVER_ALL_REVENUE | False | False | Metric | |
| Historical | Ad server average eCPM | AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM | False | False | Metric | |
| Historical | Ad server average eCPM | AD_SERVER_WITH_CPD_AVERAGE_ECPM | False | False | Metric | |
| Historical | Ad server impressions (%) | AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS | False | False | Metric | The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad server clicks (%) | AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS | False | False | Metric | The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad server revenue (%) | AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE | False | False | Metric | The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad server revenue (%) | AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE | False | False | Metric | The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad server unfiltered downloaded impressions | AD_SERVER_UNFILTERED_IMPRESSIONS | False | False | Metric | The number of downloaded impressions delivered by the ad server including impressions recognized as spam. |
| Historical | Ad server unfiltered begin to render impressions | AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS | False | False | Metric | The number of begin to render impressions delivered by the ad server including impressions recognized as spam. |
| Historical | Ad server unfiltered clicks | AD_SERVER_UNFILTERED_CLICKS | False | False | Metric | The number of clicks delivered by the ad server including clicks recognized as spam. |
| Historical | AdSense impressions | ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS | False | False | Metric | The number of impressions an AdSense ad delivered for line item-level dynamic allocation. |
| Historical | AdSense targeted impressions | ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS | False | False | Metric | The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
| Historical | AdSense clicks | ADSENSE_LINE_ITEM_LEVEL_CLICKS | False | False | Metric | The number of clicks an AdSense ad delivered for line item-level dynamic allocation. |
| Historical | AdSense targeted clicks | ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS | False | False | Metric | The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
| Historical | AdSense CTR | ADSENSE_LINE_ITEM_LEVEL_CTR | False | False | Metric | The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation. |
| Historical | AdSense revenue | ADSENSE_LINE_ITEM_LEVEL_REVENUE | False | False | Metric | Revenue generated from AdSense ads delivered for line item-level dynamic allocation. |
| Historical | AdSense average eCPM | ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM | False | False | Metric | The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation. |
| Historical | AdSense impressions (%) | ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS | False | False | Metric | The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. Represented as a percentage. |
| Historical | AdSense clicks (%) | ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS | False | False | Metric | The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. Represented as a percentage. |
| Historical | AdSense revenue (%) | ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE | False | False | Metric | The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage. |
| Historical | AdSense revenue (%) | ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE | False | False | Metric | The ratio of revenue to the total revenue earned from the CPM, CPC, and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad Exchange impressions | AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS | False | False | Metric | The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation. |
| Historical | Bids | BID_COUNT | False | False | Metric | The number of bids associated with the selected dimensions. |
| Historical | Average bid CPM | BID_AVERAGE_CPM | False | False | Metric | The average CPM associated with these bids. |
| Historical | Yield group callouts | YIELD_GROUP_CALLOUTS | False | False | Metric | Number of times a yield partner is asked to return bid to fill a yield group request. Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. |
| Historical | Yield group successful responses | YIELD_GROUP_SUCCESSFUL_RESPONSES | False | False | Metric | Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is 'no bids.' Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. |
| Historical | Yield group bids | YIELD_GROUP_BIDS | False | False | Metric | Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction. This number might be greater than Yield group callouts because a buyer can return multiple bids. Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. |
| Historical | Yield group bids in auction | YIELD_GROUP_BIDS_IN_AUCTION | False | False | Metric | Number of bids received from Open Bidding buyers that competed in the auction. Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more about policies and enforcement. Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. |
| Historical | Yield group auctions won | YIELD_GROUP_AUCTIONS_WON | False | False | Metric | Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain. Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. |
| Historical | Deals bid requests | DEALS_BID_REQUESTS | False | False | Metric | Number of bid requests sent for each deal. Must be broken down by PROGRAMMATIC_DEAL_ID or PROGRAMMATIC_DEAL_NAME. Not tracked for Programmatic Guaranteed deals (will show zero on those rows). |
| Historical | Deals bids | DEALS_BIDS | False | False | Metric | Number of bids placed on each deal. Not tracked for Programmatic Guaranteed deals (will show zero on those rows). |
| Historical | Deals bid rate | DEALS_BID_RATE | False | False | Metric | Bid rate for each deal. Must be broken down by PROGRAMMATIC_DEAL_ID or PROGRAMMATIC_DEAL_NAME. Not tracked for Programmatic Guaranteed deals (will show N/A on those rows). |
| Historical | Deals winning bids | DEALS_WINNING_BIDS | False | False | Metric | Number of winning bids for each deal. Not tracked for Programmatic Guaranteed deals (will show zero on those rows). |
| Historical | Deals win rate | DEALS_WIN_RATE | False | False | Metric | Win rate for each deal. Not tracked for Programmatic Guaranteed deals (will show N/A on those rows). |
| Historical | Yield group impressions | YIELD_GROUP_IMPRESSIONS | False | False | Metric | Number of matched yield group requests where a yield partner delivered their ad to publisher inventory. |
| Historical | Yield group estimated revenue | YIELD_GROUP_ESTIMATED_REVENUE | False | False | Metric | Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded. This revenue already excludes Google revenue share. |
| Historical | Yield group estimated CPM | YIELD_GROUP_ESTIMATED_CPM | False | False | Metric | The estimated net rate for yield groups or individual yield group partners. |
| Historical | Mediation fill rate | YIELD_GROUP_MEDIATION_FILL_RATE | False | False | Metric | Yield group Mediation fill rate indicating how often a network fills an ad request. |
| Historical | Mediation passbacks | YIELD_GROUP_MEDIATION_PASSBACKS | False | False | Metric | Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain. Passbacks are not currently counted for the 'Ad server' demand channel. |
| Historical | Mediation third-party eCPM | YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM | False | False | Metric | Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports. Displays zero if data collection is not enabled. |
| Historical | Mediation chains served | YIELD_GROUP_MEDIATION_CHAINS_SERVED | False | False | Metric | Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression. |
| Historical | Mediation third-party eCPM | MEDIATION_THIRD_PARTY_ECPM | False | False | Metric | Mediation third-party average cost-per-thousand-impressions. |
| Historical | Ad Exchange targeted impressions | AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS | False | False | Metric | The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
| Historical | Ad Exchange clicks | AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS | False | False | Metric | The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation. |
| Historical | Ad Exchange targeted clicks | AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS | False | False | Metric | The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
| Historical | Ad Exchange CTR | AD_EXCHANGE_LINE_ITEM_LEVEL_CTR | False | False | Metric | The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation. |
| Historical | Ad Exchange impressions (%) | AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS | False | False | Metric | The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad Exchange clicks (%) | AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS | False | False | Metric | The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad Exchange revenue | AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE | False | False | Metric | Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone. |
| Historical | Ad Exchange revenue (%) | AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE | False | False | Metric | The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad Exchange revenue (%) | AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE | False | False | Metric | The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC, and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage. |
| Historical | Ad Exchange average eCPM | AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM | False | False | Metric | The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation. |
| Historical | Total impressions | TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS | False | False | Metric | The total number of impressions delivered including line item-level dynamic allocation. |
| Historical | Total targeted impressions | TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS | False | False | Metric | The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting. |
| Historical | Total clicks | TOTAL_LINE_ITEM_LEVEL_CLICKS | False | False | Metric | The total number of clicks delivered including line item-level dynamic allocation. |
| Historical | Total targeted clicks | TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS | False | False | Metric | The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting. |
| Historical | Total CTR | TOTAL_LINE_ITEM_LEVEL_CTR | False | False | Metric | The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation. |
| Historical | Total CPM and CPC revenue | TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE | False | False | Metric | The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation. |
| Historical | Total CPM, CPC, CPD, and vCPM revenue | TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE | False | False | Metric | The total CPM, CPC, and CPD revenue generated by the ad servers including line item-level dynamic allocation. |
| Historical | Total average eCPM | TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM | False | False | Metric | Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation. |
| Historical | Total average eCPM | TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM | False | False | Metric | Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC, and CPD ads delivered by the ad servers including line item-level dynamic allocation. |
| Historical | Total code served count | TOTAL_CODE_SERVED_COUNT | False | False | Metric | The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. |
| Historical | Total ad requests | TOTAL_AD_REQUESTS | False | False | Metric | The total number of times that an ad request is sent to the ad server including dynamic allocation. |
| Historical | Total responses served | TOTAL_RESPONSES_SERVED | False | False | Metric | The total number of times that an ad is served by the ad server including dynamic allocation. |
| Historical | Total unmatched ad requests | TOTAL_UNMATCHED_AD_REQUESTS | False | False | Metric | The total number of times that an ad is not returned by the ad server. |
| Historical | Total fill rate | TOTAL_FILL_RATE | False | False | Metric | The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation. |
| Historical | Ad server responses served | AD_SERVER_RESPONSES_SERVED | False | False | Metric | The total number of times that an ad is served by the ad server. |
| Historical | AdSense responses served | ADSENSE_RESPONSES_SERVED | False | False | Metric | The total number of times that an AdSense ad is delivered. |
| Historical | Ad Exchange responses served | AD_EXCHANGE_RESPONSES_SERVED | False | False | Metric | The total number of times that an Ad Exchange ad is delivered. |
| Historical | Programmatic responses served | PROGRAMMATIC_RESPONSES_SERVED | False | False | Metric | Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from Ad Exchange responses served, which doesn't include Open Bidding matched ad requests. |
| Historical | Programmatic match rate | PROGRAMMATIC_MATCH_RATE | False | False | Metric | The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals. |
| Historical | Total programmatic eligible ad requests | TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS | False | False | Metric | The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction. |
| Historical | True opportunities | TOTAL_VIDEO_OPPORTUNITIES | False | False | Metric | The total number of video opportunities. |
| Historical | Capped opportunities | TOTAL_VIDEO_CAPPED_OPPORTUNITIES | False | False | Metric | The total number of video capped opportunities. |
| Historical | Total video matched opportunities | TOTAL_VIDEO_MATCHED_OPPORTUNITIES | False | False | Metric | The total number of video matched opportunities. |
| Historical | Total video matched duration | TOTAL_VIDEO_MATCHED_DURATION | False | False | Metric | The total filled duration in ad breaks. |
| Historical | Total video duration | TOTAL_VIDEO_DURATION | False | False | Metric | The total duration in ad breaks. |
| Historical | Total video break start | TOTAL_VIDEO_BREAK_START | False | False | Metric | The total number of break starts. |
| Historical | Total video break end | TOTAL_VIDEO_BREAK_END | False | False | Metric | The total number of break ends. |
| Historical | Total unfilled impressions | TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS | False | False | Metric | The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation. |
| Historical | SDK mediation creative impressions | SDK_MEDIATION_CREATIVE_IMPRESSIONS | False | False | Metric | The number of impressions for a particular SDK mediation creative. |
| Historical | SDK mediation creative clicks | SDK_MEDIATION_CREATIVE_CLICKS | False | False | Metric | The number of clicks for a particular SDK mediation creative. |
| Historical | Rich media backup images | RICH_MEDIA_BACKUP_IMAGES | False | False | Metric | The total number of times a backup image is served in place of a rich media ad. |
| Historical | Rich media display time | RICH_MEDIA_DISPLAY_TIME | False | False | Metric | The amount of time(seconds) that each rich media ad is displayed to users. |
| Historical | Rich media average display time | RICH_MEDIA_AVERAGE_DISPLAY_TIME | False | False | Metric | The average amount of time(seconds) that each rich media ad is displayed to users. |
| Historical | Rich media expansions | RICH_MEDIA_EXPANSIONS | False | False | Metric | The number of times an expanding ad was expanded. |
| Historical | Rich media expanding time | RICH_MEDIA_EXPANDING_TIME | False | False | Metric | The average amount of time(seconds) that an expanding ad is viewed in an expanded state. |
| Historical | Rich media interaction time | RICH_MEDIA_INTERACTION_TIME | False | False | Metric | The average amount of time(seconds) that a user interacts with a rich media ad. |
| Historical | Rich media interaction count | RICH_MEDIA_INTERACTION_COUNT | False | False | Metric | The number of times that a user interacts with a rich media ad. |
| Historical | Rich media interaction rate | RICH_MEDIA_INTERACTION_RATE | False | False | Metric | The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage. |
| Historical | Rich media average interaction time | RICH_MEDIA_AVERAGE_INTERACTION_TIME | False | False | Metric | The average amount of time(seconds) that a user interacts with a rich media ad. |
| Historical | Rich media interaction impressions | RICH_MEDIA_INTERACTION_IMPRESSIONS | False | False | Metric | The number of impressions where a user interacted with a rich media ad. |
| Historical | Rich media manual closes | RICH_MEDIA_MANUAL_CLOSES | False | False | Metric | The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad. |
| Historical | Rich media full-screen impressions | RICH_MEDIA_FULL_SCREEN_IMPRESSIONS | False | False | Metric | A metric that measures an impression only once when a user opens an ad in full-screen mode. |
| Historical | Rich media video interactions | RICH_MEDIA_VIDEO_INTERACTIONS | False | False | Metric | The number of times a user clicked on the graphical controls of a video player. |
| Historical | Rich media video interaction rate | RICH_MEDIA_VIDEO_INTERACTION_RATE | False | False | Metric | The ratio of video interactions to video plays. Represented as a percentage. |
| Historical | Rich media video mutes | RICH_MEDIA_VIDEO_MUTES | False | False | Metric | The number of times a rich media video was muted. |
| Historical | Rich media video pauses | RICH_MEDIA_VIDEO_PAUSES | False | False | Metric | The number of times a rich media video was paused. |
| Historical | Rich media video plays | RICH_MEDIA_VIDEO_PLAYES | False | False | Metric | The number of times a rich media video was played. |
| Historical | Rich media video midpoints | RICH_MEDIA_VIDEO_MIDPOINTS | False | False | Metric | The number of times a rich media video was played up to midpoint. |
| Historical | Rich media video completes | RICH_MEDIA_VIDEO_COMPLETES | False | False | Metric | The number of times a rich media video was fully played. |
| Historical | Rich media video replays | RICH_MEDIA_VIDEO_REPLAYS | False | False | Metric | The number of times a rich media video was restarted. |
| Historical | Rich media video stops | RICH_MEDIA_VIDEO_STOPS | False | False | Metric | The number of times a rich media video was stopped. |
| Historical | Rich media video unmutes | RICH_MEDIA_VIDEO_UNMUTES | False | False | Metric | The number of times a rich media video was unmuted. |
| Historical | Rich media video view time | RICH_MEDIA_VIDEO_VIEW_TIME | False | False | Metric | The average amount of time(seconds) that a rich media video was viewed per view. |
| Historical | Rich media video view rate | RICH_MEDIA_VIDEO_VIEW_RATE | False | False | Metric | The percentage of a video watched by a user. |
| Historical | Rich media custom event time | RICH_MEDIA_CUSTOM_EVENT_TIME | False | False | Metric | The amount of time (seconds) that a user interacts with a rich media ad. |
| Historical | Rich media custom event count | RICH_MEDIA_CUSTOM_EVENT_COUNT | False | False | Metric | The number of times a user views and interacts with a specified part of a rich media ad. |
| Historical | Video viewership start | VIDEO_VIEWERSHIP_START | False | False | Metric | The number of impressions where the video was played. |
| Historical | Video viewership first quartile | VIDEO_VIEWERSHIP_FIRST_QUARTILE | False | False | Metric | The number of times the video played to 25% of its length. |
| Historical | Video viewership midpoint | VIDEO_VIEWERSHIP_MIDPOINT | False | False | Metric | The number of times the video reached its midpoint during play. |
| Historical | Video viewership third quartile | VIDEO_VIEWERSHIP_THIRD_QUARTILE | False | False | Metric | The number of times the video played to 75% of its length. |
| Historical | Video viewership complete | VIDEO_VIEWERSHIP_COMPLETE | False | False | Metric | The number of times the video played to completion. |
| Historical | Video viewership average view rate | VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE | False | False | Metric | Average percentage of the video watched by users. |
| Historical | Video viewership average view time | VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME | False | False | Metric | Average time(seconds) users watched the video. |
| Historical | Video viewership completion rate | VIDEO_VIEWERSHIP_COMPLETION_RATE | False | False | Metric | Percentage of times the video played to the end. |
| Historical | Video viewership total error count | VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT | False | False | Metric | The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error. |
| Historical | Video viewership video length | VIDEO_VIEWERSHIP_VIDEO_LENGTH | False | False | Metric | Duration of the video creative. |
| Historical | Video viewership skip button shown | VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN | False | False | Metric | The number of times a skip button is shown in video. |
| Historical | Video viewership engaged view | VIDEO_VIEWERSHIP_ENGAGED_VIEW | False | False | Metric | The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first. |
| Historical | Video viewership view-through rate | VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE | False | False | Metric | View-through rate represented as a percentage. |
| Historical | Video viewership auto-plays | VIDEO_VIEWERSHIP_AUTO_PLAYS | False | False | Metric | Number of times that the publisher specified a video ad played automatically. |
| Historical | Video viewership click-to-plays | VIDEO_VIEWERSHIP_CLICK_TO_PLAYS | False | False | Metric | Number of times that the publisher specified a video ad was clicked to play. |
| Historical | Video viewership total error rate | VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE | False | False | Metric | Error rate is the percentage of video error count from (error count + total impressions). |
| Historical | Drop-off rate | DROPOFF_RATE | False | False | Metric | The drop-off rate. |
| Historical | Video TrueView views | VIDEO_TRUEVIEW_VIEWS | False | False | Metric | Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first. |
| Historical | Video TrueView skip rate | VIDEO_TRUEVIEW_SKIP_RATE | False | False | Metric | Percentage of times a user clicked Skip. |
| Historical | Video TrueView VTR | VIDEO_TRUEVIEW_VTR | False | False | Metric | TrueView views divided by TrueView impressions. |
| Historical | Video errors VAST error 100 count | VIDEO_ERRORS_VAST_ERROR_100_COUNT | False | False | Metric | Number of VAST video errors of type 100. |
| Historical | Video errors VAST error 101 count | VIDEO_ERRORS_VAST_ERROR_101_COUNT | False | False | Metric | Number of VAST video errors of type 101. |
| Historical | Video errors VAST error 102 count | VIDEO_ERRORS_VAST_ERROR_102_COUNT | False | False | Metric | Number of VAST video errors of type 102. |
| Historical | Video errors VAST error 200 count | VIDEO_ERRORS_VAST_ERROR_200_COUNT | False | False | Metric | Number of VAST video errors of type 200. |
| Historical | Video errors VAST error 201 count | VIDEO_ERRORS_VAST_ERROR_201_COUNT | False | False | Metric | Number of VAST video errors of type 201. |
| Historical | Video errors VAST error 202 count | VIDEO_ERRORS_VAST_ERROR_202_COUNT | False | False | Metric | Number of VAST video errors of type 202. |
| Historical | Video errors VAST error 203 count | VIDEO_ERRORS_VAST_ERROR_203_COUNT | False | False | Metric | Number of VAST video errors of type 203. |
| Historical | Video errors VAST error 300 count | VIDEO_ERRORS_VAST_ERROR_300_COUNT | False | False | Metric | Number of VAST video errors of type 300. |
| Historical | Video errors VAST error 301 count | VIDEO_ERRORS_VAST_ERROR_301_COUNT | False | False | Metric | Number of VAST video errors of type 301. |
| Historical | Video errors VAST error 302 count | VIDEO_ERRORS_VAST_ERROR_302_COUNT | False | False | Metric | Number of VAST video errors of type 302. |
| Historical | Video errors VAST error 303 count | VIDEO_ERRORS_VAST_ERROR_303_COUNT | False | False | Metric | Number of VAST video errors of type 303. |
| Historical | Video errors VAST error 400 count | VIDEO_ERRORS_VAST_ERROR_400_COUNT | False | False | Metric | Number of VAST video errors of type 400. |
| Historical | Video errors VAST error 401 count | VIDEO_ERRORS_VAST_ERROR_401_COUNT | False | False | Metric | Number of VAST video errors of type 401. |
| Historical | Video errors VAST error 402 count | VIDEO_ERRORS_VAST_ERROR_402_COUNT | False | False | Metric | Number of VAST video errors of type 402. |
| Historical | Video errors VAST error 403 count | VIDEO_ERRORS_VAST_ERROR_403_COUNT | False | False | Metric | Number of VAST video errors of type 403. |
| Historical | Video errors VAST error 405 count | VIDEO_ERRORS_VAST_ERROR_405_COUNT | False | False | Metric | Number of VAST video errors of type 405. |
| Historical | Video errors VAST error 500 count | VIDEO_ERRORS_VAST_ERROR_500_COUNT | False | False | Metric | Number of VAST video errors of type 500. |
| Historical | Video errors VAST error 501 count | VIDEO_ERRORS_VAST_ERROR_501_COUNT | False | False | Metric | Number of VAST video errors of type 501. |
| Historical | Video errors VAST error 502 count | VIDEO_ERRORS_VAST_ERROR_502_COUNT | False | False | Metric | Number of VAST video errors of type 502. |
| Historical | Video errors VAST error 503 count | VIDEO_ERRORS_VAST_ERROR_503_COUNT | False | False | Metric | Number of VAST video errors of type 503. |
| Historical | Video errors VAST error 600 count | VIDEO_ERRORS_VAST_ERROR_600_COUNT | False | False | Metric | Number of VAST video errors of type 600. |
| Historical | Video errors VAST error 601 count | VIDEO_ERRORS_VAST_ERROR_601_COUNT | False | False | Metric | Number of VAST video errors of type 601. |
| Historical | Video errors VAST error 602 count | VIDEO_ERRORS_VAST_ERROR_602_COUNT | False | False | Metric | Number of VAST video errors of type 602. |
| Historical | Video errors VAST error 603 count | VIDEO_ERRORS_VAST_ERROR_603_COUNT | False | False | Metric | Number of VAST video errors of type 603. |
| Historical | Video errors VAST error 604 count | VIDEO_ERRORS_VAST_ERROR_604_COUNT | False | False | Metric | Number of VAST video errors of type 604. |
| Historical | Video errors VAST error 900 count | VIDEO_ERRORS_VAST_ERROR_900_COUNT | False | False | Metric | Number of VAST video errors of type 900. |
| Historical | Video errors VAST error 901 count | VIDEO_ERRORS_VAST_ERROR_901_COUNT | False | False | Metric | Number of VAST video errors of type 901. |
| Historical | Video interaction Pause | VIDEO_INTERACTION_PAUSE | False | False | Metric | Video interaction event: The number of times user paused ad clip. |
| Historical | Video interaction Resume | VIDEO_INTERACTION_RESUME | False | False | Metric | Video interaction event: The number of times the user unpaused the video. |
| Historical | Video interaction Rewind | VIDEO_INTERACTION_REWIND | False | False | Metric | Video interaction event: The number of times a user rewinds the video. |
| Historical | Video interaction Mute | VIDEO_INTERACTION_MUTE | False | False | Metric | Video interaction event: The number of times video player was in mute state during play of ad clip. |
| Historical | Video interaction Unmute | VIDEO_INTERACTION_UNMUTE | False | False | Metric | Video interaction event: The number of times a user unmutes the video. |
| Historical | Video interaction Collapse | VIDEO_INTERACTION_COLLAPSE | False | False | Metric | Video interaction event: The number of times a user collapses a video, either to its original size or to a different size. |
| Historical | Video interaction Expand | VIDEO_INTERACTION_EXPAND | False | False | Metric | Video interaction event: The number of times a user expands a video. |
| Historical | Video interaction Full screen | VIDEO_INTERACTION_FULL_SCREEN | False | False | Metric | Video interaction event: The number of times ad clip played in full screen mode. |
| Historical | Video interaction Average interaction rate | VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE | False | False | Metric | Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc. |
| Historical | Video interaction Video skipped | VIDEO_INTERACTION_VIDEO_SKIPS | False | False | Metric | Video interaction event: The number of times a skippable video is skipped. |
| Historical | Video optimization Control starts | VIDEO_OPTIMIZATION_CONTROL_STARTS | False | False | Metric | The number of control starts. |
| Historical | Video optimization Optimized starts | VIDEO_OPTIMIZATION_OPTIMIZED_STARTS | False | False | Metric | The number of optimized starts. |
| Historical | Video optimization Control completes | VIDEO_OPTIMIZATION_CONTROL_COMPLETES | False | False | Metric | The number of control completes. |
| Historical | Video optimization Optimized completes | VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES | False | False | Metric | The number of optimized completes. |
| Historical | Video optimization Control completion rate | VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE | False | False | Metric | The rate of control completions. |
| Historical | Video optimization Optimized completion rate | VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE | False | False | Metric | The rate of optimized completions. |
| Historical | Video optimization Completion rate lift | VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT | False | False | Metric | The percentage by which optimized completion rate is greater than the unoptimized completion rate. This is calculated as ((Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled. |
| Historical | Video optimization Control skip button shown | VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN | False | False | Metric | The number of control skip buttons shown. |
| Historical | Video optimization Optimized skip button shown | VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN | False | False | Metric | The number of optimized skip buttons shown. |
| Historical | Video optimization Control engaged view | VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW | False | False | Metric | The number of control engaged views. |
| Historical | Video optimization Optimized engaged view | VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW | False | False | Metric | The number of optimized engaged views. |
| Historical | Video optimization Control view-through rate | VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE | False | False | Metric | The control view-through rate. |
| Historical | Video optimization Optimized view-through rate | VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE | False | False | Metric | The optimized view-through rate. |
| Historical | Video optimization View-through rate lift | VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT | False | False | Metric | The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. This is calculated as ((Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled. |
| Historical | Video impressions Real time | VIDEO_IMPRESSIONS_REAL_TIME | False | False | Metric | The number of impressions for video realtime reporting. |
| Historical | Video matched queries Real time | VIDEO_MATCHED_QUERIES_REAL_TIME | False | False | Metric | The number of matched queries for video realtime reporting. |
| Historical | Video unmatched queries Real time | VIDEO_UNMATCHED_QUERIES_REAL_TIME | False | False | Metric | The number of unmatched queries for video realtime reporting. |
| Historical | Video total queries Real time | VIDEO_TOTAL_QUERIES_REAL_TIME | False | False | Metric | The number of total queries for video realtime reporting. |
| Historical | Video creative serve Real time | VIDEO_CREATIVE_SERVE_REAL_TIME | False | False | Metric | The number of queries on creative level for video realtime reporting. |
| Historical | Video VAST3 error 100 count Real time | VIDEO_VAST3_ERROR_100_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 100 for video realtime reporting. |
| Historical | Video VAST3 error 101 count Real time | VIDEO_VAST3_ERROR_101_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 101 for video realtime reporting. |
| Historical | Video VAST3 error 102 count Real time | VIDEO_VAST3_ERROR_102_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 102 for video realtime reporting. |
| Historical | Video VAST3 error 200 count Real time | VIDEO_VAST3_ERROR_200_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 200 for video realtime reporting. |
| Historical | Video VAST3 error 201 count Real time | VIDEO_VAST3_ERROR_201_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 201 for video realtime reporting. |
| Historical | Video VAST3 error 202 count Real time | VIDEO_VAST3_ERROR_202_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 202 for video realtime reporting. |
| Historical | Video VAST3 error 203 count Real time | VIDEO_VAST3_ERROR_203_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 203 for video realtime reporting. |
| Historical | Video VAST3 error 300 count Real time | VIDEO_VAST3_ERROR_300_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 300 for video realtime reporting. |
| Historical | Video VAST3 error 301 count Real time | VIDEO_VAST3_ERROR_301_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 301 for video realtime reporting. |
| Historical | Video VAST3 error 302 count Real time | VIDEO_VAST3_ERROR_302_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 302 for video realtime reporting. |
| Historical | Video VAST3 error 303 count Real time | VIDEO_VAST3_ERROR_303_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 303 for video realtime reporting. |
| Historical | Video VAST3 error 400 count Real time | VIDEO_VAST3_ERROR_400_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 400 for video realtime reporting. |
| Historical | Video VAST3 error 401 count Real time | VIDEO_VAST3_ERROR_401_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 401 for video realtime reporting. |
| Historical | Video VAST3 error 402 count Real time | VIDEO_VAST3_ERROR_402_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 402 for video realtime reporting. |
| Historical | Video VAST3 error 403 count Real time | VIDEO_VAST3_ERROR_403_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 403 for video realtime reporting. |
| Historical | Video VAST3 error 405 count Real time | VIDEO_VAST3_ERROR_405_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 405 for video realtime reporting. |
| Historical | Video VAST3 error 500 count Real time | VIDEO_VAST3_ERROR_500_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 500 for video realtime reporting. |
| Historical | Video VAST3 error 501 count Real time | VIDEO_VAST3_ERROR_501_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 501 for video realtime reporting. |
| Historical | Video VAST3 error 502 count Real time | VIDEO_VAST3_ERROR_502_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 502 for video realtime reporting. |
| Historical | Video VAST3 error 503 count Real time | VIDEO_VAST3_ERROR_503_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 503 for video realtime reporting. |
| Historical | Video VAST3 error 600 count Real time | VIDEO_VAST3_ERROR_600_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 600 for video realtime reporting. |
| Historical | Video VAST3 error 601 count Real time | VIDEO_VAST3_ERROR_601_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 601 for video realtime reporting. |
| Historical | Video VAST3 error 602 count Real time | VIDEO_VAST3_ERROR_602_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 602 for video realtime reporting. |
| Historical | Video VAST3 error 603 count Real time | VIDEO_VAST3_ERROR_603_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 603 for video realtime reporting. |
| Historical | Video VAST3 error 604 count Real time | VIDEO_VAST3_ERROR_604_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 604 for video realtime reporting. |
| Historical | Video VAST3 error 900 count Real time | VIDEO_VAST3_ERROR_900_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 900 for video realtime reporting. |
| Historical | Video VAST3 error 901 count Real time | VIDEO_VAST3_ERROR_901_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 901 for video realtime reporting. |
| Historical | Video VAST4 error 406 count Real time | VIDEO_VAST4_ERROR_406_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 406 for video realtime reporting. |
| Historical | Video VAST4 error 407 count Real time | VIDEO_VAST4_ERROR_407_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 407 for video realtime reporting. |
| Historical | Video VAST4 error 408 count Real time | VIDEO_VAST4_ERROR_408_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 408 for video realtime reporting. |
| Historical | Video VAST4 error 409 count Real time | VIDEO_VAST4_ERROR_409_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 409 for video realtime reporting. |
| Historical | Video VAST4 error 410 count Real time | VIDEO_VAST4_ERROR_410_COUNT_REAL_TIME | False | False | Metric | Number of VAST video errors of type 410 for video realtime reporting. |
| Historical | Video VAST total error count Real time | VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME | False | False | Metric | Number of total VAST video errors for video realtime reporting. |
| Historical | Total Active View viewable impressions | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | False | False | Metric | The total number of impressions viewed on the user's screen. |
| Historical | Total Active View measurable impressions | TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | False | False | Metric | The total number of impressions that were sampled and measured by active view. |
| Historical | Total Active View viewable impressions rate | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). |
| Historical | Total Active View eligible impressions | TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | False | False | Metric | Total number of impressions that were eligible to measure viewability. |
| Historical | Total Active View measurable impressions rate | TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view). |
| Historical | Total Active View average viewable time | TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | False | False | Metric | Active View total average time in seconds that specific impressions are reported as being viewable. |
| Historical | Ad server Active View viewable impressions | AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered by the ad server viewed on the user's screen. |
| Historical | Ad server Active View measurable impressions | AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered by the ad server that were sampled, and measurable by active view. |
| Historical | Ad server Active View viewable impressions rate | AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view). |
| Historical | Ad server Active View eligible impressions | AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | False | False | Metric | Total number of impressions delivered by the ad server that were eligible to measure viewability. |
| Historical | Ad server Active View measurable impressions rate | AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered by the ad server that were measurable by active view (out of all ad server impressions sampled for active view). |
| Historical | Ad server Active View revenue | AD_SERVER_ACTIVE_VIEW_REVENUE | False | False | Metric | Active View ad server revenue. |
| Historical | Ad server Active View average viewable time | AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | False | False | Metric | Active View ad server average time in seconds that specific impressions are reported as being viewable. |
| Historical | AdSense Active View viewable impressions | ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered by AdSense viewed on the user's screen. |
| Historical | AdSense Active View measurable impressions | ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered by AdSense that were sampled, and measurable by active view. |
| Historical | AdSense Active View % viewable impressions | ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view). |
| Historical | AdSense Active View eligible impressions | ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | False | False | Metric | Total number of impressions delivered by AdSense that were eligible to measure viewability. |
| Historical | AdSense Active View % measurable impressions | ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view). |
| Historical | AdSense Active View average viewable time | ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | False | False | Metric | Active View AdSense average time in seconds that specific impressions are reported as being viewable. |
| Historical | Ad Exchange Active View viewable impressions | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered by Ad Exchange viewed on the user's screen. |
| Historical | Ad Exchange Active View measurable impressions | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view. |
| Historical | Ad Exchange Active View % viewable impressions | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view). |
| Historical | Ad Exchange Active View eligible impressions | AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | False | False | Metric | Total number of impressions delivered by Ad Exchange that were eligible to measure viewability. |
| Historical | Ad Exchange Active View % measurable impressions | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view). |
| Historical | Ad Exchange Active View average viewable time | AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | False | False | Metric | Active View AdExchange average time in seconds that specific impressions are reported as being viewable. |
| Historical | Ad Exchange total requests | AD_EXCHANGE_TOTAL_REQUESTS | False | False | Metric | The total number of queries sent to Ad Exchange. |
| Historical | Ad Exchange match rate | AD_EXCHANGE_MATCH_RATE | False | False | Metric | The fraction of Ad Exchange queries that result in a matched query. Also known as 'Coverage'. |
| Historical | Ad Exchange CPC | AD_EXCHANGE_COST_PER_CLICK | False | False | Metric | The amount earned per click on Ad Exchange. |
| Historical | Ad Exchange ad request CTR | AD_EXCHANGE_TOTAL_REQUEST_CTR | False | False | Metric | The fraction of Ad Exchange requests that result in a click. |
| Historical | Ad Exchange matched request CTR | AD_EXCHANGE_MATCHED_REQUEST_CTR | False | False | Metric | The fraction of Ad Exchange matched requests that result in a click. |
| Historical | Ad Exchange ad request eCPM | AD_EXCHANGE_TOTAL_REQUEST_ECPM | False | False | Metric | The amount earned per thousand Ad Exchange requests. |
| Historical | Ad Exchange matched request eCPM | AD_EXCHANGE_MATCHED_REQUEST_ECPM | False | False | Metric | The amount earned per thousand Ad Exchange matched requests. |
| Historical | Ad Exchange lift earnings | AD_EXCHANGE_LIFT_EARNINGS | False | False | Metric | The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation. |
| Historical | Total Active View revenue | TOTAL_ACTIVE_VIEW_REVENUE | False | False | Metric | Active View total revenue. |
| Historical | View-through conversions | VIEW_THROUGH_CONVERSIONS | False | False | Metric | Number of view-through conversions. |
| Historical | Conversions per thousand impressions | CONVERSIONS_PER_THOUSAND_IMPRESSIONS | False | False | Metric | Number of view-through conversions per thousand impressions. |
| Historical | Click-through conversions | CLICK_THROUGH_CONVERSIONS | False | False | Metric | Number of click-through conversions. |
| Historical | Conversions per click | CONVERSIONS_PER_CLICK | False | False | Metric | Number of click-through conversions per click. |
| Historical | Advertiser view-through sales | VIEW_THROUGH_REVENUE | False | False | Metric | Revenue for view-through conversions. |
| Historical | Advertiser click-through sales | CLICK_THROUGH_REVENUE | False | False | Metric | Revenue for click-through conversions. |
| Historical | Total conversions | TOTAL_CONVERSIONS | False | False | Metric | Total number of conversions. |
| Historical | Total advertiser sales | TOTAL_CONVERSION_REVENUE | False | False | Metric | Total revenue for conversions. |
| Historical | Impressions competing | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL | False | False | Metric | The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). |
| Historical | Unfilled competing impressions | DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING | False | False | Metric | The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense. |
| Historical | Eligible impressions | DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL | False | False | Metric | The number of Ad Exchange / AdSense and Ad Manager impressions. |
| Historical | Impressions not competing | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL | False | False | Metric | The difference between eligible impressions and competing impressions in dynamic allocation. |
| Historical | Impressions not competing (%) | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL | False | False | Metric | The percentage of eligible impressions that are not competing in dynamic allocation. |
| Historical | Dynamic allocation saturation rate | DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL | False | False | Metric | The percent of eligible impressions participating in dynamic allocation. |
| Historical | Dynamic allocation match rate | DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL | False | False | Metric | The percent of total dynamic allocation queries that won. |
| Historical | Invoiced impressions | INVOICED_IMPRESSIONS | False | False | Metric | The number of invoiced impressions. |
| Historical | Invoiced unfilled impressions | INVOICED_UNFILLED_IMPRESSIONS | False | False | Metric | The number of invoiced unfilled impressions. |
| Historical | Host impressions | PARTNER_MANAGEMENT_HOST_IMPRESSIONS | False | False | Metric | The host impressions in the partner management. |
| Historical | Host clicks | PARTNER_MANAGEMENT_HOST_CLICKS | False | False | Metric | The host clicks in the partner management. |
| Historical | Host CTR | PARTNER_MANAGEMENT_HOST_CTR | False | False | Metric | The host CTR in the partner management. |
| Historical | Partner impressions | PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS | False | False | Metric | The partner impressions in the partner management. |
| Historical | Partner clicks | PARTNER_MANAGEMENT_PARTNER_CLICKS | False | False | Metric | The partner clicks in the partner management. |
| Historical | Partner CTR | PARTNER_MANAGEMENT_PARTNER_CTR | False | False | Metric | The partner CTR in the partner management. |
| Historical | Gross revenue | PARTNER_MANAGEMENT_GROSS_REVENUE | False | False | Metric | The gross revenue in the partner management. |
| Reach | Average impressions/unique visitor | UNIQUE_REACH_FREQUENCY | False | False | Metric | Corresponds to 'Average impressions/unique visitor' in the Ad Manager UI. |
| Reach | Total reach impressions | UNIQUE_REACH_IMPRESSIONS | False | False | Metric | Corresponds to 'Total reach impressions' in the Ad Manager UI. |
| Reach | Total unique visitors | UNIQUE_REACH | False | False | Metric | Corresponds to 'Total unique visitors' in the Ad Manager UI. |
| Reach | Impressions | NIELSEN_IMPRESSIONS | False | False | Metric | The total number of impressions tracked for Nielsen Digital Ad Ratings measurement. |
| Reach | In-target impressions | NIELSEN_IN_TARGET_IMPRESSIONS | False | False | Metric | The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement. |
| Reach | Population base | NIELSEN_POPULATION_BASE | False | False | Metric | The population in the demographic. |
| Reach | In-target population base | NIELSEN_IN_TARGET_POPULATION_BASE | False | False | Metric | The total population for all in-target demographics. |
| Reach | Unique audience | NIELSEN_UNIQUE_AUDIENCE | False | False | Metric | The total number of different people within the selected demographic who were reached. |
| Reach | In-target unique audience | NIELSEN_IN_TARGET_UNIQUE_AUDIENCE | False | False | Metric | The total number of different people within all in-target demographics who were reached. |
| Reach | % Audience reach | NIELSEN_PERCENT_AUDIENCE_REACH | False | False | Metric | The unique audience reached as a percentage of the population base. |
| Reach | In-target % audience reach | NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH | False | False | Metric | The unique audience reached as a percentage of the population base for all in-target demographics. |
| Reach | Average frequency | NIELSEN_AVERAGE_FREQUENCY | False | False | Metric | The average number of times that a person within the target audience sees an advertisement. |
| Reach | In-target average frequency | NIELSEN_IN_TARGET_AVERAGE_FREQUENCY | False | False | Metric | The average number of times that a person within the target audience sees an advertisement for all in-target demographics. |
| Reach | Gross rating points | NIELSEN_GROSS_RATING_POINTS | False | False | Metric | The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency. |
| Reach | In-target gross rating points | NIELSEN_IN_TARGET_GROSS_RATING_POINTS | False | False | Metric | The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics. |
| Reach | % Impressions share | NIELSEN_PERCENT_IMPRESSIONS_SHARE | False | False | Metric | The share of impressions that reached the target demographic. |
| Reach | In-target % impressions share | NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE | False | False | Metric | The share of impressions that reached all in-target demographics. |
| Reach | % Population share | NIELSEN_PERCENT_POPULATION_SHARE | False | False | Metric | The share of the total population represented by the population base. |
| Reach | In-target % population share | NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE | False | False | Metric | The share of the total population for all in-target demographics represented by the population base. |
| Reach | % Audience share | NIELSEN_PERCENT_AUDIENCE_SHARE | False | False | Metric | The share of the unique audience in the demographic. |
| Reach | In-target % audience share | NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE | False | False | Metric | The share of the unique audience for all in-target demographics. |
| Reach | Audience index | NIELSEN_AUDIENCE_INDEX | False | False | Metric | The relative unique audience in the demographic compared with its share of the overall population. |
| Reach | In-target audience index | NIELSEN_IN_TARGET_AUDIENCE_INDEX | False | False | Metric | The relative unique audience for all in-target demographics compared with its share of the overall population. |
| Reach | Impressions index | NIELSEN_IMPRESSIONS_INDEX | False | False | Metric | The relative impressions per person in the demographic compared with the impressions per person for the overall population. |
| Reach | In-target impressions index | NIELSEN_IN_TARGET_IMPRESSIONS_INDEX | False | False | Metric | The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population. |
| Reach | Processed Nielsen in-target rate | NIELSEN_IN_TARGET_RATIO | False | False | Metric | The adjusted in-target impression share used for pacing and billing, based on the GRP pacing preferences indicated in your line item settings. |
| Future sell-through | Sell-through forecasted impressions | SELL_THROUGH_FORECASTED_IMPRESSIONS | False | False | Metric | The number of forecasted impressions for future sell-through reports. |
| Future sell-through | Sell-through available impressions | SELL_THROUGH_AVAILABLE_IMPRESSIONS | False | False | Metric | The number of available impressions for future sell-through reports. This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. |
| Future sell-through | Sell-through reserved impressions | SELL_THROUGH_RESERVED_IMPRESSIONS | False | False | Metric | The number of reserved impressions for future sell-through reports. This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. |
| Future sell-through | Sell-through sell-through rate | SELL_THROUGH_SELL_THROUGH_RATE | False | False | Metric | The sell-through rate for impressions for future sell-through reports. This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. |
| YouTube consolidated | Partner sales partner impressions | PARTNER_SALES_PARTNER_IMPRESSIONS | False | False | Metric | The number of partner-sold impressions served to the YouTube partner ad inventory. |
| YouTube consolidated | Partner sales partner code served | PARTNER_SALES_PARTNER_CODE_SERVED | False | False | Metric | The number of times the ad server responded to a request for the YouTube partner ad inventory. |
| YouTube consolidated | Partner sales Google impressions | PARTNER_SALES_GOOGLE_IMPRESSIONS | False | False | Metric | The number of Google-sold impressions served to the YouTube partner ad inventory. |
| YouTube consolidated | Partner sales Google reservation impressions | PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS | False | False | Metric | The number of Google-sold reservation impressions served to the YouTube partner ad inventory. |
| YouTube consolidated | Partner sales Google auction impressions | PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS | False | False | Metric | The number of Google-sold auction impressions served to the YouTube partner ad inventory. |
| YouTube consolidated | Total ad requests | PARTNER_SALES_QUERIES | False | False | Metric | The total number of ad requests that were eligible to serve to the YouTube partner ad inventory. |
| YouTube consolidated | Filled ad requests | PARTNER_SALES_FILLED_QUERIES | False | False | Metric | The total number of filled ad requests that were eligible to serve to the YouTube partner ad inventory. |
| YouTube consolidated | Fill rate | PARTNER_SALES_SELL_THROUGH_RATE | False | False | Metric | The fill rate percentage of filled requests to total ad requests. |
| Ad Connector | Impressions | DP_IMPRESSIONS | False | False | Metric | Number of impressions delivered. |
| Ad Connector | Clicks | DP_CLICKS | False | False | Metric | Number of clicks delivered. |
| Ad Connector | Queries | DP_QUERIES | False | False | Metric | Number of requests. |
| Ad Connector | Matched queries | DP_MATCHED_QUERIES | False | False | Metric | Number of requests where a buyer was matched with the Ad request. |
| Ad Connector | Cost | DP_COST | False | False | Metric | The revenue earned, calculated in publisher currency, for the ads delivered. |
| Ad Connector | Total Average eCPM | DP_ECPM | False | False | Metric | The average estimated cost-per-thousand-impressions earned from ads delivered. |
| Ad Connector | Active View eligible impressions | DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | False | False | Metric | Total number of impressions delivered by the ad server that were eligible to measure viewability. |
| Ad Connector | Active View measurable impressions | DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered that were sampled and measurable by active view. |
| Ad Connector | Active View viewable impressions | DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | False | False | Metric | The number of impressions delivered that were viewed on the user's screen. |
| Ad Connector | Active View % measurable impressions | DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view). |
| Ad Connector | Active View % viewable impressions | DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | False | False | Metric | The percentage of impressions delivered that were viewed on the user's screen (out of the impressions measurable by active view). |
| Partner finance | Host impressions | PARTNER_FINANCE_HOST_IMPRESSIONS | False | False | Metric | Monthly host impressions for partner finance reports. |
| Partner finance | Host revenue | PARTNER_FINANCE_HOST_REVENUE | False | False | Metric | Monthly host revenue for partner finance reports. |
| Partner finance | Host eCPM | PARTNER_FINANCE_HOST_ECPM | False | False | Metric | Monthly host eCPM for partner finance reports. |
| Partner finance | Partner revenue | PARTNER_FINANCE_PARTNER_REVENUE | False | False | Metric | Monthly partner revenue for partner finance reports. |
| Partner finance | Partner eCPM | PARTNER_FINANCE_PARTNER_ECPM | False | False | Metric | Monthly partner eCPM for partner finance reports. |
| Partner finance | Gross revenue | PARTNER_FINANCE_GROSS_REVENUE | False | False | Metric | Monthly gross revenue for partner finance reports. |
| Ad speed | Creative load time 0 - 500ms (%) | CREATIVE_LOAD_TIME_0_500_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the creative load time is between 0 and 500 ms to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Creative load time 500ms - 1s (%) | CREATIVE_LOAD_TIME_500_1000_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the creative load time is between 500 milliseconds and 1 second to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Creative load time 1s - 2s (%) | CREATIVE_LOAD_TIME_1_2_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the creative load time is between 1 second and 2 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Creative load time 2s - 4s (%) | CREATIVE_LOAD_TIME_2_4_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the creative load time is between 2 seconds and 4 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Creative load time 4s - 8s (%) | CREATIVE_LOAD_TIME_4_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the creative load time is between 4 seconds and 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Creative load time >8s (%) | CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the creative load time is greater than 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Slot never entered viewport (%) | UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT | False | False | Metric | The ratio of the number of impressions which are unviewed because the ad slot never entered the viewport to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | User scrolled before ad filled (%) | UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT | False | False | Metric | The ratio of the number of impressions which are unviewed because the user scrolled before the ad filled to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | User scrolled/navigated before ad loaded (%) | UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT | False | False | Metric | The ratio of the number of impressions which are unviewed because the user scrolled or navigated before the ad loaded to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | User scrolled/navigated before 1 second (%) | UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT | False | False | Metric | The ratio of the number of impressions which are unviewed because the user scrolled or navigated before one second to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Other non-viewable impression reasons (%) | UNVIEWED_REASON_OTHER_PERCENT | False | False | Metric | The ratio of the number of impressions which are unviewed because of another non-viewable-impression reason to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to tag loaded time 0 - 500ms (%) | PAGE_NAVIGATION_TO_TAG_LOADED_TIME_0_500_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to tag log time is between 0 and 500 milliseconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to tag loaded time 500ms - 1s (%) | PAGE_NAVIGATION_TO_TAG_LOADED_TIME_500_1000_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to tag log time is between 500 milliseconds and 1 second to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to tag loaded time 1s - 2s (%) | PAGE_NAVIGATION_TO_TAG_LOADED_TIME_1_2_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to tag log time is between 1 second and 2 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to tag loaded time 2s - 4s (%) | PAGE_NAVIGATION_TO_TAG_LOADED_TIME_2_4_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to tag log time is between 2 seconds and 4 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to tag loaded time 4s - 8s (%) | PAGE_NAVIGATION_TO_TAG_LOADED_TIME_4_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to tag log time is between 4 seconds and 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to tag loaded time >8s (%) | PAGE_NAVIGATION_TO_TAG_LOADED_TIME_GREATER_THAN_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to tag log time is greater than 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to first ad request time 0 - 500ms (%) | PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to first ad request time is between 0 and 500 milliseconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to first ad request time 500ms - 1s (%) | PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to first ad request time is between 500 milliseconds and 1 second to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to first ad request time 1s - 2s (%) | PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to first ad request time is between 1 second and 2 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to first ad request time 2s - 4s (%) | PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to first ad request time is between 2 seconds and 4 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to first ad request time 4s - 8s (%) | PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to first ad request time is between 4 seconds and 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Page navigation to first ad request time >8s (%) | PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the DOM load to first ad request time is greater than 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Tag loaded to first ad request time 0 - 500ms (%) | TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the tag load to first ad request time is between 0 and 500 milliseconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Tag loaded to first ad request time 500ms - 1s (%) | TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT | False | False | Metric | The ratio of the number of impressions for which the tag load to first ad request time is between 500 milliseconds and 1 second to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Tag loaded to first ad request time 1s - 2s (%) | TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the tag load to first ad request time is between 1 second and 2 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Tag loaded to first ad request time 2s - 4s (%) | TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the tag load to first ad request time is between 2 seconds and 4 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Tag loaded to first ad request time 4s - 8s (%) | TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the tag load to first ad request time is between 4 seconds and 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Ad speed | Tag loaded to first ad request time >8s (%) | TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT | False | False | Metric | The ratio of the number of impressions for which the tag load to first ad request time is greater than 8 seconds to the total number of impressions that have ad latency data, represented as a percentage. |
| Line Item | Current video completions | video_completions | False | False | Metric | |
| Line Item | Current video starts delivered | video_starts | False | False | Metric | |
| Line Item | Current viewable impressions delivered | viewable_impressions_delivered | False | False | Metric | |
| Line Item | Current delivery percentaje | delivery_percentaje | False | False | Metric |
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