Amazon_ads Metrics

DIMENSIONS: 44 | METRICS: 75

Group	Field	ID	Has Conversion	Is Formula	Type	Description
Dataslayer Dimensions	Hub Account	hub_account	False	False	Dimension
Dataslayer Dimensions	Connector name	connector_name	False	False	Dimension
Time	Date	date	False	False	Dimension
Time	Year	year	True	False	Dimension
Time	Month	month	True	False	Dimension
Time	Year-Month	year_month	True	False	Dimension
Time	Week (Starting on Sunday)	week	True	False	Dimension
Time	Week (Starting on Monday)	week_iso	True	False	Dimension
Time	Year-Week (Starting on Monday)	year_week_iso	True	False	Dimension
Time	Year-Week	year_week	True	False	Dimension
Time	Start date	startDate	False	False	Dimension
Time	End date	endDate	False	False	Dimension
Account	Account name	accountName	False	False	Dimension	Account name
Account	Account ID	accountId	False	False	Dimension	Account ID
Campaign	Campaign active budget rule ID	campaignApplicableBudgetRuleId	False	False	Dimension	The ID associated to the active budget rule for a campaign.
Campaign	Campaign active budget rule name	campaignApplicableBudgetRuleName	False	False	Dimension	The name associated to the active budget rule for a campaign.
Campaign	Campaign bidding strategy	campaignBiddingStrategy	False	False	Dimension	The bidding strategy associated with a campaign. Possible values for Sponsored Products: legacy (dynamic bids - down only), optimizeForSales (dynamic bids - up and down), manual (fixed bid).
Campaign	Campaign budget amount	campaignBudgetAmount	False	False	Dimension	Total budget allocated to the campaign.
Campaign	Campaign budget currency code	campaignBudgetCurrencyCode	False	False	Dimension	The currency code associated with the campaign.
Campaign	Campaign budget type	campaignBudgetType	False	False	Dimension	One of 'daily' or 'lifetime'.
Campaign	Campaign ID	campaignId	False	False	Dimension	The ID associated with the campaign
Campaign	Campaign name	campaignName	False	False	Dimension	The name associated with the campaign
Campaign	Campaign status	campaignStatus	False	False	Dimension	The status of the campaign
Campaign	Campaign rule-based budget	campaignRuleBasedBudgetAmount	False	False	Dimension	The value of the rule-based budget for a campaign.
Campaign	Targeting	targeting	False	False	Dimension	A string representation of the expression object used in the targeting clause. The targeting expression is also returned in keyword.
Campaign	Targeting expression	targetingExpression	False	False	Dimension	A string representation of the expression object used in the targeting clause.
Campaign	Targeting ID	targetingId	False	False	Dimension	The identifier of the targeting expression.
Campaign	Targeting text	targetingText	False	False	Dimension	The text used in the targeting expression.
Campaign	Targeting text	targetingType	False	False	Dimension	The text used in the targeting expression.
Campaign	Campaign placement	placementClassification	False	False	Dimension	The page location where an ad appeared.
Ad group	Ad group ID	adGroupId	False	False	Dimension	Unique numerical ID of the ad group.
Ad group	Ad group name	adGroupName	False	False	Dimension	The name of the ad group as entered by the advertiser.
Ad group	Ad Group status	adStatus	False	False	Dimension	Status of the ad group.
Ad	Ad ID	adId	False	False	Dimension	Unique numerical ID of the ad.
Keyword	Ad Keyword status	adKeywordStatus	False	False	Dimension	Current status of a keyword.
Keyword	Keyword	keyword	False	False	Dimension	Text of the keyword or a representation of the targeting expression. For targets, the same value
Keyword	Keyword bid	keywordBid	False	False	Dimension	Bid associated with a keyword or targeting expression.
Keyword	Keyword ID	keywordId	False	False	Dimension	ID associated with a keyword or targeting expression.
Keyword	Keyword Type	keywordType	False	False	Dimension	Type of matching for the keyword used in bid. For keywords, one of: BROAD, PHRASE, or EXACT. For targeting expressions, one of TARGETING_EXPRESSION or TARGETING_EXPRESSION_PREDEFINED.
Advertised	Advertised ASIN	advertisedAsin	False	False	Dimension	The ASIN associated to an advertised product.
Advertised	Advertised SKU	advertisedSku	False	False	Dimension	The SKU being advertised. Not available for vendors.
Advertised	Attribution Type	attributionType	False	False	Dimension	Describes whether a purchase is attributed to a promoted product or brand-halo effect.
Advertised	Bid Optimization	bidOptimization	False	False	Dimension	Bid optimization for Sponsored Display ad groups. For vCPM campaigns, the value is always reach. For CPC campaigns, value is either clicks or conversions.
Purchased	Purchased ASIN	purchasedAsin	False	False	Dimension	The ASIN of the product that was purchased.
Basic metrics	Clicks	clicks	False	False	Metric	Total number of ad clicks.
Basic metrics	Impressions	impressions	False	False	Metric	Total number of ad impressions.
Basic metrics	Cost	cost	False	False	Metric	Total cost of ad clicks. Same as spend.
Basic metrics	Cost (AUD)	cost_aud	False	True	Metric	Total cost of ad clicks. Same as spend.
Basic metrics	Cost (GBP)	cost_gbp	False	True	Metric	Total cost of ad clicks. Same as spend.
Basic metrics	Cost (EUR)	cost_eur	False	True	Metric	Total cost of ad clicks. Same as spend.
Basic metrics	Cost (USD)	cost_usd	False	True	Metric	Total cost of ad clicks. Same as spend.
Basic metrics	CPC	cpc	False	True	Metric	Total number of ad impressions.
Basic metrics	CTR	ctr	False	True	Metric	Clicks divided by impressions.
Attributed conversion	Orders 1d	purchases1d	False	False	Metric	Number of attributed conversion events occurring within 1 day of an ad click.
Attributed conversion	Orders 7d	purchases7d	False	False	Metric	Number of attributed conversion events occurring within 7 days of an ad click.
Attributed conversion	Orders 14d	purchases14d	False	False	Metric	Number of attributed conversion events occurring within 14 days of an ad click.
Attributed conversion	Orders 30d	purchases30d	False	False	Metric	Number of attributed conversion events occurring within 30 days of an ad click.
Attributed conversion	Attributed conversions same SKU 1d	purchasesOtherSku1d	False	False	Metric	Number of attributed conversion events occurring within 1 day of an ad click where the SKU purchased was different that the advertised SKU.
Attributed conversion	Attributed conversions same SKU 7d	purchasesOtherSku7d	False	False	Metric	Number of attributed conversion events occurring within 7 days of an ad click where the SKU purchased was different that the advertised SKU.
Attributed conversion	Attributed conversions same SKU 14d	purchasesOtherSku14d	False	False	Metric	Number of attributed conversion events occurring within 14 days of an ad click where the SKU purchased was different that the advertised SKU.
Attributed conversion	Attributed conversions same SKU 30d	purchasesOtherSku30d	False	False	Metric	Number of attributed conversion events occurring within 30 days of an ad click where the SKU purchased was different that the advertised SKU.
Attributed conversion	New brand attributed conversions 14d	newToBrandPurchases14d	False	False	Metric	Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.
Attributed conversion	Conversion rate 1d	1dConversionRate	False	True	Metric
Attributed conversion	Conversion rate 7d	7dConversionRate	False	True	Metric
Attributed conversion	Conversion rate 14d	14dConversionRate	False	True	Metric
Attributed conversion	Conversion rate 30d	30dConversionRate	False	True	Metric
Sales	Sales 1d	sales1d	False	False	Metric	Total value of sales occurring within 1 day of an ad click.
Sales	Sales 7d	sales7d	False	False	Metric	Total value of sales occurring within 7 days of an ad click.
Sales	Sales 14d	sales14d	False	False	Metric	Total value of sales occurring within 14 days of an ad click.
Sales	Sales 30d	sales30d	False	False	Metric	Total value of sales occurring within 30 days of an ad click.
Sales	Sales other SKU 1d	salesOtherSku1d	False	False	Metric	Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised.
Sales	Sales other SKU 7d	salesOtherSku7d	False	False	Metric	Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised.
Sales	Sales other SKU 14d	salesOtherSku14d	False	False	Metric	Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised.
Sales	Sales other SKU 30d	salesOtherSku30d	False	False	Metric	Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised.
Sales	New brand sales 14d	newToBrandSales	False	False	Metric	Total value of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors.
Sales	New brand sales 14d	newToBrandSales14d	False	False	Metric	Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.
Units ordered	Units ordered ad view	unitsSoldViews	False	False	Metric	Number of attributed units sold within 14 days of an ad view.
Units ordered	Units ordered	unitsSoldClicks	False	False	Metric	Number of attributed units sold within 14 days of an ad click.
Units ordered	Units ordered 1d	unitsSoldClicks1d	False	False	Metric	Total number of units ordered within 1 day of an ad click.
Units ordered	Units ordered 7d	unitsSoldClicks7d	False	False	Metric	Total number of units ordered within 7 days of an ad click.
Units ordered	Units ordered 14d	unitsSoldClicks14d	False	False	Metric	Total number of units ordered within 14 days of an ad click.
Units ordered	Units ordered 30d	unitsSoldClicks30d	False	False	Metric	Total number of units ordered within 30 days of an ad click.
Units ordered	Units ordered other SKU 1d	unitsSoldOtherSku1d	False	False	Metric	Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised.
Units ordered	Units ordered other SKU 7d	unitsSoldOtherSku7d	False	False	Metric	Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised.
Units ordered	Units ordered other SKU 14d	unitsSoldOtherSku14d	False	False	Metric	Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised.
Units ordered	Units ordered other SKU 30d	unitsSoldOtherSku30d	False	False	Metric	Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised.
Units ordered	Units ordered same SKU 1d	unitsSoldSameSku1d	False	False	Metric	Total number of units ordered within 1 day of an ad click where the purchased SKU was same from the SKU advertised.
Units ordered	Units ordered same SKU 7d	unitsSoldSameSku7d	False	False	Metric	Total number of units ordered within 7 days of an ad click where the purchased SKU was same from the SKU advertised.
Units ordered	Units ordered same SKU 14d	unitsSoldSameSku14d	False	False	Metric	Total number of units ordered within 14 days of an ad click where the purchased SKU was same from the SKU advertised.
Units ordered	Units ordered same SKU 30d	unitsSoldSameSku30d	False	False	Metric	Total number of units ordered within 30 days of an ad click where the purchased SKU was same from the SKU advertised.
Units ordered	Units sold 14d (Only Sponsored brands)	unitsSold14d	False	False	Metric	Number of attributed units sold within 14 days of click on an ad. Same as unitsSoldClicks14d. Only valid for Sponsored Brands version 3 campaigns, not Sponsored Brands video or multi-ad group (version 4) campaigns.
Units ordered	Units sold brand halo	unitsSoldBrandHalo	False	False	Metric	For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. For CPC campaigns, this value is equal to attributedUnitsOrdered14dOtherSKU.
Units ordered	Units sold brand halo clicks	unitsSoldBrandHaloClicks	False	False	Metric	Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised.
Units ordered	Orders 14d (Only Sponsored brands)	orders14d	False	False	Metric	Orders within the last 14 days.
Units ordered	New brand units ordered 14d	newToBrandUnitsSold14d	False	False	Metric	Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.
Kindle	Kindle edition normalized pages read 14d	kindleEditionNormalizedPagesRead14d	False	False	Metric	Number of attributed Kindle edition normalized pages read within 14 days of ad click.
Kindle	Kindel edition normalized pages royalties 14d	kindleEditionNormalizedPagesRoyalties14d	False	False	Metric	The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click.
ROAS	ROAS 1d	1droas	False	True	Metric
ROAS	ROAS 7d	7droas	False	True	Metric
ROAS	ROAS 14d	14droas	False	True	Metric
ROAS	ROAS 30d	30droas	False	True	Metric
ACoS	ACoS 1d	1dacos	False	True	Metric
ACoS	ACoS 7d	7dacos	False	True	Metric
ACoS	ACoS 14d	14dacos	False	True	Metric
ACoS	ACoS 30d	30dacos	False	True	Metric
Video views	Video views 5s	video5SecondViews	False	False	Metric	The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter). Sponsored Brands video-only metric.
Video views	Video views 100%	videoCompleteViews	False	False	Metric	The number of impressions where the video was viewed to 100%.
Video views	Video views 5s rate	video5SecondViewRate	False	True	Metric	The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter). Sponsored Brands video-only metric.
Video views	Video views 25%	videoFirstQuartileViews	False	False	Metric	The number of impressions where the video was viewed to 25%.
Video views	Video views 50%	videoMidpointViews	False	False	Metric	The number of impressions where the video was viewed to 50%.
Video views	Video views 75%	videoThirdQuartileViews	False	False	Metric	The number of impressions where the video was viewed to 75%.
Video views	Video unmutes	videoUnmutes	False	False	Metric	The number of impressions where a customer unmuted the video.
Video views	View-through rate	viewabilityRate	False	True	Metric	View-through rate (vtr). Views divided by impressions.
Video views	Viewable impressions	viewableImpressions	False	False	Metric	Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed). Sponsored Brands video-only metric.
Video views	Video click through rate	viewClickThroughRate	False	True	Metric	Click-through rate for views (clicks divided by views).
Brandes searches	Branded searches	brandedSearches	False	False	Metric	The number of searches that included the name of your brand occurring within 14 days of an ad click or view.
Brandes searches	Branded searches clicks	brandedSearchesClicks	False	False	Metric	The number of searches that included the name of your brand occurring within 14 days of an ad click.
Brandes searches	Branded searches views	brandedSearchesViews	False	False	Metric	The number of times a branded keyword was searched on Amazon based on the brands associated to the featured ASINs in your campaign, attributed to an ad view.
Brandes searches	Branded searches rate	brandedSearchRate	False	False	Metric	Rate of Branded Searches relative to the number of impressions. (BS/Impressions)

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