Facebookinsights Metrics | Dataslayer


GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeYearyearTrueFalseDimension
TimeYear-monthyearmonthTrueFalseDimension
TimeYear-week (Starting on monday)yearweekTrueFalseDimension
TimeMonthmonthTrueFalseDimension
TimeWeek (Starting on monday)weekisoTrueFalseDimension
TimeDatedateTrueFalseDimension
PagePage namepage_nameFalseFalseDimension
PagePage IDpage_idFalseFalseDimension
PostPost IDpost_idFalseFalseDimension
PostPost namepost_nameFalseFalseDimension
PostLink to postpost_permalink_urlFalseFalseDimension
PostPost typepost_typeFalseFalseDimension
PostPost messagepost_messageFalseFalseDimension
PostPost storypost_storyFalseFalseDimension
PostPost descriptionpost_descriptionFalseFalseDimension
PostPost status typepost_status_typeFalseFalseDimension
PostPost privacypost_privacyFalseFalseDimension
PostPost shared linkpost_linkFalseFalseDimension
PostPost object IDpost_object_idFalseFalseDimension
PostPost thumbnail URLpost_pictureFalseFalseDimension
PostPost image URLpost_full_pictureFalseFalseDimension
PostPost video length (s)post_video_lengthTrueFalseDimension
PostPost creation timepost_created_time_of_dayTrueFalseDimension
Post commentPost comment textpost_comment_textFalseFalseDimension
Post commentPost comment authorpost_comment_authorFalseFalseDimension
Post commentPost comment datepost_comment_dateFalseFalseDimension
Post commentPost comment timepost_comment_timeFalseFalseDimension
VideoVideo IDvideo_idFalseFalseDimension
VideoUniversal video IDuniversal_video_idFalseFalseDimension
VideoVideo titlevideo_titleFalseFalseDimension
VideoVideo descriptionvideo_descriptionFalseFalseDimension
VideoVideo content categorycontent_categoryFalseFalseDimension
VideoVideo live statuslive_statusFalseFalseDimension
VideoVideo post publish statusvideo_publishedFalseFalseDimension
VideoVideo image URLvideo_pictureFalseFalseDimension
VideoVideo source URLvideo_sourceFalseFalseDimension
VideoVideo permalink URLvideo_permalink_urlFalseFalseDimension
VideoVideo embeddablevideo_embeddableFalseFalseDimension
VideoVideo embed HTMLvideo_embed_htmlFalseFalseDimension
VideoIs crossposting eligibilityis_crossposting_eligibleFalseFalseDimension
VideoIs Instagram eligibilityis_instagram_eligibleFalseFalseDimension
VideoVideo length (s)video_lengthFalseFalseDimension
VideoVideo creation time of dayvideo_created_time_of_dayFalseFalseDimension
VideoVideo backdated timebackdated_timeFalseFalseDimension
VideoVideo backdated time granularitybackdated_time_granularityFalseFalseDimension
LocationCountrycountryFalseFalseDimension
LocationCitycityFalseFalseDimension
LocationLanguagelocaleFalseFalseDimension
DemographicsGendergenderTrueFalseDimension
DemographicsAgeageTrueFalseDimension
DemographicsGender | Agepage_fans_gender_ageTrueFalseDimension
Page likesTotal likespage_fansFalseFalseMetric
Page likesNew likespage_fan_addsFalseFalseMetric
Page likesPage followerspage_followersFalseFalseMetric
Page likesNew likes (unique users)page_fan_adds_uniqueFalseFalseMetric
Page likesUnlikespage_fan_removesFalseFalseMetric
Page likesUnlikes (unique users)page_fan_removes_uniqueFalseFalseMetric
Page likesPage likers (fans) online per daypage_fans_online_per_dayFalseFalseMetric
ReachTotal reachpage_impressions_uniqueFalseFalseMetric
ReachOrganic reachpage_impressions_organic_uniqueFalseFalseMetric
ReachPaid reachpage_impressions_paid_uniqueFalseFalseMetric
ReachViral reachpage_impressions_viral_uniqueFalseFalseMetric
ReachNon-viral reachpage_impressions_nonviral_uniqueFalseFalseMetric
ReachTotal reach of postspage_posts_impressions_uniqueFalseFalseMetric
ReachPaid reach of postspage_posts_impressions_paid_uniqueFalseFalseMetric
ReachOrganic reach of postspage_posts_impressions_organic_uniqueFalseFalseMetric
ReachViral reach of postspage_posts_impressions_viral_uniqueFalseFalseMetric
ReachNon-viral reach of postspage_posts_impressions_nonviral_uniqueFalseFalseMetric
ReachPeople visiting your pagepage_views_logged_in_uniqueFalseFalseMetric
ReachPost reach (page likers [fans] only)post_impressions_fan_uniqueFalseFalseMetric
ReachPost impressions (page likers [fans] only)post_impressions_fanFalseFalseMetric
Engagement & sharingEngaged userspage_engaged_usersFalseFalseMetric
Engagement & sharingPositive actionspage_positive_feedback_by_typeFalseTrueMetric
Engagement & sharingUnique positive actionspage_positive_feedback_by_type_uniqueFalseTrueMetric
Engagement & sharingPage post engagementspage_post_engagementsFalseFalseMetric
Engagement & sharingLikespage_likesFalseFalseMetric
Engagement & sharingSharespage_linksFalseFalseMetric
Engagement & sharingCommentspage_commentsFalseFalseMetric
Engagement & sharingOther positive actionspage_othersFalseFalseMetric
Engagement & sharingUnique likespage_likes_uniqueFalseFalseMetric
Engagement & sharingUnique sharespage_links_uniqueFalseFalseMetric
Engagement & sharingUnique commentspage_comments_uniqueFalseFalseMetric
Engagement & sharingUnique other positive actionspage_others_uniqueFalseFalseMetric
Engagement & sharingNegative actionspage_negative_feedbackFalseTrueMetric
Engagement & sharingHide clickspage_hide_clicksFalseFalseMetric
Engagement & sharingHide all clickspage_hide_all_clicksFalseFalseMetric
Engagement & sharingUnique negative actionspage_negative_feedback_uniqueFalseTrueMetric
Engagement & sharingUnique hide clickspage_hide_clicks_uniqueFalseFalseMetric
Engagement & sharingUnique hide all clickspage_hide_all_clicks_uniqueFalseFalseMetric
Engagement & sharingClickspage_consumptionsFalseFalseMetric
Engagement & sharingStoriesstoriesFalseFalseMetric
Post reactionsTotal post reactionspost_reactions_totalFalseTrueMetric
Post reactionsPost reactions: likepost_reactions_likeFalseFalseMetric
Post reactionsPost reactions: lovepost_reactions_loveFalseFalseMetric
Post reactionsPost reactions: wowpost_reactions_wowFalseFalseMetric
Post reactionsPost reactions: hahapost_reactions_hahaFalseFalseMetric
Post reactionsPost reactions: sadpost_reactions_sorryFalseFalseMetric
Post reactionsPost reactions: angrypost_reactions_angerFalseFalseMetric
Content impressionsTotal page viewspage_viewsFalseFalseMetric
Content impressionsTotal impressionsimpressionsFalseFalseMetric
Content impressionsPaid impressionsimpressions_paidFalseFalseMetric
Content impressionsOrganic impressionsimpressions_organicFalseFalseMetric
Content impressionsViral impressionsimpressions_viralFalseFalseMetric
Content impressionsNon-viral impressionsimpressions_nonviralFalseFalseMetric
Content impressionsTotal impressions of postspage_posts_impressionsFalseFalseMetric
Content impressionsPaid impressions of postspage_posts_impressions_paidFalseFalseMetric
Content impressionsOrganic impressions of postspage_posts_impressions_organicFalseFalseMetric
Content impressionsViral impressions of postspage_posts_impressions_viralFalseFalseMetric
Content impressionsNon-viral impressions of postspage_posts_impressions_nonviralFalseFalseMetric
Video viewsOrganic complete video viewspost_video_complete_views_organicFalseFalseMetric
Video viewsUnique organic complete video viewspost_video_complete_views_organic_uniqueFalseFalseMetric
Video viewsPaid complete video viewspost_video_complete_views_paidFalseFalseMetric
Video viewsUnique paid complete video viewspost_video_complete_views_paid_uniqueFalseFalseMetric
Video viewsTotal video viewsvideo_viewsFalseFalseMetric
Video viewsUnique video viewsvideo_views_uniqueFalseFalseMetric
Video viewsOrganic video viewsvideo_views_organicFalseFalseMetric
Video viewsPaid video viewsvideo_views_paidFalseFalseMetric
Video viewsAuto-played video viewsvideo_views_autoplayedFalseFalseMetric
Video viewsClicked to play video viewsvideo_views_click_to_playFalseFalseMetric
Video viewsTotal video views with sound onvideo_views_sound_onFalseFalseMetric
Video viewsTotal video view time (s)video_view_timeFalseFalseMetric
Video viewsOrganic video view time (s)post_video_view_time_organicFalseFalseMetric
Video 30-second viewsTotal 30s video viewsvideo_complete_views_30sFalseFalseMetric
Video 30-second viewsUnique 30s video viewsvideo_complete_views_30s_uniqueFalseFalseMetric
Video 30-second viewsOrganic 30s video viewsvideo_complete_views_30s_organicFalseFalseMetric
Video 30-second viewsPaid 30s video viewsvideo_complete_views_30s_paidFalseFalseMetric
Video 30-second viewsAuto-played 30s video viewsvideo_complete_views_30s_autoplayedFalseFalseMetric
Video 30-second viewsClicked to play 30s video viewsvideo_complete_views_30s_click_to_playFalseFalseMetric
Video 10-second viewsTotal 10s video viewsvideo_views_10sFalseFalseMetric
Video 10-second viewsUnique 10s video viewsvideo_views_10s_uniqueFalseFalseMetric
Video 10-second viewsOrganic 10s video viewsvideo_views_10s_organicFalseFalseMetric
Video 10-second viewsPaid 10s video viewsvideo_views_10s_paidFalseFalseMetric
Video 10-second viewsAuto-played 10s video viewsvideo_views_10s_autoplayedFalseFalseMetric
Video 10-second viewsClicked to play 10s video viewsvideo_views_10s_clicked_to_playFalseFalseMetric
Video 10-second views10s video views with sound onvideo_views_10s_sound_onFalseFalseMetric
Video reactions (video-dimensions only)Total video reactionsvideo_reactions_totalFalseTrueMetric
Video reactions (video-dimensions only)Video reactions: likevideo_reactions_likeFalseFalseMetric
Video reactions (video-dimensions only)Video reactions: lovevideo_reactions_loveFalseFalseMetric
Video reactions (video-dimensions only)Video reactions: wowvideo_reactions_wowFalseFalseMetric
Video reactions (video-dimensions only)Video reactions: hahavideo_reactions_hahaFalseFalseMetric
Video reactions (video-dimensions only)Video reactions: sadvideo_reactions_sorryFalseFalseMetric
Video reactions (video-dimensions only)Video reactions: angryvideo_reactions_angerFalseFalseMetric
Check-insCheck-inspage_places_checkin_totalFalseFalseMetric
Check-insPeople checking inpage_places_checkin_total_uniqueFalseFalseMetric
Check-insCheck-ins using mobilepage_places_checkin_mobileFalseFalseMetric
Check-insPeople checking in using mobilepage_places_checkin_mobile_uniqueFalseFalseMetric