| Dataslayer Dimensions | Hub Account | hub_account |
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| Dimension | |
| Dataslayer Dimensions | Connector name | connector_name |
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| Dimension | |
| Time | Date | date |
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| Dimension | |
| Time | Year | year |
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| Dimension | |
| Time | Month | month |
|
| Dimension | |
| Time | Year-Month | year_month |
|
| Dimension | |
| Time | Week (Starting on Sunday) | week |
|
| Dimension | |
| Time | Week (Starting on Monday) | week_iso |
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| Dimension | |
| Time | Year-Week (Starting on Monday) | year_week_iso |
|
| Dimension | |
| Time | Year-Week | year_week |
|
| Dimension | |
| Time | Start date | startDate |
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| Dimension | |
| Time | End date | endDate |
|
| Dimension | |
| Account | Account name | accountName |
|
| Dimension | Account name |
| Account | Account ID | accountId |
|
| Dimension | Account ID |
| Campaign | Campaign active budget rule ID | campaignApplicableBudgetRuleId |
|
| Dimension | The ID associated to the active budget rule for a campaign. |
| Campaign | Campaign active budget rule name | campaignApplicableBudgetRuleName |
|
| Dimension | The name associated to the active budget rule for a campaign. |
| Campaign | Campaign bidding strategy | campaignBiddingStrategy |
|
| Dimension | The bidding strategy associated with a campaign. Possible values for Sponsored Products: legacy (dynamic bids - down only), optimizeForSales (dynamic bids - up and down), manual (fixed bid). |
| Campaign | Campaign budget amount | campaignBudgetAmount |
|
| Dimension | Total budget allocated to the campaign. |
| Campaign | Campaign budget currency code | campaignBudgetCurrencyCode |
|
| Dimension | The currency code associated with the campaign. |
| Campaign | Campaign budget type | campaignBudgetType |
|
| Dimension | One of 'daily' or 'lifetime'. |
| Campaign | Campaign ID | campaignId |
|
| Dimension | The ID associated with the campaign |
| Campaign | Campaign name | campaignName |
|
| Dimension | The name associated with the campaign |
| Campaign | Campaign status | campaignStatus |
|
| Dimension | The status of the campaign |
| Campaign | Campaign rule-based budget | campaignRuleBasedBudgetAmount |
|
| Dimension | The value of the rule-based budget for a campaign. |
| Campaign | Targeting | targeting |
|
| Dimension | A string representation of the expression object used in the targeting clause. The targeting expression is also returned in keyword. |
| Campaign | Targeting expression | targetingExpression |
|
| Dimension | A string representation of the expression object used in the targeting clause. |
| Campaign | Targeting ID | targetingId |
|
| Dimension | The identifier of the targeting expression. |
| Campaign | Targeting text | targetingText |
|
| Dimension | The text used in the targeting expression. |
| Campaign | Targeting text | targetingType |
|
| Dimension | The text used in the targeting expression. |
| Campaign | Campaign placement | placementClassification |
|
| Dimension | The page location where an ad appeared. |
| Ad group | Ad group ID | adGroupId |
|
| Dimension | Unique numerical ID of the ad group. |
| Ad group | Ad group name | adGroupName |
|
| Dimension | The name of the ad group as entered by the advertiser. |
| Ad group | Ad Group status | adStatus |
|
| Dimension | Status of the ad group. |
| Ad | Ad ID | adId |
|
| Dimension | Unique numerical ID of the ad. |
| Keyword | Ad Keyword status | adKeywordStatus |
|
| Dimension | Current status of a keyword. |
| Keyword | Keyword | keyword |
|
| Dimension | Text of the keyword or a representation of the targeting expression. For targets, the same value |
| Keyword | Keyword bid | keywordBid |
|
| Dimension | Bid associated with a keyword or targeting expression. |
| Keyword | Keyword ID | keywordId |
|
| Dimension | ID associated with a keyword or targeting expression. |
| Keyword | Keyword Type | keywordType |
|
| Dimension | Type of matching for the keyword used in bid. For keywords, one of: BROAD, PHRASE, or EXACT. For targeting expressions, one of TARGETING_EXPRESSION or TARGETING_EXPRESSION_PREDEFINED. |
| Advertised | Advertised ASIN | advertisedAsin |
|
| Dimension | The ASIN associated to an advertised product. |
| Advertised | Advertised SKU | advertisedSku |
|
| Dimension | The SKU being advertised. Not available for vendors. |
| Advertised | Attribution Type | attributionType |
|
| Dimension | Describes whether a purchase is attributed to a promoted product or brand-halo effect. |
| Advertised | Bid Optimization | bidOptimization |
|
| Dimension | Bid optimization for Sponsored Display ad groups. For vCPM campaigns, the value is always reach. For CPC campaigns, value is either clicks or conversions. |
| Purchased | Purchased ASIN | purchasedAsin |
|
| Dimension | The ASIN of the product that was purchased. |
| Basic metrics | Clicks | clicks |
|
| Metric | Total number of ad clicks. |
| Basic metrics | Impressions | impressions |
|
| Metric | Total number of ad impressions. |
| Basic metrics | Cost | cost |
|
| Metric | Total cost of ad clicks. Same as spend. |
| Basic metrics | Cost (AUD) | cost_aud |
|
| Metric | Total cost of ad clicks. Same as spend. |
| Basic metrics | Cost (GBP) | cost_gbp |
|
| Metric | Total cost of ad clicks. Same as spend. |
| Basic metrics | Cost (EUR) | cost_eur |
|
| Metric | Total cost of ad clicks. Same as spend. |
| Basic metrics | Cost (USD) | cost_usd |
|
| Metric | Total cost of ad clicks. Same as spend. |
| Basic metrics | CPC | cpc |
|
| Metric | Total number of ad impressions. |
| Basic metrics | CTR | ctr |
|
| Metric | Clicks divided by impressions. |
| Attributed conversion | Orders 1d | purchases1d |
|
| Metric | Number of attributed conversion events occurring within 1 day of an ad click. |
| Attributed conversion | Orders 7d | purchases7d |
|
| Metric | Number of attributed conversion events occurring within 7 days of an ad click. |
| Attributed conversion | Orders 14d | purchases14d |
|
| Metric | Number of attributed conversion events occurring within 14 days of an ad click. |
| Attributed conversion | Orders 30d | purchases30d |
|
| Metric | Number of attributed conversion events occurring within 30 days of an ad click. |
| Attributed conversion | Attributed conversions same SKU 1d | purchasesOtherSku1d |
|
| Metric | Number of attributed conversion events occurring within 1 day of an ad click where the SKU purchased was different that the advertised SKU. |
| Attributed conversion | Attributed conversions same SKU 7d | purchasesOtherSku7d |
|
| Metric | Number of attributed conversion events occurring within 7 days of an ad click where the SKU purchased was different that the advertised SKU. |
| Attributed conversion | Attributed conversions same SKU 14d | purchasesOtherSku14d |
|
| Metric | Number of attributed conversion events occurring within 14 days of an ad click where the SKU purchased was different that the advertised SKU. |
| Attributed conversion | Attributed conversions same SKU 30d | purchasesOtherSku30d |
|
| Metric | Number of attributed conversion events occurring within 30 days of an ad click where the SKU purchased was different that the advertised SKU. |
| Attributed conversion | New brand attributed conversions 14d | newToBrandPurchases14d |
|
| Metric | Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. |
| Attributed conversion | Conversion rate 1d | 1dConversionRate |
|
| Metric | |
| Attributed conversion | Conversion rate 7d | 7dConversionRate |
|
| Metric | |
| Attributed conversion | Conversion rate 14d | 14dConversionRate |
|
| Metric | |
| Attributed conversion | Conversion rate 30d | 30dConversionRate |
|
| Metric | |
| Sales | Sales 1d | sales1d |
|
| Metric | Total value of sales occurring within 1 day of an ad click. |
| Sales | Sales 7d | sales7d |
|
| Metric | Total value of sales occurring within 7 days of an ad click. |
| Sales | Sales 14d | sales14d |
|
| Metric | Total value of sales occurring within 14 days of an ad click. |
| Sales | Sales 30d | sales30d |
|
| Metric | Total value of sales occurring within 30 days of an ad click. |
| Sales | Sales other SKU 1d | salesOtherSku1d |
|
| Metric | Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised. |
| Sales | Sales other SKU 7d | salesOtherSku7d |
|
| Metric | Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Sales | Sales other SKU 14d | salesOtherSku14d |
|
| Metric | Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Sales | Sales other SKU 30d | salesOtherSku30d |
|
| Metric | Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Sales | New brand sales 14d | newToBrandSales |
|
| Metric | Total value of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors. |
| Sales | New brand sales 14d | newToBrandSales14d |
|
| Metric | Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. |
| Units ordered | Units ordered ad view | unitsSoldViews |
|
| Metric | Number of attributed units sold within 14 days of an ad view. |
| Units ordered | Units ordered | unitsSoldClicks |
|
| Metric | Number of attributed units sold within 14 days of an ad click. |
| Units ordered | Units ordered 1d | unitsSoldClicks1d |
|
| Metric | Total number of units ordered within 1 day of an ad click. |
| Units ordered | Units ordered 7d | unitsSoldClicks7d |
|
| Metric | Total number of units ordered within 7 days of an ad click. |
| Units ordered | Units ordered 14d | unitsSoldClicks14d |
|
| Metric | Total number of units ordered within 14 days of an ad click. |
| Units ordered | Units ordered 30d | unitsSoldClicks30d |
|
| Metric | Total number of units ordered within 30 days of an ad click. |
| Units ordered | Units ordered other SKU 1d | unitsSoldOtherSku1d |
|
| Metric | Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised. |
| Units ordered | Units ordered other SKU 7d | unitsSoldOtherSku7d |
|
| Metric | Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Units ordered | Units ordered other SKU 14d | unitsSoldOtherSku14d |
|
| Metric | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Units ordered | Units ordered other SKU 30d | unitsSoldOtherSku30d |
|
| Metric | Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Units ordered | Units ordered same SKU 1d | unitsSoldSameSku1d |
|
| Metric | Total number of units ordered within 1 day of an ad click where the purchased SKU was same from the SKU advertised. |
| Units ordered | Units ordered same SKU 7d | unitsSoldSameSku7d |
|
| Metric | Total number of units ordered within 7 days of an ad click where the purchased SKU was same from the SKU advertised. |
| Units ordered | Units ordered same SKU 14d | unitsSoldSameSku14d |
|
| Metric | Total number of units ordered within 14 days of an ad click where the purchased SKU was same from the SKU advertised. |
| Units ordered | Units ordered same SKU 30d | unitsSoldSameSku30d |
|
| Metric | Total number of units ordered within 30 days of an ad click where the purchased SKU was same from the SKU advertised. |
| Units ordered | Units sold 14d (Only Sponsored brands) | unitsSold14d |
|
| Metric | Number of attributed units sold within 14 days of click on an ad. Same as unitsSoldClicks14d. Only valid for Sponsored Brands version 3 campaigns, not Sponsored Brands video or multi-ad group (version 4) campaigns. |
| Units ordered | Units sold brand halo | unitsSoldBrandHalo |
|
| Metric | For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. For CPC campaigns, this value is equal to attributedUnitsOrdered14dOtherSKU. |
| Units ordered | Units sold brand halo clicks | unitsSoldBrandHaloClicks |
|
| Metric | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised. |
| Units ordered | Orders 14d (Only Sponsored brands) | orders14d |
|
| Metric | Orders within the last 14 days. |
| Units ordered | New brand units ordered 14d | newToBrandUnitsSold14d |
|
| Metric | Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. |
| Kindle | Kindle edition normalized pages read 14d | kindleEditionNormalizedPagesRead14d |
|
| Metric | Number of attributed Kindle edition normalized pages read within 14 days of ad click. |
| Kindle | Kindel edition normalized pages royalties 14d | kindleEditionNormalizedPagesRoyalties14d |
|
| Metric | The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. |
| ROAS | ROAS 1d | 1droas |
|
| Metric | |
| ROAS | ROAS 7d | 7droas |
|
| Metric | |
| ROAS | ROAS 14d | 14droas |
|
| Metric | |
| ROAS | ROAS 30d | 30droas |
|
| Metric | |
| ACoS | ACoS 1d | 1dacos |
|
| Metric | |
| ACoS | ACoS 7d | 7dacos |
|
| Metric | |
| ACoS | ACoS 14d | 14dacos |
|
| Metric | |
| ACoS | ACoS 30d | 30dacos |
|
| Metric | |
| Video views | Video views 5s | video5SecondViews |
|
| Metric | The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter). Sponsored Brands video-only metric. |
| Video views | Video views 100% | videoCompleteViews |
|
| Metric | The number of impressions where the video was viewed to 100%. |
| Video views | Video views 5s rate | video5SecondViewRate |
|
| Metric | The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter). Sponsored Brands video-only metric. |
| Video views | Video views 25% | videoFirstQuartileViews |
|
| Metric | The number of impressions where the video was viewed to 25%. |
| Video views | Video views 50% | videoMidpointViews |
|
| Metric | The number of impressions where the video was viewed to 50%. |
| Video views | Video views 75% | videoThirdQuartileViews |
|
| Metric | The number of impressions where the video was viewed to 75%. |
| Video views | Video unmutes | videoUnmutes |
|
| Metric | The number of impressions where a customer unmuted the video. |
| Video views | View-through rate | viewabilityRate |
|
| Metric | View-through rate (vtr). Views divided by impressions. |
| Video views | Viewable impressions | viewableImpressions |
|
| Metric | Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed). Sponsored Brands video-only metric. |
| Video views | Video click through rate | viewClickThroughRate |
|
| Metric | Click-through rate for views (clicks divided by views). |
| Brandes searches | Branded searches | brandedSearches |
|
| Metric | The number of searches that included the name of your brand occurring within 14 days of an ad click or view. |
| Brandes searches | Branded searches clicks | brandedSearchesClicks |
|
| Metric | The number of searches that included the name of your brand occurring within 14 days of an ad click. |
| Brandes searches | Branded searches views | brandedSearchesViews |
|
| Metric | The number of times a branded keyword was searched on Amazon based on the brands associated to the featured ASINs in your campaign, attributed to an ad view. |
| Brandes searches | Branded searches rate | brandedSearchRate |
|
| Metric | Rate of Branded Searches relative to the number of impressions. (BS/Impressions) |
