Klaviyo Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics V4
- Google My Business
- Google New SA360
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 76 | METRICS: 116
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Date | day | False | False | Dimension | |
| Time | Month | month | True | False | Dimension | |
| Time | Year | year | True | False | Dimension | |
| Time | Week (Starting on Monday) | week | True | False | Dimension | |
| Time | Year-Month | year-month | True | False | Dimension | |
| Time | Year-Week (Starting on Monday) | year-week | True | False | Dimension | |
| Account | Account ID | account_id | False | False | Dimension | |
| Account | Account name | account_name | False | False | Dimension | |
| Account | Account email | account_email | False | False | Dimension | |
| Account | Account website URL | account_website_url | False | False | Dimension | |
| Account | Account organization name | account_organization_name | False | False | Dimension | |
| Account | Account address 1 | account_address1 | False | False | Dimension | |
| Account | Account address 2 | account_address2 | False | False | Dimension | |
| Account | Account city | account_city | False | False | Dimension | |
| Account | Account region | account_region | False | False | Dimension | |
| Account | Account country | account_country | False | False | Dimension | |
| Account | Account zip | account_zip | False | False | Dimension | |
| Account | Account industry | account_industry | False | False | Dimension | |
| Account | Account timezone | account_timezone | False | False | Dimension | |
| Account | Account preferred currency | account_preferred_currency | False | False | Dimension | |
| Campaign | Campaign ID | campaign_id | False | False | Dimension | |
| Campaign | Campaign name | campaign_name | False | False | Dimension | |
| Campaign | Campaign creation datetime | campaign_created_at | False | False | Dimension | |
| Campaign | Campaign scheduled datetime | campaign_scheduled_at | False | False | Dimension | |
| Campaign | Campaign updated datetime | campaign_updated_at | False | False | Dimension | |
| Campaign | Campaign send datetime | campaign_send_time | False | False | Dimension | |
| Campaign | Campaign recipient estimation | campaign_recipient_estimation | False | False | Dimension | |
| Campaign | Campaign is part of flow | campaign_is_part_of_flow | False | False | Dimension | |
| Campaign | Campaign email sender | campaign_from_email | False | False | Dimension | |
| Campaign | Campaign send label | campaign_from_label | False | False | Dimension | |
| Campaign | Campaign subject | campaign_subject | False | False | Dimension | |
| Campaign | Campaign preview text | campaign_preview_text | False | False | Dimension | |
| Campaign | Campaign template name | campaign_template_name | False | False | Dimension | |
| Campaign | Campaign is archived | campaign_archived | False | False | Dimension | |
| Campaign | Campaign channel | campaign_channel | False | False | Dimension | |
| Campaign | Campaign has smart sending | campaign_use_smart_sending | False | False | Dimension | |
| Campaign | Campaign ignores unsuscribes | campaign_ignore_unsuscribes | False | False | Dimension | |
| Campaign | Campaign status | campaign_status | False | False | Dimension | |
| Campaign | Campaign sending strategy | campaign_sending_strategy | False | False | Dimension | |
| Flow | Flow ID | flow_id | False | False | Dimension | |
| Flow | Flow name | flow_name | False | False | Dimension | |
| Flow | Flow status | flow_status | False | False | Dimension | |
| Flow | Flow message ID | flow_message_id | False | False | Dimension | |
| Flow | Flow trigger type | flow_trigger_type | False | False | Dimension | |
| Flow | Flow is archived | flow_is_archived | False | False | Dimension | |
| Flow | Flow creation datetime | flow_created | False | False | Dimension | |
| Flow | Flow updated datetime | flow_updated | False | False | Dimension | |
| List | List ID | list_id | False | False | Dimension | |
| List | List type | list_type | False | False | Dimension | |
| List | List name | list_name | False | False | Dimension | |
| List | List creation datetime | list_created | False | False | Dimension | |
| List | List creation datetime | list_updated | False | False | Dimension | |
| Profile | Profile ID | profile_id | False | False | Dimension | |
| Profile | Profile email | profile_email | False | False | Dimension | |
| Profile | Profile email domain | profile_email_domain | True | False | Dimension | |
| Profile | Profile phone | profile_phone | False | False | Dimension | |
| Profile | Profile first name | profile_first_name | False | False | Dimension | |
| Profile | Profile last name | profile_last_name | False | False | Dimension | |
| Profile | Profile organization | profile_organization | False | False | Dimension | |
| Profile | Profile title | profile_title | False | False | Dimension | |
| Profile | Profile address 1 | profile_address1 | False | False | Dimension | |
| Profile | Profile address 2 | profile_address2 | False | False | Dimension | |
| Profile | Profile city | profile_city | False | False | Dimension | |
| Profile | Profile region | profile_region | False | False | Dimension | |
| Profile | Profile country | profile_country | False | False | Dimension | |
| Profile | Profile zip code | profile_zip | False | False | Dimension | |
| Profile | Profile timezone | profile_timezone | False | False | Dimension | |
| Profile | Profile creation datetime | profile_created | False | False | Dimension | |
| Profile | Profile updated datetime | profile_udpated | False | False | Dimension | |
| Profile | Profile last event datetime | profile_last_event_date | False | False | Dimension | |
| Profile | Profile age | profile_age | True | False | Dimension | |
| Profile | Profile birthday | profile_birthday | False | False | Dimension | |
| Profile | Profile accepts email marketing | profile_accepts_email_marketing | True | False | Dimension | |
| Profile | Profile accepts sms marketing | profile_accepts_sms_marketing | True | False | Dimension | |
| Events | Active on Site | active_on_site | False | False | Metric | |
| Events | Active on Site (unique) | active_on_site_unique | False | False | Metric | |
| Events | Active on Site (value) | active_on_site_value | False | False | Metric | |
| Events | Bounced Email | bounced_email | False | False | Metric | |
| Events | Bounced Email (unique) | bounced_email_unique | False | False | Metric | |
| Events | Bounced Email (MailChimp) | bounced_email_mailchimp | False | False | Metric | |
| Events | Bounced Email (MailChimp) (unique) | bounced_email_mailchimp_unique | False | False | Metric | |
| Events | Bounced Push | bounced_push | False | False | Metric | |
| Events | Bounced Push (unique) | bounced_push_unique | False | False | Metric | |
| Events | Cancelled Order | cancelled_order | False | False | Metric | |
| Events | Cancelled Order (unique) | cancelled_order_unique | False | False | Metric | |
| Events | Checkout Started | checkout_started | False | False | Metric | |
| Events | Checkout Started (unique) | checkout_started_unique | False | False | Metric | |
| Events | Checkout Started (value) | checkout_started_value | False | False | Metric | |
| Events | Clicked Email | clicked_email | False | False | Metric | |
| Events | Clicked Email (unique) | clicked_email_unique | False | False | Metric | |
| Events | Clicked Email (MailChimp) | clicked_email_mailchimp | False | False | Metric | |
| Events | Clicked Email (MailChimp) (unique) | clicked_email_mailchimp_unique | False | False | Metric | |
| Events | Clicked SMS | clicked_sms | False | False | Metric | |
| Events | Clicked SMS (unique) | clicked_sms_unique | False | False | Metric | |
| Events | Completed Survey | completed_survey | False | False | Metric | |
| Events | Completed Survey (unique) | completed_survey_unique | False | False | Metric | |
| Events | Dropped Email | dropped_email | False | False | Metric | |
| Events | Dropped Email (unique) | dropped_email_unique | False | False | Metric | |
| Events | Failed to deliver Automated Response SMS | failed_to_deliver_automated_response_sms | False | False | Metric | |
| Events | Failed to deliver Automated Response SMS (unique) | failed_to_deliver_automated_response_sms_unique | False | False | Metric | |
| Events | Failed to Deliver SMS | failed_to_deliver_sms | False | False | Metric | |
| Events | Failed to Deliver SMS (unique) | failed_to_deliver_sms_unique | False | False | Metric | |
| Events | Fulfilled Order | fulfilled_order | False | False | Metric | |
| Events | Fulfilled Order (unique) | fulfilled_order_unique | False | False | Metric | |
| Events | Fulfilled Partial Order | fulfilled_partial_order | False | False | Metric | |
| Events | Fulfilled Partial Order (unique) | fulfilled_partial_order_unique | False | False | Metric | |
| Events | Marked Email as Spam | marked_email_as_spam | False | False | Metric | |
| Events | Marked Email as Spam (unique) | marked_email_as_spam_unique | False | False | Metric | |
| Events | Opened Email | opened_email | False | False | Metric | |
| Events | Opened Email (unique) | opened_email_unique | False | False | Metric | |
| Events | Opened Email (MailChimp) | opened_email_mailchimp | False | False | Metric | |
| Events | Opened Email (MailChimp) (unique) | opened_email_mailchimp_unique | False | False | Metric | |
| Events | Opened Push | opened_push | False | False | Metric | |
| Events | Opened Push (unique) | opened_push_unique | False | False | Metric | |
| Events | Ordered Product | ordered_product | False | False | Metric | |
| Events | Ordered Product (unique) | ordered_product_unique | False | False | Metric | |
| Events | Placed Order | placed_order | False | False | Metric | |
| Events | Placed Order (unique) | placed_order_unique | False | False | Metric | |
| Events | Placed Order (value) | placed_order_value | False | False | Metric | |
| Events | Received Automated Response SMS | received_automated_response_sms | False | False | Metric | |
| Events | Received Automated Response SMS (unique) | received_automated_response_sms_unique | False | False | Metric | |
| Events | Received Email | received_email | False | False | Metric | |
| Events | Received Email (unique) | received_email_unique | False | False | Metric | |
| Events | Received Email (MailChimp) | received_email_mailchimp | False | False | Metric | |
| Events | Received Email (MailChimp) (unique) | received_email_mailchimp_unique | False | False | Metric | |
| Events | Received Push | received_push | False | False | Metric | |
| Events | Received Push (unique) | received_push_unique | False | False | Metric | |
| Events | Received SMS | received_sms | False | False | Metric | |
| Events | Received SMS (unique) | received_sms_unique | False | False | Metric | |
| Events | Refunded Order | refunded_order | False | False | Metric | |
| Events | Refunded Order (unique) | refunded_order_unique | False | False | Metric | |
| Events | Resolved Ticket | resolved_ticket | False | False | Metric | |
| Events | Resolved Ticket (unique) | resolved_ticket_unique | False | False | Metric | |
| Events | Sent SMS | sent_sms | False | False | Metric | |
| Events | Sent SMS (unique) | sent_sms_unique | False | False | Metric | |
| Events | Subscribed to Back in Stock | subscribed_to_back_in_stock | False | False | Metric | |
| Events | Subscribed to Back in Stock (unique) | subscribed_to_back_in_stock_unique | False | False | Metric | |
| Events | Subscribed to List | subscribed_to_list | False | False | Metric | |
| Events | Subscribed to List (unique) | subscribed_to_list_unique | False | False | Metric | |
| Events | Subscribed to SMS Marketing | subscribed_to_sms_marketing | False | False | Metric | |
| Events | Subscribed to SMS Marketing (unique) | subscribed_to_sms_marketing_unique | False | False | Metric | |
| Events | Unsubscribed | unsubscribed | False | False | Metric | |
| Events | Unsubscribed (unique) | unsubscribed_unique | False | False | Metric | |
| Events | Unsubscribed from SMS Marketing | unsubscribed_from_sms_marketing | False | False | Metric | |
| Events | Unsubscribed from SMS Marketing (unique) | unsubscribed_from_sms_marketing_unique | False | False | Metric | |
| Events | Viewed Product | viewed_product | False | False | Metric | |
| Events | Viewed Product (unique) | viewed_product_unique | False | False | Metric | |
| Events | Viewed Product (value) | viewed_product_value | False | False | Metric | |
| Events | Viewed Category | viewed_category | False | False | Metric | |
| Events | Viewed Category (unique) | viewed_category_unique | False | False | Metric | |
| Events | Viewed Category (value) | viewed_category_value | False | False | Metric | |
| Events | Closed Form | closed_form | False | False | Metric | |
| Events | Closed Form (unique) | closed_form_unique | False | False | Metric | |
| Events | Submitted Form | submitted_form | False | False | Metric | |
| Events | Submitted Form (unique) | submitted_form_unique | False | False | Metric | |
| Events | Viewed Form | viewed_form | False | False | Metric | |
| Events | Viewed Form (unique) | viewed_form_unique | False | False | Metric | |
| Events | Closed teaser | closed_teaser | False | False | Metric | |
| Events | Closed teaser (unique) | closed_teaser_unique | False | False | Metric | |
| Events | Qualified form | qualified_form | False | False | Metric | |
| Events | Qualified form (unique) | qualified_form_unique | False | False | Metric | |
| Events | Unsubscribe page submit | unsubscribe_page_submit | False | False | Metric | |
| Events | Unsubscribe page submit (unique) | unsubscribe_page_submit_unique | False | False | Metric | |
| Events | Opened emails per received | open_rate | False | True | Metric | |
| Events | Clicked emails per received | click_rate | False | True | Metric | |
| Events | Placed orders per ordered products | placed_order_rate | False | True | Metric | |
| Campaign/Flow performance | Bounce rate | performance_bounce_rate | False | False | Metric | |
| Campaign/Flow performance | Bounced | performance_bounced | False | False | Metric | |
| Campaign/Flow performance | Bounced or failed | performance_bounced_or_failed | False | False | Metric | |
| Campaign/Flow performance | Bounced or failed rate | performance_bounced_or_failed_rate | False | False | Metric | |
| Campaign/Flow performance | Click rate | performance_click_rate | False | False | Metric | |
| Campaign/Flow performance | Click to open rate | performance_click_to_open_rate | False | False | Metric | |
| Campaign/Flow performance | Clicks | performance_clicks | False | False | Metric | |
| Campaign/Flow performance | Clicks unique | performance_clicks_unique | False | False | Metric | |
| Campaign/Flow performance | Conversion rate | performance_conversion_rate | False | False | Metric | |
| Campaign/Flow performance | Conversions | performance_conversions | False | False | Metric | |
| Campaign/Flow performance | Conversion uniques | performance_conversion_uniques | False | False | Metric | |
| Campaign/Flow performance | Delivered | performance_delivered | False | False | Metric | |
| Campaign/Flow performance | Delivery rate | performance_delivery_rate | False | False | Metric | |
| Campaign/Flow performance | Failed | performance_failed | False | False | Metric | |
| Campaign/Flow performance | Failed rate | performance_failed_rate | False | False | Metric | |
| Campaign/Flow performance | Open rate | performance_open_rate | False | False | Metric | |
| Campaign/Flow performance | Opens | performance_opens | False | False | Metric | |
| Campaign/Flow performance | Opens unique | performance_opens_unique | False | False | Metric | |
| Campaign/Flow performance | Recipients | performance_recipients | False | False | Metric | |
| Campaign/Flow performance | Spam complaint rate | performance_spam_complaint_rate | False | False | Metric | |
| Campaign/Flow performance | Spam complaints | performance_spam_complaints | False | False | Metric | |
| Campaign/Flow performance | Unsubscribe rate | performance_unsubscribe_rate | False | False | Metric | |
| Campaign/Flow performance | Unsubscribes | performance_unsubscribes | False | False | Metric | |
| Campaign/Flow performance | Unsubscribe uniques | performance_unsubscribe_uniques | False | False | Metric |
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