| Dataslayer Dimensions | Hub Account | hub_account |
|
| Dimension | |
| Dataslayer Dimensions | Connector name | connector_name |
|
| Dimension | |
| Time | Date | date |
|
| Dimension | |
| Time | Year | year |
|
| Dimension | |
| Time | Year-Month | yearMonth |
|
| Dimension | |
| Time | Month | month |
|
| Dimension | |
| Time | Year-Week (Mon-Sun) | yearWeekISO |
|
| Dimension | |
| Time | Year-Week (Sun-Sat) | yearWeeknotISO |
|
| Dimension | |
| Time | Week (Mon-Sun) | weekISO |
|
| Dimension | |
| Time | Week (Sun-Sat) | week |
|
| Dimension | |
| Time | Day of month | dayOfMonth |
|
| Dimension | |
| Time | Day of week | dayOfWeekNameIso |
|
| Dimension | |
| Aggregated Reports | Agency/PMD | agency |
|
| Dimension | |
| Aggregated Reports | Media Source | media_source |
|
| Dimension | |
| App | App ID | app_id |
|
| Dimension | |
| App | App name | app_name |
|
| Dimension | |
| App | App Platform | app_platform |
|
| Dimension | |
| App | Currency | currency |
|
| Dimension | |
| App | App Timezone | app_timezone |
|
| Dimension | |
| App | Account Modified At | modified_at |
|
| Dimension | |
| App | Pixel Partner Preferences | pixel_partner_preferences |
|
| Dimension | |
| App | Primary Contact Member ID | primary_contact_member_id |
|
| Dimension | |
| App | Suspension Reason | suspension_reason |
|
| Dimension | |
| App | Time Zone ID | time_zone_id |
|
| Dimension | |
| App | Type | type |
|
| Dimension | |
| App | View Attribution Window | view_attribution_window |
|
| Dimension | |
| Campaign | Campaign ID | campaign_id |
|
| Dimension | |
| Campaign | Campaign name | campaign_name |
|
| Dimension | |
| Adset | Adset ID | adset_id |
|
| Dimension | |
| Adset | Adset name | adset_name |
|
| Dimension | |
| Ad | Ad ID | ad_id |
|
| Dimension | |
| Ad | Ad Name | ad_name |
|
| Dimension | |
| Location | Region | region |
|
| Dimension | |
| Location | Country Code | country_code |
|
| Dimension | |
| Location | State | state |
|
| Dimension | |
| Location | City | city |
|
| Dimension | |
| Location | Postal Code | postal_code |
|
| Dimension | |
| Location | DMA | dma |
|
| Dimension | |
| Location | IP | ip |
|
| Dimension | |
| Aggregated Reports | Impressions | impressions |
|
| Metric | |
| Aggregated Reports | Clicks | clicks |
|
| Metric | |
| Aggregated Reports | CTR | ctr |
|
| Metric | |
| Aggregated Reports | Installs | installs_aggregated |
|
| Metric | |
| Aggregated Reports | Conversion Rate | conversion_rate |
|
| Metric | |
| Aggregated Reports | Sessions | sessions |
|
| Metric | |
| Aggregated Reports | Loyal Users | loyal_users |
|
| Metric | |
| Aggregated Reports | Loyal Users/Installs | loyal_users_per_installs |
|
| Metric | |
| Aggregated Reports | Total Revenue | total_revenue |
|
| Metric | |
| Aggregated Reports | Total Cost | total_cost |
|
| Metric | |
| Aggregated Reports | ROI | roi |
|
| Metric | |
| Aggregated Reports | ARPU | arpu |
|
| Metric | |
| Aggregated Reports | Average eCPI | average_ecpi |
|
| Metric | |
| Aggregated Reports | Address Added (Unique users) | address_added_unique_users |
|
| Metric | |
| Aggregated Reports | Address Added (Event counter) | address_added_event_counter |
|
| Metric | |
| Aggregated Reports | Address Added (Sales in INR) | address_added_sales_in_inr |
|
| Metric | |
| Aggregated Reports | App Order Cancelled (Unique users) | app_order_cancelled_unique_users |
|
| Metric | |
| Aggregated Reports | App Order Cancelled (Event counter) | app_order_cancelled_event_counter |
|
| Metric | |
| Aggregated Reports | App Order Cancelled (Sales in INR) | app_order_cancelled_sales_in_inr |
|
| Metric | |
| Aggregated Reports | App Order Placed (Unique users) | app_order_placed_unique_users |
|
| Metric | |
| Aggregated Reports | App Order Placed (Event counter) | app_order_placed_event_counter |
|
| Metric | |
| Aggregated Reports | App Order Placed (Sales in INR) | app_order_placed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Box Verified (Unique users) | box_verified_unique_users |
|
| Metric | |
| Aggregated Reports | Box Verified (Event counter) | box_verified_event_counter |
|
| Metric | |
| Aggregated Reports | Box Verified (Sales in INR) | box_verified_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Cart Viewed (Unique users) | cart_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Cart Viewed (Event counter) | cart_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | Cart Viewed (Sales in INR) | cart_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Chronic item added (Unique users) | chronic_item_added_unique_users |
|
| Metric | |
| Aggregated Reports | Chronic item added (Event counter) | chronic_item_added_event_counter |
|
| Metric | |
| Aggregated Reports | Doctor Confirmed FTC (Sales in INR) | doctor_confirmed_ftc_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Doctor Confirmed FTC (Unique users) | doctor_confirmed_ftc_unique_users |
|
| Metric | |
| Aggregated Reports | Doctor Confirmed FTC (Event counter) | doctor_confirmed_ftc_event_counter |
|
| Metric | |
| Aggregated Reports | Doctor Confirmed NFTC (Sales in INR) | doctor_confirmed_nftc_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Doctor Confirmed NFTC (Unique users) | doctor_confirmed_nftc_unique_users |
|
| Metric | |
| Aggregated Reports | Doctor Confirmed NFTC (Event counter) | doctor_confirmed_nftc_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Confirmed (Sales in INR) | first_order_confirmed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Confirmed (Unique users) | first_order_confirmed_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Confirmed (Event counter) | first_order_confirmed_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Chronic (Event counter) | first_order_confirmed_chronic_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Chronic (Sales in INR) | first_order_confirmed_chronic_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Chronic (Unique users) | first_order_confirmed_chronic_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Non Substituted (Event counter) | first_order_confirmed_non_substituted_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Non Substituted (Sales in INR) | first_order_confirmed_non_substituted_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Non Substituted (Unique users) | first_order_confirmed_non_substituted_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Substituted (Event counter) | first_order_confirmed_substituted_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Substituted (Sales in INR) | first_order_confirmed_substituted_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Substituted (Unique users) | first_order_confirmed_substituted_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Delivered (Event counter) | first_order_delivered_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Delivered (Sales in INR) | first_order_delivered_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Confirmed Delivered (Unique users) | first_order_delivered_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Delivered Chronic (Event counter) | first_order_delivered_chronic_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Delivered Chronic (Sales in INR) | first_order_delivered_chronic_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Delivered Chronic (Unique users) | first_order_delivered_chronic_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Delivered Non Substituted (Event counter) | first_order_delivered_non_substituted_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Delivered Non Substituted (Sales in INR) | first_order_delivered_non_substituted_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Delivered Non Substituted (Unique users) | first_order_delivered_non_substituted_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Delivered Substituted (Event counter) | first_order_delivered_substituted_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Delivered Substituted (Sales in INR) | first_order_delivered_substituted_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Delivered Substituted (Unique users) | first_order_delivered_substituted_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Placed (Event counter) | first_order_placed_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Placed (Sales in INR) | first_order_placed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Placed (Unique users) | first_order_placed_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Placed Chronic (Event counter) | first_order_placed_chronic_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Placed Chronic (Sales in INR) | first_order_placed_chronic_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Placed Chronic (Unique users) | first_order_placed_chronic_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Placed Non Substituted (Event counter) | first_order_placed_non_substituted_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Placed Non Substituted (Sales in INR) | first_order_placed_non_substituted_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Placed Non Substituted (Unique users) | first_order_placed_non_substituted_unique_users |
|
| Metric | |
| Aggregated Reports | First Order Placed Substituted (Event counter) | first_order_placed_substituted_event_counter |
|
| Metric | |
| Aggregated Reports | First Order Placed Substituted (Sales in INR) | first_order_placed_substituted_sales_in_inr |
|
| Metric | |
| Aggregated Reports | First Order Placed Substituted (Unique users) | first_order_placed_substituted_unique_users |
|
| Metric | |
| Aggregated Reports | Homepage Viewed (Event counter) | homepage_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | Homepage Viewed (Sales in INR) | homepage_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Homepage Viewed (Unique users) | homepage_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Item Added (Event counter) | item_added_event_counter |
|
| Metric | |
| Aggregated Reports | Item Added (Sales in INR) | item_added_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Item Added (Unique users) | item_added_unique_users |
|
| Metric | |
| Aggregated Reports | Item Searched (Event counter) | item_searched_event_counter |
|
| Metric | |
| Aggregated Reports | Item Searched (Sales in INR) | item_searched_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Item Searched (Unique users) | item_searched_unique_users |
|
| Metric | |
| Aggregated Reports | Login Page Viewed (Event counter) | login_page_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | Login Page Viewed (Sales in INR) | login_page_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Login Page Viewed (Unique users) | login_page_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Login Successful (Event counter) | login_successful_event_counter |
|
| Metric | |
| Aggregated Reports | Login Successful (Sales in INR) | login_successful_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Login Successful (Unique users) | login_successful_unique_users |
|
| Metric | |
| Aggregated Reports | Open (Event counter) | open_event_counter |
|
| Metric | |
| Aggregated Reports | Open (Sales in INR) | open_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Open (Unique users) | open_unique_users |
|
| Metric | |
| Aggregated Reports | Order Confirmed (Event counter) | order_confirmed_event_counter |
|
| Metric | |
| Aggregated Reports | Order Confirmed (Sales in INR) | order_confirmed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Order Confirmed (Unique users) | order_confirmed_unique_users |
|
| Metric | |
| Aggregated Reports | Order delivered (Event counter) | order_delivered_event_counter |
|
| Metric | |
| Aggregated Reports | Order delivered (Sales in INR) | order_delivered_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Order delivered (Unique users) | order_delivered_unique_users |
|
| Metric | |
| Aggregated Reports | Order Placed (Event counter) | order_placed_event_counter |
|
| Metric | |
| Aggregated Reports | Order Placed (Sales in INR) | order_placed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Order Placed (Unique users) | order_placed_unique_users |
|
| Metric | |
| Aggregated Reports | Order Summary Viewed (Event counter) | order_summary_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | Order Summary Viewed (Sales in INR) | order_summary_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Order Summary Viewed (Unique users) | order_summary_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Patient Added (Event counter) | patient_added_event_counter |
|
| Metric | |
| Aggregated Reports | Patient Added (Sales in INR) | patient_added_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Patient Added (Unique users) | patient_added_unique_users |
|
| Metric | |
| Aggregated Reports | PDP Viewed (Event counter) | pdp_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | PDP Viewed (Sales in INR) | pdp_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | PDP Viewed (Unique users) | pdp_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Refer A Friend Clicked (Event counter) | refer_a_friend_clicked_event_counter |
|
| Metric | |
| Aggregated Reports | Refer A Friend Clicked (Sales in INR) | refer_a_friend_clicked_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Refer A Friend Clicked (Unique users) | refer_a_friend_clicked_unique_users |
|
| Metric | |
| Aggregated Reports | Reorder Button Clicked (Event counter) | reorder_button_clicked_event_counter |
|
| Metric | |
| Aggregated Reports | Reorder Button Clicked (Sales in INR) | reorder_button_clicked_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Reorder Button Clicked (Unique users) | reorder_button_clicked_unique_users |
|
| Metric | |
| Aggregated Reports | Search Viewed (Event counter) | search_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | Search Viewed (Sales in INR) | search_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Search Viewed (Unique users) | search_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Signup Successful (Event counter) | signup_successful_event_counter |
|
| Metric | |
| Aggregated Reports | Signup Successful (Sales in INR) | signup_successful_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Signup Successful (Unique users) | signup_successful_unique_users |
|
| Metric | |
| Aggregated Reports | SRP Viewed (Event counter) | srp_viewed_event_counter |
|
| Metric | |
| Aggregated Reports | SRP Viewed (Sales in INR) | srp_viewed_sales_in_inr |
|
| Metric | |
| Aggregated Reports | SRP Viewed (Unique users) | srp_viewed_unique_users |
|
| Metric | |
| Aggregated Reports | Subs Item Added (Event counter) | subs_item_added_event_counter |
|
| Metric | |
| Aggregated Reports | Subs Item Added (Sales in INR) | subs_item_added_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Subs Item Added (Unique users) | subs_item_added_unique_users |
|
| Metric | |
| Aggregated Reports | Subs Learn More Clicked (Event counter) | subs_learn_more_clicked_event_counter |
|
| Metric | |
| Aggregated Reports | Subs Learn More Clicked (Sales in INR) | subs_learn_more_clicked_sales_in_inr |
|
| Metric | |
| Aggregated Reports | Subs Learn More Clicked (Unique users) | subs_learn_more_clicked_unique_users |
|
| Metric | |
| Aggregated Reports | WH Reached (Event counter) | wh_reached_event_counter |
|
| Metric | |
| Aggregated Reports | WH Reached (Sales in INR) | wh_reached_sales_in_inr |
|
| Metric | |
| Aggregated Reports | WH Reached (Unique users) | wh_reached_unique_users |
|
| Metric | |
| Events | Installs | installs |
|
| Metric | |
| Events | Organic Installs | organic_installs |
|
| Metric | |
| Events | Uninstalls | uninstalls |
|
| Metric | |
| Events | Organic Uninstalls | organic_uninstalls |
|
| Metric | |
| Events | Reinstalls | reinstalls |
|
| Metric | |
| Events | Organic Reinstalls | organic_reinstalls |
|
| Metric | |
| Events | Blocked Installs | blocked_installs |
|
| Metric | |
| Events | Post-attribution Installs | post_attribution_installs |
|
| Metric | Reports include installs attributed to a media source but later found to be fraudulent. |
| Events | Retarget Installs | installs_retarget |
|
| Metric | |
| Events | Install Postbacks | installs_postbacks |
|
| Metric | |
| Events | In App Events | in_app_events |
|
| Metric | |
| Events | Organic In App Events | organic_in_app_events |
|
| Metric | |
| Events | In App Events Postbacks | in_app_events_postbacks |
|
| Metric | |
| Events | Retarget In App Events Postbacks | retarget_in_app_events_postbacks |
|
| Metric | |
| Events | Blocked In App Events | blocked_in_app_events |
|
| Metric | |
| Events | Retarget In App Events | in_app_events_retarget |
|
| Metric | |
| Events | Retargeting conversions postbacks | retarget_install_postbacks |
|
| Metric | Records in-app events users performed during the re-engagement window. |
| Events | Post-attribution In App Events | post_attribution_in_app_events |
|
| Metric | Records in-app events for installs identified as fraudulent after being attributed to a media source or judged fraudulent without regard to the install itself. |
| Events | Blocked Install Postbacks | blocked_install_postbacks |
|
| Metric | Records clicks performed by users blocked by Protect360. |
| Events | Blocked Clicks | blocked_clicks |
|
| Metric | Records copies of postbacks sent to a media source resulting in a blocked install. |
| Events | Ad Revenue | ad_revenue_raw |
|
| Metric | |
| Events | Organic Ad Revenue | ad_revenue_organic_raw |
|
| Metric | |
| Events | Retargeting Ad Revenue | ad_revenue_raw_retarget |
|
| Metric | |
